Inspired Science of Getting Rich

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Inspired Science of Getting Rich
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Considering Getting an Android Phone

admin    8615     Android, Considering, Getting, Phone

Considering Getting an Android Phone

Android phones have quickly become the “wave of the future”. Not only can one talk & text on an Android phone, they can perform many other applications on the phone just as if you were using your home pc, just on a much smaller scale. Take for instance the app store which allows you to download anything from a flashlight to a foreign language translator, to a mapping device, all of which you can comfortably hold in the palm of your hand. You can surf the internet while on your lunch break in the local park. Some of the phones come equipt with a small keyboard while others work with merely a touch screen that of which also allows you to pull up a digital keyboard on the screen itself.

Using an Android phone is also becoming easier and easier as time moves on. Some applications can be opened by simple voice command which can also be used to make phone calls just by stating the words “call home”, or “call work”. These phones can also be used to take photos and videos which can immediately be uploaded to your home pc without even being home. There is also a USB cable which comes with the phone for you to use when you are at home and would like to sync your phone with your PC either to charge it or to transfer files to or from your phone.

I don’t forsee the sales of Android phones slowing down anytime soon and am excited to see what’s to come of them in the future!

Getting Inside Your Customers Heads

admin    Web Marketing     Customers, Getting, Heads, Inside

Getting Inside Your Customers Heads

When you are in business, your task is to meet the wants, desires and needs of your customers. Easy!

This is much harder than it sounds. Each person is totally unique and if you look at their individual wants, desires and needs you will never be able to satisfy them all and you will go broke trying.

This is where statistics comes into play. If you get a large enough group together they will begin to form a statistically coherent pattern. You can use this pattern to gain a little glimpse into what is going on in your customer’s heads. That is the purpose of things like census data – to look at big enough groups of people to help governments make appropriate policies.

Back at the turn of the century the statisticians looked at things such as demographics. Businesses worked out their best customers were all of a certain age, spent a certain amount of money, lived in certain areas, had certain jobs and visited certain shops.

Demographics were a great start to help us to segment our customers and to help us work out where we should target our marketing. Even today you will find print media will provide you with demographic data on their readership to help you make a decision about whether or not to advertise in their publication.

The problem with demographics is they don’t take into account large variances within groups and they don’t take into account the changes in how people view the world. 30 years ago you could look at a demographic profile and make a decision that if you wanted to reach businessmen of a certain income and age you should advertise in the Financial Review or Wall Street Journal.

These days people gather their information in a more varied way. With the internet people search for precisely what they want – they hang out with like-minded people and exchange ideas and information.

Readership of newspapers and magazines are dramatically down. TV viewing is down. Radio listeners are down. People go to their clan or their group to find information. Using demographic data as your sole way of making your decisions is not helpful to your business.

So what has replaced demographics? In recent times we have started to look at psychographic profiles. We work out the common things our best customers think, value and believe in.

Psychographics are where you start to look at why people do what they do. To do this you ask questions such as:

* What needs are your best customers looking to fulfil?

* What beliefs about themselves and the world do they hold?

* What inspires them?

* What problems do they have?

* What is similar in how they view the world?

* Where do they hang out?

Psychologists have been doing something similar for years when they look at tools to help profile people such as Myers Briggs, Team Management Index, and Belbin. All of these are ways of categorising ways people view and interact with the world.

Let’s make this a bit more practical so you can see what role this plays in business and getting inside your customer’s heads.

One client I have specialised in kitchen and bathroom renovations. We started with demographic data and found that 95% of all their clients were over the age of 40. They lived in their own home, were employed in white collar jobs earning a reasonable but not excessive income.

We then started to dig a bit further to look for similarities in their lives and how they viewed the world. All of them had raised their families and finally as the kids were getting a bit older they had some discretionary income that they chose to spend on themselves. “It was their turn” was a common saying among these clients when talking about their renovation. “They had put up with things for years and now they deserved something nice.”

The one interesting thing was every single house was extremely messy and the clients apologised about the mess to the tradespeople.

So how did this translate into our marketing? Well we placed an emphasis on it being their turn and deserving nice things. We also made mention of the fear of people looking down their nose at your house and how the tradespeople the company used were real people who understand if the rest of the house wasn’t in show perfect condition.

We also used pictures and colours that reflected the taste of their customers (and not some over the top flash designers).

Is this manipulation? No. We just looked at what was already there with their customer base and sought to understand their needs better.

The business wanted more customers just like the ones they had, so by directing our marketing to the psychographic profile of their best customers made it easier for customers to feel right at home with the company from the marketing. This translates to more sales from the right customers.

Now it’s your turn to get inside your customers heads. Go back to your best customers … the ones you truly love working for. What makes them so great? How do they view the world? What problems are they trying to solve by coming to you? What do they value? Where do they hang out?

While you are at it have a look inside at yourself. What makes you so great? How do you view the world? What problems do you love to solve? What are your values? Where do you hang out?

When your profile and your customer’s profile are congruent, then your business booms. If you are in a state of flux and you are not clear on your own profile, then business can be challenging as you attract the wrong type of customers to your business.

Getting clear on your own profile and the profile of your ideal client makes marketing easier, selling easier and your life easier.

Related Demographics Articles

Some Of The Reasons Why You Should Consider Getting Into Internet Advertising

admin    Web Marketing     Advertising, Consider, Getting, Internet, Into, Reasons, Should, Some

Some Of The Reasons Why You Should Consider Getting Into Internet Advertising

In this day and age, it is given that if you have a business, you should also have a website. Websites are what people consider as windows of information. These are means to convey messages, sell products, and advertise. With that in mind, as a website that conducts and promotes business in the internet, you must also consider getting into online advertising. Internet advertising is simply indispensable for any business.

You see, unlike conventional brick and mortar stores, online retail stores have absolutely no means to reach their customers. The phrase that people make use of, ‘build it and they will come’, simply doesn’t apply to the internet because it is a virtual space. The internet is not tangible, nor is it physical. Having said that, you must do as much internet advertising as you can in order to get as many people to your website. Take note that the more visitors you bring in, the more transactions you will be able to do. This is why online advertising is very essential. Now that you know its significance, it is time to look into the many ways to get started with internet advertising.

SEO

Search engine optimization or SEO is a way to advertise by using the search engines. SEO works by getting the most targeted keywords and making them show up on the search engines. For instance, say you have a keyword for a specific product. If you optimize this keyword enough and propagate it as much as you can, you can expect to see this keyword in the search engines. The number of visitors will depend on the rank and the number of searches that the keyword receives.

All-In-One Service

For small businesses and large companies alike, they can make use of all-in-one internet advertising services. An all-in-one marketing service is very beneficial for all types of businesses because all they need to do is pay the company to cover all of their advertising needs. What’s great about this is that these marketing companies know exactly what to do for your business. They will pretty much handle everything for you.

Pay-Per-Click Advertising

An alternative to search engine optimization is PPC or pay-per-click advertising. Since the competition for the top spot in the search engines is very competitive, companies have turned into paid advertising for more visibility. Instead of optimizing a keyword for your business, you simply buy a certain keyword. The keyword automatically goes to the highest spot in the search engines and receives a decent amount of traffic.

Is Your Squeeze Page Not Getting Any Traffic? – 4 Sure Ways To Drive Targeted Traffic To It

admin    Web Marketing     Drive, Getting, Page, Squeeze, Sure, Targeted, Traffic, Ways

Is Your Squeeze Page Not Getting Any Traffic? – 4 Sure Ways To Drive Targeted Traffic To It

 Driving traffic into your squeeze page sounds easy, doesn’t it? Well, it’s not. And no matter how great your squeeze page is, you will get no traffic if no one knows it exists. 

Also if everyone in the world other than your target audience reads it, that would not help your online business either. This is why you need to find media through which you can drive targeted visitors to your squeeze page. 4 sure ways of finding such traffic are:

1. Optimizing your website for certain key phrases: You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5 percent density for that keyword. You will also want to use it in header and title tags.

2. Consider using pay per click advertising: You can do this by opening an account with Google Adwords. Successful Google Adwords campaigns do two things: they group keywords into multiple small related groups and they send leads to multiple tweaked Squeeze Pages.

This means you will have to start with some careful keyword research and you will then have to alter your Squeeze Pages to match that research.

3. Joint venture: You can enter into a joint venture by compiling a list of possible partners or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche and experts.

There is only one important thing you should keep in mind when contacting joint venture partners and that is to make it as quick, easy and beneficial for them as possible. If they have no incentive for doing it, they probably would not even reply you back. And if it is not easy, they will accept other joint venture offers over yours.

4. Through blog and forum posting: With forum posting, it is important that you do not spam. Instead actively participate on the forum and provide people with something of value. After a while post your product in your signature and try to network with people on the forum who work in similar fields.

Your approach to blog posting should also be similar. Include a signature file that links back to your Squeeze Page, but do not spam. Instead post useful comments. This is not only more ethical but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.

This list is not exhaustive. Driving targeted traffic to your squeeze page should be your number 1 priority and you should actively be looking out for more ways to get targeted traffic to it.

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2 Secrets for Getting Targeted Traffic Using Video Marketing

admin    Web Marketing     Getting, marketing, Secrets, Targeted, Traffic, Using, Video

2 Secrets for Getting Targeted Traffic Using Video Marketing

YouTube is the leading video site with more than a billion views per month.  People really enjoy watching videos which is why if you want to succeed in the online industry you need to be doing video marketing.  In this article I will share with you 2 secrets for getting targeted traffic using video marketing.

I will assume that you are familiar with YouTube, you have an account and you are currently doing video marketing.  The way most people have been taught to get traffic to their videos is by commenting on other people’s videos that are in their particular niche.

Secret #1:

One area that is highly overlooked is leaving a video response instead of just a comment.  You can start by doing a random search for the most popular videos.  You will see that a lot of the very popular videos have anywhere from hundreds of thousands of views to over a million.  These are the videos you should pay attention to.  

Your video response needs to be relevant to that particular niche.  If you located a popular video that is about health care products and your niche is in travel, this is not your targeted audience.  You want the owner of the video to approve your video response and not consider it to be spam.

When you chose the video response method, you will be able to access a list of your videos where you can find the appropriate video you would like to respond with.  Again, it needs to be relevant to your particular niche.

Secret #2:

If you have located a very popular video that is relevant to your niche, you will notice that after the video is over there will be several videos that will scroll by on the screen.  Those are the videos that are related to this particular video.  In order to become one of those videos you will want to copy their tags and then edit your video by adding those tags to yours.

When you have the same tags in your video, YouTube will see this as a relevant video and place it in the “Related Video” section.  This is where the videos are collected that run at the end of each video.  This is a great way for other people to see your video because they are already searching for videos to watch.

I hope this article was helpful in providing you with 2 secrets for getting targeted traffic using video marketing.  Remember to leave a video response instead of just a comment and also copy the most popular video’s tags and place them in your own.  This is a great way to get your video recognized and drive traffic to your channel.

SEO in How to Avoid Getting the Boot on Google

admin    Web Marketing     Avoid, Boot, Getting, google

SEO in How to Avoid Getting the Boot on Google

SEO involves concentrating on subjects. When you concentrate on subjects and the audience, you put selfish desires out of mind and focus in front of you.

This is important. To avoid getting the boot on Google or other major search engines you want to keep the focus in mind and learn legal SEO strategies to help you promote your web pages.

To get started think; Phrase and keywords – users and customers – products – services – relevancy, quality

Your keywords are important, since these words will drive web traffic to your pages. You want to consider optimization, which is a SEO marketing strategy. Users will search engines looking for relevant keywords. Optimization is process of giving users what they want only they do not have to spend too much time finding relevant links or information.

Per se, if you were offering web services, such as SEO marketing, you would focus on relevant keywords, such as:

Keywords – SEO marketing, SEO strategies, SEO solutions, Search Engine Optimization -

Keyword density is important. You want your keywords to appear within your URL tags. As well, you want these keywords to have relevancy in your title tags.

Add keywords to your domain name, Keyword tags, description tags, Alt text, and link text and so on. Density is the process of optimizing your web sites to make it easier for users to find your site.

Google has a Page Ranking system and expects density keywords. You want to avoid cramming. Cramming to Google’s, MSN, Yahoo, etc are not permitted. Your first lines, as well as your centerline, and then the ending paragraphs should have your keywords within the body of the article, as well as somewhere in between. Exploit keywords that submit messages to your targeted audience.

What makes, one website in front of other websites is the direct HITS. If your web keywords are steady, it will drive traffic to your web pages. This is something that Google commends. You want to avoid certain SEO tactics however. You can learn some of the basic SEO legal laws on the Internet. Learning these laws will prevent you from getting the boot. This means you will not be listed in Google’s online indexes or directories. This further means that you will not have a rank on Google’s search engine.

The main thing you want to work on is keyword density, links, description, etc. Make sure that you keep relevancy, quality and informative in mind when focusing on these SEO strategies. Keeping this in mind will take you a long way is SEO marketing.

Banner Printing – Getting Some Pointers on Online Banners

admin    Web Marketing     Banner, Banners, Getting, Online, Pointers, Printing, Some

Banner Printing – Getting Some Pointers on Online Banners

Are you familiar with banner ads that can be found on many websites? You can actually learn a lot from those once you’ve decided on availing banner printing services. This large format ad can contain the elements that you need in order to advance on whatever goals you have set your mind to reach.

Banner printing can help your business in many ways possible. This large format ad can create and leave bigger impression depending on who are the people whom you are targeting. You can learn many techniques with the online banners to be integrated with the ones that you will use the offline way.

1.    Catchy design. You cannot match the animated logos and texts that are being utilized on web pages online. But you can create same impact that they are trying to project. Use colors and use the ones that will be attention grabbing even from afar. But do not overdo this. You must still make sure that the material is readable and easy on the eyes.

Use sufficient graphics to fill the space. But leave enough breathing room for the eyes of those who will read the material. Do not fear the white space. There is no such rule as filling all white areas with elements of your banners.

2.    Proper placement. On web pages, banners can usually be found at the top most or bottom of the page. It can also be placed at the far right or left of the whole page. For your offline banners, you must first study where do people who falls into the category of your target market usually go to. This way, you can spot those places and make sure that your advertisements are visible on those areas.

And how do hit the spot? Such results can be gained when you are doing your market research. This step will help you analyze the market better. You will know what ticks and irks them. This way, you can design your ads based on such results.

3.    Call to action. How do you want your audience to react upon seeing your ad? What do you want them to do? This will all depend on you. You can make them many things. These, of course, will depend on your resources and you commitment towards the project. You can ask your audience to call you. But you have to be ready with a hotline number. And you must hire a knowledgeable staff to receive the calls and answer the best way possible.

There are still many actions that you may want your audience to make. Whatever you choose to utilize, you must be ready with your own actions after. This way, you are ensuring people of your integrity. And they will perceive you as a company who handles matter professionally.

4.    Offer freebies. People will likely respond to your ads if they know that they can get something free in return. This shouldn’t be as grand or expensive. But make sure that your promo will be worth the effort of your clients and probable ones.

The most important thing that you must never forget on banner printing or even on online versions is to include your contact details. No matter how good your ads are, they won’t make much result if people won’t know where and how to find you.

Getting Started with Social Media Marketing

admin    Social Media Marketing     Getting, marketing, Media, Social, Started

Getting Started with Social Media Marketing

What could be the reasons why people are so hooked into social media? Is social media one of those online trends that is bound to fade naturally as new marketing innovations take place? Looking at its essential purpose, I must say that social media will outlast and outwit other online fads as it is the only one platform that truly personify the core value of Internet technology: connecting people and sharing information.

How then can social media be beneficial for everyone? More than just a venue to connect and share information, social media also allows its users to actually generate revenues from site visits. Additionally, with the right strategies and approaches, anyone can become a successful internet marketer and achieve his or her goals of products promoting their products and services.

To properly launch your social media marketing, you should consider the following list to better start your online marketing. Evaluate these points and see if they are integrated in your plans.

Identify the top players. We all know that the Internet these days is overwhelmed with massive social media sites accessible to just about anyone. Unfortunately, not all of these sites are relevant to your Internet marketing goal. These sties cater different genre and niches and it is never a good move to run through all of these sites. Therefore, you should only locate those sites where your target audiences are situated. Additionally, narrow down your searches to locate only the hottest sites with massive traffic of people who are share the same interest as you do.

Practice what your learn. One effective way for you to achieve authority over your niche is to continuously learn and practice those theories. Be persistent in visiting sites and posting comments and wise opinions. When people being to notice your posted comments on other sites, they will be encourage to visit you and to know you further. These types of interactions allow you to even learn the tricks and tips of your rivals as well as existing consumers.

Write quality content. You can drive people to your site via links posted along with your comments but encouraging them to stay will only happen if you have quality content to fuel their interests. Strategize on coming up with informative as well as interesting entries. To do this, you need to put on extra effort and time to conduct research about your topics and be on the look out for new trends. If you have gathered enough topics and information, package them in a way your audience will be drawn to it. You quality content only matters when your target audience can understand them with ease.

Engage in social networking. Having quality content is a significant step and an extra step to engage in social networking will definitely lead you to your potential audience. It is essentially about expanding your reach really. While you do have good content on your site, it wont be that relevant if no one is actually reading it. Posting comments with links to your site generate traffic increase only if you continue to expand your social network presence. Strong presence on social network sites will drive in people especially those who noticed your comments and posts.

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