SEO and Social Media Joining Forces

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SEO and Social Media Joining Forces

What Have You Heard?

Lately I have been hearing a lot of debate over what is exactly considered Search Engine Optimization and what is considered Social Media. Honestly, recently I have been feeling like the two have really started to come together and become the ultimate online marketing machine. To have an effective and successful internet marketing strategy you really have to use both in order to do so. Content Development, Link Building, Traffic Growth, User Engagement, the list could really go on about how SEO and SM can work together to boost up your ending results.

Below I will give quite a few strategies on how both SEO and SM cannot work without each other:

Content Development & Content Promotion

When you create unique content that has correct Title Tags, H Tags, Keywords, Keyword-Rich URLS, it will only take you so far. Of course your content can get you some good organic traffic and readers, but when you want traffic to be more exponential you need to promote it more and this is where Social Content Promotion comes in. Amplifying a Twitter account, gaining Facebook fans, interacting with Bloggers by commenting on blogs, answering questions in Forums and promoting other peoples content will help take your content visibility to the next level.

Link Building & Social Sharing

Link building comes in a number of different types of strategies. You could be building localized links, relevant links, high Page Rank (PR) links, traffic links, etc. But, from the social side of things you could be bookmarking all your content, submitting content to Web 2.0 sites that link back to you and even though Twitter and Facebook does not follow on their links, it can still have an effect because of the traffic that it brings to your website. Since Google and other Search Engines are indexing updates that are real time, status updates is actually considered a form of link building. Take for example; If you are a guest speaker for a web design Toronto company, it is one thing to get a link from their website, but to bring in live tweets, videos and living blogging can bring more viral links, than just one from the website.

Conversion Rate Optimization & On-Site Social Engagements

I personally feel that when you improve your websites usability and conversion rates it usually falls under the SEO strategy. How does Social Media help? Facebook and Twitter allows users to sign up on a website or blog by using their social media account. When you pull Twitter, Facebook and LinkedIn updates it can keep users on your site a lot longer and read your updates and check your links.

SEO Strategy & Social Media Strategy

When you start to create your overall Internet Marketing strategy you need to have some continuity across all your tactics. If you are formulating your site and layout, you may want to find out ways how to bring social elements throughout the site. For example it is good to have a blog RSS feed, Twitter Feed, Facebook Fan Page Widget, Social Bookmarking Buttons, those all should be apart of your overall strategy of building good content while promoting it.

So, what do all of you think about the relationship with SEO and Social Media? Do you agree that they should blend together and work as a team? Have you noticed any other way that SEO and Social Media are interacting to form a marketing strategy?

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Google I / O Conference: Google, Intel, Logitech and Sony join forces to promote Google TV platform

admin    8615     Conference, FORCES, google, Intel, Join, Logitech, Platform, Promote, Sony

Google I / O Conference: Google, Intel, Logitech and Sony join forces to promote Google TV platform

Google I / O Conference: Google, Intel, Logitech and Sony join forces to promote Google TV platform

Held in San Francisco, Google I / O developer conference, several industry leaders announced the joint development of Google TV. Google Television is an open platform, dedicated HP Pavilion DV1000 Battery to networking into the TV viewing experience, to lead a brand-new equipment into people’s living room. Intel, Sony, Logitech and Best Buy, the United States second largest satellite TV operator with DISH Network and Adobe announced that they will work with Google Inc. (Nasdaq: GOOG) to join hands to provide support for Google TV.

In the past decade, the Internet is global technology innovation and development has provided an unprecedented opportunity. But so far, people’s living room still can not see network trace. Use Google TV, consumers will be able to search and view media from a variety of information sources expanded content, including TV providers, networks, personal content libraries, and mobile applications.

In television, networks and applications cross-platform search

Google Android platform-based television to run Google Chrome web browser. Users can access all regular TV channels and the Internet and cloud computing-based information and applications, including rich Adobe? Flash content – all of which can be completed in the comfort of the living room, as simple as browsing the Web. With Intel’s new consumer electronics devices for the design of the system on a chip – Intel? Atom? Processor CE4100, comparable to the new platform can provide video quality comparable to home theater. Sony and Logitech said they would launch later this year to the new Intel Atom processor-based running Google TV products. Google TV to any television operators, listing the user’s experience will be for Google TV and DISH Network in cooperation with the fully optimized.

Google TV video options from the current pay-TV provider in the hundreds of channels to the massive expansion of online video content and streaming media. Google users can watch top TV content streaming platform, including Netflix, Amazon video on demand and YouTube, which enables Dell Inspiron 8000 Battery users to achieve a better viewing experience. Google TV is also able to run applications from the Android Market.

To view single device and single screen provides the content, Google launched a television integrated search tools to help the audience in the wireless downloads and pay-TV channel list, digital video recorders (DVR), and the Internet to easily find relevant content, and provide painting art display technology, allows users to simultaneously access multiple windows. Google also launched an innovative home TV screen. Help the audience quickly manage their favorite content and can be customized and personalized TV viewing experience.

A coalition of many industry leaders

Google Chairman and CEO Eric? Schmidt (Eric Schmidt), said: “to work with these outstanding partners, we are very proud of. All joint ventures are in the hardware, design and retail has for decades experience. “

Sony announced the “Sony Internet TV” project, the first to use Google TV platform global television lineup. The fall of 2010 the first product will be unveiled in the U.S. market. The series not only has the independent television model, is also equipped with Blu-ray disc drive set-top boxes.

Sony’s chairman, president and CEO Howard? Stringer (Howard Stringer) said: “I am pleased to announce this to the rapid development of Google’s open source Android platform and Sony in the field of TV design and technology unmatched combination of professional strength of the unique cooperation projects. ‘Sony Internet TV’ accession will further enhance Sony’s comprehensive lineup of TV products, and experience the pleasure of television and interactive capabilities to a higher level. “

Logitech will launch a new companion suit, Google will bring existing HDTV TV home entertainment systems, and various brands of high-definition television and set-top boxes to easily achieve integration. Partner sets will use Logitech Harmony? Remote technology, will provide with a keyboard and remote control functions move. Logitech also plans to launch for Google’s high-definition television camera and video chat technology, and increase the navigation and control options, including smart phones into Google TV and home entertainment systems, advanced control applications.

Logitech’s president and chief executive officer Gerald? Quindlen (Gerald Quindlen), said: “We are already cooperating with Google TV, Google TV because of the vision and Dell Inspiron 6400 Battery we support an open platform for digital living room consistent with the strategies of new entertainment experiences. Google TV helps users check all content, Logitech was able to help customers experience seamless control of content. We seek to continue to work with Google and developer communities to create is still in people’s imagination Among the new Google TV experience. “

Intel Atom CE4100 processor will power the Logitech and Sony equipment. Intel President and CEO Paul? Otellini (Paul Otellini) spoke highly of the cooperation activities, and that television has been “re-invention.” “Today marks the history of human development in television TV taken to the smart new step. Benefit from the development of microprocessors and the Internet, television is the direction towards the intelligent. Traditional television will be unlimited amount of seamless integration of Internet content so that all viewers can decide the content and viewing time. in support of Intel microprocessors, the television also follow Moore Theorem continuously forward. “

DISH Network also as a key Google partner for Google to provide advanced television overall research and development, bilateral cooperation began a year ago, and already has more than 400 DISH Network and Google beta users. Based on the ongoing trial of feedback, DISH Network Optimization Google and the Google TV experience to traditional television, digital video recorders (DVR) and seamless access to Internet content.

DISH Network Chairman, President and CEO Charlie? El root (Charlie Ergen) said, “Google’s next television marks a revolution in television, and we are excited to become Google’s first partner, this experience will bring us users. Only DISH Network on Google TV users can enjoy the traditional television, digital video recorders (DVR) and the integration of Internet search, easily find what they need, and unified management of their entire TV viewing experience. In addition This integration can allow the integration of the leading developers to create newer and more interesting applications to enrich the TV viewing experience “

Best Buy retail experience will contribute to cooperation projects and the provision of consumer experts, Google TV equipment later this year in the U.S. Best Buy stores to sell. Best Buy chief executive Brian? Dunn (Brian Dunn), said: “Every day, our 180,000 blue shirts (Blue Shirt) shop staff (Best Buy’s sales staff are at work wearing a blue shirt ) and the Technical Support Group (Geek Squad Agents) are providing services to our customers so that they get the best home theater experience. so we are thrilled that Google TV such as the Smart TV will bring customers new excellent experience, we are committed to display in our store this experience to ensure that customers can fully understand the experience will bring them new products and services. “

Finally, Adobe Flash Player 10.1 will be directly integrated into Google TV in the Google Chrome browser, so the audience can experience the rich Flash content of tens of millions of pages, including games, animation, applications, video, audio and other content. Adobe president and CEO Shantanu? Narayen (Shantanu Narayen) said: “open Internet ecosystem provides endless creative opportunity. Flash Player 10.1 whole experiences further browsing and compatibility, expanded smart phones, tablet PCs, Internet and network television in this rich experience. We are very honored and shared vision of achieving the best network experience of other industry leaders in a Google co-sponsors of television. “

Developer Opportunity

I / O conference presentations emphasized the developer owned by Google TV coming together to create this unique opportunity. Today, Google announced that the company will soon release a set of applications for network TV application programming interfaces, to encourage Web developers set out to develop a unique network for TV applications. Later this year, Google also released Google TV HP pavilion dv9000 Battery applications to support an upgraded version of Android SDK mobile development platform.

Google also plans to open up Google TV source code, in order to promote industry innovation, and help other developers to benefit from the project. Google TV’s long-term goal is: with the entire developer community cooperation, and jointly promote the living room entertainment industries, to create a new generation of TV viewing experience.

FORCES IN THE RETAILERS MACRO ENVIRONMENT

admin    Web Marketing     Environment, FORCES, MACRO, Retailers

FORCES IN THE RETAILERS MACRO ENVIRONMENT

FORCES IN THE RETAILERS MACRO ENVIRONMENT

Various elements such as demographic, legal, social, economic and technological variables affect an organisation and its marketing efforts. It is now recognized by all that even a well concerned marketing plan may fail if adversely influenced by uncontrollable factors (demographic, legal etc.). Therefore the external macro environment must be continually monitored and its effects incorporated into Retailer’s marketing plans.

The External Environment of Retail Marketing

Demographic Environment

Technological Environment

Social Environment

Political / Legal Environment

Economic Environment

DEMOGRAPHICENVIRONMENT

The first environmental fact of interest to retailers is population because people make up markets. Retailers are keenly interested in the size of the population, its geographical distribution, density, mobility trends, age distribution and social ethnic and religious structure.

Demographic structure is seldom static for long and changes in its composition often test the residency of a marketing firm. Further, these changes influence the behaviour of consumers which, in turn, will have a direct impact in the retailer’s business. The ripples of these changes will reach the organisation forcing it to alter or amend the existing marketing practices in vogue. In short, Retail firms, will have to continuously measure the changes – qualitative as well as quantitative – that are taking place in the population structure. To avoid negative consequences brought on by active consumer groups, a retailer must communicate with consumers, anticipate

problems, respond to complaints and make sure that the firm operates properly.

POLITICAL / LEGAL ENVIRONMENT

Retail marketing decisions are substantially impacted by developments in the political / legal environment. This environment is composed of laws, government agencies and pressure groups that influence and constrain various organisations and individuals in society. Legislation affecting retail business has steadily increased over the years. The legislation has a number of purposes. The first is to protect from each others. So laws are passed to prevent unfair competition. The second purpose of Government regulation is to protect consumers from unfair retail practices. Some firms, if left alone, would adulterate their products, tell lies in their advertising, deceive through their packages and bait through their prices

SOCIAL/ CULTURAL ENVIRONMENT

In recent years, the concept of social responsibility has entered into the marketing literature as an alternative to the marketing concept. The implication of socially responsible marketing is that retail firms should take the lead in eliminating socially harmful products such as cigarettes and other harmful drugs etc. There are innumerable pressure groups such as consumer activists, social workers, mass media, professional groups and others who impose restrictions on marketing process and its impact may be felt by retailers in doing their business. The society that people grow up in shapes their basic beliefs, values and norms.

ECONOMICENVIRONMENT

Retail markets consist of purchasing power as well as people. Total purchasing power is a function of current income, prices, savings and credit availability. Marketers should be cognizant of major trends in the economic environment. The changes in economic conditions can have destructive impacts on business plans of a firm. Economic forecasters looking ahead through the next decade are likely to find their predictions clouded by the recurrent themes of shortages, rising costs and up and down business cycles. These changes in economic conditions provide marketers with new challenges and threats. How effectively these challenges could be converted into opportunities depend on well-thought-out marketing programmes and strategies. Further, no economy is free from the tendency of variation between boom and depression, whether it is a free economy or controlled economy. In any event, economic swings affect marketing activity, because they affect purchasing power.

TECHNOLOGICAL ENVIRONMENT

The most dramatic force shaping people’s lives is technology. Advances in technology are an important factor which affect detail marketers in two ways. First, they are totally unpredictable and secondly, adoption of new technology often is prevented by constraints imposed by internal and external resources. At the same time, it should be remembered that technological progress creates new avenues of opportunity and also poses threat for individual firms. Technology has helped retailers to measure the products with modern weighing machines. Earlier, they have used balances which could not measure the merchandise correctly.With the help of weighing machine, products can be measured with the result customer satisfaction can be enhanced. In the following areas where technology have been extensively used.

1. Packing of the products

2. Printing the name of the shop on the product visibly

3. Modern refrigerators where merchandise can be used for a long time and

4. Billing.

.R.YUVARANI
M.Phil Scholar
Department of Commerce
Periyar University
Salem-11

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