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Aug

Uk Consumer Insights 2009: Tesco – Food & Grocery-Aarkstore Enterprise

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2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Tesco

Uk Consumer Insights 2009: Tesco – Food & Grocery-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Tesco share of shoppers 7
- Tesco share of shoppers by demographics 8
- Tesco share of shoppers by television region 9
- Tesco share of shoppers by household characteristics 10
- Tesco share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Tesco conversion of visitors to main users 13
- Tesco conversion of visitors to main users by demographics and region 14
- Tesco conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Tesco non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Tesco profile of shoppers by demographics 19
- Tesco profile of shoppers by television region 20
- Tesco profile of shoppers by household characteristics 21
- Tesco profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Tesco loyalty of main users 24
- Tesco loyalty of main users by demographics and region 25
- Tesco loyalty of main users by household characteristics 26
- Tesco basic drivers of loyalty and disloyalty 27
- Tesco detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Tesco-Food-Grocery-15630.html

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Aug

Uk Consumer Insights 2009: Sainsbury – Food & Grocery-Aarkstore Enterprise

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2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Sainsbury

Uk Consumer Insights 2009: Sainsbury – Food & Grocery-Aarkstore Enterprise

Reasons to Purchase

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Sainsbury share of shoppers 7
- Sainsbury share of shoppers by demographics 8
- Sainsbury share of shoppers by television region 9
- Sainsbury share of shoppers by household characteristics 10
- Sainsbury share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Sainsbury conversion of visitors to main users 13
- Sainsbury conversion of visitors to main users by demographics and region 14
- Sainsbury conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Sainsbury non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Sainsbury profile of shoppers by demographics 19
- Sainsbury profile of shoppers by television region 20
- Sainsbury profile of shoppers by household characteristics 21
- Sainsbury profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Sainsbury loyalty of main users 24
- Sainsbury loyalty of main users by demographics and region 25
- Sainsbury loyalty of main users by household characteristics 26
- Sainsbury basic drivers of loyalty and disloyalty 27
- Sainsbury detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Sainsbury-Food-Grocery-15631.html

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Aug

Uk Consumer Insights 2009: Morrison – Food & Grocery-Aarkstore Enterprise

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2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Morrison

Uk Consumer Insights 2009: Morrison – Food & Grocery-Aarkstore Enterprise

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Morrisons share of shoppers 7
- Morrisons share of shoppers by demographics 8
- Morrisons share of shoppers by television region 9
- Morrisons share of shoppers by household characteristics 10
- Morrisons share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Morrisons conversion of visitors to main users 13
- Morrisons conversion of visitors to main users by demographics and region 14
- Morrisons conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Morrisons non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Morrisons profile of shoppers by demographics 19
- Morrisons profile of shoppers by television region 20
- Morrisons profile of shoppers by household characteristics 21
- Morrisons profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Morrisons loyalty of main users 24
- Morrisons loyalty of main users by demographics and region 25
- Morrisons loyalty of main users by household characteristics 26
- Morrisons basic drivers of loyalty and disloyalty 27
- Morrisons detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Morrison-Food-Grocery-15634.html

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Aug

Uk Consumer Insights 2009: Asda – Food & Grocery -Aarkstore Enterprise

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2009, Aarkstore, Asda, consumer, Enterprise, Food, Grocery, insights

Uk Consumer Insights 2009: Asda – Food & Grocery -Aarkstore Enterprise

Reasons to Purchase

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Asda share of shoppers 7
- Asda share of shoppers by demographics 8
- Asda share of shoppers by television region 9
- Asda share of shoppers by household characteristics 10
- Asda share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Asda conversion of visitors to main users 13
- Asda conversion of visitors to main users by demographics and region 14
- Asda conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Asda non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Asda profile of shoppers by demographics 19
- Asda profile of shoppers by television region 20
- Asda profile of shoppers by household characteristics 21
- Asda profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Asda loyalty of main users 24
- Asda loyalty of main users by demographics and region 25
- Asda loyalty of main users by household characteristics 26
- Asda basic drivers of loyalty and disloyalty 27
- Asda detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Asda-Food-Grocery-15654.html

More Demographics Articles

Aug

How Britain Shops: Food & Grocery 2010 -Aarkstore Enterprise Market Research

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2010, Aarkstore, Britain, Enterprise, Food, Grocery, Market, Research, Shops

How Britain Shops: Food & Grocery 2010 -Aarkstore Enterprise Market Research

How Britain Shops: Food & Grocery 2010

Table of Contents :

Overview 1
Introduction 1
Summary 1
Executive Summary 2
Key findings 2
Retailer Highlights 3
Sector Summary 18
Share of shoppers 18
Penetration of food & grocery shoppers 23
Retailer usage 25
Conversion rates 30
Shopping around 32
Loyalty 34
Drivers of loyalty/ disloyalty 38
Aldi 46
Bias to elderly and less affluent keeps loyalty rates at all time high 46
Visitors 47
Main users 50
Conversion rate 53
Loyalty 55
Competitors 60
Asda 62
Main users and visitors move to new highs 62
Visitors 63
Main users 65
Conversion rate 68
Loyalty 70
Competitors 75
The Co-operative 78
Suffers from competitive pressures on convenience stores 78
Visitors 80
Main users 83
Conversion rate 86
Loyalty 88
Competitors 93
Iceland 95
Gains younger and more affluent shoppers as loyalty rockets 95
Visitors 96
Main users 98
Conversion rate 101
Loyalty 103
Competitors 107
Morrison 109
Increases loyalty and customer base through focusing on value and quality credentials 109
Visitors 110
Main users 113
Conversion rate 116
Loyalty 118
Competitors 123
Sainsbury 125
Improved value credentials fail to raise shopper numbers significantly 125
Visitors 126
Main users 129
Conversion rate 132
Loyalty 134
Competitors 139
Tesco 141
Loyalty rise is poor compensation for Tesco¡¯s loss of main users 141
Visitors 142
Main users 145
Conversion rate 148
Loyalty 150
Competitors 155
Waitrose 157
Loses main user share despite improved price perception 157
Visitors 158
Main users 161
Conversion rate 163
Loyalty 165
Competitors 170
APPENDIX 172
Overview 172
Basic methodology 173
Detailed methodology 175
Disclaimer 177

LIST OF FIGURES

Figure 1: Food & grocery share of shoppers 2006-2010 18
Figure 2: Profile of food & grocery shoppers ¨C by gender 2006¨C2010 20
Figure 3: Profile of food & grocery shoppers ¨C by age bracket 2006¨C2010 21
Figure 4: Profile of food & grocery shoppers ¨C by socio-economic class 2006¨C2010 22
Figure 5: % of consumers who shop for food & grocery ¨C by demographics 2010 23
Figure 6: % of consumers who shop for food & grocery ¨C by TV region 2010 24
Figure 7: Concentration of main user share of Top five retailers in 2008 26
Figure 8: Concentration of main user share of Top five retailers in 2009 27
Figure 9: Concentration of main user share of Top five retailers in 2010 28
Figure 10: Average rate of conversion from visitor to main user % 2006¨C2010 30
Figure 11: Rate of conversion from visitors to main users ¨C by retailer % 2010 31
Figure 12: Average number of other stores used by retailer 2006þu2010. 32
Figure 13: Average number of other stores used ¨C by retailer 2010 33
Figure 14: % of food & grocery shoppers that are loyal to their main store 2006¨C2010 34
Figure 15: Food & grocery shoppers that are loyal to their main store ¨C by demographic group 2010 34
Figure 16: Food & grocery shoppers that are loyal to their main store ¨C by retailer % 2010 36
Figure 17: Change in loyalty rates since last year by retailer ¨C percentage points 2010 37
Figure 18: Food & grocery loyal main users identifying drivers of loyalty % 2006¨C2010 38
Figure 19: Visitor share 2006¨C2010 47
Figure 20: Visitor share by demographic group 2010 48
Figure 21: Main user share 2006¨C 2010 50
Figure 22: Main user share by demographic group 2010 51

Figure 23: Conversion rates 2006¨C2010 53
Figure 24: Conversion rates by demographic group 2010 54
Figure 25: Loyalty 2006¨C2010 55
Figure 26: Loyalty by demographics 2010 56
Figure 27: Preference stores 2010 59
Figure 28: Shopping around 2006¨C2010 60
Figure 29: Visitor share 2006¨C2010 63
Figure 30: Visitor share by demographic group 2010 64
Figure 31: Main user share 2006¨C2010 65
Figure 32: Main user share by demographic group 2010 66
Figure 33: Conversion rates 2006¨C2010 68
Figure 34: Conversion rates by demographic group 2010 68
Figure 35: Loyalty 2006¨C2010 70
Figure 36: Loyalty by demographics 2010 71
Figure 37: Preference stores 2010 74
Figure 38: Shopping around 2006¨C2010 75
Figure 39: Visitor share 2006¨C2010 80
Figure 40: Visitor share by demographic group 2010 81
Figure 41: Main user share 2006¨C2010 83
Figure 42: Main user share by demographic group 2010 84
Figure 43: Conversion rates 2006¨C2010 86
Figure 44: Conversion rates by demographic group 2010 86
Figure 45: Loyalty 2006¨C2010 88
Figure 46: Loyalty by demographics 2010 89
Figure 47: Preference stores 2010 92
Figure 48: Shopping around 2006¨C2010 93
Figure 49: Visitor share 2006¨C2010 96
Figure 50: Visitor share by demographic group 2010 97
Figure 51: Main user share 2006¨C2010 98
Figure 52: Main user share by demographic group 2010 99
Figure 53: Conversion rates 2006¨C2010 101
Figure 54: Conversion rates by demographic group 2010 101
Figure 55: Loyalty 2006¨C2010 103
Figure 56: Loyalty by demographics 2010 104
Figure 57: Preference stores 2010 106
Figure 58: Shopping around 2006¨C2010 107
Figure 59: Visitor share 2006¨C2010 110
Figure 60: Visitor share by demographic group 2010 111
Figure 61: Main user share 2006¨C2010 113
Figure 62: Main user share by demographic group 2010 114
Figure 63: Conversion rates 2006¨C2010 116
Figure 64: Conversion rates by demographic group 2010 116
Figure 65: Loyalty 2006¨C2010 118
Figure 66: Loyalty by demographics 2010 119
Figure 67: Preference stores 2010 122
Figure 68: Shopping around 2006¨C2010 123
Figure 69: Visitor share 2006¨C2010 126
Figure 70: Visitor share by demographic group 2010 127
Figure 71: Main user share 2006¨C2010 129
Figure 72: Main user share by demographic group 2010 130
Figure 73: Conversion rates 2006¨C2010 132
Figure 74: Conversion rates by demographic group 2010 132
Figure 75: Loyalty 2006¨C2010 134
Figure 76: Loyalty by demographics 2010 135
Figure 77: Preference stores 2010 138
Figure 78: Shopping around 2006¨C2010 139
Figure 79: Visitor share 2006¨C2010 142
Figure 80: Visitor share by demographic group 2010 143
Figure 81: Main user share 2006¨C2010 145
Figure 82: Main user share by demographic group 2010 146
Figure 83: Conversion rates 2006¨C2010 148
Figure 84: Conversion rates by demographic group 2010 148
Figure 85: Loyalty 2006¨C2010 150
Figure 86: Loyalty by demographics 2010 151
Figure 87: Preference stores 2010 154
Figure 88: Shopping around 2006¨C2010 155
Figure 89: Visitor share 2006¨C2010 158
Figure 90: Visitor share by demographic group 2010 159
Figure 91: Main user share 2006¨C2010 161
Figure 92: Main user share by demographic group 2010 161
Figure 93: Conversion rates 2006¨C2010 163
Figure 94: Conversion rates by demographic group 2010 163
Figure 95: Loyalty 2006¨C2010 165
Figure 96: Loyalty by demographics 2010 166
Figure 97: Preference stores 2010 169
Figure 98: Shopping around 2006¨C2010 170
Figure 99: Sample size by sector 174

LIST OF TABLES

Table 1: Profile of food & grocery shoppers ¨C by region 2010 19
Table 2: % of active food & grocery shoppers regularly visiting each retailer 2006¨C2010 25
Table 3: Breakdown of retailer shares of main users 2006¨C2010 25
Table 4: Share of food & grocery shoppers naming a retailer as their main store by TV region 2010 29
Table 5: Average rate of conversion from visitor to main user ¨C by region 2010 30
Table 6: Average number of other stores used ¨C by TV region 2010 32
Table 7: % of food & grocery shoppers that are loyal to their main store ¨C by TV region 2010 35
Table 8: Detailed drivers of loyalty % 2010 39
Table 9: Food & grocery loyalty s

For more information, please contact :

http://www.aarkstore.com/reports/How-Britain-Shops-Food-Grocery-2010-45495.html

Dog Food Secrets.

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Jun

Save Money Buying Food And Groceries: Weekly Lessons.

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Buying, Food, Groceries, Lessons, Money, Save, Weekly

Save Money Buying Food And Groceries: Weekly Lessons.
A Series Of Lessons Revealing Money Saving Techniques And Strategies On Grocery And Food Savings For Families And Couples. Easy To Follow And Understand Strategies For Saving Money Every Week. Unannounced Bonuses Included.
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