Uk Consumer Insights 2009: Focus – Diy-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, DiyAarkstore, Enterprise, Focus, insights

Uk Consumer Insights 2009: Focus – Diy-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Focus share of shoppers 7
- Focus share of shoppers by demographics 8
- Focus share of shoppers by television region 9
- Focus share of shoppers by household characteristics 10
- Focus share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Focus conversion of visitors to main users 13
- Focus conversion of visitors to main users by demographics and region 14
- Focus conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Focus non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Focus profile of shoppers by demographics 19
- Focus profile of shoppers by television region 20
- Focus profile of shoppers by household characteristics 21
- Focus profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Focus loyalty of main users 24
- Focus loyalty of main users by demographics and region 25
- Focus loyalty of main users by household characteristics 26
- Focus basic drivers of loyalty and disloyalty 27
- Focus detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in DIY 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Focus-DIY-15626.html

What Do Copywriters Do at Focus Groups? Part 1

admin    Web Marketing     Copywriters, Focus, Groups, Part

What Do Copywriters Do at Focus Groups? Part 1

This question comes up a lot. “What do copywriters do at focus groups?” And the answer is actually pretty involved.

But first, an advertising focus group primer.

Focus groups are gatherings of ‘very ordinary people’ who are paid a small amount of money (usually or so) for a few hours of their time to come to some very ordinary industrial park location in the middle of pretty much nowhere to share their feelings about advertising ideas BEFORE THEY ARE PRODUCED.

This is to make sure no HUGE mistakes are made. This is to make sure people keep their jobs…by and large.

Focus groups happen all over, but usually take place in certain places in the country that are considered good ‘litmus tests’ for the rest of the country. Meaning these are the people who are collectively supposed to give the ‘popular opinion’ as to whether the advertising ideas they will see are going to get them to buy the product or not.

And if not, WHY?

Big responsibility, no doubt.

In the groups, a moderator will usually get the people talking about advertising in general. He or she (usually a she) is hired to get to the bottom of what people really think. And to do that, some pre-group banter happens. All the while, the moderator is very clear to point out that she is INDEPENDENT of anything and any brand.

Eventually, she will show the creative ideas for the proposed campaign. (This is the point where everyone in the back behind the two-way mirror usually STOPS eating the M&M’s and pays attention!) This is the moment of truth. People back at the agency and back at the client headquarters have paid a lot of money for this next part. So all talk ceases.

“Shhh. She’s showing the boards!”

At the point where the creative work is shown, the moderator can either present the television ideas herself (usually poorly) or she can ask the copywriter to come out from behind the mirror and present the ideas to the group.

It then becomes the copywriters’ job to present the work objectively, as if he or she is NOT the creator of the ideas being presented. Meanwhile, he or she IS. In fact, good moderators usually go FAR out of their way to make the people at the focus group feel that they can be ULTRA HONEST about the ideas, even in front of the copywriter.

It can be brutal. Or it can be the best ego massage you could ever imagine. That’s the thing about advertising focus groups, they usually end either very, very poorly or pretty well (clients will always be suspicious of the ads that do well. It’s their jobs to be.)

So, what do copywriters do at focus group?

They pray. Mostly they pray.

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Global Metal Packaging Industry: Focus on Beverage Can Market

admin    Web Marketing     Beverage, Focus, Global, Industry, Market, Metal, packaging

Global Metal Packaging Industry: Focus on Beverage Can Market

The global packaging industry has witnessed strong growth over the past few years, with packaging container sales accounting for the major part. Used in a wide range of industries across food and drink, healthcare, cosmetics and other consumer goods, packaging has become an essential everyday item, with its usage growing broadly in line with the global economy. Packaging growth is typically higher than GDP in emerging markets.

Changes in lifestyle, demographics and consumer habits influence packaging and overall consumption. Innovations in products and packaging are driving market growth in different geographic regions. Easy handling, longer shelf life, maintenance of carbonation etc are some other factors which are contributing in the growth of beverage can market. Beverage cans can remain cold for a longer duration and in addition to these, metals (aluminum and steel) are completely recyclable and are environment friendly which further boosts the growth of beverage can market. Convenience and innovative designs of the cans also attract the consumer.

Metal beverage cans are a versatile package that can help develop brands, extend markets, create special promotional opportunities. Further, the rising consumption trend of beer in Eastern Europe is also boosting the metal beverage can market. Aluminum as a metal for beverage cans is gaining global acceptance with worldwide production of aluminum beverage cans steadily increasing, growing by several billion cans a year. In the face of this rising demand, the future of the beverage can seems to lie in designs that save money and materials.

The report titled “Global Metal Packaging Industry: Focus on Beverage Can Market” offers an analysis of the global metal can market and assesses the market by geography and also by segments. It analyzes the factors that are driving the growth of this industry. It also discusses the major market trends and challenges faced by the metal can packaging market. The report also presents the competitive structure of the industry and profiles major players in the metal packaging market including Rexam, Ball Corporation and Crown Holdings.

Further, we have predicted the future growth of the global metal can packaging market by combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings. We employed various significant variables that have an impact on this industry and created regression models with SPSS to determine the future direction of the industry.

Table of Contents :

1. Global Packaging Market

1.1 An Introduction to Packaging Market
1.2 Consumer Packaging Market Overview

2. Metal Can Market

2.1 Metal Can Process Overview
2.2 European Can Market
2.3 North America Beverage Can Market

3. Key Trends

Global Beer Market Trend
Increasing Beer Consumption in Eastern Europe
Beverage Can Decorative Technologies
Aluminum Preferred by Metal Beverage Can Market

4. Market Drivers

Convenience & Innovation Driving Metal Packaging Market
Increasing Beverage Demand
GDP & Rising Income Driving Packaging Growth
Environmental Issues

5. Major Challenges

Rising Aluminum & Steel Prices

6. Competitive Landscape

6.1 Company Profile

6.1.1 Crown Holdings
Business Overview
Revenue & Income Analysis
Business Strategies

6.1.2 Rexam PLC
Business Overview
Revenue & Income Analysis
Business Strategies

6.1.3 Ball Corporation
Business Overview
Revenue & Income Analysis
Business Strategies

7. Future Outlook

7.1 Market Forecast
7.2 Forecast Methodology

7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis

List of Charts

Consumer Packaging Market by Material (%):2008
Take Home Beer and Cider by Pack Type % of Volume Sold
Carbonated Soft Drinks Share of Market by Pack Type 2008 (volume)
Regional Breakdown of Global Beverage Market: 2008
Market Shares of Main Players: 2008

For more information, please visit :

http://www.aarkstore.com/reports/Global-Metal-Packaging-Industry-Focus-on-Beverage-Can-Market-40314.html

Targeted Web Site Traffic Should Be Your Main Focus

admin    Web Marketing     Focus, Main, Should, Site, Targeted, Traffic

Targeted Web Site Traffic Should Be Your Main Focus

Reaching your targeted web site traffic audience is a science. There is no such thing as guaranteed traffic, but there are many ways you can encourage traffic to your site.

You want to attract visitors who are genuinely interested in your site. These people will spend time on your site and potentially buy. No matter what you are selling, that product is going to have a specific audience you want to reach, and by finding them, you are applying targeted web site traffic strategies.

Some people are of the opinion that if the people visiting your site aren’t specifically aimed traffic, then they are more of a liability than an asset. That’s because they use your bandwidth when they browse, which you have to pay for.

If there’s no payoff for that site hosting fee every month, then you are simply paying to have a site up for people who don’t care and are just browsing around. Who wants more web site traffic like that? If you are going to go to the trouble of increasing your traffic, you want it to be increased with people who want what you’re selling.

By now, you’re probably fed up with hearing the term “keywords” — but without the right keywords in your content, no one will find your site. Although keywords won’t give you guaranteed website traffic, using keywords correctly by inserting them in your titles, headers, and content is the simplest way to get more web site traffic.

Keywords help people find your site because those words are what people enter into their search engines when looking for something they want. If you know the keywords your target audience will be using, you can design your site to reach that particular target.

Getting targeted web site traffic also requires that you have a focused site. There is no source of guaranteed traffic, but the best thing you can do is to ensure that you have a good, focused site.

If someone is looking for a science fiction story, the person is going to look for it on a science fiction web site, not stuck at the bottom of a web site about fishing gear, owned by a person who just happens to have a science fiction story lying around. If you want to sell sports equipment, you open a sporting goods store, right?

If you want to get into selling something else as well, then you open a store for that — or else put all your energy into the sporting goods store. Stay focused. Keep your web site focused. That is the only way to get and keep more web site traffic of the type you want.

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Your Focus: Choosing a Target Market

admin    Web Marketing     Choosing, Focus, Market, Target

Your Focus: Choosing a Target Market

These days, people are connected by many common interests and beliefs. From basketball to blogging and everything in between, the correlation can be just about anything. But, what does the interest of people have to do with a business? Well, once a company decides to promote a product or service they need to choose a target market.

Deciding on your target market lays a significant foundation for your business. When it is clear who your target audience is, getting a clear understanding of them will make it a lot easier for you to market. You will be able to know where to focus your selling and marketing efforts and also your research efforts.

It is best to understand your market, the problems they have and the language they speak. The more you know and understand about your target audience, the more compelling you will become.

Once you have determined your targeted audience, the next step is to enhance it even further. What sort of people are they? Collect their demographics and psychographics. Demographics deal with basic facts such as age, gender, income, location, etc. Psychographics deals more with characteristics, values, beliefs, etc.

For example, if you are a web site company which allows its visitors to post photos, videos, and comments, more than likely you will target individuals who enjoying taking pictures (photographers; young or old), record their day-to-day life (aspiring videographers; teens; adventurous), and those who take pleasure in writing (bloggers; novelist).

Examples of Different Target Markets:

Teens (Ages 12-16) Bloggers Native Americans Eli Manning Supporters Photographers Christians between the ages of 30-45 Small Business Owners Scoot Coupe Lovers Low-Income Families Female Boxers

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admin    Twitter Marketing     eMagazine, Focus

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Survey: 75% of Cell Phones Users of Android Focus in North America

admin    8615     America, Android, Cell, Focus, North, Phones, Survey, Users

Survey: 75% of Cell Phones Users of Android Focus in North America

Google and its partner Android say thanks to the users in North America for the sharp growth of deploying smart phone with mobile operating system.

According to the movement index of AdMob published on Wednesday of April, the report says the Android equipment users in the worldwide, 75 percent of households are in North America. Western users accounts for 11 percent, Asian 11%. Compared with it, users running the operating system equipment of apple iPhone, 49% of whom in North America, 28% in Western Europe, 14% in Asia.

According to the report of April, although the demanding of Android for consumer has been growing, iPhone still holds great market share. In the United States, the users of operating system of iphone and the users of the Android operating system is 2-1in the proportion, the proportion in the global scope is 3.5-1. Of course, the iPhone operating system is longer than the Android on launching time.

Look at the status, AdMob tracked the 870 million Android equipment sites that visited it   in the United States in April, but the number of iPhone cell phones visited its site is 1070 million. Adding the equipments of iPod Touch and iPad, in the United States there were 1830 million equipments of iphone visiting AdMob website in April. Equipment, In the global scope, AdMob found 11.6 million of Android equipments, 27.4 million of iPhone and 40.8 million of iPhone operating system equipment visited their network.

In the past year, the iPhone outside North America area developed much faster. AdMob found iPhone operating system equipment increased by 269% in Western Europe, 474% in Asia, in 367% in Oceania (including Australia, New Zealand and near the Pacific islands).

But Android does very well in China. In April of this year, the users of Android are more than that of iphone in China. The first three of Android equipments are HTC Hero, HTC Magic and HTC Dream.

Nokia 5800 Product Focus – is This the Future of Touchscreen Mobile Phones?

admin    8615     5800, Focus, Future, Mobile, Nokia, Phones, Product, This, Touchscreen

Nokia 5800 Product Focus – is This the Future of Touchscreen Mobile Phones?

Recently announced is the first mainstream touchscreen device from Finnish manufacturer Nokia. They’ve made touchscreen mobile phones before, but… nothing like the awesomeness of the new Nokia 5800!

Nokia and touchscreens – lessons from history

Believe it or not, the Nokia 5800 isn’t the first of their mobile phones to feature a touchscreen. That accolade goes all the way back to the Nokia 7700, a mobile phone that, well, never actually got released. But it was still the first, nevertheless. It’s just a shame, really, that Nokia’s first attempt at a touchscreen mobile phone was, frankly, rubbish, since it had a bit of a dodgy interface, the looks… well, the looks were described as anything from ‘a bit misjudged’, to ‘looks like a taco’, all the way up to ‘bad prop from Star Trek’. The follow-up, the Nokia 7710 wasn’t much better, being a bit buggy, still huge, and it lacked the features that other mobile phones were rapidly starting to have (cameras, 3G and so on). After that, the only Nokia devices to have touchscreens were not actually mobile phones, as the concept was shifted over to their range of internet tablets.

But now, touchscreen mobile phones are all set to make a triumphant return to the Nokia range, with their newest and bestest touchscreen mobile phone ever: the Nokia 5800.

Nokia 5800 – touchscreen mobile phones for the masses

Soon to be released, the Nokia 5800 is sure to have a very big effect on their portfolio of mobile phones. And the inspiration of it can be traced back to the release of the iPhone, so you can be absolutely sure they’ve made the Nokia 5800 as slick and as user-friendly as possible. The new S60 Touch interface in the Nokia 5800 is tremendously elegant, as well as being really rather powerful. Put simply, it’s a joy to navigate round, and so much nicer than many other mobile phones on the market. Combine with a list of top-notch features, like 3 megapixel camera, HSDPA and so on, and you get a really cool smartphone. But it’s with music that the Nokia 5800 really shines, as it’s music that this beautiful mobile phone lives for, with a music player that really is second to none. In conclusion, I can sincerely say that the Nokia 5800 is one of the most impressive mobile phones I’ve seen in a long time.

But the surprising thing is… the Nokia 5800 is a mid-range mobile phone, not a top-ender. So what will happen, when the Nokia 5800 magically morphs into the first touchscreen Nseries mobile phone.

Captain N – the future is Nseries

There’s no doubt that the Nokia 5800 is a really cool mobile phone. It’s slick, pretty and clever. but what will the new S60 Touch interface be like when it gets put into Nseries mobile phones? Are we going to see something akin to the Nokia N96 that you control by prodding the screen? Well, the answer, unsurprisingly, is yes, as confirmed by Nokia themselves. The Nokia 5800 is merely the first toe in the water, as it were, and there WILL be Nseries mobile phones released with the new touch interface. That’s when we’re going to see the big, uber-top-end, ultra-powerful mobile phones, with cameras probably in the tens of megapixels, massive amounts of storage, and frighteningly fast internet access. They won’t be the Nokia N96 with a touchscreen, though, for the simple reason that they’ll blow everything away, the Nokia N96 included!

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How to Use Critical Focus Time in Web marketing and Make More Money

admin    Web Marketing     Critical, Focus, marketing, Money, More, Time

How to Use Critical Focus Time in Web marketing and Make More Money

In my internet marketing coaching article “The Difference Between  Earning Money  and Loosing Riches In Web marketing is CFT” I  talked about what CFT is, in relation to an on line business. This additional  piece explains how to apply the principles of CFT and get the most from it.

A simple error to make when you add Critical Focus Time to your web marketing strategy is to think that a commitment to being focussed is sufficient to make it so. It is easy to start out really earnest and strong-minded, but not so straightforward to sustain your enthusiasm. Roughly six days into your new way of  working you’re liable to find out that creating a new habit is not as simple as just deciding to do so.  Critical focus time, like any new ability or habit, involves consistent effort.

So, do not anticipate that you will get the Critical focus time correct the initial time you give it a go. Chances are you’ll need to practise until it turns into second nature and part of your success mindset. At the same time as you’re learning, accept that you will make blunders and let that be OK. When you appreciate this in the context of learning another skill you will be better motivated to go on practising until such time as you have cracked it and less disappointed if you’ve set backs.

These three suggestions will make your CFT bring higher returns:

1. Take away All Distractions

Turn off your telephone, close your office door, and ask your family/colleagues not to interrupt you for the prearranged time.  Concentrate exclusively on the work you have decided upon and don’t be tempted to do anything else.

2. Use A Timer

Start off with twenty minute blocks if you are new to this, building up to whatever your optimum work block duration is. You will have to experiment and learn what works best for you. Nevertheless, never go past 3 quarters of an hour as experiments have revealed that this is the maximum period of time we can focus for effectively.

3. Undertake Recurring Breaks In Between Work blocks

Take rests, up to a maximum of 15 minutes for a three quarter of an hour chunk of work. Take that time to get up from your desk and move away from the computer. Do something that needs you to move your body.

So, now that only thing that is outstanding is for you to make a promise as to how many chunks you’ll get done daily. Start small and work your way up and, bear in mind, practice, practice, practice.

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Know Your Focus: Target Audience

admin    Web Marketing     Audience, Focus, Know, Target

Know Your Focus: Target Audience

Consumers share numerous common interests and beliefs. Anything ranging from soccer to photographer and everything in between, the connection can be just about anything. The same interests that bond people are the same things that help connect them to businesses. Before a company can promote a product or service, they need to choose an appropriate target audience.

In marketing and advertising, target audience (also known as target group or target market) is the most important group of people that an advertising campaign is aimed at appealing to. Deciding on a target audience helps to establish a significant foundation for any business. Once it is understood who your target audience is, learning more about them will make easier for a company to market.

A target audience can be selected by collecting information that deals with either demographics or psychographics.

The more a business knows about their target audience, the more persuasive a business will become. It is best to understand the problems that they may have and the language they speak.

For example, if you are a social network website which allows your visitors to post blogs, videos, statuses, and comments, more than likely your target audience will consist of individuals who enjoy writing (bloggers; young or old), taking photos (professional and amateur photographers), and those who like to record their minute-by-minute life happenings (teens; adventurists). 

Examples of Different Target Audiences:

Web Designers High School Freshmen SUV Lovers High-Income Families Videographers Tiger Woods Supporters Time Warner Users Mountain Bike Riders Young Adults (Ages 21-24)

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CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

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