Retailers are finding ways to reach shoppers via social marketing

Sharbel Lutfallah    Twitter Marketing, Web Development     content-through, figure-out, figure-out-ways, Group, social-networking, the-age, weiss, yahoo-answers

Online retailers who want to succeed in the age of social networking need to figure out ways to share marketing messages and web site content through a variety of means, including Yahoo Answers and the photo-sharing site Flickr, says Bob Pearson , chief technology and media officer for WeissCom Group, a web development and marketing firm.

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Retailers are finding ways to reach shoppers via social marketing