The Many Faces of Internet Advertising

admin    Web Marketing     Advertising, Faces, Internet, Many

The Many Faces of Internet Advertising

You want to be known to your customers across continents. You dream of grabbing a share in the rapidly growing ecommerce business. Or, you simply want to reach out to a like minded community. Whatever the motivation, internet advertising has a solution for your business.

Internet advertising forms a one-to-one link between your company and the users of its products and services. The beauty of it is that it not only helps to spread awareness, but can also facilitate the immediate closing of a sale, through a mere mouse click. Once you have decided to go for internet advertising, the choice of vehicle will depend upon your budget. Here we’ll take a look at some of the options in internet advertising.

For those with deep pockets

Pop-ups: These are ads that display in a new browser window. A catchy one liner or a brief description of your product or service is a bonus. Better still, hooks like a freebie or promotional offer will attract the viewers’ attention immediately. A word of caution is needed here. Typically, pop-up windows come with only the close, minimize and maximize commands; hence viewers can shut them without looking at what you have to say. Smart presentation will go a long way in engaging their attention.

Pay-per-clicks: Think about this! Your site appears on the first page of a Google or Yahoo search. What more do you need, besides the most popular search engines advertising your firm?

This form of advertising allows you to choose keywords which will throw up your website when a search is performed. You decide how much you are willing to pay each time this happens and a person clicks on your link. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Often you can buy this search engine traffic for as little as 1 cent or 2 cents per click. This is a more interactive, result-oriented method compared to paying for just the placement of a banner ad on a web page.

Pod casts: Pod casting is internet broadcasting. Pod casters’ websites offer direct download of their files. The main attraction of this medium is that subscribers can listen to a show at his or her leisure. Although an expensive mode of advertising, it produces good results.

For those with smaller budgets

Blog your website: A blog, short for weblog, is a journal that is available on the internet. These web pages are constantly updated with new commentary and links about a particular topic. As a blogger, you can either focus on a specific topic or cover a wide range of issues, depending on what suits you best. You just have to sign up for a blogging account, post your views and have some fun! This is a good way of getting your message across to an interested audience, and it’s free.

Submit to smaller search engines: Sometimes giant search engines overlook your site easily. Submit your site to smaller search engines instead. This might fetch you bigger results as it is cheaper and sometimes more dependable.

Text links: This type of internet advertising uses a link that drives traffic to another page. It is usually rented for a certain period of time. This is cheap almost to the point of being free! A good idea is to let someone text link your site and you return the favor.

Internet advertising is an extremely popular marketing tool as more than half the world is caught in the World Wide Web. You’ll probably need to use it sooner rather than later. Improve your campaign’s results

Polish Man Faces Jail Time For Alleged Google Bombing Practices

admin    Google Optimization     Alleged, Bombing, Faces, google, Jail, Polish, Practices, Time

Twenty three year old Marek W. from Cieszyn, Poland, faces up to three years in prison for alleged defamation of character of Polish President Lech Kacyzski.
Mr. W, a self described software geek decided to test his search engine optimization, or web positioning software to see if he achieve a top Google page rank for a select keyword associated with a specific website. The problem the select keyword was reportedly the Polish term for a certain part of the male anatomy, and the alleged site was the official website of the President of Poland.
Using his home computer, Marek W. was reportedly able to achieve his goal of first page results, using decidedly black hat SEO practices, also known to some as Google bombing or link bombing. This involves the linking of sites to any and all other websites with similar or related domain names whether or not they contain similar or related content or are part of similar or related niches and industries.
In other words, whenever Internet users searched for President Kaczynskis website, they were inundated instead by Marek Ws chosen keyword, which had achieved first page search result rankings.
Mr. W was located after police traced his IP address, and subsequently arrested. During his preliminary hearing, he defended his alleged actions, saying I just wanted to verify my skills and check if this software works.
Link bombing, or Google bombing takes unfair advantage of Googles search engine algorithm, and while it may achieve faster search result rankings initially, once the search engine spiders or automated link checkers, become aware of this practice, the website in question faces stiff penalties, including total loss of all page rank and potentially, permanent blacklisting.
One of the most notable and memorable Google bombs was when a group of bloggers grouped together and built links. These links had one purpose and that was to make a particular website number one for a particular phrase.
They built the links and because of Googles algorithm they soon accomplished their goal. The goal of the campaign was when the term miserable failure was typed in that the George W. Bush website came up at the top. This was the most famous google bomb and the one that initiated the term.
This is one of the major reasons that so called do it yourself search engine optimization practices are not recommended, since an experienced SEO firm will specialize in the building of website links utilizing more organic, white hat practices, such as proper link building and keyword optimization.
Spokespersons for President Kacynzski were not available for comment at press time.

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