Social Media Marketing through Facebook

admin    Social Media Marketing     Facebook, marketing, Media, Social, Through

Social Media Marketing through Facebook

If you want to make the most of social media marketing today, you better sign up with Facebook. According to a recent report from the Orlando Business Journal, Facebook has far outpaced its competitors in the first quarter of 2009, garnering 78 percent of US social network participants against MySpace’s 42 percent, LinkedIn’s 17 percent and Twitter’s 10 percent.

Worldwide, Facebook was reported to have 307.1 million unique visitors in May 2009 while MySpace had less than half with a mere 123.2 million unique visitors. According to Facebook, its members are sending each other one billion chat messages each day.

As early as 2008, a study done by Internet Retailer and Vovici showed that most online retailers in the US chose to use Facebook as a social media network to help boost sales. A separate study done by Rosetta among the top 100 US online retailers showed that 59% had set up a Facebook fan page. Among these retailers were Best Buy, Kohl’s, Wal-Mart and Toys “R” Us.

In order to make the most of your company’s Facebook fan page, though, you should familiarize yourself thoroughly with social media marketing as a whole, and with the way Facebook itself works in particular. It would be wholly counterproductive to make an online faux pas and earn ill will. Each social media network has its own temperament, after all, and its own set of rules and online etiquette. Members and users also have certain expectations from other members and users.

Perhaps it would be best for a company not to risk experimentation by assigning this task to a newbie. Learn from the mistake of the New York Times whose new social media editor had no extensive knowledge of Twitter before diving in. As a result, her repost meant to point other Tweeter users to an online article ended up taking them to Ebay instead. Do not make the same mistake in Facebook or you will get a lot of negative comments instead of the favorable ones you need. It would be best to leave the task of handling your company’s social media marketing efforts to the experts.

Social media marketing is one of the services offered by Web Dot Com Website Development Philippines, Inc. as a full service web site developer and a web hosting provider with domain name registration services. Web Dot Com recognizes that social media marketing, along with search engine optimization and search engine marketing, is now a necessity in the online marketplace. Having a good website with good landing pages are no longer enough.

As an expert in online applications and solutions, as well as business process outsourcing (BPO) services, Web Dot Com has been trusted by clients from the United States, the United Kingdom, Australia, Germany, the United Arab Emirates, Hong Kong, Korea, the British Virgin Islands and the Philippines for the past ten years. Indeed, many companies have proven that outsourcing web development and other business processes is profitable.

From its base in Manila, the Web Dot Com employs expert programmers and developers highly skilled in php, mysql, JavaScript and other tools and languages in order to provide low cost advanced web site development packages including advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, website design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, website maintenance and support, and internet marketing.

Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market. Make it your social media marketing partner, as well.

Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104

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Social Media Marketing Errors of Wal-Mart at Facebook

admin    Social Media Marketing     Errors, Facebook, marketing, Media, Social, Walmart

Social Media Marketing Errors of Wal-Mart at Facebook

hereas Target’s social media marketing efforts at Facebook were lauded and hailed as a resounding success, its competitor, Wal-Mart did not do as well in the same social network. In fact, in the estimation of some social media marketing authorities, Wal-Mart’s social media marketing foray failed miserably.

Target’s success was attributed to its having done competent research on the medium before engaging with it, and then adapting its message and language to the Facebook culture. Target was able to make a perfect fit.

Wal-Mart, on the other hand, either did not do its preliminary research, or just decided to have its own way. Actually, Wal-Mart already started out with a disadvantage. It has been widely criticized for its labor practices. Its corporate reputation has been under fire. Its presence on Facebook, therefore, could have been a way to face and defuse these controversies, if properly handled. It seemed that the people who were doing the campaign felt that they were not prepared to face full dialogue on the page, though. Wal-Mart did not put up a discussion board like Target did, and limited all comments and feedback to wall posts. Even when questioned on the absence of a forum, Wal-Mart did not budge.

Facebook members are quick to sense such efforts to restrict feedback, and will not take it quietly. The wall posts were soon overtaken by negative comments.

Wal-Mart was also perceived as insincere when it veered away from its identity as a company. Known for discounts, it suddenly tried to project itself on Facebook as an authority on fashion, style and taste. This came across as fake and pretentious and Facebook members openly expressed widespread disapproval.

Wal-Mart attracted only less than a third of the members that Target gained in Facebook, and many of those who visited the Wal-Mart page left disparaging comments. The entire campaign backfired because Wal-Mart’s Facebook page could very well be used as a testimonial to its competitor.

Companies and professional organizations cannot risk making serious errors in their social media marketing campaigns. Perhaps not joining social media networks at all would be better than sabotaging their own names inadvertently through errors. These days, though, social media networks have become so entrenched in popular culture that a company or organization’s absence in them would mean missing out on valuable opportunities to connect with a huge part of their audience. The solution is to seek the help of the right social media marketing experts. Wal-Mart may not have chosen well.

A Manila-based company, Web Dot Com Website Development Philippines Inc. offers social media marketing expertise along with low cost advanced web site development packages. These web packages may consist of advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, good web site design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, web site maintenance and support, search engine optimization and search engine marketing. The company is a web hosting provider, too, with domain name registration services.

Web Dot Com’s specialists in social media marketing, search engine marketing and search engine optimization ensure their client’s positive and productive presence online. The company’s web site developers and designers, highly skilled in internet languages and tools such as php, mysql and JavaScript, create landing pages that are compelling and effective, according to the needs of each client. It is not surprising that international clients have been outsourcing web development services to Web Dot Com since 1998. Its business process outsourcing (BPO) services also include contact center solutions.

Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market.

Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104

Facebook Ad Targeting Features Change Social Media

admin    Web Marketing     Change, Facebook, Features, Media, Social, Targeting

Facebook Ad Targeting Features Change Social Media

There is an increasing buzz on all social media groups and blogs about how to use social networks effectively for marketing and for targeting your audience better. Since Facebook is the incontestable leader in the top social networking sites, as proved in our yesterday’s blog, we have decided to give you an introduction as to how to make best use of Facebook Advertising’s targeting options. This will give you an overview on how effective a professional social media marketing campaign can be for your business!

The features currently available from Facebook ads are:

Location Targeting

Keyword targeting

Connection targeting

Relationship targeting

Age targeting

Birthday targeting

Education targeting

Sex targeting

Workplace targeting

Language targeting

However, understanding marketers need to be able to narrow down the search of their target audience and get a deeper analysis of their business Facebook Fan Pages, Facebook is about to ad new features to its Facebook Ads. According to their latest presentation in Poland, Facebook will soon offer Page administrators the opportunity to “track impressions and interactions against each post”. This will provide greater value to having a professional Facebook Fan page.

And the good news from Facebook doesn’t stop here! They are planning to test out new real-time ad targeting features!  Facebook is focusing on including Real-Time data within the company’s advertising product. It is said they will be enabling targeting based on status updates and including a time-frame filter.

With every added feature, Facebook brings value to the social media world. They are proving that social media marketing is a must for all businesses nowadays, regardless of the industry they are operating in and their size.

The Secret Facebook & Blog Integration Traffic Guide

admin    Twitter Marketing     Blog, Facebook, Guide, Integration, Secret, Traffic

The Secret Facebook & Blog Integration Traffic Guide
How To Get Tons of Visitors to Your Site and To Your Facebook Fan Page Integrating Facebook into Your Site Much more than Just the Like Button Like All The Big Guys such as Cnn Levis Imdb Got Rave reviews on the Warrior Forum
The Secret Facebook & Blog Integration Traffic Guide

The Social Media Marketing Success of Target at Facebook

admin    Social Media Marketing     Facebook, marketing, Media, Social, Success, Target

The Social Media Marketing Success of Target at Facebook

Facebook is touted as the most successful platform for social media marketing these days, and Target seems to have hit the bull’s eye in using Facebook for its social media marketing campaign. In fact, Target’s participation in Facebook has become some sort of positive case study on how to use social media networks for social media marketing.

Target began its involvement in Facebook as part of its back to school campaign. It did not just barge into Facebook though. Target was wise enough to do its homework first by visiting Facebook and other social media networks regularly for some time in order to get a feel of what people were talking about and how they were talking to each other.

It is very important to know what is happening in the entire social media network scene. It is even more important to learn the specific culture and language within each social media network. That way, a new participant can enter gracefully, blend into the community and create connections. It eliminates most risks of making a grave mistake or social booboo.

Target knew that it could not preach to its audience or use its usual storytelling approach. What it did in its Facebook page was to give its intended audience – mostly students – a platform to interact with each other like in a party. After all, that was what the students were in Facebook for.

Target avoided the kind of language used in its usual commercials and instead adapted the language of its audience on Facebook. There was no mention at all of the Target TV tagline “Hello, Good Buy.” Instead, Target’s Facebook copy – or posts, rather – used words like “awesome” very frequently.

Hard selling was also avoided at all costs. There were no ads for discounts or promos. There were even no links to Target’s e-commerce site. If banners were placed on other areas of Facebook, these led only to Target’s Facebook page and the ongoing conversations there. On their own, Target’s Facebook friends were already talking about the great deals available in the store, the discounted products and other things they loved about Target. People signed in by the thousands, joined discussion groups, made posts regularly and even uploaded photos.

All in all, Target’s presence in Facebook strengthened and deepened its relationship with its customers, further motivating them to continue their loyal support to the store. They were no longer individual customers but a community.

Social media marketing professionals know how to maximize the use of social media networks for companies and professional organizations. It is, therefore, best to leave social media marketing efforts to the experts. Web Dot Com Website Development Philippines Inc., based in Manila, offers social media marketing services as part of its low cost advanced web site development packages.

Aside from social media marketing, Web Dot Com packages cover advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, good web site design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, web site maintenance and support, search engine optimization and search engine marketing. The company’s programmers and web site developers are experts at internet languages and tools such as php, mysql and JavaScript. Along with seo specialists, they create clients’ landing pages that have excellent design and high search ranking.

Web Dot Com is also a web hosting provider offering domain name registration, as well as a vendor of business process outsourcing (BPO) services. Numerous companies and organization from around the world have been outsourcing web development services to Web Dot Com for the past ten years.

Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market.

Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104

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Social Media Marketing and Facebook For Business

admin    Social Media Marketing     Business, Facebook, marketing, Media, Social

Social Media Marketing and Facebook For Business

It is time to finally discover how to use Social Media Marketing to attract and engage quality customers and grow your business effortlessly.

There is no better place to build relationships with your prospective customers and getting them to know, like and trust you than on the internet using Social Media.

It gives you the opportunity to connect and engage with your target market through real conversations, so your customers can become interested in your products and services before they even set foot in your business.

According to the 2010 Social Media Marketing Industry Report most consumers would rather work with businesses that have a strong online social media presence. It is also noted that more than 71% of businesses globally, plan on increasing their use of Facebook, Twitter, Youtube and Blogs in 2010.

If you consider the following, you’ll see why social media should form part of your marketing efforts:

Facebook has more than 400 million registered users worldwide, 2.5 million in South Africa, and the average user logs on 3 times per day or 19 minutes per session.Twitter adds 300 000 new users daily with 55 million status updates happening every day.
Youtube receives more than 2 billion video views daily and more than 2 hours of video footage are uploaded to the video sharing site every minute of every day.

Clearly your customers are spending a lot of their time on social media sites. Shouldn’t your business be doing the same?

Social media should not be seen as another way of pushing your advertising onto your customers. It is a place for networking and building relationships. It gives you the opportunity to share value first before making sales, which will turn your followers into lifelong buyers.

Social media introduces new methods of growing your brand and becoming the authority in your industry. It should form part of every company’s marketing strategy. In the past, companies dictated what was said about their brands to a passive audience. Today consumers are becoming more demanding to be a part of the conversation and steering the direction of the company brands.

Make sure to use social media to “Listen” to your marketplace before engaging with them! This way you’ll be seen as a member of the community and you’ll see your referrals skyrocketing.

Social media is here to stay. It is changing the world in which we live in, back to the days where people talked and communicated with each other before making a purchase decision.

Use this opportunity to grow your business amongst the groups of people who are already talking to each other, and you will flourish for years to come.

Using Facebook Groups For Marketing Research

admin    Web Marketing     Facebook, Groups, marketing, Research, Using

Using Facebook Groups For Marketing Research

Many businesses have developed strategies for promoting their business through Facebook.  But another way that they can use Facebook is to conduct research to better understand their target market.  The most obvious way to begin would be to observe discussions in Facebook groups that closely match the topic they are researching.  Facebook groups are similar to forum discussions in that there are millions of them covering just about every topic imaginable, making them an ideal source of information for niche market research.

Facebook groups can be a much more reliable source for market data than forums or blog posts.  One of the problems with using forums is that the information provided in them is difficult to validate.  It can often be hard to determine who is actually responding.  In terms of credibility, anonymity on the Internet can be a double-edged sword.  Respondents have no incentive to lie but no incentive to tell the truth either.  When individuals participate in Facebook groups, they know their name is going to be attached to their posts.  This may encourage them to grandstand a little, but overall they will try to participate in discussions honestly and maturely.

The other advantage that market researchers have using Facebook over forums is that they can establish the demographics of the individuals participating in the discussion much more easily.  Some of the respondents have public profiles, which means that researchers can easily access all of the data they would most likely need to assess correlations or observe patterns between demographics and consumer behavior.  Even if the participants do not have public profiles, market researchers can still extrapolate demographical data in other ways.  First of all, they can look at the participants profile pictures to make approximations of their age, gender and race.  Market researchers can also look at the networks in which the participants belong to identify geographical locations, colleges or universities they belong to and determine their approximate age based on date of graduation.  Even though Facebook has recently made changes to its privacy policies, many members still display this information.  Finally, since Facebook is a more expressive community than most forums, participants are probably going to be more descriptive about their demographical information in their posts.

Facebook also can be advantageous for marketing research for more practical reasons as well.  Even with carefully selected keywords, it is tedious to go through all of the forums on a given topic with a simple google search.  This market research would involve going through each forum individually and eliminating any from consideration that is not relevant, does not have the right number of participants or does not provide quality discussions for market research purposes.  It is much easier to search for Facebook groups and screen them based on their relevance and the number of members in the group.

Unfortunately, there are some limitations to using Facebook groups for market research.  Despite the number of people that use Facebook both socially and for professional networking, it is still a single platform out of millions on the Internet.  Some niches are so small that they do not yield enough Facebook data to satisfy most market research objectives.  This is especially true when identifying a controversial or embarrassing topic that people are not going to want to discuss publicly.  Market researchers must also consider the fact that most of their research subjects are going to be of younger demographics, although this is slowly changing.

Nevertheless, Facebook groups remain a stellar starting point for most market research programs.  As long as adequate data is available, they should be considered a strong source of information.

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Facebook Social Media Advertisers Increase 300% in a Year

admin    Social Media Marketing     300%, Advertisers, Facebook, Increase, Media, Social, Year.

Facebook Social Media Advertisers Increase 300% in a Year

The number of customers using Facebook’s online-advertising system has more than tripled in the past 12 months. This means that more and more small- and medium- sized businesses are now using Facebook as part of their online marketing strategy. Lots of local businesses are now finding success in this advertising model. Facebook launched its advertising program in 2007.

The ads, which appear on users’ Facebook profile pages (wall, info, photos etc.) allow 25 characters in the title and as many as 135 characters in the body of the text plus an optional photo. The targeting behind the ads is driven by the personal profiles of Facebook users. If you list The Simpsons as your favorite TV-show, you will probably see an ad from Foxtel sooner or later.

Wired’s Fred Vogelstein thinks that Facebook is poised to take over display advertising the way that Google has dominated search advertising. Internet users behave differently on Facebook than anywhere else online. Most of them use their real names, connect with their real friends, share their real thoughts, tastes and news. This is what makes Facebook audience so appealing to advertisers. You have real people with personal qualities who can be divided into exact consumer categories. Google, Yahoo and other search engines, on the other hand know little about of its users other than their search histories and some browsing activity.

Doubling its membership in March, Twitter is growing even faster than Facebook. As you might remember, at the end of last year, Facebook tried to buy Twitter for 0M but failed miserably. If Facebook had secured Twitter’s huge stake on the real time user generated information, they could have secured the dominant position in user generated live content. More and more Internet users are transferring their social habits to Twitter and Facebook from sites like Friendster and MySpace. In May this year, Facebook surpassed MySpace in the US, which was the last strong hold for the News Corp owned site. According Facebook’s chief operating officer, Sheryl Sandberg Facebook’s revenue may climb 70 percent this year. Also last month, Russia’s Digital Sky Technologies paid 0 million for less than 2 percent of Facebook, valuing the company at billion. Earlier Microsoft had secured a 1.6% stake for 0 million.

Facebook is based in Palo Alto, California. It was founded by Mark Zuckerberg in 2004. Wired is a monthly magazine published since March 1993. Wired reports on how technology affects culture, the economy, and politics. Owned by Condé Nast Publications, it is published in San Francisco, California.

Facebook Social Plugins on 50,000 Sites Already

admin    Web Marketing     50000, Already, Facebook, Plugins, Sites, Social

Facebook has its good and bad days. If we are talking about Facebook and privacy then it’s probably a bad day. In this case, we are talking about the rapid adoption of Facebook’s set of social plugins, in particular their “Like” button. According to Facebook they have hit the “50,000 sites served” mark with these new social media integration tools.

TechCrunch tells us some more

Facebook has just given us an idea of how quickly these widgets are being adopted: a week after f8, 50,000 websites now feature the Like button and the other new plugins.

75 of those websites were Facebook’s launch partners, which included sites like CNN and the New York Times — everyone else handled the integration on their own, which Facebook has made very straightforward (it generally just involves copy-and-pasting a few lines of code). This growth is important, because as more sites integrate these social widgets, Facebook will increasingly own social interaction across the web.

In classic Facebook fashion, the wizard of Facebook, Mark Zuckerberg, made the prediction there would be over 1 billlion “likes” in the first 24 hours of the service’s existence. I say classic fashion because it was such an outrageous claim and read as if there would be 1 billion hits of a like button there was need for Zuckerberg spin control as TC reported an update

A Facebook spokesman has clarified that Zuckerberg was referring to the number of impressions the Like button had, not how many times people clicked the Like button.

Spin is still the forefront of the Internet hype and hyperbole machine. Facebook does it better than anyone. With their predictions and then their “cat who ate the canary” looks when confronted with privacy matters, it gets ridiculous but guess what? We’re stuck with it because they are big and getting more powerful.

So do you “like” Facebook and their approach or are you just going to play along because there are no other options?

View full post on Andy Beal’s Marketing Pilgrim