Unlimited Website Submission to Over 800,000 Search Engines

admin    Twitter Marketing     800000, Engines, Over, Search, Submission, Unlimited, website

Unlimited Website Submission to Over 800,000 Search Engines
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Unlimited Website Submission to Over 800,000 Search Engines

Get Keywords in Search Engines

admin    Web Marketing     Engines, Keywords, Search

Get Keywords in Search Engines

Keywords are the key pun not intended ingredients to search engine optimization. If want your website to rise from the ranks and be one of the first page search engine results, you need to know which keywords work best for your website and how to incorporate them in your content without ruining its cohesiveness, coherence, and value.

Keywords and How Search Engines Work

The first step to finding the right keywords for your website is to understand how search engines work.

Search engines work basically the same regardless if it is Yahoo, Google, or America Online that is behind it. The labor force of search engines is called search engine spiders software programs capable of surveying and analyzing data from the Internet.

Keywords can be any single or group of words found in your website. The more they are used, the better but frequency does not guarantee its effectiveness. Your chosen keywords must also match the query entered by the searcher in the search engine website.

Relevance is important when choosing a particular keyword to represent your website. If you have set up a website for your photography business, words like photography, pictures, and portraits are all relevant keywords because you can see an instant and direct connection between the keywords and the focus of your website.

Now, let us say you used the sentence see great photos of yourself in your photography website and you choose great as a keyword. Your choice does not qualify as a relevant keyword because great is a general term that can not be immediately linked to photography.

Keywords may either be specified by the website owner or designer with the use of meta tags or determined by search engine spiders. Search engines have specific rules when determining which terms should be considered keywords. Besides frequency, words that appear in the title of the article or page, the first sentence, and subheadings are given more points than those that simply appear throughout the body of the text.

Depending on the search engine indexing system, use or insertion of particles and prepositions between keywords and letter case may matter.

For your website to match a query, it must contain exactly the same keywords and positioning of words specified. Thus, if an individual makes a query for red small shoes, your website would not be considered an excellent match if your keyword is small red shoes. Synonyms are not counted either: queries for automobiles will not match websites using vehicles for keywords.

Spelling matters and especially if your website tackles topics that are commonly spelled. If you were the producer behind the movie “The Day After Tomorrow” you should also consider using the keyword The Day After Tomorrow because lots of people make mistakes when spelling this.

Typo errors could also redirect people to other impostor websites instead of landing in yours so you should consider including keyword errors that are a result of speed typing.

To know if your keywords are good choices or not, there are online software tools available to help you evaluate your keywords like America Online Hot Searches, which lets you know the hottest queries since the last hour or day; Google Trends, which allows you to compare results from different words and categorize information according to demographics and other factors; and Yahoo Buzz, which simply let us know what is in and what is out.

More Keywords Articles

New Jersey SEO for Search Engines and Internet Marketing Services

admin    Web Marketing     Engines, Internet, Jersey, marketing, Search, Services

New Jersey SEO for Search Engines and Internet Marketing Services

Promoting your New Jersey company in the global market that exists today requires having extensive knowledge in several key areas. Internet marketing, website development, search engine optimization, link building, branding, online advertising, and PPC management, being just a few. Some very good internet resources exist that can give you at least a beginner’s insight into what these are, and how companies might use them to promote themselves well in the highly competitive arena of business. However, will that be enough to lock in high-visibility, sales, and profit potential for your company? Not likely even with the simplest or smallest of businesses models out there today.

To beat out your competitors, your company needs a large conglomerate of consumers viewing your products and services. Furthermore, those viewers need to consider your company the leading New Jersey-based resource for whatever business niche your company encompasses. This is certainly not an assignment for someone having only a tentative understanding about the key areas of business promoting to take on. Tack on the fact that the strategies for the implementation of these are in a constant state of evolution, and you have a massive job needing expert skill to pull off.

Acquiring the skills needed would mean several years of full-time study and the opportunity to practice what you learned without placing your company’s reputation and financial and other assets at risk. Unless you are looking for a career change, in which case, a career in seo, internet marketing, website, and business promoting is in high demand, outsource this work to an established firm for the seo and other services that you need for promoting your company for superior success.

There are many firms employing experts in providing a company such as yours with the website, search engine optimization, internet marketing, online advertising, and other services that will give it the visibility and profitability it deserves. The internet has allowed seo companies from various locations to offer their business promoting services to those needing them. You might however, wish to deal with a seo firm headquartered in New Jersey, or that works extensively with other companies and contacts situated here. Who better to serve the professional promoting needs of a New Jersey company, than an individual or team of experts that have intimate knowledge about the business climate in your region?

For many companies local consumers are the ones contributing to the bulk of their sales and profits. This is because many people prefer shopping at and purchasing from companies that are local to them. This may be because they want to be able to drive to your company to see items that your company has advertised in person. Or merely that it would be easier for them to resolve conflicts with a company that is close by rather than with a company whose location is thousands or more miles away. At any rate, marketing your company to the consumers of New Jersey will be most successful when properly channeled to attract high volume interest from locals. If you have the knack to do this yourself, it would be more cost and labor effective to do it yourself. However to get optimal results swiftly, you should consider hiring an seo/marketing company to provide the services that will enable your company to lure locals into doing business with your company.

They say that if you construct it, they will come. Of course, they often fail to add that how you construct it does make a difference. Professional website, search engine optimization, internet marketing, advertising online, and other services could mean the difference between scant interest and moneymaking for your company, and hordes of people along with sales and profits coming in.

Related SEO Marketing Articles

Understanding Pay Per Click Search Engines

admin    Web Marketing     Click, Engines, Search, Understanding

Understanding Pay Per Click Search Engines

Pay per click search engines have become the latest resource for online advertisers.

Their popularity is based on the ability of advertisers to spend money on advertising based on their sales revenue.

Advertisers can decide how much they can afford to spend per customer, and then limit the amount of advertising accordingly.

Similarly, an advertiser can increase his or her advertising budget according to the success of the pay per click campaign.

In lay men terms, a pay per click search engine is an advertising tool that allows the advertiser the ability to set his own rate.

The business model is based on allowing the advertiser to set his own spending rate based on his need for customers, and his ability to close sales on that traffic.

By introducing this advertising model search engines like Google, Overture, and now Yahoo, have been able to attract business from small and large advertisers.

A small comic book shop can decide to spend a hundred dollars a month on Google Ad Words, while an online giant like Amazon can spend millions of dollars per week.

Flexibility also makes the PPC medium work for advertisers. Modifications to their campaigns can be made in real time, and can be changed as market developments take place.

For instance, you can use your pay per click campaign to advertise a special sale, and then change your ads once the sale is over.

Or you can direct traffic to a specific page on your site that sells a currently hot item.

As an advertiser you select key words which will trigger your ads. When a search engine query is performed your ad will be shown as long as you selected the searched for term.

The search engines will match up ads based on the key words the advertisers want their ads to be shown for.

Caution must be used since words have alternate meanings to different people.

While pop might mean a certain sound or effect to you, it can also mean soda, or even surprise to another person.

So when you advertise using a pay per click search engine make sure that your ads are very clear. You only want people who are looking for what you offer to click on your ads.

The best way to avoid curiosity clickers is by making it very clear what the product or service being offered is.

This way a curiosity clicker will only visit your ad if he or she already has some interest in your business.

In the pay per click model you pay every time someone clicks on one of your ads, so it becomes crucial to attract serious prospects.

Creating Your Own High Profit Niche Pay Per Click Search Engines.

admin    Web Marketing     Click, Creating, Engines, High, Niche., Profit, Search

Creating Your Own High Profit Niche Pay Per Click Search Engines.

Todays article is all about setting up niche pay per click search engines. If you thought that this was beyond the scope of the individual internet entrepreneur then you would be dead wrong. There are literally thousands of niche markets that are just begging for a speciality search engine – these are thriving industries with thousands of vendors looking for targeted advertising sources such as PPC engines.

What Are Niche Pay Per Click Search Engines?

Google is a search engine. It also has a pay per click element (Adwords) where all types of businesses deposit cash to Googles account in return for advertising space. Each time someone clicks on one of the adverts, the advertiser pays Google a determined amount. It could be 5 cents or as much as a hundred dollars per click.

Now if you have any doubts at all about the potential or profitability of this type of model then just take a look at Googles stock price – it’s worth hundreds of dollars per share. And it’s all thanks to the same basic search engine business model that you’re about to discover.

You see, Pay Per Click traffic is one of the most cost effective, targeted, profitable and popular ways to drive traffic to a website. Almost every single internet marketer or small business uses PPC advertising to drive highly targeted leads to their website. So there is no shortage of people waiting to pay for highly targeted traffic…which is good news for you.

But Google has a massive weakness that’s going to be your strength – Google tries to be a search engine in every niche topic in existence. When you set-up a niche search engine your aim is to focus on ONE TIGHT & SPECIFIC NICHE.

When you do this, you’ll attract the attention of everyone who has an interest in that niche. Set up a niche on hotels in England for example and you have just tapped into the following:

- The huge number of tourists & travellers who look for hotels in the UK. Per year that can mean a potential market in the millions.

- The tens of thousands of hotels, bed & breakfasts and guest-houses.

But why would anyone opt for your specific niche engine ahead of Google? Simply, it has a lot of junk inside its listings. It’s not optimised. Someone searching for a hotel to stay in within the UK would probably prefer to look in a search engine that is dedicated to just that.

Multiple Ways To Profit From Your Niche PPC Search Engine

The good thing about setting up a niche PPC search engine is that you can build multiple sources of profit from it. Essentially, you’ll be getting paid every time someone clicks on an advert. But there are some additional income streams that you can build into your search engine:

You’ll be getting a lot of TARGETED traffic. This is an ideal opportunity to offer additional affiliated products for additional profits.

It’s an opportunity to build a highly targeted opt in list – this can mean significant back-end income if harnessed effectively.

This is important – but once your search engine is operational you can sell it and create a massive pay-day for yourself.

How To Pick A Dynamic, High Profit Niche To Set-Up Your PPC Search Engine

We looked at the UK hotels niche as a good tightly focused niche. What makes it this a good niche, and how can you identify literally hundreds of additional niches with outstanding potential?

When picking a niche, here are a few things that you should consider:

Your niche should have a thriving market. Of course the amounts per click that you can charge are a factor, but so are the potential of prospects in the niche. For speciality niches where you can charge say per click you may be able to get away with a small target market. However, if you’re only charging .05 per click then you’ll need a large volume of prospects.

Look for niche markets that are proven to be highly popular. If you can do this then you’ll almost certainly succeed.

Related Pay Per Click Articles

Keyword Seection for Search Engines

admin    Web Marketing     Engines, Keyword, Search, Seection

Keyword Seection for Search Engines

We all know by now that Search Engines are the key to driving potential customers to your websites. However, in order for visitors to reach your website, you need to provide them with explicit and useful pointers that will direct them right to your site. You do this by creating lists of carefully chosen keywords.

Find the right words or phrases, and hoards of traffic will be pulling up to your front door. But if your keywords are too general or over-used, the possibility of visitors making it to your site – or of seeing any real profits from the visitors that do arrive – are reduced drastically.

Your keywords are the foundation of your marketing efforts. If they are not chosen with great care, no matter how extensive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in planning your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed specific steps, you are probably WRONG. When you are selecting your keywords you need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from hidden inside the depths of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just click around your site and the take off to another site. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an measurable quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword worthy of selection. You must move on to specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Imagine that you have obtained high rankings for the keyword “Motor Car Companies.” However, your company specializes in bodywork only. The keyword “car body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting hoards of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with smashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what prompts a person looking for a service or product to typein a particular word or phrase. Say a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “New York job listings” and “New York IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life. You want to find people who are ready to act or make a purchase, and this requires subtle tweaking of your keywords until your find the most specific and directly targeted phrases to bring people to your site who are ready to make you money.

Keyword selection is not the end of the story. You must continually evaluate performance across a various search engines, keeping in mind that times and trends change, as do popular phrases. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyses consumer behaviour in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

Numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of keywords is the formula for search engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate more profits for you.

Pay Per Click Success Secrets – 5 Strategies to Use PPC Search Engines to Maximize Profits Online

admin    Web Marketing     Click, Engines, Maximize, Online, Profits, Search, Secrets, Strategies, Success

Pay Per Click Success Secrets – 5 Strategies to Use PPC Search Engines to Maximize Profits Online

Many researches reveal that there are so many strategies and models to use PPC online advertising as your marketing tool in your affiliate marketing business. You can generate top affiliate commission and create multiple stream of income for selling affiliate products, or even your own products, through PPC marketing. Also, you can use the following business models to run and grow your affiliate marketing business in the long term.

Pay Per Click Marketing Strategy #1: Use PPC for Selling Affiliate Products

The easiest approach to earn affiliate commission through PPC marketing strategy is to use PPC search engines for selling the affiliate products or even your own products. This strategy has been proven that it is the most effective and easiest for affiliate marketing entrepreneurs to test their products, test their markets and generate some profits quickly. Most successful affiliate marketing entrepreneurs are currently using PPC search engines to test their products, keywords and markets.

The secrets of pay per click success are to: (1) build up the keywords around the affiliate product name or author (2) generate more niche keywords around the products and (3) build up the most effective PPC online campaigns.

Pay Per Click Marketing Strategy #2: Use PPC for Building Your Mailing List

Many affiliate marketing entrepreneurs are always using PPC search engines to build up their mailing list, one of the most significant assets in their business. There is no doubt that PPC search engine can drive more potential buyers and interested people to the affiliate marketing online business. You can generate a huge of mailing list rapidly through PPC online advertising. Also, you can earn more affiliate commission through back-end selling process.

The secrets of pay per click success are to: (1) build up the high conversion rate squeeze page (2) offer high value free bonuses (3) generate massive list of relevancy keywords and (4) set up the strong back-end selling process.

Pay Per Click Marketing Strategy #3: Use PPC for Leading “Ready-To-Buy” Customers

There is a fine line between using PPC for lead generation and building a mailing list. The major difference point is to gain more “ready-to-buy” people to the online affiliate marketing business. Most of new affiliate marketing entrepreneurs are failed in the business because they focus on only interested people, not “ready-to-buy” people. There are many kinds of affiliate programs for driving those “ready-to-buy” people such as cost per action (CPA) programs, and lead affiliate programs. Additionally, there is a different writing ad strategy between using for lead generation and using for building a list as well. Most of the time, if you use PPC search engines marketing for building your own mailing list, you will focus on high value bonuses, how to attract people for your subscription and how to convert the visitors to interested people. Meanwhile, you are trying to convert visitors to “ready-to-buy” people, if you use PPC search engines for lead generation.

The secrets of pay per click success are to: (1) focus on converting visitors to “ready-to-buy” visitors (2) build up highly attractive and conversion rate web page for lead generation and (3) set up clearly the goals for your lead generation page and advertisement.

Pay Per Click Marketing Strategy #4: Use PPC for Viral Marketing

Viral marketing has been proven that it will help you spread out the affiliate products very quickly across the internet. There are many strategies for the viral marketing strategy. One of the most favorite strategies for the viral marketing is to spread out the special report. Many experiences show that most of successful affiliate marketing entrepreneurs are using PPC search engines as their viral tools to spread out their special reports. Also, those reports will definitely help them to grow their reputation and business in the long term.

The secrets of pay per click success are to: (1) conduct high valuable special reports (2) contain and provide new and fresh information and (3) motivate people to help you spread out the reports.

Pay Per Click Marketing Strategy #5: Use PPC for Landing Page

The last business models for affiliate marketing entrepreneurs to use PPC search engine to become outstanding entrepreneurs is to apply for landing page. There are many kinds of landing pages on the internet such as review page, comparison page, and viral marketing page. However, many extensively experiences reveal that one of the most significant and effective approach is to create the landing page as a review place for buyers. With this action, you are in the great position to grow your affiliate marketing business and drive high valuable and “ready-to-buy” visitors. The highest recommendation is to provide both of positive and negative comments toward to the affiliate products.

The secrets of pay per click success are to: (1) research and review the products by yourself (2) give both of positive and negative comments (3) build up high attractive and conversion rate review page and (4) build up massive list of keywords toward the review page.

Final thoughts, there are many business models for affiliate marketing entrepreneurs to use PPC online advertising marketing as their best strategy to earn top commission. With those above models, you are in the great position to build, run and grow your affiliate marketing business in the long run. Also, you can set up multiple models and strategies for your business. Finally, the most powerful strategy to maximize profits online through PPC is to combine those above models together. With the proper combination, you are definitely in the great position to become an outstanding entrepreneur and earn top affiliate commission.

Learn more secrets of how to success in PPC online advertising and become a wealthy affiliate millionaire. You will learn great tips, inside secrets and workable techniques on PPC online advertising, particularly Adwords, every singly month. Also, you will discover and learn monthly up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over ,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.

Join now – get the full access to unlimited business and revenue ideas, detailed reviews of your sale letter, candid critiques of your website design, traffic campaign strategies proven to attract buyers and tricks to increase your sales by 400% or more! You will discover and learn proven moneymaking secrets to instantly increase your sales over ,000 per month or more!

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.

How Affordable SEO helps to popularize your website in major Search Engines?

admin    Web Marketing     Affordable, Engines, Helps, Major, popularize, Search, website

How Affordable SEO helps to popularize your website in major Search Engines?

In the present era, for the promotional point of view each company is wholly based on internet weather is it web hosting company, job Consultancy Company or Ebay etc. In such types of businesses each individual desires online customers to get higher Search Engine Ranking and sky scraping their business through out the internet world. Thus the Affordable SEO companies came in to existences with variety of Affordable SEO Services that have special and sufficient tools to promote your business. These online businesses can reward you to full benefits of SEO Marketing that helps to spread your business all over the world.

Affordable SEO has become the essential part of the SEO Marketing businesses. Affordable SEO is a technique that helps you to get higher Search Engine Ranking or get desired results from major Search Engines for your website’s business.  Usually Search Engine Optimization has risen into a rewarding industry, so more and more business executive wants to tie up with recognized SEO Company, which helps to create website’s presence and promote the company’s business in the internet world. In the nut shell, Search Engine Optimization purpose is altering your web page to get top notch position in the major Search Engines and make your website Search Engine friendly. So that Search Engine easily and conveniently crawl your web pages and helps to promote your websites position.

Now days, in this stiff competition a professional and Affordable SEO Services include different techniques such as white hat technology, black hat technology and web 2.0 to promote your website in the competitive internet market. But a well recognized SEO Company believe in organic i.e. white hat SEO technology that helps to delivers more traffic from other websites for a long term. Here web 2.0 also refer for the development for your website that facilitates you to better communication and safe information sharing on the World Wide Web. The idea of web 2.0 has brought a great evolution in the online business and SEO Marketing.

If you are looking for dedicated and Affordable SEO Services for your website’s businesses that realize the profits and give assurance for acquiring superior results from major Search Engines. Then you should go ahead with affordable SEO Company, whom reliable and affordable SEO Services helps you to achieve higher Search Engine Ranking. Affordable SEO has become a key tool to build a credible reputation in the online market.

Benefit to get Affordable SEO is as above:

Affordable SEO is a convenient and effective way to enhance your company’s business. A professional and Affordable SEO Services helps to build client’s loyalty among their competitors. Affordable SEO Services helps to create compatibility and accessibility with major Search Engines. Affordable SEO Services assists you to attain targeted traffic, high return on investment and increase visibility in major Search Engines. Affordable SEO Services has enabled your website to stand out amongst other PPC i.e. Pay per Click competitors.

If you are highly desire to get benefits of Affordable SEO than you can contact with our Affordable SEO Company that is able to fulfill your desires. So more quires about Affordable SEO visit at:

www.AbsoluteSeo.net

More SEO Marketing Articles

Pay Per Click Search Engines Brings free traffic to websites

admin    Web Marketing     Brings, Click, Engines, Free, Search, Traffic, Websites

Pay Per Click Search Engines Brings free traffic to websites

1. Google AdWords – Adwords is one of Google’s advertising services. AdWords is the largest and most popular of all the pay per click search engines. Google provides great tools to help advertisers, including Google Analytics which is integrated with AdWords to help you discover which keywords perform and which you should cut. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Screw Google, Yahoo, MSN & all major search engines Adwords Exposed at http://www.adwordsexposed.com

2. Microsoft AdCenter – Microsoft adCenter is the new player in the big league when it comes to pay per click search marketing, but it’s already making an impact. Microsoft adCenter offers a great range of features including the ability to target your ads to Live Search users who match your optimum target-market criteria. Signing up is quick and easy with a sign-up fee. If you’re spending a day in search advertising you can take advantage of QuickLaunch and have one of the Microsoft Media Specialists help you plan, create, execute, and analyze your first adCenter campaign.

3. MIVA – After two top pay per click search engines google Adwords and Yahoo Adcenter, you’re pretty much shooting in the dark. Miva pay per click search engine, which is probably one of the cheapest pay per click services around with decent traffic, doesn’t convert well at all. The truth is, you will make very few sales, if any at all, from Miva Pay Per Click Search Engine and the lesser known pay per click services. The reason is because most of your targeted traffic comes from the English speaking countries. MIVA pay per click search engine is a prevalent search engine which is extremely well known for it offers cheaper alternatives in terms of pricing for the distribution of the various vertical and contextual pay per click ads. It is to be noted in this case that in order to facilitate the transfer of vertical and contextually focused contents, MIVA pay per click search engine has devised two separate networks which are known as the MIVA Core Network and the MIVA Precision Network.

4. Enhance – A strong emerging PPC search engine with solid quality control. I’ve found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising. An interesting feature available on Enhance, which is not available on Google, is a feature called ‘LogoLink’ where you can upload an 80×40 pixel image that’s no larger than 8KB in size. image will then be displayed alongside your PPC ad. AccuMatch system expands keywords to include plurals, misspellings, and (most importantly) simple phrases. Overall, I’m impressed with Enhance Interactive’s service and prices, which I’ve found to cost only 20%-30% what a Google click would cost for the same keyword

Further Information About Free Internet Traffic by visiting   http://www.proearn.com/tag/drive-traffic

Which Search Engines Work Best? A Pay Per Click Study

admin    Web Marketing     Best, Click, Engines, Search, Study, Work

Which Search Engines Work Best? A Pay Per Click Study

Let’s face it, most people don’t track their advertising at all and therefore don’t know where their leads or sales are coming from. I’ve talked with dozens of business owners about which online advertising vehicles work best for them. What I usually hear is that they are impressed with the sites that give them the highest number of clicks. Sure, clicks are encouraging, but do they tell the whole story?

No, the number of clicks or the cost per click (average CPC) does not tell the whole story. Not even close. At the end of the day, it’s not how much you spend per click that really counts – what’s important is how much you spend PER CONVERSION (a truly qualified prospect). And finally, of course, it’s the cost per sale that really matters.

I have been doing pay per click campaigns for some time now. The following are my findings after testing pay-per-click campaigns from September 2006 through February 2007 on the following search engines: Google, Yahoo, MSN, Mamma, Lycos, 7Search and GoClick.

When testing, I chose the same keywords for each campaign and used separate but exact duplicate lead capture pages. This allowed me to see which keyword buys would give me the highest % of qualified prospects. My focus was the “Cost of Conversion” which was the percentage of people who requested more information about my program (a good prospect). My goal was to get clear indication as to the quality of the traffic coming from each search engine.

By taking the average cost-per-click and looking at the % of prospects that requested more information (Name, Phone # & E-mail Address), it gives me the real cost of a qualified lead. Following are the results:

7Search -.67 (CPC) .04 – (Cost of Qualified Lead)
Google -.83 (CPC) .46 – (Cost of Qualified Lead)
MSN- .70 (CPC) .30 – (Cost of Qualified Lead)
Mamma -.34 (CPC) .39 – (Cost of Qualified Lead)
Yahoo -.81 (CPC) .45 – (Cost of Qualified Lead)
Lycos -.12 (CPC) .14 – (Cost of Qualified Lead)
Go Click -.28 (CPC) – (Cost of Qualified Lead)

For a spreadsheet view, follow this link http://www.myedconline.com/Adstudy.html

The study was conducted over several months. After trying to tweak the Lycos and Go Click campaign for about a month, I decided to drop them both. It is also important to note that my conversions decreased over time. This underscores the importance of changing the look and feel of the lead capture page from time to time. After fine tuning these campaigns, I must say that both 7Search and Google are my favorites. When looking at actual sales, Google does beat 7Search by a 30% margin (which means that the actual cost per sale is about the same – not pictured on chart above), but both work extremely well.

As you can see, if I just looked at the cost per click but ignored conversions, I could have wasted a lot of money on the wrong vehicles.

The lesson here is – clicks are good, but conversion and sales are even better! Take the time to gather deeper information on all aspects of your advertising vehicles. If you do, your marketing dollars will bring you five to ten times better returns.

The article is brought to you by Peter Grundner at P&T Enterprises.