Understanding Search Engine Marketing In Brief

admin    SEO     Brief, Engine, marketing, Search, Understanding

Understanding Search Engine Marketing In Brief

Search results rankings are important since they drive a lot of traffic to your website. The majority of new visitors for most websites come from Google and the other major search engines. People find you because they’re trying to find something, and your site emerged in the search results.

So while you can purchase pay-per-click (PPC) ads, seed influential blogs, and work the social networks, you’ll get a majority of links from good old-fashioned search engine results. And you can’t buy these results. How you rank is really a function of the quality of your site, not how big your web marketing budget.
Search engine marketing explained

Because search engines drive so much visitors to most websites, you want to ensure that your site ranks up to possible in the recent results for all the major search engines. This activity is exactly what we call search engine marketing, and it involves optimizing your site to position higher in these search results.Search engine optimization.To improve your search engine rankings, then, you need to optimize your site of these very same search engines. This method, not surprisingly, is called search engine optimization. Exactly what does SEO mean?

SEO also requires you to organize your site in such a manner that search engines can more effectively determine its content. That also affects web page design there are design techniques that can improve your search ranking and people that can cause the search engines to disregard you completely. SEO is all about hard work and smart design. It’s more about the time and effort you spend rather than the money you spend. A bigger budget doesn’t necessarily result in better results.Of all the tools in your web marketing arsenal, search engine marketing provides the most bang for your buck; it’s a comparatively low-cost way to get more traffic and generate revenues. Since you can’t buy placement in search engine results, your primary cost is the effort itself and isn’t that expensive.In a way, search engine marketing is a great leveler. A small firm with good skills can achieve greater rankings in the search results than larger competitors. It doesn’t matter how big the company or its web marketing budget; SEO is more about smart marketing than it is about the money.

So for many online marketers, search engine marketing and the attending represent a major component of their online marketing mix. It’s not the only thing you need to do to market your business online, but it may be the most significant thing.Searching a site like Google, Yahoo!, or Bing is deceptively simple. The user enters a search query, clicks the Search button, and then waits for that site to show a list of matching results. A typical search of this type takes fewer than half a second to accomplish. That’s because all of the searching happens on the search engine site’s own web servers. That’s right; a user may think that he’s searching the Web, but in effect he’s searching an enormous index of websites stored on the search site’s servers that was made over a period of time. Since the user is only searching a server, not the entire Web, his searches could be completed in the blink of the eye.Of course, the user is unaware of what happens behind the scenes; he simply types his query into the search box on the search site’s main web page, clicks the Search button, and then views the search results page when seems like. Where the answers are stored and how they’re served is irrelevant.

Search Engine Marketing Dubai

admin    SEO     Dubai, Engine, marketing, Search

Search Engine Marketing Dubai

ONLINE marketing in Dubai is turning out vary rapidly. Search engine marketing is also form of internet marketing. World wide considered search engine optimization is a subset of search engine marketing .This internet marketing enable’s to increase the visitor’s in search engine result page. This search engine marketing is used by the qualified visitors to pursue there required information & accurately which can be helpful to them.

Global widespread of internet is one of reason by which the growth for search engine marketing is expected in Dubai. It play’s a very important role in business, it act’s like a mediator where both the owners and the customers can meet at one place. Search Engine Marketing in Dubai is used most popularly to develop their business and to attain their goals, to make them selves more popular and to earn more profits.

Search Engine Marketing is a form of marketing in this day’s because it scientifically target’s customer’s base requirement’s through which the customer will get required information& satisfied. Various companies’ owners, SEO & consultants are using this   to market their product or good’s in Dubai which will increase number of visitors to their company in Dubai. Site owners of many companies and Search Engine Optimization attempt to pursue qualified visitors by which analyzing of how often visitors using of a specific keyword phrase leads to a desired conversion action, such as viewing, making a purchase, signing up for a newsletter, requesting additional information, downloading a particular page, or making some other specific action in Dubai by search engine marketing can be increased and can be profitable to them. The rank of certain website will be dependent on how many visitors have clicked it continually.

It can be understood in broader sense that Search Engine Marketing in Dubai to match the requirements of visitors   with the help of search algorithms work. It is not a easy task for Dubai based companies to provide services like SEO and other online marketing services. When opting for search engine optimization in Dubai, one has ensured that it helps in raising traffic flow for the website. This is the foremost thing that one has to consider for the success of a online marketing is indomitable by the quantum of visits for the website on a regular basis. On the other hand, one has to consider Search Engine marketing companies in Dubai which can be assure that your site is notified on the first page of the search engine

Hence the main concept of search engine marketing is to promote their valuable services to the customers and to achieve their objectives and goals in Dubai business.  SEM is special at providing Quality information at high speed.

SEO Company Dubai is a reputed SEO services company based in Dubai. Services in this company are backed by a technical team who are well experienced with online marketing and market of Dubai. It’s a worth checking website at seocompanydubai.com, as they are known for their SEO skills and economical price in the services they offer in the search engine marketing strategies to companies in Dubai.  Search Engine Marketing Dubai

Search Engine Marketing – What It Is and How Your Business Can Benefit From It

admin    SEO     Benefit, Business, Engine, From, marketing, Search

Search Engine Marketing – What It Is and How Your Business Can Benefit From It

Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD .05 cost per customer acquisition or even for free!

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90% of all Search Engine originating traffic.

There are of course other smaller Search Engines that focus on niche industries such as Kayak (www.kayak.com Travel Search Engine) and country-specific Search Engines like Baidu (www.baidu.com) which is very popular in China.

How Popular Are Search Engines?

A study last November 2005 finds that the number of people who use Internet Search Engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail as the most popular activity online. In the year 2003, 250 million searches were made daily on Google alone!

How Does It Work?

On the Internet, whenever somebody wants to find something, they use Search Engines. As spam continues to lessen the effectiveness of email as a marketing tool, Search Engine Marketing is fast becoming the marketing strategy of choice for companies who want to reach a global audience 24 hours a day, 7 days a week, either for free or for as little as USD .05 per visitor. As the Internet becomes more and more a part of our everyday lives, the greater their role becomes in helping businesses connect with their customers at that crucial point in their buying decision process (when they are searching for it).

Right now, there are probably people… potential customers who are looking for whatever products or services you are offering on any or all of the major Search Engines. When potential customers type in the keywords that they are searching for and press that “Search” button, do they find you or your competitors instead?

How can you get your business to appear on Search Engines?

Of course, you first must have a Web site. If you don’t have one, get one designed by someone who has a decent understanding of Search Engine Optimization. I’ve come across business Web sites that are so badly designed from an SEM perspective that you can’t even find it even if you search for the company name or business name itself! Even worse, their sites are designed in a way that prevents instead of facilitates their visitors to transact with them.

There are basically 2 ways for you to get your Web site to appear on Search Engines. You either get it listed on the “organic” or natural search results by doing Search Engine Optimization (SEO) or you launch a Pay Per Click Campaign (PPC) for the keywords you want your Web site to appear for. Ideally, you should be doing both because a PPC campaign can start driving highly-qualified traffic to your Web site almost instantly while you wait for your SEO campaign to gain momentum and get your Web site within the top 20 of the SERPs (Search Engine Results Page), otherwise known as “organic” or “natural” search results, which can take months to happen.

What Is Search Engine Optimization?

To get your Web site to appear on the SERPs you need to launch an SEO campaign. The main problem with SEO is that it can be very difficult and take anywhere from several months to over 1 year before you can achieve good rankings and appear within the top 20 rankings or top 2 pages of the organic search results which is all the results that most people are willing to see before they make a decision and choose what Web site to ultimately visit and do business with. Getting your Web site listed in the top 20 results is going to be a constant battle, especially if you are in a highly competitive industry and your competitors are also actively doing the same thing.

How your Web site is designed determines in great part how well its Search Engine rankings will be. Do you adore that lovely Flash animation on your home page? Loose it! Search Engines can’t see that Flash animation and they rely almost exclusively on text to determine the relevance and consequently, the ranking of every Web page.

What Is A Pay Per Click Campaign?

Pay Per Click or PPC campaigns are basically ads (Sponsored Links) that appear alongside the organic search results whenever someone uses a Search Engine to search for anything that he’s interested in. The reason why it’s called Pay Per Click is because you spend only when somebody actually “clicks” on your PPC ad and not every time somebody sees it. These ads are controlled and are made to appear only every time specific “keywords” are searched for. The level of control an advertiser has over his PPC campaign is so high that he can control exactly how and who gets to see his PPC ads and most importantly, how much he spends for it. For as little as USD .05 per click on Google and USD .10 on Yahoo and MSN, you can start driving highly-qualified visitors to your Web site.

What Are Its Advantages Over Traditional Marketing Mediums?

While you may get an increase in sales when you put out an ad on TV, radio or print, it is almost impossible to track how well your sales were influenced “directly” by your ads. With Search Engine Marketing, you would know exactly how much you are spending and how much actual revenue you are getting for each cent that you spend for it. You can even know where your customers are coming from using Web Analytics such as the popular and free Google Analytics.

The ability to control your marketing expenditure, track your campaign’s performance, identify and target your market, a truly global reach, measurable results and being able to make changes to your campaign on the fly makes Search Engine Marketing far superior to traditional marketing medium.

How Effective Is Search Engine Marketing?

It is not impossible to convert 50% of your Search Engine originating traffic. The real beauty of Search Engine Marketing is that it allows your customers to find you instead of you trying to find them.

How much does it cost?

The cost of any Search Engine Marketing campaign depends greatly on the scope and extent of it. The more keywords and the broader the audience you want to target, the more it’s going to cost but the greater the benefit would be. Maybe the more important question is… “How much is it costing your business by not doing Search Engine Marketing?”

Search Engine Marketing. Why Do You Need It?

admin    Web Marketing     Engine, marketing, Need, Search

Search Engine Marketing. Why Do You Need It?

Ranking highly on high traffic Search Engines like Google can dramatically improve the success of your business.

There is little point in having a website if you are invisible to your potential customers. In order for your website to work for you and generate business it needs to be found at the top of the first page of Search Engine rankings.

If your industry and therefore, target market is fairly niche then your website probably won’t need too much Search Engine Marketing attention, however if you have hundreds or even thousands of online competitors then it needs to be an important part of your marketing plan.

Part of Search Engine Marketing is the optimisation of your website which is essentially a one off exercise specifically taking care of what are known as ‘on-page’ factors. These factors include the analysis of keyword phrases, keyword density auditing and submission to the Search Engines.

Optimisation of your website can make a difference to your rankings but really in order to continue to gain rankings it is important that the off-page factors are taken care of. These factors include link-building, domain name considerations, content-based marketing such as blogs and articles and social marketing e.g. Facebook, Twitter, YouTube. When you reach the top of first page rankings you need to ensure that you stay there. Once you start moving down in rankings you give the opportunity for your online competitors to overtake you and possibly capture your share of enquiries.

Search Engine Marketing therefore needs to be part of an ongoing process and as mentioned, it needs to be built into your marketing plan. It is an essential part of developing and marketing your business and should not be seen as an unnecessary evil but more of a critical element to the success of your business.

As it takes time for a website to increase in rankings it is important that the Search Engine Marketing process is started sooner rather than later. There is a popular expectation that it will all happen overnight. Unfortunately, this is not the case. Depending on several factors, it can take some websites up to 12 months to really start achieving high rankings.

Effectiveness of search engine optimization on the websites

admin    SEO     Effectiveness, Engine, optimization, Search, Websites

Effectiveness of search engine optimization on the websites

Having a widespread large business is the aim of each and every company owner. Every business owner takes several measures to spread their business as much as possible. They perform several important marketing strategies, which helps the business to get hold of the target users. No matter if your business is an online business or a general one, marketing is a must for each and every website. Without proper marketing it is almost impossible for any company to succeed in the competitive market nowadays. Online marketing strategies are bit different from that of the general businesses; they are pretty difficult and take a long time. The most popular way of marketing of an online business is Search Engine Optimization. Search engine optimization or SEO is a complex procedure, in which certain texts and codes are added to the website and the site is linked with other high ranked websites. The search engine optimization process takes care of two important things; firstly it helps the site owners to convince the search engines about the importance and quality of a website and secondly it helps the site to reach the common internet users. Search engine optimization has become a must for every website and online businesses nowadays; without proper optimization it is impossible for any website to succeed in the tough competition of the cyber world.

Numerous search engine optimization companies have grown up all over the world, among which the Indian search engine optimization companies have gained huge popularity all over the internet market. SEO in India has become so popular because of the excellent search engine optimization services they provide. Most website owners nowadays hire any Search Engine Optimization Company in India and get their websites perfectly optimized. The main aim of the Indian search engine optimization companies is to increase the volume of website traffic. To achieve this aim, they perform several steps. First of all, the SEO expert perform certain optimization techniques, which make the websites noticeable to the search engine spiders. The spiders go through the websites and determine the quality and importance of the websites. The better rate a website gets from the search engine spiders, the higher it rises in the pages of the search engines. When the site reaches a superior position in the search engine pages it become noticeable to the worldwide internet users.

Search engine optimization consists of two main steps, the on-site optimization and the off-site optimization. Both of these optimization procedures are necessary for the high ranking of a website in the pages of the search engines. The Indian search engine optimization companies perform both these techniques to the optimum level, which helps the websites to reach a superior rank easily. Complete optimization of a website takes almost 4-5 months, after which positive results are observed. However, the rank of the websites does not remain fixed at a position all the time; the rank fluctuates a lot. So, it is better to continue the process of search engine optimization until the goal of having a successful online business is reached. There are millions of websites in the internet world and each one of them competes for a superior rank in the search engine pages. Due to this the competition is pretty difficult in the cyber world. Only those websites succeed which gets the best optimization services from any well known and efficient search engine optimization company.

Find More Search Engine Optimization Articles

Organic Search Engine Marketing – it Really Works!

admin    SEO     Engine, marketing, Organic, Really, Search, Works

Organic Search Engine Marketing – it Really Works!

While helping traditional ecommerce companies increase their organic search engine marketing, I realized that the services and techniques we apply to those traditional ecommerce clients can be utilized by Internet marketers anywhere and everywhere, including affiliate marketers!

My realization led me to write this article. My goal here is to outline the general process and techniques we employ for organic search engine marketing.

I’m going to construct the body of this article with the following sections:

1. Organic search engine marketing v. paid search engine marketing (PPC) 2. Blogs v. static web pages 3. Long tail keywords v. short head keywords 4. Unique content and Web 3.0 5. Internet marketing and Web 2.0

1. Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)

Organic search engine marketing is marketing a website to increase the ranking for its web pages in the organic, or natural, search engine results pages (SERPs).

Paid search engine marketing is incorporating paid advertising strategies such as Google® Adwords or Yahoo® Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of the search engine results pages (SERPs).

With the increasing costs of paid search engine marketing, advertisers have been suffering from a downward trend in return on investment (ROI). On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market to rank higher naturally in the SERPs is increasing. Therefore, we advise ecommerce companies, affiliates and super-affiliates alike to shift their resources from paid search engine marketing to organic search engine marketing.

2. Blogs v. Static Web Pages

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, to be very search engine friendly.

We create and customize “Power Blogs” for our clients. A “Power Blog” is a search engine friendly WordPress blogs with tons of SEO plug-ins. Once we install a Power Blog we use it as a platform for Web 2.0 marketing, a.k.a. social marketing.

The benefits of our Power Blog include:

(A) Multi-Channel Visitor Strategy – Instead of having Google® be responsible for 95% of your visitors, now you can also get visitors from all of the Blog Search Engines. Because blogs use RSS (really simple syndication), you will find that other websites are syndicating your content on their websites, bringing you more visitors and links. By having multiple streams of visitors you protect yourself in case one of your traffic streams starts to underperform.

(B) Free Links To Your Site – The amount of links that you have to your site plays a huge role in how highly you rank on Google®. By utilizing the Trackback feature in Wordpress, you can automatically get other websites to link to you for free.

3. Long Tail Keywords v. Short Head Keywords

Remember, this is called “Organic Search Engine Marketing”…..it’s marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the main keywords that describe your business and/or products that you are selling. These main keywords are one to three phrase keywords (or keyword phrases) generally speaking and are more than likely highly competitive. These types of keywords are known as “Short Head” keywords. For example, “car insurance.”

Once you know your short head keywords, you will want to market directly to more specific, longer keywords related to the main short head keywords. These longer, more specific keywords are known as “Long Tail” keywords. For example, “car insurance discounts in Georgia.”

Although the traffic for each long tail keyword is usually much less than its short tail relative, if you add up all the long tail keywords, they will usually add up to much more traffic and most importantly, targeted traffic, than the short tail keywords alone.

4. Unique Content and Web 3.0

Once you have targeted the long tail keywords for your business or niche, then you can start marketing for them.

The cornerstone for organic search engine marketing is unique content creation. Whether it’s 500-word articles, blog posts, blog comments, forum posts, social snippets, or videos, you are going to want to be able to create unique content based on your long tail keywords.

Web 3.0 is a term that refers to the future of the World Wide Web. In our opinion, that future includes the “Semantic Web” or web use affected by artificial intelligence. Sounds kind of like Star Wars®, Alien and E.T. all wrapped into one big and scary WWW…doesn’t it?! Well, not really of course. Semantic Web in this case just means that search engines will be able to figure out what a web page is all about in a different, more intelligent way. The major idea here is that search engines will take a more encompassing view at a page and understand its meaning rather making a determination based on figuring out which keywords pop up most often. In this new Web 3.0 scenario, a search engine might find a web page on “sun tanning in Florida” to also be quite relevant to “sun tan oil application” and therefore list this example page in the search engine results pages under both keywords.

What does Web 3.0 mean to you? Basically, when creating your unique content, keep the semantic web concept in mind and use synonyms for your target keyword wherever it’s natural. Never stuff keywords in your content, i.e. use a keyword just to use it and not when it should be used naturally…and never stuff keyword synonyms either!

5. Internet Marketing and Web 2.0

Web 2.0 is the “Social Web,” so naturally, the concept of social marketing should apply to today’s Internet Marketing strategies.

Social marketing includes posting on social networking, social news and social bookmarking websites.

You can also think of blogging as part of Web 2.0, and of course you’re covered because you have read Section 2 above.

In conclusion, whether you own your own ecommerce business and sell your own products, or if you are an affiliate or super-affiliate, organic search engine marketing must be on your “actions list.” In the long run, outranking your competitors in the search engine results pages proves to bring a higher return on investment (ROI) than trying to out-advertise your competitors in paid search engine marketing.

You now have the basic know-how to create your organic search engine marketing strategy.

Related Search Engine Marketing Articles

Be very careful while choosing a Search Engine Optimization company

admin    SEO     Careful, Choosing, company, Engine, optimization, Search, Very

Be very careful while choosing a Search Engine Optimization company

As we go through the major search engines like Google, Yahoo! or MSN, searching for any particular topic; the search engines show us thousands of result on the keyword that we use. Hundreds and thousands of websites in the internet have the similar type of information, so the search engines display all of them when we search with any relevant keyword. These websites are displayed one after the other in the pages of the search engines. Now the question is that which websites get placed at high ranks and why? The answer is quite simple; this happens simply because of Search Engine Optimization or SEO. Search Engine Optimization is a complex process in which certain texts, codes are added to a website and the website is linked with other high ranked websites through different methods. Search Engine Optimization has become extremely important for the websites nowadays; without proper optimization the websites cannot succeed in the tough competition of the internet world. The ranking of the websites in the pages of the search engines depends solely on SEO; the sites which get better optimization get better ranks. SEO in India has become quite popular all over the internet market nowadays; most site owners hire any Search Engine Optimization company in India to get their sites optimized.

When a website is published in the internet, it lies deep beneath the load of thousands of other websites having the similar type of information. Such a position in the search engine pages is not suitable at all; the target users can never find the websites. Search Engine Optimization becomes a necessity at this time; the Search Engine Optimization companies help the websites to attain a superior position in the pages of the search engines. The main purpose of the Search Engine Optimization companies is to increase the volume of website traffic as the success of any online business lies on the number of site visitors. The more users visit a website, the better chance the sites get to succeed. However, the search engine optimization companies cannot directly increase the website traffic; rather they perform certain optimization techniques which increase the rank of the websites in the pages of the search engines which makes the sites visible to the worldwide target users.

Search Engine Optimization consists of two main techniques, the on-site optimization and the off-site optimization. Both of these optimization techniques are essential for the high ranking of the websites. These optimization techniques differ a lot from each other; the on-site optimization consists of certain techniques which are applied directly on the pages of the websites. The techniques of the on-site optimization process are quite difficult and only a SEO expert with programming knowledge can perform all the steps. The off-site optimization process in comparison is easier; in this process the website to be optimized is linked with other high ranked websites. Choosing a Search Engine Optimization company is also very important task; just any ordinary search engine optimization company cannot provide all the necessary techniques required for the complete optimization of the websites. The website owners should go through the internet market carefully and select any experienced and efficient Search Engine Optimization company.

More Search Engine Optimization Articles

PPC Search Engine Marketing: the New Age Marketing Technique

admin    SEO     Engine, marketing, Search, Technique

PPC Search Engine Marketing: the New Age Marketing Technique

PPC Search Engine Search engine marketing is fast becoming one of the easiest methods of marketing your products and services via the internet. Although as a medium the Internet is an indispensable tool yet the whole marketing shebang is quite difficult because your audience is a nameless and faceless entity that you really don’t know anything about. All you know is that a certain type of website appeals to a certain type of user but that’s about it.

When you go about physically marketing your products in the real world there are a number of marketing techniques that you can use but in the case of Internet marketing the options are limited.

The best and the most versatile tool available to businesses on the net is the Pay per click search engine marketing technique. This technique has its roots in the Pay per click concept.

What is this pay per click concept? Let’s take a look at it before we proceed any further. Pay per click basically means that you have a banner or an Icon that is displayed on the website of a related service provider or on a search engine results page. When the banner is displayed on a Search engine results page it is referred to as Pay per click search engine marketing.

Whenever someone clicks on that banner or Icon the advertiser has to pay the person carrying that banner. The payment is calculated on the basis of the number of clicks that the banner receives.

One issue that all new Pay per click search engine marketing users are unable to digest is the issue of fraudulent clicks that can jack up their bills. When you go in for a pay per click search engine marketing option you should gather as much information about that pay per click search engine marketing option as possible before you actually hand over any money. This will save you the frustration and embarrassment later. One thing that you need to remember is that the search engine marketer should have a fraudulent click grievance redressal system in place.

If you are thinking about Pay per click search engine marketing then the first thing that you need to do is decide when and where you are going to advertise. By “when” we mean in which season. By “where” we mean on which search engine marketing tool.

The most popular and versatile pay-per-click search engine on the internet with wide reach is Yahoo! Search Marketing ( this was previously known as Overture), which provides paid results to many of the major search sites such as MSN, AOL, Yahoo! and Lycos.

Another very popular program is the Google’s Adwords program. This program will give you access to the search engine result pages of Google.

The two search engine marketing programs are the best in the field and will give you the best possible results. Another search engine marketing tool that is very popular in Europe is Espotting.

The major drawback with using these search engine marketing programs is that if you want to go in for some of the more popular search queries, these search engine marketing programs will prove to be quite expensive.

In case you have budget constraints the smaller PPC services may be able to help you out. This is a fact that most of them do not reach any of the major portals, but they do deliver results to a wide range of metasearch engines, and you will get desirable results for a very reasonable price indeed.

You would do well to remember that although organic Search Engine Optimization may generate traffic, it is not “instantaneous.”

By making use of search engine marketing programs such as pay per click, you can receive the desired results and clicks a few days instead of months.

If you want to get instantaneous results it would be highly beneficial for you to have a PPC Search Engine Advertising. pay per click search engine marketing program for your targeted keywords even if it is on a smaller Pay per click service.

A simple guide to search engine marketing (part one)

admin    SEO     Engine, Guide, marketing, Part, Search, Simple

A simple guide to search engine marketing (part one)

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too. Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content. Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better. Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging. Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.

Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you. Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available. Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site. Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings. Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

Pay Per Click

This is a method in which you pay to get people to your website. Have you ever done a search on Google and found there are two columns. The Colum on the right is called sponsored links. They are adverts from businesses. They do not pay anything for appearing there but they do pay when you click on the advert (pay per click). This is a very fast way to get people to your website but you do have to pay. I would recommend getting a pay per click company to help here. It will save you a lot of money. However, if you must have ago your self here are some very basic tips.

Budget. Make sure you create a sensible budget and stick to it. Don’t get in to a bidding war. Don’t just rely on pay per click as the be all and end all for your business marketing. PPC is great for promoting specific products and services very quickly but you always have to pay for the result. Analyze your cost per click and cost per acquisition closely. Then compare it to your other marketing activities. See which one works best. Remember that sites such as Google take into account the quality of your website content being marketed more than how much you are bidding. PPC is my favorite part of search engine marketing due mainly to the sheer speed of return on investment BUT make sure it is done properly other wise it can be devastating. Always have two ads running at the same time for each product but with different ad text. Google will use the most successful advert for you and show that advert more often, helping you gain more traffic. Change to poorest performing advert and see if it improves. Keep repeating. This will eventually lead to you having the best possible advert showing.

Search engine optimisation

Remember the two columns we just mentioned. Search engine optimization is the are of optimizing your website enough for Google to rank it on the left hand column. This list is ordered on how relevant your website is. And you don’t have to pay for these listings. Ever noticed how all the big companies appear at the top of the first page. Now we should as “which came first – The chicken or the egg?”. Search engine optimisation is generally split into two categories onsite optimisation and off site optimisation. The first, when done property is very important but it will only get you to the starting line. Offsite optimization is the race itself. A good search engine optimisation campaign should include all the search engine marketing techniques mentioned and when you really get into it you can learn the more advanced techniques. Below are a few basics.

Include your keywords in your domain, title, meta tags. The first thing a search engine spider will read is your domain name. i.e www.yourdomain.com. This doesn’t mean anything to a search engine so ideally use www.yourdomain.com/your-key-words, or even better www.your-key-words.com . Then the next part is your title. Don’t just have “home Page” or “Front Page”. I would have “your domain – your key words”. This also matches the domain name. Then repeat the same in your meta data. And sprinkle it throughout your web page. Keep it readable though. Make each page different. This helps search engines differentiate them and should lead to them indexing each of your pages separately. Get a site map and submit it to major search engines. Don’t pay for this service though. It amazes me that people actually charge for this. Just type into Google “sitemap” and you should be presented with website that will generate you a sitemap for free. Keep going. Older sites generally rank better than new sites. It is believed that older websites must be more reliable. As there is nothing we can do about this just focus your time on other offsite optimisation such as link building, social media optimization and if you just can’t wait, Pay per click. Search engine optimisation is a long term solution but boy is it worth waiting for. Validate your HTML code. Visit “validator.w3.org/ “.This will ensure that web browsers show your website correctly and helps search engine to index your site. There is no point in optimising your website if it doesn’t work properly.

Other useful tips

Get Google analytics. It is one thing having a website but you need to know what people are doing when they are on it. Google analytics is very comprehensive and FREE but it does not report in real time. Woopra however does report in real time. The choice is yours. Before doing anything else you should get one of these other wise how will you know your efforts are paying off. If you decide to use a company to undertake your search engine marketing campaign (recommended) make sure you choose your search engine marketing company wisely. Don’t just go on recommendation. It is going to be a long working relationship so the important thing is that you get on with them. Do your own research on the industry. Think twice about search engine marketing firms that say they can guarantee a first page listing in a short time, the methods they use WILL end up in your website being banned. BMW found this out the hard way.

Search engine marketing is not an easy option but when done properly will bring untold rewards.

This is by no means an exhaustive list but it will give people new to the concept a few things to get on with and research. Look out for more articles that will start to break the subjects down into more detail.

Related Search Engine Marketing Articles

Choose the Search Engine Optimization Company carefully for better web traffic

admin    SEO     Better, Carefully, Choose, company, Engine, optimization, Search, Traffic

Choose the Search Engine Optimization Company carefully for better web traffic

Acquiring a top rank in the pages of the major search engines like Google, Yahoo! or MSN is the main aim of every website owner. Only the websites displayed in the first page of the search engines are visited by the internet users from all over the world; the later ranked websites are neglected most of the time. So, each and every website owner wants to get the superior most rank in the search engines like Google or Yahoo!, so that more net users can visit it. When any website is published in the internet, it remains behind thousands of other websites having the similar type of information and content. Such a rank in the search engine pages is not at all suitable for the websites and the related online businesses. Each and every website owner aims to reach the first page of the search engine and to accomplish this objective the site owners take several steps. Among the several steps taken by the website owners, the most effective step is the Search Engine Optimization or SEO. Search Engine Optimization is often considered as the backbone of the websites and online businesses; without proper Search Engine Optimization it is almost impossible for any website to succeed in the tough competition of the cyber world.

Search Engine Optimization consists of two main steps, the on-site optimization and the off-site optimization. Both of the steps of Search Engine Optimization are important for the better ranking of the websites in the search engines. The better rank a website gets in the pages of the search engines, the more gets the volume of website traffic. The more traffic a website gets, the better is its chance of getting a good business in the internet world. Every business depends on the target customers; the more number of customers a company draws, the better gets the level of profit for that company. However, choosing a good Search Engine Optimization company is very important. Thousands of Search Engine Optimization companies have grown up all over the world, among which the Search Engine Optimization company in India have gained huge success and popularity because of the excellent SEO services they provide. The Indian Search Engine Optimization companies have gained such popularity that most website owners nowadays opt for any well known SEO company in India for the optimization of their websites.

The well known Indian Search Engine Optimization companies perform several steps on the websites for successful optimization; most of these companies perform both the on-page optimization and off-page optimization with immense care. When a website gets optimized, it gets noticed by the search engine bots, which rates the websites and determines its rank. The better optimized the website gets the higher it rises up the rank of the search engine and more internet users gets to find it; with this, increases the volume of the website traffic. The sale of the websites increase when more people logs on to a website. Search engine optimization services are often considered as the backbone of any website. Without proper optimization, no website can get high rank in the search engines and neither its sale increases. Search engine optimization is the base of every website; without its application not a single website can get success in the tough competition of the web world.