Win At Niche Marketing By Eliminating ‘Analysis-Paralysis’

admin    Web Marketing     'AnalysisParalysis', Eliminating, marketing, Niche.

Win At Niche Marketing By Eliminating ‘Analysis-Paralysis’

It’s a confusing mess. Every day brings a new ‘genius’ method, ‘killer’ tactic, ‘winning’ system. But where to begin? That’s the big question.

An important question – but also one that’s easy to answer. However, it is hard to act upon!

Don’t follow EVERYTHING.

You read hundreds of books. Great. But knowledge without action to back it up is useless. And the kind of action you need to take can come from just 1 or 2 or 5 books. Do not buy new stuff until you can maximize the impact of existing material.

You have to get started, take action.

“But, where to begin?”

It sure is bewildering. Every ‘guru’ advises something different. You need to understand they are advocating what worked… for THEM. It may work for you – or it may not. The only way to find out is by trying it out.

You might have to go exploring in many different directions – before finding what works for you. That’s why you’ll hear many respected marketers talk about failing – and failing FAST.

Try stuff. See if it works. If it doesn’t, give it up and move on. Keep trying until you find one which does work. Then explore it deeper, do more of it and build your business.

Here’s a step by step blueprint which may help you get started with your niche marketing:

Study some of the resources on niche marketing, get a feel for it
Carry out keyword research or use your interests to decide upon a niche
Research the niche market you choose and see what people in it are asking for, what problems they face, what pain they want removed from their lives
See if you can create, outsource or buy resell rights to a product or service which will solve the biggest problems
Market the solution. Start small, at low cost, as you assess the marketplace. Test different elements of your sales process and keep learning.
Track your results every week, or better still, every day
Tweak your marketing to see if it performs better – or worse
Aim for a steady 2% improvement each week

Within 6 months, you’ll definitely hit upon some parts of your marketing process which work. Then you can choose to learn more about those elements – buy ebooks, attend courses and seminars, ask experts, participate on forums. Become the expert – and use these same methods more effectively.

Before you know it, your niche marketing will become explosively profitable and your business will be a huge success.

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Why Google and Yahoo Foot Prints are Eliminating Everything but Your Business Card

admin    Google Optimization     Business, Card, Eliminating, Everything, Foot, google, Prints, Yahoo

In the old days I used to carry a laptop with an overhead digital projector. And sometimes a portable printer. I looked like a mercenary walking in. I still on occasion use the projector. But not much…same goes for my sales collateral, presentation, brochure, letterhead, portfolio and media packet.
First off it’s so much easier. I don’t arrive at a client’s office needing a baggage cart. I show up with my notepad, digital camera and recorder; all fit nicely in my pockets. I don’t carry a phone onsite since I am not an obstetrician or plumber. In fact I walk in with what appears to be just me because it is just me.
Sometimes they give me a quizzical look as if to say ‘didn’t you forget something?’ But unless they specifically ask, I don’t specifically tell. If we are at a conference table, I take out my pen and my small paper notepad and put it directly in front of me. To one side I lay my pocket recorder, and to the other my trick digital camera which I take from my shirt pocket. I’m not totally low tech…
I then take out my business card or maybe several if we are in a group. I lay them on the notepad. By this time more than a few in the room are watching and wondering what I will do next. Maybe perform some sort of magic trick and up will pop a laptop and projector and sales portfolio packet. As we do the obligatory handshakes and settle in, I slip my card across the table to my hosts. And smile.
“Do you have a resume or client list we can review?” is often the first question since they don’t know what else to ask.
“No,” I answer, “both are provided by Google and Yahoo.”
“Really?” they ask with raised eyebrows, “do you have a special deal with them?”
“No, just Google or Yahoo my name in quotes” I reply.
“And your resume is online?” they continue.
“No, just my history and work.”
At this point someone is curious enough to open up their laptop. They Google or Yahoo my name and look up, nodding their head affirmatively. What they see is what I have done. I could compile one myself in a resume format but why bother. My footprint or search results go on page after page. Depending on Google’s algorithmic moods, it can go on for dozens of pages.
As they click down the pages their eyes scan my article topics and they can see I write mainly business articles but also personal development, humor, sports, motivation and politics. I tell them my websites are simply self publishing blogs that store and house my article archives.
If they continue to scroll they will see many different websites where my articles are posted. All types of industries; auto, construction, health, real estate, pet care and even a few not so PG sites fortunately pretty far down the list…ha. Some political sites, some personal development sites and even an inspirational site or two. And a few radical ones, a few right wing ones and a few Jesus ones.
The advantages for me are many. First I don’t look like a salesman warrior loaded down with gadgets and briefcases inspiring fear as I prepare for battle. If I need a promo sheet, I have one folded up in my pocket just in case. I can use the wasted set up time to chat or start asking questions.
Second, I have a very cool business card that is simple, direct and just the right colors. It’s me. Third, they will never hear my cell beep or catch me stealing a glance down to see who called. What an insult. Fourth, I don’t distract everyone by looking for an outlet and setting up my gear. Ten years ago I would set up a mini office to impress. Today I don’t set up anything to impress. Google and Yahoo are nice enough to do that for me.
There’s an old sales tactic that asserts if you can get the prospect to do something active they become more involved and more likely to buy. Doing a simple Google or Yahoo search isn’t much but it is active. It’s also something they can do when I leave or whenever and wherever they wish. It’s something they can duplicate anywhere and something I have no direct control over. Because of all this, it’s credible. And (in)credible
Another important point to note is that I have a clean record. Not even a divorce, knock on wood. So by boldly stating ‘Google my name’ it shows that I am confident that no prison record will pop up. Unfortunately this tactic is not a good one if you do have a prison record…
If you Google my name you will find articles of mine in the London Daily News but no record of my being an inmate at San Quentin. That’s because I have had articles in the London Daily News but have never been an inmate at San Quentin. A simple Googling proves both. Thank you Google and thank you Yahoo for making my life so much easier.
You ever try to get a three prong plug into a two prong outlet without an adapter?

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