Taking Your Social Media Efforts to the Next Level – Part I

Taking Your Social Media Efforts to the Next Level – Part I

Taking Your Social Media Efforts to the Next Level – Part I

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Home Page > Internet > Internet Marketing > Taking Your Social Media Efforts to the Next Level – Part I

Taking Your Social Media Efforts to the Next Level – Part I

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Taking Your Social Media Efforts to the Next Level – Part I

By: zakrzewski cimaglia

About the Author

With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!

(ArticlesBase SC #3580317)

Article Source: http://www.articlesbase.com/ – Taking Your Social Media Efforts to the Next Level – Part I

Social Media is here to stay. We:

• Twitter, in 140 characters or less, what we are doing.
• Post updates, pictures, movies and more in Facebook.
• Answer questions and make connections in LinkedIn.
• Blog and participate in other social media efforts.

What is the gain by these efforts? An increase in business? More Facebook Fans? Engaging customers?

First, let’s make sure you’re participating in social media. You company should be using some – if not all – of the following tools:

• Facebook. There are currently over 300 million active accounts in Facebook. Individuals create Profiles. Businesses create Pages.

Task: Conduct a search for your competition in Facebook. Are they actively participating? How many Fans do they have?

• Twitter. Keep your customers and clients up-to-date on your business’ daily activities, news, tips, service, help, FAQs, etc.

Task: Start a Twitter account and search for topics of interest to find people to follow. Observe and then participate.

• LinkedIn. If you do not have a LinkedIn account, you need to start one today. Participating in the Answers section helps your status as an authority in your field.

Task: Create an Individual LinkedIn account and a Business account.

• Blog. A must in today’s online efforts. If your company doesn’t have a blog, you need to start one. Now!

Task: Start a blog today.

• YouTube. If YouTube were a search engine, it would be the second largest one behind Google. Your company should create a YouTube Channel for educational, promotional and sales videos.

Task: Search YouTube for videos in your industry.

Second, if your company is already participating in any of the above social media tools (or similar efforts), it’s time to take your company’s participation to the next level. This process is called “social media optimization.”

With Social Media Optimization (SMO), there are similar comparisons to SEO (Search Engine Optimization). Strategic SMO tactics can drive huge amounts of traffic to your website.

Ultimately, there are two primary goals with SMO:

• When searching Google for your company name, brand, products, services, etc., all search results in the Top 10 should be either your company’s website (a result of SEO) or your social media pages/accounts (a result of SMO).

For example, your company’s Facebook Page, Twitter account, LinkedIn account, blog, and website pages should all be listed in the Top 10 search results in Google.

• Customers and clients should be able to find your business in Facebook, Twitter, LinkedIn, etc., when searching by targeted keywords, events, brand, company name, etc.

For example, if you are a sheet metal supplier in Indiana, then potential customers should be able to find you through searches on the keyword “Indiana sheet metal suppliers”.

Of course, other goals could be customer service; handling complaints, etc. All-in-all, by participating in this space, you will be engaging with potential customers or with current customers.

So, where do you begin “optimizing” your SMO efforts? How do you take it to the next level and leave the social media 101 class in the dust? It starts with your company name, your brand name, your products and services and, more importantly, it begins with targeted keywords and content.

Remember whether you are in the B2C (Business to Consumer) industry or B2B (Business to Business) industry, all interactions are B2P (business to person). Social media allows your company to build stronger relationships with individuals to help grow business.

In Part II, we’ll get down to more specifics with Facebook, Twitter, LinkedIn, blogging, etc. In the meantime, review your “

 

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zakrzewski cimaglia -
About the Author:

With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!

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Why Your Web Marketing Efforts Must Have Fantastic Content

Why Your Web Marketing Efforts Must Have Fantastic Content

Your Web Marketing Efforts Must Have Top-Notch Content!
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How you present yourself at the sales meeting. How your employees conduct themselves on the job. What systems you have in place efficiently running the show behind the scenes. Everything.

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To the right audience…
At the right time…
In the right way…
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The Right Time

The message you get to your market will go completely un-noticed unless they are ready, willing and able to buy whatever it is you have to sell.

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This lets you have some flexibility and increases your chance of hitting your prospect at the critical decision-making time.

The Right Way

This is what most contractors equate to marketing. This is your advertising campaign. What vehicle should you use to reach your razor-targeted prospects?

There is no absolute right or wrong answer. The only answer is to test several delivery methods and use more of what works best.

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You want to choose your advertising vehicles carefully until you discover which methods retain the right quantity and quality of customers you desire.

Some ways construction business owners communicate their messages are radio, television, newspapers, yellow pages, coupon decks, trade magazines, flyers, brochures, etc.

By far the most efficient, narrow-targeted and measurable vehicle is direct response advertising.

Sending a prospect information they need to make an emotional or logical decision and giving them more than one way to respond to your offer is the easiest way to accurately measure your return on investment.

Keeping The Customer Satisfied

If there any problems arise during or after construction, bend over backwards to rectify the situation in a timely manner.

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Expertise marketing support is the key to success for every business. To attain excellence, businesses must know what consumers expect from them and what should be done to fulfill their expectations. As many businesses believe in risk bearing, this tendency can increase their frequency of loss. Businesses that believe in plying safe side always plan every step; be it a minor managerial decision or a major strategic sketching, they proceed only after finding out a sure-shot way to success. Therefore, for achieving high results it is always better to analyze every aspect of a plan. As Marketing is a tool to inform consumers about your existing services and forthcoming products, every aspect of marketing campaign should be able to place concerned message perfectly. Only a marketing expert, who is well versed with every tool of promotion, can make a perfect marketing plan for any business.

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What would it be worth to you if I could turn you over to a system that would not only teach you how to market your business effectively on the Internet, it would give you a complete marketing package that would be a business all to itself? The 1UptoWealth package offers just this, the ability to automatically send prospects through a system that will take care of the entire sales process for you. Not only will you learn by watching the sales funnel in progress, you will be building a business that you can hang on to for years to come. Here is how the system can help you as an individual.

One thing that all of us have in common is that we are all busy people. It takes time to be able to build up the prospects and marketing efforts that are necessary to really make your business take off online. By going with the 1UptoWealth system, you will have access to unlimited prospects without doing any additional work on your own. This will help you to get your sales generating while you’re learning the art of generating traffic to your website. You can then use this knowledge to further your efforts in this particular system or point them to your other websites and generate multiple streams of income.

It doesn’t matter if you are running an online business or if you’re running a store in a small community, without marketing, your efforts will be weak, at best. Not all of us have the ability to really put together a marketing package that will generate the kind of numbers that we need to generate. Fortunately, the 1UptoWealth system automates the marketing process by pulling your prospects through a sales funnel and dropping them into the system. This not only helps to generate income for you, it gives you an inside look at how an effective marketing funnel actually works.

So if you are interested in getting more out of your online business or if you’re just starting out with your online marketing efforts, the 1UptoWealth system can give you exactly what you need. Not only will it automatically generate the sales for you, it will free you up to be able to work on the more important things such as building your business to the next level.

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5 reasons why you should put your efforts in Social Media Optimization along with SEO

5 reasons why you should put your efforts in Social Media Optimization along with SEO

Today we all know what Social Media’s are. We all know MySpace, Facebook, Digg, Youtube, Twitter, etc. and we are simply loving them! Blogs, social networks, social bookmarking, social websites are some of the categories that come under this broad term called “social media”, and any potential methods used to optimize these in the best possible manner for your online business is called Social Media Optimization (SMO).

Social media has an edge over SEO in a sense that social media
focuses your marketing towards your target audience and search engine optimization focuses your marketing towards the search engines. In short, SEO is about building rankings while SMO is about building communities.

As a general web user, you must not be interested in business uses of social media and you need not to know them too! But as a website owner, you may be missing out on a pretty good chance if not utilizing social media to get yourself maximum exposure. Here are five reasons why you need to put some serious thought in social media optimization:

Broad Audience: No matter what the nature or size of your business, you’ll get your audience right on target! Social media space is taken up by at least 80% of the web users, this is quite a considerable amount and your target audience will surely be among them.

Low Costs: The best thing about utilizing social media is its low costs, especially when the subscription is totally free! You are exposed to your relevant market at absolutely no price! What more can a person expect? Moreover, you can send one message to thousands of people with a single click, way convenient than traditional means of advertising—which is both expensive and time consuming.

Constant Growth: With each passing year social media is expanding the opportunities available for its users. It’s undergoing constant evolution, and the best thing would be to climb the ladder now before it’s too late and you get left behind…as it’s easy to understand
something step by step then it is to understand as a bulk.

Link Building: Every single profile created will add to your benefit and work as a backlink to your website. This may improve your link building, ultimately causing an increase in your link popularity and visitors.

Competitive Edge: Perhaps your competitors are also there, and your existence will be a good chance for you to fight back and beat them. Even if your competitors are not wise enough to use the platform, you’ll get an edge over them by doing so.

Hopefully these points will pull the trigger and make you consider marketing your website instantly with social media optimization. Try adopting the latest trends and this will help you achieve your business goals more easily and effectively.

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers’ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.

Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today’s mobile applications and technology, social media marketing is being reborn as a mobile experience – a mobile social media marketing initiative, so to speak.

As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.

Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it’s interactive and with you at all times.

The Driving Forces

Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, today’s increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions.

Other driving factors include globalization and localization. Globalization means you can now connect to the world with your phone. You don’t need a laptop or a television to see news feeds from around the world. At the same time, it’s local. You have access to local events and happenings. With permission, you can see where your friends or employees are at any given time. So your phone can deliver much more than just weather forecasts; you can also know what’s going on around you at all times.

The Case for Mobile Social Media

Because the phone was designed for two-way communication and social media marketing is a two-way dialogue, it’s a natural extension to have cell phone applications for mobile social media – programs for your cell phone that allow you to view and post to various social media sites.

With mobile social media, we’re no longer just sharing information; we’re disseminating knowledge in an organized way, getting feedback, and gaining additional knowledge to help us grow. Between text messages, tweets, blogs, and other social media posts, we’re seeing a shift in how people discover, read, and share news, information, and content. We’re learning information in real time before the evening news or morning paper reports it.

If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Here’s why:

It expands your internet footprint. You can only monitor and respond to so many Facebook, Twitter, and other social media posts from your desk. However, when you can post from your phone, you can say what’s on your mind whenever you want. As such, you expand your internet footprint and make it easier for prospects to find you. It improves your search engine rankings. Each post you put out on the social media networks points back to you or your company. That increases your listings on search engine results. So where you might have been listed 1,000 times, you’re now listed 3,000 times. It establishes you as the expert. When you can post your information and ideas at any time, it will happen more often, which builds your reputation and credibility. It improves communication and feedback. Many companies are monitoring people’s tweets on Twitter and posts on Facebook. If they notice people who have problems with their company, products, or services, they find out about it right away and make changes in real time. This, in turn, builds positive relationships with customers. It drives a steady stream of prospects to your business. All of the social media sites are becoming business friendly, enabling you to create a business-oriented presence. As they’re becoming more business friendly, they’re going to be very mobile friendly. It’s the next iteration. It fuels content generation. Because you’re micro-blogging and doing Facebook entries, you’re creating content and getting it out there. And since content is king these days, you definitely need a way to keep your information flowing into your prospects’ and customers’ hands. It supports decision-making. You can make better decisions if you’re monitoring what’s going on in social media about your industry, marketplace, etc. And when you get these updates directly to your phone, you don’t have to wait until Monday morning when you get to your office to make a big decision. You can make it and implement it in real time.

Go Mobile Today

In short, the mobile era takes all the benefits of social media marketing and puts them in your hands at all times. It also frees you from your computer so you have more time for other activities.

As the business world evolves, our ways of communicating with prospects and customers must evolve too. Remember, it used to be about distributing content; now it’s about getting people’s attention and engaging with them. It used to be about gaining shelf space; now it’s about gaining mind share. It used to be about mass marketing; now it’s about niche marketing. It used to be about trying to control your customers; now it’s about using influence and reputation to generate desired results. When you incorporate your mobile device as a key way to achieve your business objectives and attain these benefits, you open your company up to a whole new world of sales and profits.

Plan Your Internet Marketing Efforts

Plan Your Internet Marketing Efforts

Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your Internet marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate and sophisticated the marketing tools become. The thing is that these tools can help anyone but unless you are on the larger side of the business pool, you probably cannot hire twenty people to analyze the global market and present a report telling you exactly where your business is, where the competitors are, what they are doing, what you need to do, how to do it, and how much it will cost for how long.

However, just because it sounds so intimidating does not mean that you can it without further thought. You do not need an army of marketing gurus in order to plan your Internet marketing process. All it needs a little common sense and business acumen, both of which can be acquired through education, training, and experience.

The best to go in case you are new to the whole Internet marketing game is to do what is known as “micro level planning”. Micro planning is a good way to knowing exactly where you are and where you wish to go from here.

Here is how to plan your Internet marketing process using micro planning.

Being by asking yourself a simple question: Why are you marketing on the Internet anyway? Is it to increase public awareness, to increase sales, just to build a community, or all three? Then you should note down how much of your marketing efforts would be online and how much time you intend to spend on online marketing tasks.

There are many strategies to help you plan your Internet marketing process. Make a checklist of the ones that you would like to use including but not limited to Forums, eBooks, Newsletters, Contests, Banners, Articles, and Viral Marketing.

What type of analysis will your marketing be subjected to? What is the return on investment that you expect and how are you going to monitor it? What is your annual internet marketing budget and how will this be divided among the various marketing strategies that you have selected?

Timelines are equally important because they help you to set milestones. Without timelines you are in constant danger or falling behind orgetting confused within your plan for Internet marketing. Keep a strict note for dates and time all projects.

How to Get Great Response to Your Marketing Efforts? Have a Great Call-to-Action!

How to Get Great Response to Your Marketing Efforts? Have a Great Call-to-Action!

The current election race in the USA has given rise to a lot of comparisons between the public-speaking styles of the various candidates in either party – not that deep analysis of potential presidential candidates is anything new! Perhaps one of the most powerful sound bites of any election race was a self-effacing comparison made by Adlai Stevenson between himself and John F Kennedy during the election campaign in 1960. Stevenson invoked the memories of two great orators of the Greek and Roman eras when he said: “When Cicero had finished speaking, the people said, ‘How well he spoke’, but when Demosthenes had finished speaking, they said, ‘Let us march’.”

Of course, JFK was an outstanding orator, but then so was Stevenson (by reputation, at least – I have never heard a recording of him). So what made the difference between the two in terms of their ability to inspire action? One commentator, in discussing Stevenson, put it this way: “His speeches were isolated works of art rather than stations on a line along which he wished to travel.” So, in my own words I’d say that when Stevenson spoke he enjoyed the moment, but when JFK spoke he never forgot that he was trying to get people to vote for him!

What on earth does all of this have to do with marketing? It’s quite simple really: We must never forget while marketing that we are trying to get people to do business with us! If we do, we might leave a room full of people thinking: ‘How well he spoke’ and then turning to other things. Has that ever happened to you? It certainly has to me! I’m going to take this opportunity to share a story with you that was related by a friend and colleague, and I choose his experience rather than my own for two reasons: Firstly, he is a consummate professional whom I would never have imagined capable of such a blunder (where my own are depressingly regular) and secondly, because the circumstances make it all the more painful and therefore memorable. So, to the story!

My colleague is a Life-Coach who specialises in working with actors and the like, and is good enough to have been invited to address a group of three hundred recent and past graduates at Giulliard (the premier school of acting in the world, in case you haven’t heard of it). By his own accounting, my colleague gave a ‘kick-ass’ presentation extolling the virtues of working with a coach and the resultant benefits for the career and life of the coachee. When he had finished, he wrapped up by saying something like: ‘There are a pile of my business cards on the table by the door. If you’re interested, take one and call me.’ Guess how many calls he got? Yup – zero ! Now I’ve seen this person speak – and he has a rare gift – so it wasn’t because he didn’t speak well. It was because for a crucial moment he lost sight of the fact that he was trying to get people to do business with him.

So what should he have done? What should you and I be doing each and every time we talk to a prospect, either one-on-one or as a group? Simply this: Take them by the hand and lead them to the next station on the line which leads to a sale.

Let’s illustrate: You’ve met a potential client at a networking event and in a few minutes of conversation you’ve determined that there is a potential fit for your services. You may try giving the prospect your card and suggesting they call you, but what is your likelihood of receiving that call? As an alternative, why not ask for their card and call them? That’s better because you’re in control of the next action, but there is still room for improvement.

Why not try this next time you’re in that situation? ‘Sally, I sense that there is some opportunity for synergy in what we’ve discussed, don’t you agree?’ If they do, then you say: ‘May I have your business card? I’m going to send you an article that I wrote on that very subject. It will be in your Inbox by midday tomorrow.’ You now have a clear path for this prospect to the next step in your marketing process. (You DO have a marketing process, Right?!)

Of course, if this is a prospect you’re already familiar with and who you believe already has a level of trust in your credibility, you may feel that sending an article is insufficient progress. So you could carry on with: ‘Do you have your diary handy? I’d like to buy you a coffee and explore this area of opportunity further. How does 10 o’clock Thursday work for you?’ Wow! An appointment for a sales call! That was too easy!

You may be saying: ‘I couldn’t do that! It would be an imposition!’ Would it really? Why do you think that prospect came to that event? Why did they share their situation with you and then give you their card, if it wasn’t because they were looking for help addressing their issue? Another colleague put it this way (he’s Australian and doesn’t mince words!): ‘Most people are walking around with their umbilical cord in their hand, looking for a place to plug it in.’ A graphic image – but ultimately an accurate one. So you would be doing both yourself and your prospect a disservice if you didn’t make sure they got plugged-in to your value-adding services as soon as possible!

But it won’t happen unless you take them by the hand and say: ‘Let us march!’

©David Deakin and Zee2A Limited 2008.

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RGF supports b-to-b efforts with consumer campaign

RGF Environmental Group has launched a consumer campaign for its Guardian Air and REME air purification systems. HVAC Solutions, which had previously worked with RGF on direct sales and marketing efforts, helped to develop the campaign.

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