IAB RESEARCH HIGHLIGHTS THE POSITIVE COMBINED EFFECTS OF MOBILE AND ONLINE ADVERTISING

admin    Web Marketing     Advertising, Combined, Effects, Highlights, Mobile, Online, Positive, Research

IAB RESEARCH HIGHLIGHTS THE POSITIVE COMBINED EFFECTS OF MOBILE AND ONLINE ADVERTISING

New research from the Internet Advertising Bureau – the trade association for digital marketing – has revealed that using mobile and online advertising in combination can significantly increase brand awareness and purchase consideration.

The study, based on a sample of 875 mobile internet users and qualitative focus groups, investigated current trends in consumer behaviour and specifically the impact of cross-media ad campaigns on a range of brand metrics.

The IAB partnered with research agency Brand Driver, mobile agency Mobext, part of MPG Media Contacts and financial provider Nationwide Building Society, who ran a series of mobile and online display ads promoting Home Insurance.  The campaign, which ran simultaneously over the mobile operator sites of 3, O2, Orange, T mobile and Vodafone, and the mobile and web portals of MSN and Sky, found that:

When exposed to ads across online and mobile, recognition was 43% greater than those exposed just to the online component.
Consideration of Nationwide Home Insurance increased by 24% when respondents had been exposed to both the mobile and online ads.
Spontaneous brand awareness was 50% higher amongst those who had seen mobile ads than those who had seen no Nationwide advertising, and increased to 114% when the sample were exposed to both online and mobile.
Advertising across both platforms increased performance – the click-through rate online was 150% higher amongst those that were exposed to – and recalled – the mobile ad.

The study also identified 3 key trends for the mobile internet relating to consumer attitudes and behaviour, which marketers should be incorporating into their 2010 communications strategies:

1. Using mobile to build brands and raise awareness. The research emphasises the fact that even in its relative infancy, mobile advertising can be a great brand-builder, raising awareness and prompting consumers to seek information.  37% of consumers stated that when they saw advertising on a mobile phone that interested them, they go to a PC or laptop to find out more.

The study also found that consumers are still unsure of the cost implications of clicking through on mobile ads, with 60% respondents still wary of clicking for this reason. However, this figure is around 17% lower than the last IAB mobile research, with KitKat®, in July 2009. It is critical for brands to address this challenge by using mobile to spark intrigue or reinforce marketing messages to increase the impact of their cross-media campaigns.

2. Targeted advertising on mobile phones. The study confirmed that mobile internet users respond better to advertising that is more relevant to their interests or intentions:

Those in the purchase window for buying home insurance were 38% more likely to recall the mobile ads.
In addition, for both media the click-through rate was higher for those who were in the purchase window for home insurance – 6 times more effective in both cases.
Irrelevance was the top barrier for respondents who did not click on the mobile ad, with some 48% of respondents citing this as the main reason for not clicking through for more information.

Brands across all sectors should look to complement the user’s session by looking to target their advertising based on interests or demographics, particularly as such mobile internet techniques have become more sophisticated.

3. User experience is critical. Ads on what the user considers to be a ‘quality site’ are significantly more effective.  Recognition of the mobile ads was 112% higher for those who enjoyed browsing the mobile site and click-through rates were also 200% higher for those who rated the mobile site as ‘good or very good’.   Whilst mobile internet usage may be more basic than PC-based surfing behaviour, consumers still felt that the experience and ease of which they were able to access information was of fundamental importance.

And with 18% of respondents stating that within the next year they expect to use the internet more on a mobile than on their PC, brands need to be aware of the user experience not just on their own sites, but of those on which they advertise.

Alex Bennett, digital marketing manager at Nationwide said: “In order for mobile to become a core part of any advertisers marketing mix it’s essential that it is able to prove its effectiveness alongside more traditional media. The use of industry research will be a key way of demonstrating the benefit of including mobile within a marketing plan.

Partnering the IAB on this project has provided some valuable insight into how mobile can influence the performance of other media and the results have provided a positive case for the increased use of mobile as our digital strategy matures.”

Jon Mew, head of mobile at the Internet Advertising Bureau said: “Over the past 12 months we’ve seen mobile come into its own as a unique, extremely beneficial medium for consumers, and our research shows that it will play an even bigger part in our daily lives over the next five years.

Chris Bourke, head of Mobext : “This evidence – that mobile acts synergistically with online display investment – is a clear indication of mobiles importance in the integrated mix, we’re delighted with these findings.”

This case study proves that adding mobile to an online campaign can have a massive impact on the things that advertisers crave – brand awareness, recognition and even consideration – but the medium still has room to grow.  We’ve highlighted brand-building, targeting and usability as the most significant trends for marketers to watch in 2010 to push the medium higher up the agenda, and make their mobile communications even more effective.”

Alphastar – the Bundle of Professional Lighting Effects

admin    8615     Alphastar, Bundle, Effects, Lighting, Professional

Alphastar – the Bundle of Professional Lighting Effects

The power bundle of plug-in modules for After Effects lets to making various sorts of special effects which are so indispensable for each video artist. In one collection several types of powerful instruments are collected in order to create all kinds of incredible video FX, such as flashes, rays, stars, sparkles, glow, rainbow, lens flare etc. Each module in the AlphaStar set is a very powerful tool in itself that covers the whole trend in the sphere of producing special effects and permits great variety of methods of its application.

AlphaStar can create pictures amazing in their beauty and quality. Being built based on the unique 64-bit drawing algorithm, this plug-in allows achieving quite complex types of the half-tone transitions, chromatic aberrations and color mixing. All these create very effective pictures, so attractive to people’s eyes.

additionally, AlphaStar contains special facilities to perform complex effects with significant number of lighting objects easily and quickly. Well thought of and convenient particle systems and automatic object generation systems allow easily decorating the compositions with myriads of immensely beautiful start and make them live their own life on the screen.

The UI of AlphaStar is quite convenient; it is aimed at easing working with this solution to the maximum by making it more pleasant and productive. Despite the great amount of adjustable parameters, it is really convenient to work with our module. All parameters are grouped in thematic lists. All parameters which are not used at the moment become disabled and minimized.

The special solution for the quick and productive work with AlphaStar should be mentioned particularly. The Presets mechanism shows the basic possibilities of plug-ins in the form of buttons with icons. By just pushing a button, you can automatically change the corresponding parameters to achieve the same effect on the screen as on the chosen image. After that you just need to adjust few parameters a little based on what you wish. This presets kit allows getting familiar with the basic abilities of our product very quickly which, of course, are a much more numerous that those shown in the presets.

apparent, AlphaStar is a very powerful and convenient instrument in the inventory of any video artist. You do not need to install and study any other plug-ins, which separately perform only a small part of thing that our product is able to do. The quality of drawing and convenience of usability make our product an indispensable assistant which give a creative person the ability to create the truly glamorous masterpieces of the computer art.

As AlphaStar works in Windows OS so it will be available for Mac OS a bit later.

The mild price of this product is 179 USD.

Host and system Requirements:

Adobe After Effects, Autodesk Combustion, Apple Final Cut Pro and all AE compatible applications.

Windows 95/ NT/ 2000/ XP/ 98/ ME/ Vista etc.

At least 32 megabytes of RAM, 64 megabytes of RAM recommended.

12-bit (4096) display color; true color (16.7M colors) recommended.

640 x 480 display resolution; 800 x 600 or better recommended.

Contacts:

AlphaPlugins.

admin@alphaplugins.com

+7-4912-966216

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Photo Manipulation With Adobe Photoshop And Its Effects On Society

admin    Uncategorized     Adobe, Effects, Manipulation, Photo, Photoshop, Society

Photo Manipulation With Adobe Photoshop And Its Effects On Society

For years now, the world has been impacted by the advent of the computer graphics editing tool Adobe PhotoShop. The effect that photo manipulation with PhotoShop has had on society and culture is undeniable and as the number of resources for PhotoShop learning and training increases, it is likely that this impact will increase as well.

Photo manipulation in photography is most evident in advertising and is used to enhance the look of people, places and objects. Open any magazine and it is likely that every single image within has been retouched or manipulated with PhotoShop. Consider an advertisement for a car; during the actual photo shoot, the photographer relies on a team of professionals to create the perfect scene. Lighting experts, manipulate shadows to accentuate the cars lines and enhance its curves. The entire scene is orchestrated to provide the ultimate perception of the vehicle. But, once the photo shoot is done, and the images are produced, the work is far from over. This is where the computer graphics professionals come in and their tool of choice is usually Adobe PhotoShop.

Even with their team of professional assistants, it is very difficult to create the perfect image in a single photo shoot. Certainly it can be done, but it takes time, and time to the advertiser equals money. What an entire team can accomplish during a photo shoot in 1-2 days of set-up and trial & error, a single graphic artist can accomplish in under an hour. This of course has not only decreased the costs associated with creating an advertising campaign, but it has also increased efficiency, allowing advertisers to produce more content.

From a business perspective, this has had an indirect result on the number of products available for purchase. Lower advertising costs create more opportunities to offer more products at a cheaper price. All of these inexpensive products have resulted in a change in purchasing mentality for your average consumer and have helped boost the economy during times which might otherwise be less economically vibrant.

Of course there are a myriad of other factors, but it can certainly be argued that Adobe PhotoShop has had an effect, if only indirectly on the economy of the World.

A more direct impact that photo manipulation with PhotoShop has had on society has been with the simplicity in altering the image of the human body. The vast majority of all advertisements featuring people have been altered in some way or another. Using PhotoShop, the ability to remove unsightly handlebars from the waist, or cellulite from the thighs is as simple as a slight rub with the eraser tool or a quick pass with the clone and stamp tool.

The result over time has been a total transformation of what society considers a good body image. While a few magazines buck the trend, most magazine ads portray women as unrealistically perfect. This depiction, when viewed by both men and women can have a drastic effect on how people view themselves when compared to what society evidently considers as the ideal look. Personal anxiety, low self-worth, eating disorders and depression are just some of the end results.

A powerful tool, there is no doubt photo manipulation with Adobe PhotoShop has had many effects on society, both from an economic perspective and from the perspective of how we view ourselves.

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The Effects Of Social Media Marketing

admin    Social Media Marketing     Effects, marketing, Media, Social

The emergence of social media technology has brought with it great change. Information distribution, consumer behavior, and personal and corporate transparency – whether welcomed or unwelcomed – have all changed. The desire of individuals to express opinion has not. Neither has the natural desire to congregate, converse and to socialize.

Social media solutions that allow companies to use technology in innovative ways to ignite and cultivate conversations. A social media marketing campaign should be structured carefully to assist all kinds of marketing needs.

Some of the best sources for social media marketing are

Blogs

Empower members to self-publish articles, and allow others to post comments

Discussions

Foster member interaction via threaded discussions, giving users the option to review and respond

Commenting

Invite people to post and view comments related to your featured content

Polls

Pose key multiple choice questions and allow members to vote and view results

Live and Event Chat

Enable real-time private or group chats, or conduct a live, moderated chat around a featured guest or event

Ratings and Reviews

Allow members to become critics by rating and reviewing content, products or services

Resource Manager

Share, edit and store documents and multimedia of all types in one central location

User Profiles

Create personal profiles and search for other members who share common interests

Member Directory management

Search for and find people, and view their profiles and friend lists

Friend Lists

Build social networks of existing connections and forge new ones

Private Messaging

Send private messages to other members from within your profile.

Effects of Internet Marketing on a Budget

admin    Website Marketing Companies     Budget, Effects, Internet, marketing

Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. The techniques discussed below will give you an understanding of what is working on the Internet, and bring those customers to you if properly applied. 

There are a lot of search engine submission sites on the web, and these are great for initially announcing your site, but the best way to get high ranking is to visit the few engines that still accept “free” submission, and submit directly to them. The purpose of the search engine is to find new site on the web and catalog them, and they generally search one another for new site listings. A high ranking on a few free search engine will get you listed on the engines that are “pay for inclusion,” this may require a bit more time, but it can save you money in the long run.

The best source for increasing traffic to your site is article submission; I have an article I wrote entitled “Searching The Internet Without Search Engines” that was picked up by hundreds of web marketing and advice sites. To be successful using this type of marketing requires repetition, and writing on topics you are familiar with. These articles do not have to be sales pitches for your site, just information relating to topic you are familiar with, and most services that use your article will have a “bio” section that you can use to discuss your site. For details visit to :www.outsource-beginners.comThe object of article submission is for the sources that use your articles to become familiar with your writing, and feel that you have something to say about a particular topic. It does not hurt to mention your website in the article, but do not use the article to simply sale your website. after ten years of marketing various websites, I feel that I can help the next netrepreneur avoid the mistakes and pitfall that I have made, so that’s why I submit article on promotions and marketing.

Newsgroups have been around since the early development of the web, and they are still considered an excellent source for people to share ideas. Posting to a newsgroup about your business is basically the same as writing articles, it should not be a blatant sales letter, but instead it should be an invitation for potential customers to visit your site. Newsgroups encompass a variety of general subjects, so no matter what type of business you operate; there is a newsgroup to post your message to.

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Effective website promotion on a budget can be an elusive goal to achieve if you fail to use the right tools effectively get your message out. Some of these techniques will provide you with instant increases in traffic, while other may take weeks or months to show results. For more info login to :www.tube-traffic.comThe techniques listed above are intended to relay your experience in a given industry, and as an expert in your field of business, these sources can accomplish more than any paid advertising can achieve.

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The Web Designing Effects in Advertising

admin    Web Marketing     Advertising, Designing, Effects

The era of digital globalization has arrived with the outbreak of online advertising and its growing requirements. Web design has grown with the age of this online revolution of ecommerce. And so has the need to make it more visible through internet advertising that is invincible parts of making the right thing reach the right set of people.

Advertising is not just a print on a news paper and magazine today. The word advertising has spread its wings to a broader circumference and it calls for a great involvement of the target audience through a novel medium of communication i.e. internet. The conventional advertising agencies by far can mend their ways to become a full fledged web design company or a digital ad agency.

Your conventional ad agency is nearly an infant when it comes to web design by a digital media agency. The acumen and skills employed by a web design firm is far more creative and relevant to today’s target audience as compared to a general advertising firm.

Creating an online campaign is a task and a real challenge for the web designers and the niche of the audience is quiet limited although internet is spreading its roots in the world very fast but still the pie on the offline advertising is greater as a major chunk of population still uses TV, Radio or the news paper as a Maas Media.

The edge that a web design has over the normal forms of advertising is that it can be as expensive as you want and can be a minimalist thing catering to your specific requirements. Where as for a print Ad or a TV commercial, you have to flush out a huge amount of money and that too where brand recall is just for a few seconds or a single page of newspaper that is thrown into the junk basket.

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Email Marketing Campaign and it Effects in the Current World

admin    Web Marketing     Campaign, Current, Effects, Email, marketing, World

Email Marketing Campaign- I woke up this morning and then I took the newspapers. What attracted me most were the headlines on the business world. These lines were about the growth of email marketing companies. It is really incredible that email marketing companies have made themselves as the most important segments in the present trading world. I shared this news with my wife and she was too agreed to my opinion. It is quite transparently known to all people that online companies are always in need of email marketing solutions. These solutions are only provided by email marketing companies.

I am one of those people who became tempted by poor email marketing companies and I wasted lots of money. But now things have changed a lot and I have enriched myself with proper knowledge on email marketing campaign. Then onwards, I got in touch with a good email marketing company. The email marketing company which is in my contact provides me with potential email marketing solutions. New comers into the world of online businesses should seek the help of good email marketing companies.

It does not mean that your email marketing campaign will only be carried by your email marketing company. You should also carry out your responsibility. On a timely basis, you should interact the hired email marketing company and check out the progress on your email marketing campaign. You must be confident of whatever kind of email marketing solutions you receive from the email marketing company.

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