A Quick Affiliate Tutorial in Effective Online Keyword Research

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A Quick Affiliate Tutorial in Effective Online Keyword Research

Online keyword research is vital to the success of your affiliate campaigns. Keywords are the “language” of your niche- the words people use when talking about the subject, and which they will use when searching for information on your niche. Here’s a dead easy affiliate tutorial to help you do this right the first time.

You will need:

Firefox browser from Mozilla
a free tool called SEO for Firefox
Google’s free keyword tool

1. Start with the root terms

Start with the commonly used terms in your niche. These will be very broad, with very little specific content, phrases like “make money“, “dog training”, “cat care”, or “home repairs”. You are now about to find more targeted keywords and phrases based on these root terms.

2. Use Google to find long tail variations

Your free Google keyword tool will spit out long lists of long-tail keywords and keyphrases of two or more words in length. These are more targeted phrases used by smaller numbers of people when searching on Google. So, based on our earlier examples, you may come up with phrases like “make money while in college”, “dog training for older dogs”, “caring for sick cats”, or “repair your own toilet”.

3. Spot your target range

Look at the column marked “Global Monthly Searches”. Double click to put them in numerical order, and scan down to the 1000 to 2400 monthly search range. This is the range you will be targeting for your affiliate campaigns. They have enough monthly search volume to be worth the work, but not so much you will be unable to compete with marketers with larger budgets.

Keywords are the “language” of your niche- the words people use when talking about the subject, and which they will use when searching for information on your niche.

4. Use Firefox to gauge the competition

You’re not finished yet, though! Here is a great online keyword research tool.

SEO for Firefox is a free add-on for your Firefox browser which instantly measures the Google Page Rank of every site on the web, and displays the number right on the Google search engine results page.

Run each of your list of long-tail terms through this additional process. An average rank in the first 10 SERPS results of 3.0 or less is pretty good. More than 3.0 may be too difficult to compete against. Do out an Excel sheet to record and track your results.

5. Where to use them

You should now have a nice list of keywords and phrases with monthly searches of 1000 to 2400, and with competition of 3.0 or less, give or take. What do you do with them? Everything! Feature them in your blog and site content, your articles and your PPC ads. They are the heart of your successful affiliate campaign.

Bonus tip: One simple way to get an instant trove of relevant keywords is right there on your sales page. Plug in the URL of your affiliate sales page into Google’s keyword tool, and download the list of results. If the sales page is of any length at all, you could have a couple hundred within seconds. Test each of these for PR competition and monthly volume. That’s it: a quick, no-brainer affiliate tutorial in online keyword research.

Affiliate Marketing and Disruptive Innovation

Disruptive Innovation is a term that is attributed to Clayton M. Christensen in 2003. Basically, it refers to what occurs when some type of significant innovation (new technology, business practice, etc.) is developed that dramatically affects an existing market or industry. Often a significantly disruptive innovation will eventually force an existing industry to either adapt or become obsolete. Some of the most obvious instances of disruptive innovation involve a new technology completely turning a pre-existing industry upside down. A couple of historical examples would be the invention of the printing press which disrupted the traditional ‘industry’ of hand copying books and the invention of the automobile which disrupted the established horse and buggy industry. More recently, we have the development of digital photography and the traditional film photography industry, digital music and the recording industry, wireless cell phones and the legacy phone companies. You get the idea.

The rise of the internet and digital media in general created massive disruption of numerous legacy markets and industries. In fact, affiliate marketing could easily be viewed as a disruptive innovation affecting the traditional advertising and marketing industry. The interesting thing about disruptive innovations is that the most successful ones (that eventually replace a pre-existing industry) then become targets for future disruption themselves. Put another way, yesterday’s disruptive innovation is tomorrow’s legacy industry that is destined to be disrupted by some other innovation.

Historically, major disruptive innovation seems to have taken place over longer periods of time. The automobile didn’t replace the horse drawn carriage overnight (it took the additional development of mass production to really speed it along). But, much of the innovation we see happening today happens more quickly. In the purely digital realm, we see a company like Twitter rise seemingly overnight and change the landscape for the social media and search marketing industries.

The marketing industry has been in almost a constant state of disruption since the dawning of the internet. Since one of the foundations of the industry is based on how consumers communicate and access information, any new development that changes consumer behavior in these areas becomes a new challenge and opportunity for marketers.

As online marketers, we have leveraged new technology and helped to drive the massive disruption of traditional advertising. In fact, many online and affiliate marketers seem to thrive by closely following the latest disruptions. Far from the old-school advertising execs who initially resisted the online medium because it was new and different (and therefore a threat to the status quo), today’s successful affiliate marketer is quick to take advantage of the latest developments. The rise of social media wasn’t viewed as a threat to our current business model, but rather a new opportunity to grow and become even more profitable.

This strategy of looking for ways to leverage new technology and consumer communication trends has served the online marketing industry well in an environment where change happens incredibly quickly. The fact that we have basically grown up with constant change will likely serve us well in the years ahead as our industry continues to evolve to meet consumers wherever they go (mobile anyone?).

If there is any lesson for affiliate and online marketers from looking back at other examples of disruptive innovation, it is that if you get too comfortable with the way things are today and aren’t ready to adjust your thinking and tactics to accommodate surprising changes, you risk being left in the dust. If you didn’t adjust your search marketing programs the next time Google changes its algorithms or tweak your email initiatives to accommodate new filtering technology, you would end up as becoming as obsolete as a VCR. The better you are at actively identifying new disruptions as they emerge, the more successful you are likely to be in affiliate marketing.

Tips for Highly Effective Pay Per Click Keywords Research

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Tips for Highly Effective Pay Per Click Keywords Research

The most important part of beginning any pay per click campaign is doing proper keyword research. The keywords that you use in your pay per click campaign will make all the difference as to whether your campaign is a winner or a loser. Of course, there are other factors to be considered, such as how you write your ads, but my point here is about doing thorough keyword research first. After all, without keywords what are you going to write your ad about? Here are a few places to consider for keyword research.

Overture Keyword Tool – http://inventory.overture.com

This tool is actually on it’s last leg because, for some reason, Yahoo Search Marketing that now owns the tool had decided earlier this year to discontinue it, but after several complaints it apprears that it will be with us for at least awhile longer. The biggest drawback to using this tool is the fact that a lot of other people use it for keyword research too and it’s impossible to get a 100% accurate estimate of traffic. However, it is still free and can provide you with a general estimate that you can use.

Google Keyword Tool – https://adwords.google.com/select/KeywordToolExternal

I like this tool because it will give you the top 200 keywords searched for in that market on the Google search engine, which, after all is where most people want to be at the top of for their niche. The only drawback with this tool is that it doesn’t give word count so you won’t know how many searches are actually being done on each keyword phrase. Still, it’s 100% free and I recommend that you take advantage of it for writing pages of web content and article marketing if nothing else.

There are actually much better options for doing pay per click keyword research and I highly recommend that you use them. Tools such as Wordtracker, Keyword Discovery, Keyword Country, Nichebot and others all cost a fee to use, but you’ll have solid research to go by BEFORE you start spending your money. After all, if you’re going to invest in a pay per click campaign doesn’t it make sense to invest in the proper tools to run it with? The choice is up to you.

Related Keyword Research Articles

Keyword Research – Planned promotion, effective results 

admin    Web Marketing     Effective, Keyword, Planned, Promotion, Research, results 

Keyword Research – Planned promotion, effective results 

Keyword research is the most crucial aspect of promotion in the hands of any SEO agency. Wrong keywords, can push one into the backseat, however, optimized and strategically planned keyword research can help one come on the top of the search engine ranking list. For best results, keyword are often repeated/ included in SEO USA across elements like URL, Title Tag, Meta Description Tags, Meta Keywords Tag, Headings, Alt text, Anchor Text, Headers, Web Content, Interlinks, Image Names and Navigational links.

Keyword Selection

It is important to analyze and research on what keyword does your product or site demands. Always keep in mind; the target user could be of any age, profession, or location. Picking up commonly entered keywords for the similar products or services online should be your keywords as well. Keeping it simple and common, as most of the users do not use marketing terminology but simple words used everyday.

Make a list of every phrase you can think of that people might enter to find what your site is going to offer. Go ask some of your site’s target audience what their pick will be or how will they search for the same online. Now go through the list and utilize search engine database to further refine your keywords or phrases. Find out what people have actually searched for while looking for similar products.

Some simple things always remembered by any search engine marketing consultant to achieve keyword research optimization include

Never getting glued to certain keyword(s) and always find its variants, combinations, which people can enter according to their feasibilities;

Enlarging the toolkit for keyword research and adding variety designed and developed by renowned IT outsourcing consultants and SEO experts and other pertinent professionals from the World Wide Web.

At last but never the least, get into your customers’ shoes to understand their needs and plan keywords accordingly. After all, keyword research is seriously taken by each SEO agency for attaining better search engine rankings.

Strengthen Your SEO Campaign With Effective Keyword Research

admin    Web Marketing     Campaign, Effective, Keyword, Research, Strengthen

Strengthen Your SEO Campaign With Effective Keyword Research

When you all set to kick off your SEO campaign, note down the primary checklist need to be involved in the campaign. Among all, one factor the impacts the campaign at a greater extent is the keywords that conceive the wire frame of the entire search. In an unfortunate event when you move ahead with a wrong keyword, more chances of campaign failure occur.

You must not put your eminent dollars on the risk and ensure the compatible yet relevant keyword search to accomplish your long awaited Search Engine Optimization campaigns. Those who play hard in the SEO services suggest a number of unique methods to execute the keyword research, however below listed are some of the standard methods or steps that lead towards a more accomplished and fruitful Search Engine Optimization campaign.

Creating an initial keyword research list helps more: Seems daunting but spreads more shine on the scene. Being the maiden step of your SEO campaign it’s recommended as a slow process in the start. The process allows you to create an initial list of possible keywords that customers may use to explore the intended products and services. Throughout the process, you may check out for the keyword phrases that are broad in nature and more targeted from the audience. You may think on those keywords that are relevant but not used more during the search process. You may also ask your friends or get recommendations from a SEO services India to get the real idea about the keywords to be used.

Get used to keyword research tools: Finally you have got a list of the keywords on your desk. It’s time to determine the mechanism in which they are going to work. Shrink the huge list and attain few keywords that are highly competitive but not over used as the search terms. Several tools are available in the Search Engine industry that are effectively used for the purpose. Among all, WordStream is such a tool that is used in pay-per-click marketing and search engine optimization campaigns; Google AdWords is another important tool acting round the scene and finally Google suggest, a tool that recommends synonyms and related word suggestions during the campaign.

Shape up your keyword research list: Now you start to enlist the keywords that you have aggregated after the deep research. It’s time to test up the keyword prominence as the search terms and decide which term should be used in the field to coin up the search. All you are suggested to make a perfect mix of the broad and targeted keywords that rank well in the search engines. Professionals at a SEO company India can be the great help for you in the process. Once you are done with the keyword research, start your campaign with sustained enthusiasm. You may ask for some prior consultation from a prominent SEO services India in order to have an edge to the task.

Secrets to Effective Public Speaking

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Online Advertising is Effective Promotion

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Online Advertising is Effective Promotion

The Internet-Effective Advertising.

The internet has proven to be an expansive form of media, that allows businesses to effectively promote their services and products. Its effectiveness as an advertising tool is evidenced by the phenomenal rise in its use in a comparatively short time. Television had always been seen as the strong way to advertise. However, in the UK, it has only taken ten years for the level of television advertising investment made by businesses to fall below that made on web advertising. In the first half of 2009, 1.75 billion pounds was spent, largely on search advertising on web sites.

It has allowed businesses to link their market to their products. Consumers are able to access information about goods and services at any time that suits them!

This extended exposure means the investment in online promotion is very cost-effective. Unlike ads on television, internet ads do not disappear from view after thirty seconds! Ephemeral forms of promotional media, such as newspapers and brochures, are effective to a degree, though are essentially a ‘throw-away’ type of advertising. If the reader does not wish to avail himself of that which is being promoted, then the ad is lost. Conversely, potential customers may not get to see it.

Further, the market which accesses internet ads tends to be more targetted than that which is presented with television ads or printed media. Consumers are more likely to have been actively searching for that which is being promoted, and so are more likely to buy.

Speculation with business advertising dollars is therefore reduced.

Tips for effective online website promotion

admin    Web Marketing     Effective, Online, Promotion, Tips, website

Tips for effective online website promotion

Website promotion is the means of generating improved traffic to your website. Once you have spent so much time in producing an effective and attractive website for your company, you have to work at website promotion so that surfers will be aware of the presence of your website. The first thing you have to do for website promotion lies in submitting your site to search engines and directories. This is because failure of submission to major search engines leads to more time required for the search engine to be aware of your website.

So the sooner you can get your website listed on search engines like Google and Yahoo, the sooner you can reap the advantages of website promotion. Submission of your website to online directories that have been indexed by search engines is also an effective means for website promotion.

Blogging is an effective website promotion tool
Once you have your website indexed in a search engine, you have to work on improving your ranking with the right website promotion tools like blogging. As blogs will be constantly updated with new content, you get more keyword density which leads to your website turning up more in organic searches. Moreover, the more updates you make to the site, the more frequently search engine robots visit to site to find new content. And with blogs, you can create an rss feed where users can subscribe to updates and permits syndication of content across the web.

While adding content to your website, you have to use keywords everywhere on the site. Include them in the title, headlines, hyper links and of course, in paragraphs. With the right keyword density, you are easily found on the web. However too high a keyword density does not provide effective website promotion as this is considered to be spamming and can lead to your website getting blacklisted.

Place your URL wherever possible for effective website promotion
Creating an email list and then sending out e-newsletters to these emails is effective internet marketing technique. This is best done when you develop a steady flow of traffic where you have to send newsletters with news, events, discounts and anything special to the recipients.

The most important point of this website promotion tool is that you are reminding the recipients of your identity and your service so that they will use your services or at least refer you to friends.You can also remind friends and clients of your services by placing your URL on letterheads, emails, sell sheets, voice mails, business cards, etc.

This makes it easier for them to visit you and use your services when required. Last, but not least, is using your site visitors and customer networks for website marketing by spreading the word about the services your site provides. You could consider creating a video to place in social networking sites like You Tube or perhaps write an article for another site.

Once you get the ball rolling, there will be nothing to stop your website promotion

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Income Instruments: An intro to Having Effective Web marketing

admin    Web Marketing     Effective, Having, Income, Instruments, Intro, marketing

Income Instruments: An intro to Having Effective Web marketing

It has always been dog-eat-dog in the planet of promoting, and world wide web marketing is no exception. Just about every entrepreneur need to be aware that one particular must normally be ahead of the game or the business enterprise will dies an all-natural death.

In this ‘WWW Age’, the World-wide-web is proven to be one particular of the most feasible areas to execute a promoting program. Just look into how lots of out of trillions of planet population log-on every minute and they do this for a lot of causes. Some most people acquire buying, eating, even searching for a possible additional practical in front of the pc. Customers practically see the complete planet in just a click of a mouse. Way more and far more establishments convert their station as a wi-fi zone. Gadgets are set up the way an internet-addict want them to be. Open your eyes and you would understand that the world is currently Internet-dominated which offers each entrepreneur an opportunity to expand their enterprise into a globally-identified service provider with out getting to place up factories or kiosk in every single state or country.

Some may possibly say that efficient world-wide-web marketing and advertising approaches only demand prevalent sense to figure out but there are so many on the net entrepreneurs especially beginners have noticed how it reverberates with out approaches. Web advertising and marketing techniques take a single rational mind and a single skeptic capitalist as a matter of truth. Admit it or not, no one particular can survive the stormy climate with out a fantastic net master. Beneath are some of the most beneficial guidelines that may possibly give you an notion on how to catch up and move ahead in the planet of world wide web promoting.

Be afraid that your promoting stunts might fall brief and get shelved if you do not prepare a fantastic action strategy. Have an extensive and systematic diagram of your internet advertising and marketing plans, web style concepts and web development suggestions to go with your home business. Though almost everything can be normally trial-and-error, avoid generating your web promoting tactics one particular. Invariably be positive and ready and this will not be conceivable not having a map in your hands. You will not get lost in the thicket of world wide web advertising and marketing if you know the directions.

Seo is has been proven to be one particular of the right Internet advertising and marketing strategies, by way of which you can give your company name a priority in search engines like Google and Yahoo. Not only must your net internet site include significant key terms or searchable terms, you can also publish articles, attributes, blogs, reviews, and press releases. At the identical time, distribute these articles and PRs and best news-oriented or magazine-oriented web web pages. You can also locate affiliate and reseller internet sites to get your name acknowledged. Scatter your firm and gather guests but use attractive banners and intriguing catch lines or phrases to arouse the users’ curiosity.

When your site, which ought to search extremely gorgeous, decent, smart and full of character, is open get your visitors further holed by generating promos and contents. Entrepreneurs should certainly be ready to give to be ready to obtain.

Make friendly relationship with your guests to make them feel valued. In turn, they will market your internet webpage by mouth to initially degree close friends down to the final.

The above-mentioned helpful hints are some of the confirmed most effective internet promoting methods that you can employ on your way to online promoting success.

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3 Rational Ways of Keyword Research Analysis for Effective SEO

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3 Rational Ways of Keyword Research Analysis for Effective SEO

While you search something using search engine then, you generally type an expected phrase in the search box, based on which search engines derives the list of results. But the question is how search engine retrieves expected search lists based on with few typed phrases in the search box? The most eligible answer could be related to keyword research analysis.

Role of Keyword:

A keyword is one of the most important factors where search engine is considered. Generally whenever a website or any related material is put into WWW, its content is optimized as per the suitability of search engine. Keyword acts as bait using which search engine crawlers can easily navigate through a site.

When a person performs a search, typing the keywords then search engine algorithms perform a matching process and filters content that makes the best possible match. Therefore, one has to target those keywords whose search volume is more. Now, keyword researching is undoubtedly a daunting task but if it is done in a systematic way then, results could be derived easily.

3 ways of Keyword Research Analysis:

Amongst various ways that are being followed in online market currently, the famous three can be enlisted as follows:

●      Target Keyword Phrases:

Long tail keywords are more helpful than specific keywords. A keyword phrase can bring more traffic into websites rather than generic keywords that are highly competitive. The reason for generating more traffic with keyword phrase is that they are not competitive so online searchers can find them with ease.

●      Specific Keyword Research:

Keyword research should be done separately for each pages of a website. A number of keywords must not be stuffed in the Meta tag and then, using that Meta tag to all pages. Your site has been created for multipurpose and therefore targeting the same keywords for every page is the sere wastage of time and nothing else. Keyword research should be task specific!

●      Country Specific Keyword Research:

For different nation there are different keyword terms, different patter which varies across search engine therefore before targeting a particular, your initial task would be to search through local search engine. It will help you to achieve prominence over Keyword terminologies and expressions.

These are certain tactics that can help you to improve your SE ranking for websites. So, implement to observe the result faster!

More Keyword Research Articles

Easy Tips & Tricks for Effective Search Engine Optimization

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Easy Tips & Tricks for Effective Search Engine Optimization

PART I: Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages.  Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

1.    clearly describe the purpose and content of your site, and,
2.    allow your site to show up as close to the first results page
as possible.

A good position doesn’t depend only on your choice of keywords.  It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you.  However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

Let’s start with your homepage.  Look at it carefully and write down the words and phrases that best define your site.  Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them.  That is why, from now on, we will talk about keyphrases, not keywords.  Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

We will first check the demand for your selected keyphrases. For this, we will go to Overture’s Search Term Suggestion Tool Or go to Google Keyword Suggest

You will then type each of the keyphrases you selected, and see how many people search for those terms. In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site.

For example, if your first keyphrase was “Italian Restaurant”, the Search Term Suggestion Tool will also display other popular search terms, like: “Gourmet Italian Restaurant”, “Northern Italian Restaurant”, “Italian Restaurant Pizzeria”, “Italian Restaurant Miami”, etc.  You may also try other keyphrases, for example: “Italian Cuisine”, and come up with more specific keyphrases, like: “Fine Italian Cuisine”, “Italian Cuisine Miami”, “Northern Italian Cuisine”, “Italian Cuisine Fine Dining”, “Gourmet Italian Cuisine”, etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords.  Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing “Italian Restaurant” alone will certainly hurt you.  There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.
Having said that, get your list of keyphrases, go to Google and type-in each of them in the search box.  Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:

1.    Best describes the topic and content of your page
2.    Is a popular search term according to Overture’s Search Term
Suggestion Tool or Google Keyword Tool.
3.    Generates a relatively small number of results after performing the Google search.

If “Gourmet Italian Restaurant” is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider “Miami” a second keyphrase.  Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.

After this, you will take your selected keyphrases and optimize your pages heavily for them.  This involves placing them in strategic locations in the title, headings and body of each page, as we will see in Part II: Web Page Optimization.

PART II: Web Page Optimization

Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must follow to optimize your page:

•    Keyphrases in the web page title:
o    Create a descriptive title for your page:  Your web page
title is very important because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, while at the same time it must describe your business very well and should entice readers to click on it.
o    Unless your business is big and well known don’t start your page title with the name of your company. Start your title with the words search engine users will most likely use (your keyphrases)
o    Put your main keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity).
o    Put your second keyphrase somewhere else in the title.
o    Make the title short (8 words or less).
•    Keyphrases in your Keyword Meta Tag:   Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, place a list of your main and secondary keywords in the Keyword Meta Tag of your page, just in case search engines decide to use them again in the future.
•    Keyphrases in your Description Meta Tag: The Description Meta Tag is still important, since some search engines use them to elaborate on the results link.   Remember to:
o    Include your keyphrases (main and secondary) in your Description Meta Tag.
o    Make your description ‘descriptive’, concise and professional. Avoid using hype.
o    Make it short (25 words or less).
o    Don’t make your description sound just like a collection of keywords.
o    Keep your keyphrases together.
•    Keywords in the body of your page: It is important to use your keywords heavily on your page, since this will help the search engine determine the topic of your page.  Follow these tips as much as possible, since they will help search engines determine your page’s relevance to your chosen keyphrases:
o    Use your keyphrases several times, and place them as close to the top of the page as possible.
o    Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page.
o    Place your keyphrases in bold type phase at least once.
o    Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
o    Since you have to repeat your keyphrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back.
•    Other Web Page Design Considerations:
o    You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.
o    Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won’t be able to read it.
o    Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.
o    Avoid Flash and [removed] search engines don’t follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
o    Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site!
o    If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.
o    Make sure that all your internal pages link to your homepage.
o    Don’t try to describe all your products or services in one page. It will confuse the search engine and dilute your page’s relevance to your selected keyphrase. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.

This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final step to increase your site’s ranking is to get as many links to your site as possible, from quality sites that have a topic related to yours. This is what we will see in Part III: Off-Site Factors.

Part III: Off Page Factors

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site.  They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages.  It’s that simple.  Following these four steps is the best way to get the quality links you need:

1.    Get listed in DMOZ: The Open Directory Project is the world’s largest directory. It is maintained by voluntary editors who review your site prior to inclusion. Being listed in this directory is important because it is used by Google and America Online to build their directories. Getting listed is free, but it may take a few weeks or even months to get listed, which can be a bit frustrating. However, there is a strong believe among search engine optimization experts that an Open Directory Project listing can significantly increase your page rank in Google, so you must take the time to submit your site and do it right (list your site in the right category and strictly follow their submission guidelines).

2.    Get listed in Yahoo!:  Submissions to Yahoo! are no longer free for commercial sites (your site can be reviewed in about a week for a fee of 9 although inclusion in the directory is not guaranteed.  However, if you do get accepted, the 9 fee will be due every year if you want your site to continue to be listed). A link from Yahoo�s directory is still one of the best links you can get, and it is worth the money you spend getting listed.

3.    Submit articles: There are many sites where you can publish articles in your field of expertise. This is a great way to establish yourself as an expert and to drive quality traffic to your site. The key is to include your resource box at the end of your article. A resource box is a small paragraph with a brief description of you and your business, where you include a link to your site. This way, every time somebody picks up your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see and follow.

4.    Exchange links with reputable sites: You must try to find quality sites that are compatible to your site’s topic (not direct competitors), and ask the webmaster for a link exchange. This will give you highly targeted traffic and will improve your score with the search engines. If you liked this article and feel inclined to learn more about Search Engine Optimization, you may want to check out SIB Infotech