Search Rankings Driven By Social Media Trends

admin    Social Media Marketing     Driven, Media, Rankings, Search, Social, Trends

Search Rankings Driven By Social Media Trends

The next few years will see a large increase in the number of social media posts and messages indexed in the search engines.  The indexing of Facebook and Twitter is just the beginning.  I expect to see much more relevant data popping up in the search results for specific key phrases in the near future.

Videos are constantly appearing on the first page of Google for competitive keywords.  The theory is that the rankings of video depend upon the amount of comments and views, rather than links.  It seems Google is attempting to rank the value of a site by the viral nature of the video representative of its comments and page views.  This could give us a clue about Google’s upcoming strategies for ranking valuable sites.  Focus your efforts on viral videos, blog posts and content that attracts comments and excessive interaction.  It may just help you rank well in the search engines.

We know that excessive personal bookmarking of your own website may affect rankings and possibly result in the banning of your account.  Consider the effects of an excessive amount of internet users bookmarking your content and adding descriptions and relevant keywords.  Sites such as Digg and Stumbleupon allow users to vote and republish articles.  Just as YouTube views and comments may influence search rankings, so may the variables associated with social distribution of content such as number of Diggs or votes.  If visitors actually bookmark your content, they deem it valuable enough to take their time and Google’s main goal is to offer value to their search participants.

The key term in this entire topic is “value” and “viral”.  One does not occur without the other.  If Google will reward content based on its viral nature, you need to offer value to your visitors.  Create a unique point of view and make a video explaining the concept.  Funny or creative videos often perform well in the community.  Link the video to your website so people know the origin of the content.

The implications of a successful social media campaign have only just begun.  Watch to see the future of social websites as it relates to search rankings.  If Google can find a better way to offer value and weed out spammers, they will do it.  Your decision is to determine whether or not you are going along for the ride.

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How to Achieve Customer Driven Collaboration Marketing

admin    Web Marketing     Achieve, Collaboration, Customer, Driven, marketing

How to Achieve Customer Driven Collaboration Marketing

The emergence of collaboration marketing is due to the astronomical rise and success of Internet businesses and the marketing techniques that have grown from the expansion of the World Wide Web. Many Internet marketing techniques mimic traditional print marketing techniques and follow the design set forth by these established techniques, but the innovation of the Internet domain demands that these traditional techniques be modified and expanded.

One of the biggest shifts in Internet marketing is from a platform that is more customer driven and focused. Internet era customers are more empowered and connected, which subtly shifts the balance of power towards the customer and effects how businesses must approach and relate to their clients.

Collaboration marketing is a type of marketing that has become the product of the Internet era business. Customer driven collaboration marketing understands and embraces the new role that customers have in driving marketing techniques, and seeks to work with customers and clients to maximize their input. This recognition of power the customer holds means that they become co-creators in the marketing process, and there is a reciprocal relationship between businesses and customers.

The shift towards customer driven marketing is subtle, yet powerful. The Internet has created a shift in marketing practices, where the focus is more on relational exchanges than transactional exchanges. Historically, marketing has been the business of getting customers to buy your product, convincing consumers that they need your product or that your product is superior to other similar products in the marketplace.

As the Internet has developed and marketing techniques become more savvy, in turn so has the customer. With ease they search for what they need, and have it delivered directly to them. The customer is no longer limited to what can be found in their neighborhood or area. This empowers the customer to be choosier with items they seek to purchase.

Marketing has typically existed on a platform in which you try to find customers for the product or services your company sells. This is straightforward and seems to make sense. But customer driven marketing is about finding products to suit your customers, rather than finding customers for your products, which is a subtle but vastly important shift in thinking.

This is not to suggest that you abandon your existing marketing techniques, particularly if they are successful for your business. However: customer driven marketing is a shift in thinking that allows customers to be more involved in the products they are able to purchase from you. Perhaps you offer a customer a chosen menu of services rather than a standard package that is the same for each customer. The ways in which customer driven collaboration marketing is manifested will differ for each business, but it starts with a shift in your company’s thinking. A shift to thinking about customers and markets in terms of inside out, rather than outside in.

Roundtable: Inbox success driven by data integration

admin    Web Marketing     Data, Driven, Inbox, Integration, Roundtable, Success

Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel.

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Google Adwords Equals Laser Driven Traffic to Your Website

admin    Google Optimization     Adwords, Driven, Equals, google, Laser, Traffic, website

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

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Develop A Content Driven Online Marketing Strategy: Be The Ball Danny!

admin    Web Marketing     Ball, Content, Danny, Develop, Driven, marketing, Online, Strategy

Businesses are moving at a furious pace to the Internet. Being online is becoming a commodity! Where it used to be “cool” and often expensive to be online has now become “normal”. And if you are a savvy shopper, also pretty affordable. Very soon it will be just unheard of for anyone not to have a www piece of online real state as a business owner.
So what is the result? It is just unbelievably crowded out there. There are more than 7 billion Google searches performed online, 6 billion YouTube videos (as of the date of my research), 156+ billion websites, 110 million Myspace profiles with Facebook right behind at 60 million! And you know what is the kicker? With so much stuff out there most people report they do not even trust content anymore!
It is survival of the fittest at its best out there! You have to think on your feet and have to seize the opportunity to reach your target audience like lightening, and before it strikes! But how?
A solid online marketing strategy that is focused on identifying your target audience and at least 95% content driven. You see, in online marketing your goal with your message is to generate traffic to your site. No traffic, no leads, no sales, no business! And that traffic must be targeted high quality leads looking for what you have to offer and ready to rock and roll on your site with wallet on hand. At least that is what your online marketing strategy should be focused on when those leads are costing you money!
To generate traffic, you must generate interest. And to generate interest you must be a savvy marketer trying to capture your customers attention with irresistible messages that aim directly at their emotional being. The messages must be spread amongst different avenues of delivery and they must be carefully crafted to attract only those prospects that would most likely be interested in what you have to offer.
You cannot focus on just one delivery method only and you cannot just throw an ad online and leave it at that. And well, hopefully you know that you cannot design a message that will sell to everyone! Focused marketing equals higher return. Divide and conquer. If what you sell is available to different audiences, then your marketing strategy should be divided amongst each of those audiences independently and what makes them look. More work, yes, more sales, YES!
Slap and ad online with a picture of your product and loose easily against a wittier competitor that put up an article with valuable information that people can digest, use and apply. Why?
Content online is usually just more attractive than ads mainly because of the sheer number of them popping out at you! And typically online surfers are looking for information and not to be sold on something. Besides, most people don not even look at ads anymore, let alone click on them! Do you?
You must develop a master marketing plan to find your target market, focus on that niche and market away. Here are the top marketing mediums utilized today by savvy online marketing strategists:
- Web 2.0 (social sites like MySpace, Facebook and Youtube)
- Pay Per Click Advertising (Google Adwords, Yahoo)
- Article/Ezines
- Email Marketing
- Press Releases
- Banner Advertising (as long as part of a complete strategy with other forms or marketing)
Focus on 1 or 2 at a time until you become proficient at generating at least 200-300 leads a week to your site. Then move to the next one or two until you master those.
A word to the wise, it is not easy to market online and there will be a learning curve, so buckle down and stick to it. Once you can master 2-3 of these techniques, your traffic will flow steadily. Focus on content, focus on diversity and focus on identifying who your target audience is and market with their needs in mind. Be the ball Danny! Be the ball!
As a marketer, your job is to get people to your site by crafting the ultimate marketing plan. Then it is up to the sales person to convert those customers once they get there. Best-case scenario, you will not have to wear both hats!
Good luck designing your mastermind online marketing strategy!

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