Search Marketing Strategy: How (and Why) to Dominate Google News

admin    Google Optimization     Dominate, google, marketing, News, Search, Strategy

Search engine marketing efforts usually focus on improving the extent to which a site shows up in Google searches. However, there are distinct methods and advantages to showing up in Google News searches (http://news.google.com).
Show up there, and you’re in the elite company of stories from famous-name news organizations worldwide. Google News aggregates headlines, leads and stories from thousands of legitimate news organizations around the world – and luckily for publicity seekers, it displays news releases (also called press releases or media releases) as well.
One day when I was celebrating my visibility in Google News, someone asked me, “What’s the big deal? What’s so great about getting a news release into Google News?”
Here’s why. First, in Google News you’re more likely to get found by media people looking for what colleagues have recently written about a topic. Ditto for web-savvy, influential bloggers and others researching this week’s take on news and trends.
Second, because of your inclusion in Google News, you appear in news alerts received by experts, reporters, columnists and others who have requested notifications of all news items containing certain words, names or phrases.
And third, from Google News, you usually show up more quickly in regular Google searches, too.
These reasons add up to visibility that tends to bring you more visibility. It’s a terrific and cost-effective way to get your business, product, event or cause in front of people who not only might visit your site and become customers but also spread the word about what you’re up to, to their sphere of influence.
Two methods get you into Google News: 1)Getting quoted in a news story and 2)Issuing a news release – which may of course lead to getting quoted in a news story. In case you aren’t familiar with news releases, they are 300-400 word documents in a very particular format and style that you can learn by Googling “sample press release” and following the models you find.
Key to a proper news release is a journalistic tone – relatively objective and factual, rather than sales-y. Your news release has to come across as if a reporter, not an advertising expert, wrote it. In the headline and body of the release, strategically include the words and phrases by which you want to be found.
After writing the news release, use a distribution service to get it into Google News. These services include established, expensive ones like PRNewswire and Businesswire as well as more affordable newcomers like PRWeb and Emailwire. A few free news release sites, such as pr-usa.net and shepress.com, also get their contents into Google News.
Posting the release on your own site is also a good idea, but it’s not what gets your material into Google News.
From what I’ve observed, Google News keeps stories and releases live for 2-4 weeks. To get found in Google News, twice a month would therefore be the minimum frequency for distributing news releases. Do it more often if you have a variety of keywords by which you’d like to be found.
Did I convince you to crank up your news release efforts?

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Why Dominate Google?

admin    Google Optimization     Dominate, google

In case your new to this whole thing (internet in general) or simply in denial about the facts; Google is the Number 1, Greatest, Most Powerful and Well Known Search engine there is. A simple expression of this is shown by the use of two little words; “Google It”. Have you heard of anyone legitimately say the term “Yahoo It”? or “MSN Search It”?… Probably not. Google is so popular that it has become one of those brands synonymous with the thing it was designed for. Similar to the term “Photoshop It” when relating to image manipulation. Google is so powerful in fact that they own “Earth” (get it? – if not just type in Google Earth into Google).Now I don’t want to sound like Google’s press agent but I just want to stress the value of utilising Google to your own ends. If you properly utilise Google then you can get serious exposure to your site. That in turn leads to all kinds of positive outcomes.A couple of ways to “dominate Google” are as follows:Number One;- Google Adwords – Google Adwords is a great tool to use to get your site seen on relevant sites or on relevant search terms via a small text, image or video ad. This type of advertising can be a little pricey but if you know how to use it then it can be real effective.Number Two;-Organic Search Results – Plain and simply this is the best way to get exposure for your site.  If you get your site on the first page of Google then you are practically guaranteed to get tonnes of targeted traffic to your site. The problem is that everyone wants this and there s a lot of completion. It can take many months of hard work to get your site anywhere near the top of Google and that’s if you actually know what you’re doing. If you don’t then you can basically forget this technique until you’ve learned how it works. The best part about this is that you can do it (usually) for free or for very cheap because it all involves your own personal effort.Number Three;-Pay Someone To Do It For You – This sounds so incredibly appealing, and it is. The only problem (for most) is that it can cost up to and over $30,000 for only a few keyword terms. If you can spare $30,000 or more then by all means do this but for the vast majority it isn’t really a viable option.Number Four;-Pray Really Hard – This is in no way a scientific method but you never know, a miracle may just happen for you.These are the most obvious methods to dominate Google. Remember it is very important not to try and trick Google into ranking your site high. Even if you were able to do so it surely wouldn’t last long. Google would eventually find you and wouldn’t be very happy with what you had done.Always try to keep your site relevant, interesting and informative on the subject which you promote it on. For example if you promote it as a site to care for trees, don’t have the site be totally about avionics. Keep the content relevant. You can have some other stuff on there too but try to keep the main focus obvious and coherent.In short, if you want to be successful online then you should seriously consider trying to as popular as possible on Google. it’s a gold mine just waiting to happen!

Dominate Google With Cheap Video Advertising And Let The Pro’s Do It For You!

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4 Online Video Tips To Dominate Google Search Results

admin    Google Optimization     Dominate, google, Online, Results, Search, Tips, Video

Online video is a great way to get on the first page of Google.  Follow these 4 online video tips to dramatically increase the odds of your online video getting a top ranking resulting in lots and lots of free traffic to your website.

Online Video Tip #1 – Submit your video to YouTube

If you can only pick one online site, upload your video to YouTube. It has the largest market share by far. TubeMogul statistics show that on average, a YouTube video will get 4 times as many views than a video on it’s nearest competitor. Ideally, you should use a service such as TubeMogul that submits your video to multiple online video sites.

Online Video Tip #2 – Create short, content-rich videos

According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. Approximately 10% of your viewers cut out after 10 seconds, 34% after 30 seconds, 54% after 1 minute, a whopping 76% after 2 minutes, and 91% after 5 mins.

You want to create short, content-rich videos. A higher percentage of your viewers will stay until the end and short videos get watched more frequently. Aim for videos 90 seconds in length and focus on a single topic.

Online Video Tip #3 – Name your video correctly

This is a critical step, and one that most people don’t do. Name your video based on the search you expect people to type in when looking for the information in your video. If your video is about losing weight quickly and you expect people to search for “quick weight loss”, name your video “Quick Weight Loss Secrets”.

Online Video Tip #4 – Send your viewers to your website

You can generate tons of traffic to your website using online videos. Make sure to mention your website in your video. You can include a screenshot at the beginning and end of your video telling your viewers to visit your website. The best way is to put your website name in your “About This Video” section. Viewers will then have a live link they can click on to go to your site so it is very easy for them.

And now I would like to invite you to claim your Free Access to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.

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The Gmatrix Has You: Google’s Brilliant Conspiracy to Dominate the World Wide Web

admin    Google Optimization     Brilliant, Conspiracy, Dominate, Gmatrix, Google’s, Wide, World

Google’s mission, according to its corporate web site, is “to organize the world’s information and make it universally accessible and useful.”[1]. This may be their purpose, but they are financing this goal by dominating the long tail of the world wide web. Through its network of web properties, web applications and services, Google is brilliantly plotting to virtually own your online eye-time.

In a span of only 10 years, Google has grown from the graduate-level computer science project of Larry Page and Sergey Brin into the most valuable and pervasive network of properties and technologies on the world wide web.

Google’s properties include Google Search, Gmail, Google Reader, Google Code, Google Apps Partner Edition, iGoogle, Google Sites, YouTube, Maps, News, Shopping Groups, Books, Scholar, Finance, Blogger and too many others to list. There is scarcely a web site that Google does not touch in some way, whether it be via AdWords, AdSense, Analytics or Search.

Additionally, through the acquisition of technologies such as Urchin (now Google Analytics) and DoubleClick, Google is able to study how web users spend their time online, and position relevant advertising alongside nearly every piece of information that travels across the world wide web.

Google is also greatly extending its reach by offering a re-brandable version of Google Apps to Internet Service Providers, businesses, educational institutions and non-profit organizations. This strategic move allows Google to to expand its empire by offering improved infrastructure to the barbarians like the Romans did two thousand years ago.

In his book “Linked”[2], Albert-László Barabási explores the ideas of Graph Theory as they apply to various types of networks. An example of Graph Theory at work is the popular game Six Degrees of Kevin Bacon in which a player picks any random or obscure actor and another tries to connect them to Kevin Bacon is 6 links or less. Barabási explains, using Graph Theory, that there is nothing particularly unusual about Kevin Bacon’s position in Hollywood circles. In fact all entities or nodes in a given network are connected to all others by an astonishingly small number of links. For instance, Barabási found that every web page is connected to every other one of the billions of pages on the world wide web by an average of only 19 links or degrees of separation.

The close connection between all nodes in a graph, as Barabási explains, is possible due to what are known as Super Nodes[2], or nodes that have a very large number of links to other nodes. Super Nodes, within any graph, are the most important nodes because they connect all the others and shorten the distance between any two smaller nodes. This concept is exactly what Larry Page stumbled upon when he created the idea of PageRank[3]. Web pages or web sites with the most links are the super nodes of the world wide web. Google is arguably the largest of the super nodes on the world wide web. If the world wide web has a center, it is likely to be Google.

Google has discovered, however, that it can extend beyond being a super node to which all other nodes connect. By disseminating itself in the form of Analytics, AdSense, and AdWords, it can become part of every other node.

When Larry Page and Sergey Brin were negotiating with Wall Street underwriters to take Google public, there were many business experts who could not understand how their business model made money – or sense for that matter.[1] These experts, if you will pardon the pun, were rather short-sighted and missed the fact that Google is able to make money by what is known as the long tail, or selling a large number of items in small quantities.

In his book titled The Long Tail[4], Chris Anderson explains how a study of music downloads on Rhapsody demonstrates the long tail phenomenon. Mr. Anderson found that though the blockbuster hits, which account for 20% of music titles, may enjoy millions of downloads, the remianing 80% of titles or non-hits, when added together, account for a much larger volume of online music sales.

Google has masterfully positioned itself, through its vast network of online properties and tools and extensive reach, to capitalize on the long tail by earning a few pennies from the mouse clicks of billions of web users. The long tail applies to Google’s model because each text ad may only be clicked a few times, but there are many millions of ads and many billions of clicks.

All roads, as the saying goes, may lead to Rome, but on the world wide web, all nodes – and mouse clicks – lead to Google.

———————-1. http://www.google.com/corporate/ 2. Barabási, Albert-László. 2003. “Linked: How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life.” New York: Plume.3. Vise, David A., and Mark Malseed. The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time. Paperback ed. Dell Pub., 2006.4. Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion. ISBN 1-4013-0237-8.

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Dominate Google Rankings Quick and Easy!

admin    Google Optimization     Dominate, Easy, google, Quick, Rankings

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How to Dominate the Social Media Revolution of 2009

admin    Social Media Marketing     2009, Dominate, Media, Revolution, Social

Ok, so you want to dominate the social media revolution of 2009 as the rock star you are by coming out guns-a-blazin’.  Well, hold your horses, cowboy.  You have to think of social media as a big party and therefore …

The first thing you must know about social media is that IT IS NOT A VENUE TO PITCH YOUR BUSINESS! If you can understand and apply this without worrying about your whole business going down the crapper, you will be dominate social media.

Why do you say I can’t pitch my business, Travis?  Because, when you’re at a party, do you like a stranger coming up to you and selling you products or business ideas?  Probably not.

In the same manner, people in social media don’t want your business opportunity … UNTIL you build a relationship with them.  When they know and understand that you actually care about them and want to help them succeed, then they will start buying into your product or opportunity (and this will absolutely happen).

Let me give you an example.  There are three kind of people in the world, those who like to talk about others, those who talk about themselves and those who let others talk.  Who do you generally feel more attracted to in conversation?

If you’re like me, you said the guy or girl who actually listens to you talk rather than babbles your head off.  This is the person who will dominate the social media revolution of 2009.

Just think about it for a moment.  When someone follows you on Twitter, or friends you on Facebook, would you rather be directed to a blog of theirs that has great resources and advice coming from a guy or girl who actually seems interested in YOU, or, to a capture page that has the next get rich quick scheme attached to it?  I choose the former.

If people trust you and follow you because you genuinely care and actually work hard to build a relationship with them, they will begin to wonder just what it is this guy does that makes him so appealing to spend time with.  They will also want to know exactly what it is that you do …

If you offer resources, advice, training and even sometimes just an ear, people will begin to ask you questions, it’s just the general law of attraction.  People are attracted to leaders, not peddlers.

As a foundation, and in conclusion, to dominate the social media revolution of 2009 you must not, indeed absolutely cannot, pitch your business for internet marketing success!  Build relationships with people and they will flock to you … and, you may even like it!

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SEO and Sem Shortcuts, Spying and Stats to Dominate Google!

admin    Website Design Resources     Dominate, google, Shortcuts, Spying, Stats

SEO (search engine optimization) and SEM (search engine marketing) are an online business owner’s best friend. With Google celebrating its 12th birthday and twice as many people online as there were just five years ago, there has never been a better time to make search engines work for you. That said; let’s see how you can absolutely dominate Google!

This article has three parts; Stats, Spying and Shortcuts. Each section and tip can be used alone or used together for faster results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.

Part 1; Search Engine Stats: This will give you the latest intel on search engines. This is to help you make informed decisions on how to spend your SEO time and where to spend your SEM money (search engine marketing, which includes pay per click advertising.)

A.) Google gets nearly half of all US searches performed on the Internet so you can bet that’s at the top of our SEO to do list. Here are the exact numbers as provided by the “comScore for searchenginewatch.com” survey:

42.7% Google 28.0% Yahoo! 13.2% MSN 7.60% AOL 5.90% ASK 2.60% All Others Combined

B.) Now that we know how much the search engines are used let’s get some inside information to help us plan SEO and SEM strategies. According to the UK based company Neutralize.com, users of Google versus those of MSN are just about polar opposites when it comes to natural versus paid search listings. Here’s what their research found:

Google: 72.3% of searchers prefer clicking on the natural listings that SEO helps you get. Only 27.7% prefer using the paid links you might use as part of your SEM plan.

MSN: Only 28.8% of searchers go for the natural listings while 71.2% rely on paid links. This is almost the exact opposite of how Google users work.

That is amazing information to have! You know right away that your time and effort is better spent on SEO for Google while putting your pay per click dollars into MSN is probably your best bet.

C.) Now for the biggie; return on investment (ROI.) Once again our friends at Neutralize have some great information. The following numbers show the approximate ROI that Website owners got using SEO and SEM (specifically pay per click.) for lead generation and actual sales…

Lead Generation: * 79% SEO * 75% Paid Search (SEM)

Actual Sales: * 78% SEO * 63% Paid Search (SEM)

These are huge returns on investment. In comparison, banners only account for about one third as many leads and sales.

Part 2; Spying: This will show you where and how to get the very best inside info on what all your competitors are doing and how to beat them. It’s like being handed a copy of your competitions’ online business plans. Just go to “SpyFu.com” and take a look at some of the free information they offer. Better yet, check out https://www.spyfu.com/WhyBuySpyfu.aspx to see everything you can get, free and paid. I’m a big believer in spending wisely so for most people I would recommend just spending the $6 for a 3 day full access package instead of paying for a regular subscription.

Here’s a blurb from the site that tells what SpyFu offers…”Want to know which of your competitors has the largest ad budget, or which term gets the most clicks per day? Use SpyFu’s Advanced Search to find out. Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that’s most important to you. What’s more, you can save your Advanced Search results to Excel with the click of a button.”

Part 3; SEO and SEM Shortcuts: “Shortcuts” does NOT mean cutting corners. Our “shortcuts” are based on finding how the professionals do it and following in their footsteps. When it comes to SEO and SEM, the best shortcuts to success involve finding the best performing and least expensive software that provides the quickest return on investment.

A.) The best SEM shortcut I know is using software to find your top keywords and otherwise help manage your pay per click campaign. Two of the most popular and widely used tools are WordTracker.com and Keyword Elite.

With WordTracker.com you pay a recurring subscription fee of $59 per month or $329 per year. I used this for a while then bought Keyword Elite (http://www.KeywordEliteWeb.com) for $175 because it appeared to do more and cost less than subscribing to WordTracker. I found it to be a better deal for my needs since there are no recurring fees and lifetime free upgrades. But it’s all about personal preference. Both products are fantastic!

B.) Picking the top SEO tool is a no brainer for me. I retired my other three products after working with SEO Elite (http://www.SEOeliteWeb.com) for just a few weeks. Although I admit I was first attracted by the small price tag of $167, it wasn’t long before I tossed the more expensive tools and just used SEO Elite. Here’s what it did, right from the start…It helped me land 121 top 5 rankings on Google within three weeks; Mostly 1’s and 2’s. It also nabbed 377 great link partners in the first 2 weeks alone, which led to even more top 10 rankings on Google. This is the same company that published Keyword Elite, which also helped me make the initial decision. They’ve been a major SEO software development player for years and the lifetime of free upgrades with zero annual costs they offer is that special touch that shows they can relate to people in the world of search engine optimization.

This information can help you dominate Google, Yahoo and MSN very quickly. Enjoy!

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