How To Start A Junk Hauling Business On Craigslist.

admin    Twitter Marketing     Business, Craigslist, Hauling, Junk, Start

How To Start A Junk Hauling Business On Craigslist.
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How To Start A Junk Hauling Business On Craigslist.

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Attaining a Target Audience through Craigslist

admin    Web Marketing     Attaining, Audience, Craigslist, Target, Through

Attaining a Target Audience through Craigslist

The key to any successful Internet marketing campaign is reaching a target audience. Craigslist reaches a large audience but the size of this audience may not exactly translate to the advertiser being able to reach members of their target audience. There are, however, ways to help advertisers reach their target audience through Craigslist. This article will discuss how the discussion forums and the search feature can both be utilized to find the target audience.

Find the Target Audience in Discussion Forums

The discussion forums featured on Craigslist provide an excellent opportunity for users to find their target audience. This is important because misdirected advertising that does not reach the target audience is useless. Advertising on Craigslist is free but this does not mean business owners have nothing to lose by advertising on Craigslist without doing market research first. Time, energy and other resources can all be wasted when care is not taken to reach the target audience.

Visiting the discussion forums allows an Internet marketer to reach the target audience by providing insight into the members of the community and what they are looking for in products and services. Through visiting these forums, advertisers can simply lurk and take careful note of the ensuing conversations. This can provide a great deal of insight into the thoughts of the target audience including information on how to win over this audience. Advertisers who actively participate in these forums can further capitalize by engaging members of the community in conversation and soliciting feedback from them. All of this information can be used to target advertising specifically to the members of the target audience.

Hiring search engine optimization (SEO) specialist to assist in creating advertisements is a worthwhile investment. This is because an SEO specialist can provide useful information on how the advertisement should be structured. Additionally, they may have an SEO writer on staff that is capable of writing advertising that is not only engaging but also optimized for search engines.

Use the Search Feature to Find the Target Audience

The search feature on Craigslist can also provide valuable insight which can help advertisers to locate their target audience. Advertisers can start this process by entering keywords related to their products or services to search in various sections of Craigslist. During this time, take note of competitors’ advertisements which are returned during these searches and the sections in which these advertisements are placed. If competitors’ advertisements appear in sections which appear logical, it might be worthwhile to consider placing your own advertisements in these sections to ensure target audience members find your advertisement when searching these sections.

Next carefully examine all advertisements by competitors. Pay particular attention to the keywords used in the advertisements. This is important because savvy Internet marketers recognize the need to optimize their advertisements for the same keywords being used by competitors. Failure to do so may result in potential customers only viewing the competitors’ advertisements when searching for these particular keywords.

Hiring a SEO firm might be useful in this situation. They can not only provide you with a set of new keywords but can also help you to optimize your advertisement for both sets of keywords. The copy for advertisements should be optimized for the keywords but should also be informative and enticing. An SEO firm with an on staff SEO copywriter can be especially helpful in this capacity.

Reaching a Target Audience Through Craigslist

admin    Web Marketing     Audience, Craigslist, Reaching, Target, Through

Reaching a Target Audience Through Craigslist

The key to any successful Internet marketing campaign is reaching a target audience. Craigslist reaches a large audience but the size of this audience may not exactly translate to the advertiser being able to reach members of their target audience. There are, however, ways to help advertisers reach their target audience through Craigslist. This article will discuss how the discussion forums and the search feature can both be utilized to find the target audience.

Find the Target Audience in Discussion Forums

The discussion forums featured on Craigslist provide an excellent opportunity for users to find their target audience. This is important because misdirected advertising that does not reach the target audience is useless. Advertising on Craigslist is free but this does not mean business owners have nothing to lose by advertising on Craigslist without doing market research first. Time, energy and other resources can all be wasted when care is not taken to reach the target audience.

Visiting the discussion forums allows an Internet marketer to reach the target audience by providing insight into the members of the community and what they are looking for in products and services. Through visiting these forums, advertisers can simply lurk and take careful note of the ensuing conversations. This can provide a great deal of insight into the thoughts of the target audience including information on how to win over this audience. Advertisers who actively participate in these forums can further capitalize by engaging members of the community in conversation and soliciting feedback from them. All of this information can be used to target advertising specifically to the members of the target audience.

Hiring search engine optimization (SEO) specialist to assist in creating advertisements is a worthwhile investment. This is because an SEO specialist can provide useful information on how the advertisement should be structured. Additionally, they may have an SEO writer on staff that is capable of writing advertising that is not only engaging but also optimized for search engines.

Use the Search Feature to Find the Target Audience

The search feature on Craigslist can also provide valuable insight which can help advertisers to locate their target audience. Advertisers can start this process by entering keywords related to their products or services to search in various sections of Craigslist. During this time, take note of competitors’ advertisements which are returned during these searches and the sections in which these advertisements are placed. If competitors’ advertisements appear in sections which appear logical, it might be worthwhile to consider placing your own advertisements in these sections to ensure target audience members find your advertisement when searching these sections.

Next carefully examine all advertisements by competitors. Pay particular attention to the keywords used in the advertisements. This is important because savvy Internet marketers recognize the need to optimize their advertisements for the same keywords being used by competitors. Failure to do so may result in potential customers only viewing the competitors’ advertisements when searching for these particular keywords.

Hiring a SEO firm might be useful in this situation. They can not only provide you with a set of new keywords but can also help you to optimize your advertisement for both sets of keywords. The copy for advertisements should be optimized for the keywords but should also be informative and enticing. An SEO firm with an on staff SEO copywriter can be especially helpful in this capacity.

5 Call-To-Action Lessons From Craigslist Scalpers

admin    Twitter Marketing     CallToAction, Craigslist, From, Lessons, Scalpers

We’ve all done it. We forget to buy tickets for an important game or concert when they first go on sale. Because of this mistake, we then spend hours on Craigslist looking for tickets, ending up clicking on all types of sketchy ads.

Why? Because some Craigslist scalpers are great call-to-action (CTA) writers. While looking at spreadsheets and attending workshops are important educational opportunities, I would argue that a few minutes of looking at ticket scalpers’ ads on Craigslist can also provide ammunition to bolster your lead generation activities.

Don’t believe me? I took just 5 minutes on Craigslist, and here is what I learned. 

1. Context Matters – When we use Craigslist to look for tickets or anything else for that matter, most of the time we have a clear idea of what we are looking for. For example, if you are looking for Boston Red Sox
tickets and you see a random ad for “Boston Tickets,” you’re likely not going to click on it. The same is true if you are a B2B company that is working to generate leads to sell medical supplies. CTAs work best when they are in the right context. To make your CTAs work better, it is important that you segment your content. For example, if you are putting CTAs with blog posts, make sure that the CTA relates to the content of the post as closely as possible. 

2. You Have to Get Noticed, Even When People Are Looking
– When people are on a web page, many visual elements can distract them. On Craigslist, people visit the site with the intention to buy, but they don’t go through and click all the ads. One of the things I love about looking at Craigslist ads is that every seller is working with the same text ad, yet some can make ads grab your attention by using tactics like all CAPS. Design matters.  It isn‘t good enough that somebody has decided to come to your site; it is your job to create a CTA that has the visual appeal to convert them into a lead.

3. Pricing Too Soon Can Be a Deal Breaker
– How many of you have avoided a Craigslist advertisement simply based of the price listed in the headline? Be honest; we all have done it. The lesson to learn here is to avoid mentioning pricing in your CTA
whenever possible. Focus on creating non-monetary value for the prospect to help ensure they will convert without being influenced prematurely by price.

4. Building Trust Only Takes a Split Second
– When looking for tickets, one of the most comforting phrases you can see is “face value.” It makes you think that the person is a fan and not a scalper after your hard-earned cash. What is the “face value” of your CTAs? What is a word or phrase that you can put in your CTAs
today that can help build trust with prospective customers? Find the answer. It is normally some type of phrase that creates a middle ground between you and the customer.

5. Urgency Sells – Timing is a key factor that drives people to action. Does your CTA
have a timing element? Think back to our friends, the Craigslist scalpers. How do they use timing? They use phrases like “won’t last long.” When creating CTAs, remember to include some type of element of urgency. Some examples: “offer ends tomorrow” or “only for the first 100 visitors.” Sure, these phrases need to work with the overall theme of the CTA, but urgency can mean the difference in hitting your leads goal this month or not.

You can learn from anyone at anytime. People who sell tickets through one-line text ads everyday get very good at writing them. Take a few minutes and see what you can learn from Craigslist scalpers that could apply to your business.

What other non-traditional sources do you look to for marketing inspiration?

Photo Credit: David Gallagar

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Uncover A Craigslist Scam With A Reverse Email Search

admin    Google Optimization     Craigslist, Email, Reverse, Scam, Search, Uncover

Have you visited http://Craigslist.com? Craigslist is a free online classified ad web site. You can do just about anything on CraigsList. You can find a date, find a job, buy a car, find a roommate and unfortunately get scammed out of money. A reverse email search can help you find that Craigslist con artist.
Craigslist was founded by Craig Newmark for people in the San Francisco area to find recourses online in one convenient place.. since then it has gone world wide and has over 20 million visitors a day. With 30 million visitors you know that it’s going to attract scams, spam and crooks.
Here’s a list of known CraigsList scams:
1. Personal Ad Scams. You answer a personal ad and a spammer on the other end will trick you into joining an online dating service under the rouse that they are a member and want to meet you but feel safer if you communicate through the dating service.
2. The Over Payment Scam. You place an ad for a roommate. The buyer emails you and offers more money than you were asking. They send you a check for several months rent in advance. After you deposit the check in your bank you get an urgent message requesting a small portion of the money back due to an urgent unexpected emergency. You refund a small portion only to find out the check is bad and now the bank wants to collect from you.
3. Damsel in Distress Scam. A person posing as a woman places an ad or posting seeking help. Either she is in an abusive relationship and needs money for a bus ticket or met a man online and he flew her to a far away place and now needs a plane ticket to get back home safely.
4. Paypal Scam. A person offers to buy an item from your garage sale and will pay via Paypal and pick up the item in person. Then they contact Pay Pal and claim the merchandise was never delivered. You have no proof of delivery and Paypal deducts the money from your account.
All of these Craig List con artists can be traced down, located and identified with a professional reverse email search investigation. These con artists think they are sneaky and they believe they can cover their tracks but they are wrong. Every day trained Internet investigators use reverse email search techniques to locate and identify scam artists and recover the money they stole. Most of the con men will quickly return the stolen money once they realized they have been traced and located via a reverse email search.
If you are the victim if a CraigsList scam you can hire a professional investigator that knows how to use a reverse email search to track down that crook and assist you in getting your money back. Be sure to do your research and do a Google search on the investigators name to see if they are recognized as an expert in email tracing and online fraud investigations.

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