Start your own web design business today — at no cost

admin    Web Design     Business, Cost, design, Start, Today

Start your own web design business today — at no cost

More and more businesses today are relying on the Internet to increase their exposure to potential clients and generate more sales. You might own a PR firm, an advertising agency, a local computer shop, or a printing company, and have clients ask for your help on website design already. If you have been thinking about starting a web site design business so to generate more revenue, now is your opportunity.

With the right software tools and a team of developers to support you, you can grab the opportunity and profit from the web design business right away. In the past, you might have a few obstacles to start your own web design business, including high costs, the need to hire developers and designers (which we know are not cheap), setup an office to work from, and so on.

Many web design business are actually operating base on minimum cost. You can start your own website design business quickly, and you are in a position to provide high quality and fast turnaround service to your clients at a very competitive cost.

How? The secret is using a combination of available web site building software, and partner with an offshore web development team.

You do not need to become a web programmer just to build websites. There are many all-in-one website builder software now available to help non-programmers to build websites quickly, easily, yet with a professional look and feel. The trick to this is using ready-made web templates. Many website builder software come with a gallery of web templates with different themes, including business, corporate, family, sports, travel, music, art, teaching, etc.

With these templates you can create websites in a breeze very efficiently at a fraction of the cost of setting up a standard website. You can also add various modules, or add-ons that will make the visitor experience on the site extremely pleasant.

The templates can be fully customized using the website builder software, which usually does not require any programming so you can do it by yoruself when you first start your business . And the add-ons can be made to look just like the existing website with no effort whatsoever. Offering additional features to the website for your clients will put you ahead of the game.

Imagine giving your clients modules such as an interactive flash map, online video player and jukebox that will enhance the look and usability of their websites in the eyes of their visitors. Your customers will be ready to pay you higher fees for these additional features, while your cost is one-off to add these for him. You don’t need to hire programmers to create these tools for you: a website design software package could include all these add-ons, ready for you to use instantly and resell to your own clients.

Having an easy to use website building software and its template gallery will greatly reduce the cost and time of creating websites. There is, however, cases where you must seek professional help if your client require a more advance, or more tailor made websites.

That’s why you should also partner with an offshore web development team — so that you can outsource your web projects to other countries where the cost of producing is much lower.

Offshore web development has become extremely popular in recent years among business of all sizes, as it has many advantages compared to hiring professionals locally. The biggest advantage is, as mentioned above, saving on cost. It has been demonstrated that website development outsourcing can save up to 35-50% of the total web development cost, which is very relevant for a new start-up company, and it can be for you too.

Professional web developers and programmers in offshore companies all over the world are very efficient and have expertise in almost all web related areas. By combining the use of website design software with offshore outsourcing means less start up cost for your web design business and an expandable revenue model. And you would be able to develop both high-end projects, as well as entry level websites depending on the needs of different clients and their budget.

Web design firms that take advantage of this are often small home businesses, operated by 1-2 people only. Yet they are able to thrive in their business because they are using everything that the Internet has to offer them: the available all-in-one easy to use software that enables them to create a highly professional website in a few minutes, as well making use of the offshore team to greatly speed up the entire process, offer more custom options, and reduce the costs even more.

Who said that starting up a web design firm needs to be difficult or costly?

Low Cost Pay Per click Internet Advertising

admin    Web Marketing     Advertising, Click, Cost, Internet

Low Cost Pay Per click Internet Advertising

As Pay per click’s name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don’t pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.

There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site’s traffic.

In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.

Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don’t forget to give specific details regarding your target audience for your web site.

After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.

For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.

It is one great way to increase the visibility of your new web site.  It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer.

Which is more cost effective—offline or online advertising?

admin    Web Marketing     Advertising, Cost, effective—offline, More, Online

Which is more cost effective—offline or online advertising?

Webwindows, a leading media agency in the UK, feels that even though the Internet has made a strong impact as a potential online media, it cannot yet match the advantages provided by newspapers as an offline media when it comes to advertising, disseminating news, providing information et al. Webwindows, which has enabled the small and medium-sized online companies to increase traffic to their websites by providing them the perfect opportunity to advertise their offerings in the seven leading newspapers in the UK, feels that popular newspapers still enjoy a tremendous readership base which helps advertisers showcase their messages / services effectively. Therefore, according to Webwindows, newspapers, even today, remain the most cost-effective media for advertising and brand awareness in comparison to online media. And, harnessing the means of offline media to its best Webwindows has been offering its specialized ad placement services with seven popular newspapers and magazines of UK since ten years.

Webwindows justifies the role of the newspapers as the perfect platform for online advertising by pointing out popular newspapers that have been into existence since many decades have nurtured a relationship of trust and guidance with its loyal readers. Therefore, even today, according to Webwindows, many people prefer browsing through the classified page in the newspaper to learn about various services, brands and offerings. Many offline ad agencies like Webwindows after a thorough understanding of the business goals and requirements of people, assist them in providing cost-effective means of advertisement to reach their services to people. For example, online companies can advertise their offerings on the Webwindows page that appears as a coloured supplement in seven leading newspapers in the UK. The Webwindows page has a collective readership of over five million people per week. In fact these readers browse through the Webwindows page especially for products and services that they can buy online. This is why Webwindows recommends that offline advertising is more cost-effective and results in a better conversion rate than online advertising.

Here’s how, according to Webwindows, offline mode of advertisement is more cost-effective:

Internet is a huge space with an upsurge of thousands of online companies and websites. Once the consumer keys in his requirement on the search engine, he is bombarded by a pool of websites publicizing their brand. According to Webwindows with such abundant options, making a choice becomes an upheaval task. Whereas, in newspapers there is a dedicated page for all the classifieds which the reader conveniently refers to only when he wants to look for purchases. In assistance to small and middle sized companies, Webwindows, offer its special page which appears as a coloured weekend supplement in seven popular newspapers and magazines of UK. This gives the client the surety of their advertisement on the Webwindows page is at least being read by people. AdWords, one of the tools used for online advertising is a bit expensive for the small companies. They charge on the basis of per click on the advertisements. Webwindows rightly points out that every click is not a quality hit which compels the clicker to make the purchase, therefore, you end up paying not only for the wasted clicks but also for your ad placements. This is why Webwindows feels that advertising in the offline media is more cost-effective. Pop-ups and other unnecessary advertisements which appear on the website are often neglected as distractions for people trying to focus on their reading. With one’s leisure to open the classified as and when required by people, give more value to newspaper advertisements. Webwindows supports its case from recent studies which highlight the fact that people would actually pay to get these ads off the pages they are reading.

According to Webwindows, online media opens up windows to a global audience but even though newspapers are only accessible by educated and well-read people they promise a better conversion rate for the online companies. This is because Webwindows justifies that educated people tend to be more affluent and have more purchasing power at their disposal. Therefore, Webwindows feels that advertising in newspapers increases chances of your advertisements reaching more prospective/interested people. Webwindows, with a readership of around 5 million people, offer you cost-effective and result-oriented ad placement strategies to effectively channelize your advertisements to the right people through the right mode.  The Webwindows executives will assist you in all the aspects of ad placement, helping you to choose the right mix of media for your advertising strategy.

Related Online Advertising Articles

Is The Kindle Cost To Steep?

admin    8615     Cost, Kindle, Steep

Is The Kindle Cost To Steep?

The new Kindle cost is 9.00 with free shipping, that is for the 6″ Display model. Whilst for the larger 9.7″ display Kindle, cost is 9.00.
So is it worth the steep initial cost?

The prices above are for a new kindle at the time of writing. Its important to note, there are no extra shipping costs.

The kindle 2 allows you to download books using there whispersync service. Use of this service is free.

After you’ve paid the Kindle cost the only other charge is from buying the books themselves. Books are bought using a 1-click method requiring a credit or debit card.

So when looking to see if the kindle cost is to prohibitive. Its important to compare the cost of buying a new paperback version of the book to its cost for download. So lets look at an example for a book on New York Times® Best Sellers list. (both prices as listed in amazon’s bookstore)
Danielle Steel’s new book Big Girl would cost for the paperback version whilst for download on the Kindle its only .99. Thats a 64% saving of .01. This isn’t a 1 off example, £9.99 is the most you’ll have to pay for a book on the kindle, With some less known or less marketable new books being as little as .99. Looking over, there ever growing library expect to have a 55% to 65% saving on purchasing books.
With such a huge saving per book the kindle cost doesn’t seem so steep. After 18 bought books for your Kindle, you’d start making a saving in comparison to buying the paperback version through Amazon’s store.

Even better however is how you can download the first 2 chapters free of any book. This feature especially will help to make the steep initial kindle cost more acceptable, since there is no need to ever pay for a book blindly. Your money only has to go to books which you truly find interesting.  

Whilst people will put different values on such products. i personally don’t consider the kindle cost to be excessive. The ability to have a device which can travel with me anywhere i choose, boasting upto 1,500 books, sounds a good deal to me. 



How Paying a Traffic Citation in Chicago is Going to Cost you

admin    Web Marketing     Chicago, Citation, Cost, going, Paying, Traffic

How Paying a Traffic Citation in Chicago is Going to Cost you

Just when you think we’ve finally reached a new level in our lives by owning a personal computer as we would a television set we now expect our local and county governments to also include themselves by using technology more in order to provide the services we expect from them to be much more easier.

However, this is not the case. Here’s why. I submitted a traffic citation to the Chicago traffic revenue department and had to wait for one month to get it to clear. I had placed calls to the department and most of them were on the re-dial button several times per day just to get through. Finally, when I did get through, I was either re-directed or told that it hasn’t been ‘pulled’ yet.

What does it mean to be ‘pulled’? It means that your traffic citation can be in a stack of mail that has yet to be opened and viewed and eventually processed. So, why the long wait? After some initial investigating there seems to be an unhappy mood in the traffic citation bureau for several reasons but two of them noticeable and talked about the most.

First, they use temporary employees to process the traffic citations and tickets and the full-time employees who are union members do not like this. They don’t like to be controlled by those who are not union and they don’t like it that they too can be let go and forced to go temporary and the possible fact that the city will eventually be retiring the union member employees and will only use employees that are hired through work agencies. So, the work level has gone down, the effort to get things done is taking a lot of time and is causing the entire department to look bad.

Their idea is because of the temporary employee the entire department is failing and that is why they need to have union full-time employees in place to make sure it is run properly. So, in the meantime, your traffic citation, parking ticket and red light violations will have to wait even more when you send it in.

One company that has been around for over ten years and has been processing traffic citations and tickets for well over 3 million times is BobCOP.com. They will accept all major credit cards, not just the two main credit cards most agencies only accept, they will be able to handle all your needs with any card you use for purchases or payments. I was impressed with the quickness and ease of use of their system and how it works. From now on, if you want to have your traffic citations processed and recorded and tracked for the benefit of your peace-of-mind, then go to www.bobcop.com and submit your traffic citation online.

As for sending in my traffic citation to the Chicago Traffic Bureau Revenue Department for payment, I will pass on it for the time being because I just can’t wait that long. I can’t take the chance of being ‘pulled’ from the bottom of a stack of mail that will get looked at close to Christmas or the New Year. BobCOP.com is the way to go and I’ll just keep that site bookmarked from now on. Be safe and stay clear of those who will keep your traffic citation in the ‘pulled’ stack of mail. Technology is here, it’s called BobCOP.

Is SEO Cost Effective?

admin    Web Marketing     Cost, Effective

Is SEO Cost Effective?

Search Engine Optimization, or SEO, is often lauded as being one of the more affordable and cost effective forms of online advertising. While this can be true, it is important to remember that an SEO campaign should be an ongoing process to ensure the best results. It is also true that the more competitive the keywords you target, the more costly a campaign will prove and the less cost effective it will be. There are methods to help ensure that an SEO campaign proves both effective and cost effective.

One Page – One SEO Campaign

Every individual page on your site should be treated as a separate potential SEO campaign. By establishing a single campaign per page you can ensure that each page is properly optimized. The consequence of attempting to promote an entire site with one SEO campaign is that different pages should target different keywords and different visitors.

Not only does this help to ensure a more effective SEO marketing campaign for your site as a whole, it also enables easier tracking of performance and monitoring of ROI. Most pages will have different requirements according to the competitiveness of keywords and the return per lead for each page. Tailoring an SEO campaign to meet these individual requirements helps to ensure its effectiveness.

Building A Link Profile

Gone are the days of cramming a page with keywords and subsequently seeing it ranked highly in the SERPs (Search Engine Result Pages). One of the most important facets of an SEO campaign is the building of a powerful link profile. Search engines use the number of links pointing to your site as a guide to its value. Not only do they consider the sheer weight of links, though, they also take into account the value of the page where the link is found.

The most effective link profile should consist of a combination of directory links and website links, single page links and site-wide links, even inbound and reciprocal links. However, all of these links need to be relevant and from good quality sites. Some marketers and webmasters opt for paid linking because it enables them to effectively select the pages where there link will appear.

While paid linking does offer greater control over the pages that link to you, it can prove very costly. Paying for links in high quality directories should provide more than a link profile boost, though, and this should also be taken into consideration. The same is also true of links placed in prominent positions on busy and relevant pages.

Ongoing SEO Work

SEO is not a one-off marketing package. Everything about an SEO campaign should be regularly monitored and optimized according to results and other figures. Keyword popularity and the number of sites competing for the top positions can make some keywords less competitive while others become more appealing.

Sites that are especially caught up in highly competitive markets will find that they need to build a particularly powerful link profile. This will take time, especially if the link profile is to appear natural to the search engines. Less competitive pages will also need to keep their profile updated and will need to ensure that they are still targeting appropriate keywords.

Some Major Facts About Cost Effective Internet Advertising

admin    Web Marketing     About, Advertising, Cost, Effective, Facts, Internet, Major, Some

Some Major Facts About Cost Effective Internet Advertising

Internet advertising has certainly become a major player in the advertising world. Although the market share of internet advertising is still only around 15-17% of total advertising spending, online advertising is fast catching up. Experts believe that online advertising has yet to see even greener pastures. What we are seeing and experiencing now can only be deemed as the tip of the iceberg. There are still so many outlets and gimmicks that websites and online applications can do to promote the use of the internet.

In addition to all of that, computer usage and cell phone usage are expected to increase rapidly within the next few years. We mentioned cell phone usage because according to statistics, the cell phone is the primary tool used to surf the internet, not the personal computer. Nonetheless, the personal computer is still a formidable factor that plays an essential role on how internet advertising will turn out. With that in mind, if you’re an advertising executive or a business owner, it would be crazy for you not to use the internet for advertising. With all the signs and the prospects of this industry, you’d be insane not to catch the wave. It was also shown tha the most active market in internet usage are those who are relatively young. This gives you an even more gripping reason to reach this very difficult market.

After going through all of these statistics and data about online advertising, it is now time for you to weigh you options and create a plan on how to start advertising on the internet.

First off, find out how much you are willing to spend. This is the most important component in online advertising because without a planned budget, you wouldn’t know what to do. Though internet advertising can be started with pennies, you should still plan your budget out because this will give you a clear path to manage.

Second, find out what internet mediums you want to use for your marketing campaign. There are a lot of different internet mediums that you can make use of. There’s paid blog advertising, there’s banner advertising, there is pay-per-click, and there’s also social media. There are so many different mediums that you might be limited based on your budget. Nevertheless, this is a good way to start seeing what options you have.

Third and last step, execute your marketing campaign. At this point, we assume that you’ve already got a good marketing campaign. This includes everything from the budget, the design, and the medium that you are going to use. Now, all that’s left to do is to execute the campaign and see what the feedback is.

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Cost Effective Laptops

admin    8615     Cost, Effective, Laptops

Cost Effective Laptops

One or another novel idea keeps on coming in hardware manufacturing. Due to the marketplace competition production cost comes down. Over the last couple of years laptop prices have fallen vastly. Now anyone can afford a good quality laptop which is cost effective. In addition, new technology comes very quickly, making high quality laptops outdated.

Laptops are becoming more advanced and powerful and also smaller. They are available in cheap prices also. The performance gap between a desktop computer and a laptop is narrowing day by day. The lowest priced laptops are now capable of handling most of the computer applications. They are coming with powerful speakers also.

Various kinds of laptops can be purchased. Ultra-Mobile PCs which are small in size and portable. Ultra portables are fitted with LCD screen of about 12 inches or less, weighing approximately 3 to 5 pounds. Thin-and-light Laptops generally weigh about 4 to 6 pounds having a screen size of 12 to 14 inches. Whereas, mainstream Laptops have a screen size of about 14.1 inches to 15.4 inches and weigh about 5 to 7 pounds.

Portability, Screen size, Price, Speed, Memory, Upgradeability, Hard drives, Batteries and Hardware are some of the parameters before buying laptops. Laptops come in the screen resolution of 1024 x 768 XGA or 1280 x 1024 SXGA. Laptops come in memory capacities of 128MB, 256MB, 512MB or 1GB of RAM.

Leading manufacturers launch new versions every year. Some of the latest laptops available in the market are Gateway NX850XL, Toshiba Qosmio G35, Toshiba Satellite M65, Sony VAIO VGN-TX670P, HP Compaq Presario V5000Z, Dell XPS M170, ThinkPad T60, HP Compaq nx6110, MacBook Pro, and ThinkPad X41 Tablet. There are various mid-size, cheap price laptops with fine multimedia support, double-layer DVD burner, advance speakers, mobile performance, and long battery life.

Every major manufacturer of laptops, like Dell, HP, Compaq, Gateway, and IBM have their lower end and intermediate models without compromising on speed and quality.

Online stores are offering various categories of laptops. Every model of a particular company can be compared in technology and price and best deals can be grabbed. Some stores are offering free gifts and accessories with cheap laptops.

Cost Effective Internet Advertising

admin    Web Marketing     Advertising, Cost, Effective, Internet

Cost Effective Internet Advertising

Cost effective Internet advertising has become very important for both online and offline businesses. Consumers are getting more comfortable every day with the idea of checking online for prices on the products they buy. So more entrepreneurs are willing to investigate the pricing structure of internet advertising today, than ever before. If you already understand the differences between the pricing and the effectiveness of the different internet advertising methods, please skip this article. If you’re actively looking for information on this critical subject, you may find the following information helpful.

If you’re looking to jump start your business by investing your capital in advertising,

You’ll find several methods awaiting you.

Cost effective Internet advertising. Some work Better Than Others.

1.Pop-ups.

These are those little windows which open up suddenly on your screen as you surf various websites. At first they may have been a very effective way of advertising, but these days they’re considered downright annoying. Most surfers close them automatically, without even reading them. That’s because they’re an irritating interruption, and as with interruptions in any social setting, they just seem rude. You won’t get a good return on your investment of advertising dollars in pop-ups.

2.Pod Casts

If you want results and are willing to pay top dollar, then you may want to consider pod casts. These powerful files, full of digitized information, are sent out to personal computers and ipods or other portable players. They will deliver your message to your target audience. If your message is well researched and presented, you should soon see your sales increase. If you can afford it, this method is far better than pop-ups.

3.Paying Search Engines.

How does this advertising method work? It works like this. You pay a certain amount of money to the search engine company. This buys you the right to have your website information on the first page of results when someone types in a search using a keyword related to your site. Then all the customer needs to do is click on your URL link and arrive at your website. There is an associated internet advertising method, known as the pay-per -click system.

Cheaper Methods. These will work well, if you work well.

1.Blogging.

Why not jump on the band-wagon? Everybody’s blogging these days. Find a field of interest and start your blog. Give the world the benefit of your experience with your area of expertise. Make this site so fascinating that people will check it often, waiting to see what’s on there now. Naturally, your business interests are going to be mentioned. Naturally people reading your blog could become prospective customers.

2.Submit to smaller search engines.

If your site is added to the pages of a search engine which is not currently at the top of the popularity poll, you won’t pay top dollar to place it there. Many people will trawl through the smaller engines, looking for business beginners. You’ll get exposure, when they discover your unique website. Word will travel from them to their friends, and you’ll start noticing the effects on your site traffic. This is a very cost effective Internet advertising.

3.Text Links. Better than Cheap! It’s Free!

This is where the power of community comes into the business promotion picture on the internet. You share your URL link with friends, and they return the favor. Soon your URL link is floating around, all over the net, driving prospective customers to your site.

Now it’s up to you. Which method do you like best? Are you willing to try them all? Can you afford to get involved in cost effective Internet advertising.? Yes you can, because some of these methods don’t cost a cent. They just require your time.

Better B2B Web Copywriting Lowers Your Cost of Sales

admin    Web Marketing     Better, Copywriting, Cost, Lowers, Sales.

Better B2B Web Copywriting Lowers Your Cost of Sales

Most B2B companies, regardless of how much money or time they’ve invested in web copywriting, get their sites up, then move on to a monster list of other things that need to be done — rarely giving another thought to the web copy. Sadly, this is costing them big bucks.

Why? Because it’s nearly impossible to get web copy right the first time. And when your copy isn’t doing its job, you’re losing valuable traffic and increasing your sales costs. One of the easiest and least expensive ways to improve your top and bottom lines is by testing and improving your web copywriting. I guarantee that a few tweaks here and there will yield significant results.

Test Your Online Copywriting

Try this. Take a look at any two key pages on your website — those web pages that are designed to evoke action, get contact info, convey key differentiators, etc. Do you know how long the average visitor stays on those pages?

Here’s a quick test: go to one of those pages and time how long it takes you to read it. Now take that number and compare it to your web traffic report that shows how long visitors are staying on that page. I guarantee that you’re in for a big surprise. I’d be shocked if people stay long enough to read even one-tenth of the copy. Don’t worry though – you’re not the only one suffering from “short visit” syndrome.

Another quick and fun test is to see what your conversion rate is on these key pages. In other words, what percentage of people that visited that page took the action or actions you hoped they would take?

The sad fact is that many B2B marketing departments are too busy to take the time to measure and gauge the effectiveness of their copy like this. All too often the answer is more advertising, more search marketing, more whitepapers, rather than more effective online copywriting. If I’m the CFO of your company, I’ve got to be thinking, “before I spend more on more content, first show me what our current content is doing.”

B2B marketers, sales people, executives, and I urge you to go ahead and challenge your copywriters (which may mean challenging yourselves). Baseline the performance of your existing copy, then pick one or two pages, write a different headline, a different value proposition, add a testimonial… do something, do anything. It’s cheap to test and adjust, and you’re guaranteed a handsome return on investment.

Now if only that next print ad you’re scheduled to run could promise the same thing.

Web Copywriting: Less is More

Most companies have convinced themselves that they need five to seven sections on their website, each of which invariably has three or four subsections. But ask yourself — what’s the point of having a 25-page website if 75% of the visitors are leaving within seconds?

With today’s technology you can test and refine lead generation campaigns quickly and easily. Instead of driving visitors to your home page every time and getting them lost in the maze of choices and content, develop a single proposition/information page. Drive as much targeted traffic to it as you can possibly afford until you get enough data to gauge the page’s effectiveness in generating inquiries. No matter what the data tells you, it’s just a baseline to be improved upon. But at least you’ve now got a mark to hold yourself, or future copywriters, accountable against.

Imagine how much sweeter life would be if instead of telling your CFO you need more money for lead generation, you could say, “we had our key website pages rewritten, which resulted in a 30% increase in inquires, which in turn decreased our cost of sales by over 200%.” I guarantee you’ll have much less trouble funding marketing projects from that point on. Maybe you’ll even be able to shake some funds loose for professional copywriting services.

It’s not rocket science, and it’s based on direct marketing principles that are hundreds of years old, but it does take a fundamental shift in the way most companies spend (or save) on B2B sales and marketing programs.

The next time you’re wondering why it costs so darn much to generate a new customer, take some time to test your web copywriting. You can avoid reaching deeper into your budget and throwing more money at the same ineffective strategies. Making a few changes to your copy can spark a fire that will go a long way toward impacting sales cost.

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