Web site copywriter in the 21st century

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Web site copywriter in the 21st century

The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases into the text of your web-site. The person who performs this task is a web site copywriter.

Apart from being creative and have an aptitude fro producing appealing, memorable and attracting content the professional web site copywriter should be able to write the text in easy-to-read, convincing and action-driven style. He should also be able to perform thorough web site analysis and understand how the web site maintained by you should be changed or adjusted in order to get higher conversion rates. But even if he has these qualities it may not be enough. It today’s highly competitive and ever-changing online world it is indispensable for him to understand current marketing trend, what customers want to purchase as well as what expectations they have. Apart from this he must also analyze marketing and advertising strategy of the main competitors of the company and propose effective adjustments in the content of the web site to countervail them.

If you are hiring experienced web site copywriter it is advisable to look through his portfolio in order to get an insight into his experience. Experienced web site copywriter who has already provided some copywriting service should indicate what type of copywriting he has been working on and what results he has achieved. Moreover he must also understand modern marketing techniques such as writing press releases and writing article. The web site copywriter should always keep himself abreast of the latest changes in marketing in order to produce high-quality content. If the web site copywriter you intend to hire matches the above mentioned criteria, than he will be able to bring high results for your company.

The Biggest Lie Potential Clients Will Tell A Copywriter

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The Biggest Lie Potential Clients Will Tell A Copywriter

“Come down on price on this one and there’ll be more work to come.”

This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.

Either way it doesn’t matter to the copywriter because both circumstances ask the copywriter to sacrifice his or her income on the promise of more work.

Unfortunately, “more work” rarely materializes. In my opinion, most of these people don’t lie with malice, they simply lack the funds to pay a reasonable rate for copywriting.

One thing is clear: they do value copywriting and understand its power to add to THEIR bottom line.

Why is this situation such a dilemma for the freelance copywriter?

I think it’s safe to say that every copywriter has experienced tight finances. And for this reason alone it’s tempting to talk yourself into saying “yes” to a bad proposition.

In addition, the copywriter might see value in adding the proposed project to his portfolio…and if it gets a great response, add a powerful case study too.

Plus, the most trusting among us will believe there is more work to come, and will be anxious to land the job and develop a new copywriter/client relationship.

These and other realities of the copywriting life help us talk ourselves into a situation we’ll regret…a pattern of accepting low pay from clients we don’t want in the first place.

How to say “yes” the PROFITABLE way…

The good news is, you can say “yes” to new clients who promise more work IF you protect yourself.

A couple of years ago a European software company came to me with the intent of breaking into the U.S. market.

Phil, the CEO of this mid-size company, was a tough negotiator. He wanted a ten percent price break for work he said would come to me over the course of that year. When I priced the work, the total came to about ,000.

Obviously, this was a client I wanted to say “yes” to, but knowing the “big lie,” I also realized I would be on the line for lost income if he didn’t provide me with the promised work.

My solution was to work it into my Fee Agreement, which all clients must sign, date, and fax back to me before work can commence.

I stipulated a ten percent price break (,200) on the ,000 job, listed all work to be performed and its respective dollar value, and then added copy to this effect:

“In exchange for a ten percent discount of ,200, all of the above work must be assigned by December 31, 2004; if all of the above work is not assigned by December 31, 2004, then the ten percent discount becomes null and void and an invoice will be submitted for immediate payment of ,200.”

The strategy worked like a charm. In fact, in mid-2004 work slowed from this client, but toward the end of 2004 there was a flurry to complete his obligation for the amount of work contracted for.

WITHOUT the Fee Agreement stipulation, it appears I would have “bought into the lie,” cut my pricing by ten percent for the work that I did do, and suffer the “lost income” of expected work that never came.

WITH the Fee Agreement stipulation, I felt good about the ten percent discount because it was a fair negotiation in which both parties fulfilled their obligations. And it brought me a lot of work toward the end of 2004 that may have come to me sometime in 2005…or quite possibly never.

John Carlton: The Most Respected Copywriter In The World Wide Web

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John Carlton: The Most Respected Copywriter In The World Wide Web

If you have your own business, then the internet is one of the most useful tools that you can use today. It can literally increase your cash flow, and multiply your customer base if you know how to take advantage of the power of the internet.

Making money is what businesses are all about. However, doing all these things, such as increasing cash flow and multiplying customers for your business can be a hard thing to do if you don’t know the first thing about marketing or selling your product.

You have to catch people’s attention in order to successfully sell your products. One way to do this is by doing what John Carlton does. You may now ask who John Carlton is. First of all, in order to know how to improve your business by doing what John Carlton does best is you have to know about the person.

John Carlton is known as one of the brightest minds in copywriting. He has been very successful but he has also managed to keep out of the limelight and let his work become famous. If you hire John Carlton to write for you, you will see that you will be making one of the best decisions for your business. If you hire him for his services, the profits of your business will eventually skyrocket.

For over 21 years, John Carlton has been one of the top freelance advertising copywriters in the world. Among other writers and clients, many of his ads have become legendary and made the client lots of money. His writing style will force you to read every word in his articles.

If you read some of his articles, you will ask how he pulls it off and that it eventually forces you to read everything he writes. Now, he has been writing a book that tells all about his secrets and why it works. Every secret, trick and tactic about writing articles and advertisings is revealed in this book, such as headline writing, and also crafting a closing offer that your client cannot possibly refuse.

If you are in dire need to improve your business or at least make your business profit more, you should try and consider purchasing the books of John Carlton or hire him as your copywriter. Armed with the knowledge about the techniques in advertising copywriting, your business will surely profit more.

John Carlton has had a lot of experience in the world of advertising. He has virtually written and promoted every product and services used by people. Included in the wide list he did is he has been writing top financial advice newsletters, how-to-fight instructional videos from Navy SEAL commandos and top street fighters in the world, golfing advice newsletter, and other letters, articles and advertising for businesses in the world.

John Carlton has been so successful in the world of copywriting advertising that many top writers, advertisers and marketers have been consulting him for advice for many years now. This advice is now available in his books. You too can now write like John Carlton. All you need is a little time to improve your writing skills and after you have mastered the art of writing, your business will surely profit.

This book will teach you everything about the different tactics and shortcuts he actually uses in copywriting that have been so successful. By knowing about the different twists and turns in copywriting, you too can do it like what John Carlton does.

Gary Albert: An Account Of A Renowned Copywriter

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Gary Albert: An Account Of A Renowned Copywriter

In the line of copywriting industry, only a few can be considered to have effective hands. Not all can write as compelling as those who have mastered the art because of natural talent and through experience.

People who have unparalleled skills in web copywriting may be referred to as the main pillars of Internet businesses. With their ability to manipulate words, they can direct people, alter traditions, and influence in the transformation of the society.

Internet copywriters are one of the highest-paid professionals in the land. It’s because they play a very essential role in the promotion of Web industry.

Being utterly distinct from offline copywriting, web copywriting has molded its own customs. It evolves in a different language and tone. For this reason, only few individuals successfully make their names in the field of web copywriting.

One of these people is Gary Halbert. He is an expert marketer and a remarkable copywriter. Being a genius in his field, he has made hundreds of unbeaten sales letters. Also, he is a respected figure in direct marketing. He gets paid with a large amount of dollars just to speak in seminars, conferences and other public appearances.

It was in the 1980’s when he started with the “Gary Halbert Letter”, in which he asked from his readers for a little charge. But still, his readers did not mind it; they were still willing to pay a little amount so they can read his works. Halbert discusses various topics which he uniquely links to his business.

Gary Halbert has a unique writing style. His discussions cover a variety of useful facts. For that, his audience has a lot to learn from him. However, Halbert is noted for some of his old fashioned preferences. An example is his belief that his customers should reach him over the phone when placing an order. He does not recommend over-the-internet purchases. He could have been rational if the Internet is still something new to the public. But in our society, the Internet is already very prevalent because of the convenience that entails with it. Even surveys reveal that more people prefer online buying over other methods available.

There are sources, however, that point Gary as “borderline illegal”. It was said that Gary abused his overpowering skills in writing to take advantage of his readers. In the 1980’s, sources report that Gary began selling info products which he failed to literally deliver to his customers. He never brought the products out but he kept the cash.

When the police came to arrest him at his house, where his operations are mainly based, Gary reasoned out that the orders were all stolen and that he cannot give away refunds.

When he was set off from jail, he was asked by Jay Abraham to speak for him. Abraham knew that Gary couldn’t refuse because he needed the cash. With their set-up, Abraham gained a solid reputation.

Gary did not regain his former status of being greatly admired; but some people claim that it was because Gary himself did not want to.

The story of this renowned copyrighter did not end there. He is distributing free copies of his most compelling newsletters with no charge. There is no need to register to anything — all is absolutely free. You can log on to his website and check them all out.

Related Copywriting Articles

The Right Thumb Rules Of An Effective Copywriter

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The Right Thumb Rules Of An Effective Copywriter

A copywriter usually works on advertising agencies; they work hand in hand with the art editors. And because of the nature of their job, they must be effective enough to encourage their readers to become customers. This responsibility relies primarily on the efficiency of the copywriter as he works on the text content. While the art editor takes charge of the aesthetic appeal, the copywriter should as well inhibit influential ideas.

Such efficiency can significantly be brought about by experience. However, a copywriter must primarily be equipped by the adhering rules. If he does not know basic grammar and use of punctuations, how else would he edit the work of others? In addition, the copywriter must also be oriented that every person has his own style of writing. Although he has the authority to make renditions, he must keep in mind that the idea of the writer must be preserved.

Since copywriting is all about effective promotion, you should have at least a guideline to adhere to produce substantial outputs.

First, and perhaps the most fundamental of all, is for you to review the copy. Typographical or clerical errors are oftentimes surprisingly placed between lines. Scan your final copy at least five times to avoid such incidents.

Articles should not pose a mysterious and clever effect. Your audience, even those who are not that witty and brainy, should be able to get what your piece is all about. Do not allow them to be confused in working out what you mean in the write-up.

Make use of short sentences. Also, organize your ideas systematically; that is, paragraphs should enclose only one idea. Extremely complex sentences with lengthy clauses just give rise to confusion and boredom among the readers.

As much as possible, be accurate with the facts. When dealing with figures, for example, avoid the use of “about 70%” or “more than a hundred”. Instead of percentage and estimates, state the exact numbers and details.

Do not be constrained with the idea that your article has to be perfectly grammatically correct. The observation of grammar rules is a basic. But sometimes, this limits the copywriter from writing his ideas. To help you, state your sentences in the simplest approach possible.

Consider the audience. Whom are you writing for? Just imagine that you are selling the item or product to somebody. Write as if you’re discussing with your target customers. Choose effective terms. Say, “information” can be replaced by “facts” which has a greater impact to the audience.

Simplicity is a must. Pick out words that can be understood by everyone. Do not worry about producing an output with a childish quality for such is a good piece.

Researches have shown that lengthy articles sell more compared to short ones, as well as long headlines over short. You should write with the appropriate length as needed to successfully sell the product.

When writing, imagine you’re sending the article to somebody you know who is just like your target audience. You can think of your dad, mom, a classmate, a neighbor, or whoever. This will help you to easily come up with a more fresh and comprehensive output.

Reading books, magazines and other resources can help you compare the advertising techniques employed by other men. Effective advertising is more effective when you know more.

What Does It Take To Succeed As An Independent Copywriter?

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What Does It Take To Succeed As An Independent Copywriter?

In looking back on the nearly four dozen aspiring copywriters I’ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have zeroed in on four key skill areas. To build and sustain a copywriting or marketing consulting business, you need to be or become good in these four competencies:

1. Writing. To develop persuasive written materials, you must learn to meld creativity, which involves being able to put forth fresh ideas, concepts, phrasings and images, with proven formats – structures for sales letters, brochures, press releases, home pages and so on that embody techniques that work.

If you learn only the latter, your work comes across sounding formulaic and hollow. It can attract clients and produce results, but only to a limited extent. Perceptive clients will notice that your projects tend to come out much the same. They’ll conclude that you’re either still in the apprenticeship phase of mastery or that you lack the problem-solving skill they need to get the kinds of results they crave.

And on the other hand, if you depend too heavily on creativity, you fail to use the little devices, turns of phrase, formatting tools and finishing touches that help improve response. I see this weakness in a lot of my beginning students – which is fine, because any halfway decent copywriting training course, whether live or canned, can remedy this shortcoming.

To achieve the ideal balance between creativity and the tricks of the trade on your own, you’d need great instincts and loads of practice. Top-notch mentoring, with frequent feedback from an experienced master, is a surer and faster route to finding your feet as a copywriter.

2. Pleasing clients. I’ve seen people who have no trouble with #1 flounder or become miserable because of this essential factor. Again it’s necessary to strike a balance, this time between doing great work and making sure that the person or company paying your fee is satisfied.

Without knowing how to please clients, you can turn out terrific copy and have clients refuse to pay, or pay up but never come back. It’s crucial to be able to listen to the client’s goals, to keep those goals in mind while shaping the work, to explain what you’ve done and why, and to talk through differences in perception so that the two sides eventually see eye to eye.

This skill did not – does not – come naturally to me. I have learned this painfully and repeatedly, by overlooking or forgetting it, analyzing what went wrong and resolving to do better in the future. Sometimes the error here is in accepting projects where the client’s expectations are at odds with the way you think things should be done. Sometimes there’s not enough communication with the client and education of the client away from what you see as wrongheaded ideas.

While this factor still goes awry for me a few times every year, most of my projects go well because I attract plenty of clients who love the way I do things and respect my opinion where it differs from theirs. If you build a strong enough reputation, clients tend to listen to you – though not always.

On the other hand, I’ve seen plenty of beginning copywriters as well as colleagues with years of experience struggle with the opposite side of this balancing act. They know how to please clients but in doing so, they make themselves unhappy.

For your own sanity, you need to be able to set firm boundaries – ground rules, policies and things to say when clients become unreasonable in their demands. If they demand rewrite after rewrite, insist that their ignorant ideas are superior to what you know, expect you to chitchat endlessly whenever they feel like calling or otherwise drive you nuts, you must be able to head off these problems, negotiate solutions and disengage.

Having trusted colleagues to discuss problems with, an online or in-person peer group or a coach help immeasurably in finding your way with pleasing clients.

3. Business skills. How much should you charge? How many clients do you need, and how can you find them? What if your sure-fire marketing tactics fail to bring in clients, or bring in more than you can handle? What if clients who say they loved what you did don’t pay?

No one is born knowing any of this stuff. With guidance from people who are running or have run a successful business, you can learn key business skills. If you’ve run any other kind of business before turning to copywriting or have watched successful entrepreneurs up close, you’ll probably find this skill area easy.

Years of membership in the New England Women Business Owners organization and my prior experience as a freelance writer for national magazines taught me how to be tough with clients when needed, charge what I’m worth, keep on trying when I felt I was on the right track, regroup when necessary and avoid dumb business decisions most of the time.

One of the most common business challenges I’ve seen for aspiring copywriters involves money issues. Charge too little, and you may be working very hard, have loyal clients and yet not be earning enough to sustain yourself (or your family) over time. A support group or mentor can help you battle the inner demons that keep you from raising your rates, whereupon almost always you discover that the best clients don’t mind paying more, and you feel happier about the business.

The second most common business challenge involves perseverance. If something doesn’t work out the way you’d hoped, do you retreat in hurt and disappointment, or do you simply try something else? I’ve watched a couple of people jump into the copywriting business with supreme enthusiasm and then brood obsessively over every minor reversal. Unfortunately, this type of person isn’t suited to self-employment. If you give up or feel overwhelmed easily, then you may be better off working on salary for an employer.

4. Discipline. To earn a living writing copy for others, you must be able to manage deadlines and details. By deadlines, I mean not only the obvious point that if you’ve promised that a project would be finished by June 30, it must be, but also the less obvious point that you need to be able to complete top-notch work in a reasonable amount of time.

If you can reach excellence only painstakingly or through a slow process of repeated drafts, you may not be able to make it in the business. Few clients are willing to pay enough for a web site, or be patient enough, to let you treat their project as if you were Michelangelo painting the Sistine Chapel.

Another personality type that has trouble with discipline is a Crisis Cathy – someone who masterfully and continually creates emergencies, problems and roadblocks so that things never get done, but with seemingly legitimate excuses. Family members may put up with this kind of behavior, but clients generally won’t, especially if it rears its head more than once.

As for details, you must have the discipline to proofread, check facts and get things like names and numbers right. I’ve seen a couple of writers who can’t spell or use proper grammer become fabulously successful nevertheless, but I do not recommend this. Where clients are concerned, it’s a much bigger handicap than these blithe spirits will admit. Most clients do not take well to carelessness on your part. When you deliver work containing mistakes, they consider it disrespectful and unprofessional.

So there you have it. These four competencies are roughly equal in importance for success as an independent copywriter or marketing consultant, I believe. Do you measure up? Are you willing to work on developing the qualities you don’t have?

Why Should a Business Hire a Freelance Copywriter?

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Why Should a Business Hire a Freelance Copywriter?

By William P. Allen

Are you considering hiring a staff writer? While that may seem like a good idea, and it does have its benefits, let me give you a few reasons to reconsider and outsource instead.

Hiring a good/effective/hard working/affordable freelance copywriter has many very positive benefits:

Number One: Cost Effective.

By hiring a professional copywriter to work on your marketing materials you will save money, and ultimately increase your bottom line. A professional freelance copywriter writer knows what to write to maximize your marketing message so that it dramatically increases its effectiveness. Effective marketing means increased success and increased success means more profits. Very simple stuff.

Also, as an added bonus, professional freelance copywriters pay for their own office space, taxes, equipment and insurance! You pay them for the writing and that’s it. They also work on an as needed basis therefore you avoid having to pay an employee with no productive work to do.

It’s a win-win situation.

Number Two: Time Saver.

Freelance copywriters write everyday, something you or another staff member may not be able to do so frequently. Writing is a tedious job, but a freelancer is trained to get those highly effective words on paper in a quick and efficient manner. A job that may take an employee a work day to write, a freelancer could have done before lunch.

Number Three: Professionalism.

Solid, articulate, effective writing is very important when it comes to marketing copy. If your website copy, brochure, sales letter or commercial script is not professional and compelling, its effectiveness will suffer and in effect, so will your bottom line.

Number Four: Productivity

Let your employees do what they do best and give the writing over to the professional writers. Productivity will increase.

Number Five: Fresh Prospective

Maintaining objectivity is difficult when you devote yourself to a project every single day. A freelance copywriter can bring an unbiased mind set and offer a fresh perspective. The freelancer can help you breath new life into your copy and revitalize your project.

Number Six: Free of Error.

When you’ve been staring at the same project for so long, everything starts to blend together. And when that happens, despite your best efforts, errors slip through. The problem is that even though it may be a stellar presentation, one typo or misspelled word can mar it. A professional writer will deliver concise, clear writing without these costly errors, every time.

Number Seven: On Time and Under Budget.

Deadlines must be met. Every time. No exceptions. Unfortunately, deadlines are set according to a project’s needs, not complexity, and sometimes there’s just too much to be done to get it all out in time. That’s when you call in a freelance business writer, someone you can count on to have their assignments finished and ready to go on time.

Bottom Line – Outsourcing your business/marketing writing is cost effective, time saving, professional, productive, revitalizing, error free, on time, and under budget.

Now is the time to hire a freelance copywriter to work for you!

How I Became a Copywriter Without Knowing it

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How I Became a Copywriter Without Knowing it

How I Became a Copywriter without Knowing It

Coming from a “third world developing country” where the use of the Internet was either a form of luxury or a necessity, I barely had an idea of how powerful the Internet could be. Since the necessity factor took place in my personal environment, I finally became acquainted with the global computer network and all it has to offer. Whereas before, surfing the net was merely a form of exploring to while away my free time as a housewife, the web became an indispensable tool in my new found career as a copywriter.

I enjoy reading a whole lot since it transported me to different places and dimensions. It widened my vocabulary and further developed my ability to use the English language as a tool for communication. Little did I know that this same hobby could provide me with a career opportunity that was quite remote from my then existing career as a freelance accountant and a full-time housewife. I became an article content writer and a copywriter.

Exploring the World Wide Web (www) is fascinating mainly because of all the information we could get from it. Home guitar lessons, ballet tutorials, gardening facts and tips and a broader understanding of common ailments, you name it the web has it. I came across career opportunities and became interested about outsourced jobs. I initially searched for online bookkeeping work since this was more in line with my profession and experience; instead I became a freelance article writer and a copywriter.

Online bookkeeping jobs seemed too much to handle. Service buyers required too much work for too little pay and besides, there were too many competitions for a limited online career opportunity. I took interest in the copywriting category and saw that I could fit in with most of its requirements. I placed bids and posted messages, got ignored and rejected probably because I was not a native of an English speaking country.

I finally got my break when I answered a post looking for writers preferably coming from different time zones. My chances were great since my qualifications met with all its requirements, including that of “not being a Pakistani”. (It turned out that the service buyer is a Bangladeshi and it’s a known fact that they had been warring countries for some time.) I placed the lowest bid possible: “the rate is not so important since I only want to make a breakthrough in an online writing career.” It worked! I got hired!

The succeeding two months after I got the job was a harried phase of turning over articles after articles about all sorts of keyword based topics. Acne, hair loss treatments, joint pains, cellulite creams and other similar products including treatments for erectile dysfunction became topics for my reading materials. I wrote about more than a hundred of 500-word articles until my accountant’s instinct told me that I was not earning profitably. Two months and I only had less than a hundred dollars credited to my account.

I decided to level up my game and started bidding for other projects. I reminded myself that I am engaged in a freelance job hence I could look for higher earning opportunities. I became bolder with my bids this time since I already knew the kind of job I’ll be taking on. Sure enough, the move paid off. My new service buyer, an American copywriter paid twice the rate for what I was earning before. It made me happy of course and a little bit greedy. I figured if I could take on more article writing tasks, I’m bound to earn more.

The opportunity to bring my writing career to a higher level came when job ads indicated a preference for Filipino writers. This was heartwarming on my part; my race was finally being recognized in a profession where only the native English speakers could successfully make it. Prior to making my bid, I make a research about the service buyer just to have an idea of how much I was going to place as bid. Some service buyers are also article writers who won bids for large volumes of work with the intention of passing it on to other writers. These are the service buyers who can not pay much for the work so I avoid placing bids on their projects.

Fortunately, a Chicago based company mainly engaged in providing marketing services to web based businesses took notice of my bid and appreciated my work samples; enough to put me into a paid trial test of writing an article about “free poker online”. I was a bit taken aback since of all topics to write about, poker was the least I expected. I hardly knew anything about the game so I knew that I was being tested here more on research ability rather than writing skills. I passed and I got hired once more. Now I enjoy writing more than ever because jobs are coming in from two different sources and at reasonable rates.

Engrossed as I was with what I was doing, I never had time to research on copywriting as a career. Only when I did articles about article marketing did I realize that what I was doing all along was copywriting. I had this pre-conceived notion that copywriting was a highly technical job. I wrote more than a hundred articles about generic product description and information about its benefits plus some convincing lines to its effects. I became a copywriter without being aware that I was one.

I learned about article submissions, article directories and about ArticleBase. This time, I’m writing not for a product or as a marketing tool. I’m writing for my own satisfaction as a writer, as an expression of gratitude for those who believed in me and for once, not as a copywriter.

Do I Need A Copywriter? Red Balloon Creative

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Do I Need A Copywriter? Red Balloon Creative

A Copywriter is a Salesperson in Print

So, now ask yourself the question again, do I need a copywriter? The answer is, of course, no. Not if you don’t want to sell things through advertisements or your website. Or, if you don’t care that your sales letters aren’t targeted or well written. But, if like most people, you do understand that effective, persuasive writing would bring about more sales and a greater professional image then yes, you do need a copywriter.

You may believe yourself to be a good writer, with a clear understanding of the English language. However, this does not make you an effective copywriter. A copywriter is trained to write in a persuasive style according to the copy purpose and target audience. As a copywriter myself I can vary my writing style to suit the person I’m aiming the advert at. I can make it feel like the advert or sales letter you’re reading was written just for you, even if 10,000 other people got the same letter through the post.

Would you buy from a website with poor spelling? Let me tell you now, I wouldn’t. It doesn’t matter how well designed the website is, if the spelling is poor it loses all professionalism. If you’re trying to sell to top level decision makers in business you need to write impressively. This means good English and good grammar, or face looking like amateurs.

A good copywriter is able to sell your product and service to any target audience. They will be able to put what you want to say in a written format that will persuade your reader to agree with you. This means you will get increased responses from your written copy be it more sales or more enquiries.

Too many people get bogged down with the design of their advertisements and websites, whilst forgetting that its what you actually say that sells your service. So, however good your website may look it is crucial that your copy appeals to your target and encourages them to buy from you.

Here at Red Balloon Creative our designers work closely with our copywriters, ensuring your website not only looks the part but actually sells your company as well. Professional copywriting can bring about great improvements to your sales and company image. So, whether its website copy, a sales letter or even writing an article Red Balloon Creative are the team to turn to for your copywriting needs. You can get in contact via our website at www.redballooncreative.com.

We look forward to working with you!

Related Copywriting Articles

Working as a Copywriter

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Working as a Copywriter

working as a copywriter

Copywriting is an exciting and varied field offering a wide range of opportunities in many different media.

Copywriters are most often thought of as the people who write advertisements in newspapers and magazines. However, this is only a small fraction of the copywriter’ work. They may also write:

- the words for radio advertisements and TV

- commercials

- coupons and catalogues

- brochures

- company reports

- direct mail literature

- website content

- manuals and customer guides.

Indeed, they may write any material put out by a company or organisation, whether to communicate with customers, staff or investors.

Copywriters may work:

In an agency. These positions are much sought after and highly competitive. However, they offer fantastic experience – in a good agency you will find yourself working on a wide range of projects with a highly creative team. You can learn a lot and develop your skills quickly.

In the marketing department of a company. Many companies have their own in-house marketing team and these positions are often easier to find than positions in the best agencies. In a small company you may have the opportunity to become involved in many different aspects of the marketing process, developing a broad understanding of marketing and PR functions.

As a freelance. Most freelancers work from home. They may work with a wide range of clients and on many different projects. Working as a freelance does not suit everyone. Disadvantages include that income is not guaranteed, and the freelance may spend a great deal of time marketing his or her services. Advantages include the variety of work available, being able to pick and choose between projects once you are successful, and having flexible working hours.

Many freelancers find that it pays to specialise – it helps them to stand out from the crowd and gives them a focused sales message for their services. The best area in which to specialise is often one in which you have a keen personal interest – for instance, if you are enthusiastic about gardening or health this will help you to bring extra sparkle and understanding to your writing on the subject. Alternatively, you could specialise in a specific area of copywriting, such as web content or direct mail.

your portfolio

Whichever area of copywriting you choose, whether you work freelance or as an employee, your portfolio is critical to your success.

Your portfolio includes samples of all your best work, allowing you to show prospective clients or employers the full range of your abilities. Ensure that any training course you select includes advice on preparing and building on your portfolio; a good example being Learning Curve’s highly regarded copywriting course.

Many freelance copywriters have their own website and use this as an online version of their portfolio. This is an invaluable marketing tool as it enables you to provide access to your portfolio 24-7. By listing your website in online directories such as freelanceuk.com you can also reach out to many more potential clients than you might hope to reach by traditional means. Your website is effectively working as a marketing tool even while you sleep! The Internet also opens up the global marketplace – in today’s online world, when more and more copywriting work is undertaken entirely over the Internet, you can work just as easily for clients on the other side of the world as you can for clients a few miles away!