Kindle 2 Makes Content the Center of Life

admin    8615     Center, Content, Kindle, Life, Makes

Kindle 2 Makes Content the Center of Life

The Kindle 2 holds a lot of books, yes. But it brings content into your life in many more ways than letting you bring a lot of books around with you. When you are reading a book, for example, you can look up an unfamiliar word and get a definition. In addition, if you want a more detailed explanation of something you find in the book, you can access Wikipedia. So you will literally spend hours on Kindle 2 once you get a hold of it.

When you want more books you can start by reading the first chapter of almost any book before deciding to buy it. This is kind of like having a bookstore everywhere you go. You can browse books and read what they are about from anywhere. Customer reviews are available too. Most new releases are only .99, which makes them a lot more affordable than the printed books from the bookstore. 

Beyond reading books you can also read newspapers and blogs on your Kindle 2. Newspapers such as the New York Times, Wall Street Journal, and magazines like Time are available for purchase. If you get a subscription, they are delivered to your kindle early in the morning. I’m exited that you can also get blogs on you Kindle 2.  

If you’re into seriously detailed reading, you can annotate the content quite easily. You can highlight important passages and mark up your text. The nice thing is that Amazon backs it up on their website forever, so you don’t have to worry about losing your annotations.

Kindle 2 makes content a central theme in your life. Books, magazines, blogs, whatever. It’s all there in your Kindle 2, with you wherever you go. This is the way to get everything you read into one place and simplify your life.

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The Benefits Of Plr Content For Long Tail Keywords

admin    Web Marketing     Benefits, Content, Keywords, Long, Tail

The Benefits Of Plr Content For Long Tail Keywords

Over the period of the last 10 years the progression of traffic attainability has consistently changed. Finally webmasters are starting to understand the real benefit behind ‘long tail’ keywords for their sites.

So what are long tail keywords?

Long tail keywords are extensions of your main keyword past the top 20-30 in your results. For example if you run a keyword search for dogs, the first 20-30 most searched keywords are classified as the ‘top keywords’ and anything below that are our long tails.

The real benefit of long tail keywords lies in the amount of competition they have, or lack there of! You will notice that your top keywords are generally quite competitive and therefore require more advanced linking strategies to bring the page you are targeting to the top of the search engines. A page that targets a low competitive, long tail keyword however will be far easier to dominate in the search engines.

Ok so you’re probably thinking, “why do I care about a keyword that only brings me a minimal amount of visitors, wouldn’t it be better to get to the top of ‘dogs’ rather than ‘dog training in New York’? Definitely! However that doesn’t mean you can’t create a bunch of pages that target all your low competitive, long tail keywords as well.

Let me put it into context for you. Let’s say you have a page for dogs that you are constantly linking back too, in attempt to bring it to the top of the search engines. This of course may take months the gain enough links before Google, MSN or Yahoo believe you have enough to earn your place in their top 10.

What if at the same time you created a whole bunch of pages that were targeted towards your long tail keywords? The answer is you would be up sometimes in a matter of days. Now you may only get a couple of visitors a day to each particular page, but let’s say you have 20 pages that all get 3 visitors a day. That’s an extra 60 visitors daily to your site, and all you did was put up a few of pages.

Now this article’s called “The Benefits of PLR Content for Long Tail Keywords” and for good reason. Now we’ve already found out the importance of utilizing long tails on your site, but what about getting those pages up?

Well the easiest thing to do would be to write an article, targeting the specific keyword and just throwing it up on your blog. Now I don’t know about you, but it would take me a lot of time to write 20 articles on topics that I know nothing about. So how can you get around this? The answer is PLR content, which stands for private label rights content.

PLR content is content that you pay for the rights to use. Basically all this means is you pay for articles that someone else wrote, which you are allowed to put it up on your site without any reference to the author.

One of the best things about PLR content is that each article already targets a specific long tail keyword for the particular niches they are written about. This means perfect keyword density (number of times a keyword shows up on a page, 1-3% is ideal) and of course the keyword is found in the title.

Now all you have to do is submit the articles to your site (submitting articles twice a week is ideal for search engine spiders) and in no time you’ll start see your traffic begin to increase progressively.

The main reason why PLR content is so idea for targeting long tail keywords is because the time it takes to write an article from scratch, or the cost to get a good quality article written, is far greater than spending the 10 minutes or so rewriting an existing PLR article for that keyword.

Seo – Clickbank And Seo Content

admin    Web Marketing     Clickbank, Content

Seo – Clickbank And Seo Content

Clickbank is a system that works really well for authors and also SEO marketers. This is because within its system is a multi-tiered marketing system that gets affiliate marketers selling your book for you. If you have a good product you will suddenly find all sorts of professional marketers promoting your book like mad as well as web masters putting the link to your book on their site. The key is to base the book on a popular trend in the first place.

It costs fifty dollars to register five titles with Clickbank. You must have two .com web pages – one to serve as an introductory page to the product and another that serves as a Thank You Page to confirm your client has paid for the product.

The idea is that people click on one of your affiliate’s link and they are led to the Clickbank site. They are then referred to your web page describing the product. If they like it they can press a Buy Now button that leads them to Clickbank’s payment processing system. Clickbank takes its cut of your affiliate’s profits and deposits the remainder in your account.

If you are not good with maintaining your website then Clickbank is not for you. You also have to be on top of emails requesting the book so that your customers get it right away. If your product is late more than twenty-four hours Clickbank can suspend your account. Of course to avoid this problem entirely you can get a website that automatically delivers electronic informational products directly to your clients.

Another good thing about Clickbank is that you are the one that decides what your affiliates get for selling your book. For instance if your ebook is .00 you would still get .00 per book if it really took off.

Clickbank only pays by checks that are mailed out so that they reach you on the fifteenth of every month. This can be a drawback if you are not American, as you have to wait quite a bit of time for their checks to clear.

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Keyword Optimization in Website Content

admin    Web Marketing     Content, Keyword, optimization, website

Keyword Optimization in Website Content

In search engine optimization keyword optimization is extremely important to construct website content. Prior to it you should make list of what keywords and phrases has to be put in the content. These keywords are search terms that are used by users to locate your website. Another important term in SEO is ‘keyword density’; it signifies the percentage of keywords that has to be used in a web page. However its percentage differs from one search engine to another. The normal range of keyword density is 3-7% for important keywords.

The number of time any keyword/phrase is shown in a web page is known as keyword frequency. More number of times a keyword appears in a web page, chances of it getting crawled by search engine spiders increases. Usually the keyword or phrase that is used repeatedly in a web page is the most important one. Try to avoid using it again and again so that the system is not abused.

Keywords can be categorized into two forms- primary keywords and secondary keywords. Primary keywords are the main keywords that put more emphasis on from search engine perspective. Whereas secondary keywords have lesser importance than primary ones and are used for marketing of primary keywords.

Finding the right and good keywords is the topmost priority for any website owner. Hire an SEO expert to help you out in this job if you are new to it and don’t know professional aspects of search engine optimization. Consult with your friends or people that do regular net surfing on the internet, and know what type of keywords people use for searching products and services.

Search for your competitors, the keyword Meta tags it would facilitate forming the list of keyword optimization. You must have up-to-date list of the products and services provided by your website to the customers. In case the products/services being offered have any technical or complicated name, choose a simpler or general term/name for it.

Placement of keywords play vital role in keyword optimization. They can be placed in paragraphs, image alt tags, heading tags, bulleted lists and so on. You may consider making any definite words in bolder font or italicize it.

The content should be high on readability statistics. It has to be meaningful with proper use of targeted keywords and key phrases. Do not create the content that is only search engine centric but should be user-friendly.

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SEO – The Downfall Of SEO Content

admin    Web Marketing     Content, Downfall

SEO – The Downfall Of SEO Content

You can search engine optimize your website or blog all you want with keyword rich copy but if the information you are providing is stale, repetitive, robotic or plagiarized then you are not likely to attract many visitors. Furthermore most search engine spiders and robots will penalize you for plagiarizing and rewriting content from elsewhere by not including your pages in its search engines.

Another reason that your SEO content could be failing is not necessarily that you have committed the sin of plagiarism or being out of touch, but you may have chosen to search engine optimize copy for a product that has a glutted market. If a lot of people are writing about the product then it means you have failed to properly define your niche market in terms of how it will make a profit. Trying to make a profit in a glutted market is often useless and it is also a bane to SEO marketing as the keywords that are used to market glutted products are often too general and too popular to bring you the targeted customers that you need.

Sometimes the problem is that you have identified yourself as some kind of online consultant or guru but then somehow did not live up to the expectation of the people who have visited your site. A simple mistake in your SEO, niche language or keywords (or even a simple spelling mistake!) could have many people turned right off of your site. You might have also hired a ghostwriter who knows nothing about their assigned topic and you have no idea that your book is plagiarized from sources all over the web. Who wants to pay for information that they can already get on the World Wide Web for free?

Always remember that SEO selling always has to do with your credibility. Trying to sell things with a web page full of innocuous advice or copy full of nonsensical keywords never works.

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Content Writing For Your Website’s Audience

admin    Web Marketing     Audience, Content, Websites, Writing

Content Writing For Your Website’s Audience

What do you know about your website’s audience? How well do you understand them? As with any communications medium, the web requires authors to have a good understanding about those with whom they wish to communicate.

Content writing can be one of the most difficult parts of search engine marketing. You need to write to please both the search engines and your website’s audience. A good Search Engine Marketer (SEM) will understand his or her target audience. A great way to understand your targets audience’s nature, you can conduct online market research. Doing thorough research can bring valuable information such as the keywords that you as an SEM needs to be targeting. When writing your content these keywords need to be weaved into it while still focusing on the purpose on the content.

When it comes to content writing the first thing you need to keep in mind is that your audience needs to be drawn in. The content needs to be interesting, descriptive and it needs to lead the audience to a purchase decision.

How your content is written can affect how your website appears in relation to its competition. To search engines such as Google, the content of your website is very important. You can no longer just pummel your content with one specific keyword to try fooling search engines into listing your website higher in its rankings. Many search engines now search your copy for relevancy, making their results more valuable to users.

Another useful byproduct of writing quality content for visitors is that if they like it, they will link to it. This will result in the page (and the site) climbing even higher in the search engines’ rankings.

In the end it is your website visitors that you should write for and not the search engines. Search engines are looking to please their users and so should you.

Earn Money as a Keyword Content Writer or Not…

admin    Web Marketing     'not, Content, Earn, Keyword, Money, writer

Earn Money as a Keyword Content Writer or Not…

Earning Money as a Keyword Content Writer or not….

Keyword Content writing, for pay has become a very profitable pastime, for those that love the art of creative and technical writing.  Nowadays, you can earn money working at home by involving yourself in what is called keyword content writing. 

Recently, I was contracted to do a program review on a very new work at home program that offers students, stay at home moms, retirees and others the opportunity to work at home by writing keyword related content for various databases.  This opportunity was provided to me by New Works, work at home jobs and opportunities. 

As a program reviewer, I get the opportunity to earn 0.00, plus whatever program cost related to this work at home program.  I get to keep all money earned from each of the program reviews as long as I report and document accurate information.  My newest program review is on one of the newest opportunities on the internet, call Keyword Content Writing. 

Keyword Content Writing

What exactly is Keyword Content Writing?  Keyword content writing involves writing information for websites that have important key words that relate to whatever keyword the website owner has chosen to get to the top of the google search engines.  Lets, say that you are a webmaster and your site sells shoes.  You may decide that you want to focus in on the types of shoes you sell and use that as a keyword.  For example, you may sell casual shoes and determine that the keyword most people will use when searching for your product would be “casual shoes”.  Although this is a very general term and you might want to use a keyword with less competition, for this example we have decided to use the keyword “casual shoes”.

Uses for my Keyword

Once you determine the use of your keyword you will begin by using that keyword as many times in the content of your article as you can …sensibly.  The more times you can use the word in your article, without over doing it, the better your chances of getting to the top of the search engine for that particular keyword.

Keyword Content Jobs

There are many Keyword Content Writing jobs on the internet, however I am working with a new company called Global Information.  This company purports to pay up to .00 per keyword on related post.  Not article…but a post that should be a minimum of two to three sentences only.    New Works, work at home forum is looking for several people that would like to join me free of charge in proofing this to be a reliable company. 

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Using PPC Keywords for On-page Content

admin    Web Marketing     Content, Keywords, Onpage, Using

Using PPC Keywords for On-page Content

Keywords for website optimization are frequently adapted on Pay per Click Advertising. But what if you can’t shell out the big bucks to compete with bidders and advertisers when it comes to a profitable position in search Google and Yahoo? This is where the opportunity to invest your efforts on on-page optimization comes in. You can even use PPC keyword tools to help you generate natural search engine rankings.

Now, of course, keywords will always be keywords no matter how you use them. But there are keyword research tools out there that offer keywords and information that can be valuable whether you’re an advertiser or a small business owner.

Advertisers take into account keyword data before bidding on a particular keyword, using KeywordSpy for example, you can collect profitable keywords with good statistics and instead of joining the bidding war; you can use those specific keywords and optimize them on your website’s content without costing you so much.

When you’ve gathered enough marketable keywords, you can apply them to your website by creating a good copy that will attract the search engines and ultimately, customers.

It’s all a matter of having a balance between quality and quantity. Have the right quality of keywords by gathering marketable phrases that is highly related to your business. At the same time, you don’t have to use too much keywords within your content to prevent over-stuffing your webpage.

Allocate the keywords you have gathered within your content in an even and sound fashion. Don’t just insert them in for the sake of including them. You might interest search engines to index your site but it becomes a nuisance to possible customers that might be turned off by the grammatical errors.

If you find it hard to work around strings of keywords, you can always use punctuation marks in between them. That won’t affect too much when search engines index your website.

A typical web copy has about 200 to 300 words. There are quite a few people who would be willing to waste their time with a webpage full of words and keywords being repeated over and over again. If you have found a lot of great keywords for your website you can divide discussing them in different pages and include the really important ones in your homepage.

If you can’t use up all your keywords as part of your text content, you can also include them as navigational links for your other pages, that way, you are also letting the search engines know that there are other relevant pages within your site through the anchor texts you have placed.

When you’re done, keep in mind to update your site’s content frequently. Search engines see this as your way of providing fresher information from time to time which is also another thing they consider when it comes to indexing websites.

The Importance of Separating Search and Content Pay Per Click Budgets

admin    Web Marketing     Budgets, Click, Content, Importance, Search, Separating

The Importance of Separating Search and Content Pay Per Click Budgets

When setting up a paid search, or pay per click, campaign in a search engine, you may have the option of running your ads in search engine results pages (SERPs) or on the search engine’s content network. The SERP part is obvious. It represents the core reason you run search engine ads to start with – to display your marketing message in front of people who are already searching for the type of product or service you offer. The content network part is a little more nebulous.

A search engine’s content network consists of web sites that have agreed to display ads provided by the search engine’s ad delivering platform. In exchange, the web site owner is paid a fee every time someone clicks on one of the ads. The particular ads that are displayed are triggered by the content on the site. For example, an advertiser bidding to have his ad displayed on content sites related to tractors, would likely bid on keywords such as “tractors” and “farm equipment.” A content network site that discussed such things in its copy might trigger this advertiser’s ads. It’s still a “pay per click” model, and it’s still sort-of targeted, but much less targeted than search engine ads.

Most search campaigns combine search and content together. Oftentimes, this is not the best strategy. Even if you set separate bids for your content ads, you should probably just separate content into its own campaign. The reason is that content is almost always much less effective than search, but it may generate just as many if not more clicks.

For instance, here is some sample data:

Search

Click-through rate: 1.57%

Avg. cost per click: .71

Total cost: 1

Conversions: 20

Conversion rate: 13.10%

Cost per conversion: .05

Content

Click-through rate: .05%

Avg. cost per click: .03

Total cost: 4

Conversions: 15

Conversion rate: 3.73%

Cost per conversion: .64

As you can see, the content clicks, though they cost less, convert at a MUCH lower rate, and conversions cost twice as much. Also, content clicks are consuming almost twice as much of the total budget. Now, every case is different, and it very well may be that this account is getting all of the search clicks it possibly can and must run content to generate more overall traffic and conversions.

But that may not necessarily be the case! It may also be the case that if a cap was placed on the total budget that was spent on content, then more budget would be soaked up by search, which would result in an overall increase in conversion rate and decrease in cost per conversion. But the only way to do that is to move content into its own campaign.

If content and search are running together in a single campaign, it could very well be that when the daily budget has been hit, much more of the budget was spent on less-effective content ads. If content is running in its own campaign, then it can have its own budget, so we can allocate more of our budget to search. This will have the net result of improving your return on ad spend.

Rethinking Website Content: Content That Entertains

admin    8615     Content, Entertains, Rethinking, website

Rethinking Website Content: Content That Entertains

In case you’ve missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you’ve got a website. And if you wanted to show how cutting edge your company was, maybe you’d add a little dash of Flash animation, or some royalty free music. Well here’s a bulletin from the frontlines, that isn’t going to cut-it in the new multimedia Web-business environment.

Almost daily I receive emails from people asking me to review their websites and tell them why they can’t convert visitors to customers even when they are attracting significant numbers of visitors on a regular basis to their sites.

The answer is both simple and complex: simple, because these websites fail to communicate the company’s message in a meaningful manner to their visitors, which means no dialog is opened, and without a dialog, no business can be done; and complex, because the implementation of the solution requires a new way of thinking about communicating with your audience using sophisticated presentation techniques that put a higher premium on creativity than they do on facts, figures and old-school direct marketing tactics.

If you are looking for a mantra to begin any new website initiative or to correct an existing website disaster: Think Audience Not Customers.

New Words For A New Web-Business Environment

In the past while I’ve run across three newly coined words or phrases (Communitainment, Branded Entertainment, and Snack-o-tainment) that attempt to capture the fundamental change that has taken place among Web-user expectations.

All of the new terms have two things in common: one, they require the marketer to think of website visitors as an audience and not as customers; and two, they all require the marketer to use entertainment techniques as the basis for delivering content.

Communication + Entertainment + Community

The Piper Jaffray Internet Media and Marketing research team recently released a report entitled ‘The User Revolution’ in which Safa Rashtchy coined the concept of ‘Communitainment,’ a blending of the words communication and entertainment. Rashtchy uses the term to denote the “melding of communication, community, and entertainment,” as a new formula for implementing the delivery of marketing content.

The report points out that “Video ads will be the driver of the next major growth in brand advertising …” with the Web being “the leading medium at work and the second leading medium at home behind television.”

For any business that thought they could conduct business as usual, this should be a wake-up call. The Web has changed: the market is no longer content to be informed, they must be seduced, and you are not going to seduce them with key-word density and biz-speak.

Contrary to popular belief you can deliver a marketing message faster, more powerfully, and with better recall using creative video presentations than you can with a page of text. Now no one is saying you shouldn’t have text on your site, but your copy better be damn interesting and well written if you expect anyone to actually read it.

Meaning + Sharing + Experience

The idea of ‘Communitainment’ provides a conceptual framework for creating Web-video presentations that work: your business communication must convey meaning through a focused presentation that uses all the various techniques available to the savvy Web-producer; your audience must see enough value in the presentation that they are willing to contact others in their colleague-community and share it; and lastly, the delivery of the message must create a memorable entertaining experience associated with the product or service provided.

Branded Entertainment

Leta Baker writes in her ‘Adobe Magazine’ article ‘Creative Persuasion: The Rise of Branded Entertainment’ about her concept of using entertaining online video presentations as a means of effectively creating brand awareness.

What Baker is talking about is video that doesn’t hit you over the head with a hard-sell sales pitch or bore you to death with meaningless platitudes, but rather presents entertaining short programs that companies can attach their brand to so viewers gain a memorable positive impression of your company. This is a long-term strategy that takes into account the reality that not every genuine prospect that comes to your website is ready to buy your product at that moment but might, when and if they remember who you are, when they are ready to buy.

There are many ways to implement this ‘branded entertainment’ concept and they all don’t have to be completely devoid of salesmanship. The Apple iPod commercials are an example of what I would call ‘branded entertainment,’ even if Leta Baker would object. Unlike most commercials that people race to avoid, the iPod commercials are actually anticipated: people want to know what Apple is going to come up with next, and the result: iPod has the lion’s share of the MP3 player market.

The Apple Macintosh commercials are another form of ‘branded entertainment’ that involves a sales pitch. Here we have an ongoing campaign with well-developed characters that the audience has gotten to know over the length of the campaign. The audience looks forward to what these characters are going to do next. This does not mean that every PC owner is going to run out and buy a Mac, but over time Apple is getting people to recognize their product as an alternative.

Because the commercials are entertaining, people are listening and waiting for the next installment of the campaign. Audiences are getting the message and that is all any good marketing campaign can achieve.

And here is the big hurdle for many small businesses: good marketing requires patience and should be aimed at opening a dialog, not just making a quick sale.

Most website sales pitches are like bad ‘pick-up’ lines: crude and ineffective; an audience needs to be wooed with tender loving care before you can expect to see any results. If you’re not willing to invest the time and creativity in opening a dialog with your audience, you can forget about using the Internet as a marketing tool.

Snack-o-tainment: Fast Food Entertainment

The term ‘Snack-o-tainment’ was used by Nancy Miller in her ‘Wired’ magazine article ‘Manifesto for a New Age” in which she equates consumption of new media to societies addiction to fast food. If the audience is addicted to entertaining media, we as marketers must feed that addiction.

It wasn’t that long ago that the biggest objection to online video was it took too long to load; now we see it compared to fast food. The fact is video can deliver a meaningful message in the quickest possible way because it conveys content using the full arsenal of communication tools.

We can look to television for a blueprint of how to deliver these bite-sized morsels of corporately nutritious, entertaining, marketing manna.

The thirty-second commercial is an example of just how much memorable content can be crammed into a short period of time if a little entertaining creativity is added to the mix. And unlike television, there is no costly premium associated with time on the Internet, so content can be as long or short as the message requires.

A campaign based on this formula can come complete with plot-lines, character development, and signature music all designed to deliver your marketing message in an entertaining way that will not only get stuck in your audience’s memory, but will be anticipated by that same audience. The famous ‘Taster’s Choice’ soap opera style campaign of years ago was one of the best examples of combining entertainment with a commercial message.

Even the lowly jingle can be resurrected to provide some ’sit-up and take notice’ to an otherwise mundane presentation. You would be hard pressed to find anyone who doesn’t know the recipe for MacDonald’s Big Mac, based on their fabulously successful commercials, even though they haven’t been aired in years. In fact MacDonald’s current roster of commercials are so forgettable that you wonder why they haven’t brought the old standby back to life.

Another bit of delicious marketing entertainment was the series of Chili’s Restaurant commercials featuring various singers interpreting their ‘Baby Back Ribs’ jingle, which provided far more entertainment in thirty seconds than a full CD of Britney Spears. More importantly that infectious ‘baby back ribs’ song has become deeply rooted in the public’s subconscious, and when the inevitable questions comes up, ‘where are we going to eat?’ that jingle starts playing in our heads. If you want to be successful, learn from what works.

Can You Afford To Wait

If your business is expanding as fast as it can with an ever-growing list of customers and continuously increasing profits, then perhaps you can afford to ignore the changes taking place, and the expectations of your audience. But if things could be better, and if you yearn to improve your Web-marketing, then you have to adjust to new ways of delivering content.

You can’t let out-dated thinking get in your way. There is a difference between twenty year’s experience, and one year’s experience repeated twenty times. There is no point in continuing to repeat old methods that no longer work.

You know things have changed so get ready to deliver your content in a way that will allow your company to become the next great Web success story.