Social Media Marketing: Revolutionizing Consumer Behavior

admin    Social Media Marketing     Behavior, consumer, marketing, Media, Revolutionizing, Social

Social Media Marketing: Revolutionizing Consumer Behavior

E-marketing gurus have been emphasizing for ever so long how important SEO or search engine optimizationis with regard to business. But now there is a new catchphrase doing the rounds: Social Media Optimization. It is one of the most dynamic tools of marketing and also marks a noticeable departure from traditional marketing modes. Loosely speaking, it is the cyber equivalent of ‘word of mouth’ message spread. It enables small businesses, especially, to grow and develop their own niche.

Even though small businesses are slowly getting used to the concept the contagion is spreading. Ever since online networking portals have taken over as popular socializing sites, the world of marketing has undergone a change that can only be described as cataclysmic. To be sure, transactions involving buying and selling began to contour differently once cyber technology came to be recognized as a space for trading and transactional identity. The marketing world grew smaller in space as boundaries and geographies became irrelevant.

It is a known fact that trading depends on the configuration of the consumer base. Any modification or variation in the latter brings about a concomitant change in the way trading or marketing is carried out. Social networking sites like Twitter and Facebook have revolutionized, in fact, re-defined consumer psychology. These platforms account for a plethora of social activities online including posting blogs and messages, establishing social platforms and so on, all the while ignoring geographical, social and time boundaries.

Social media optimization (SMO) not only unites people from all classes and social structures but also instills a measure of egalitarianism. Not too long ago, and to some extent even today, a sprinkling of senior business professionals would deliberate over cups of coffee or tea a campaign to advertise their business. They would then bring their ideas to an advertising company and launch their campaign via traditional channels. Customer engagement would be almost nil or unilateral at best. But this top-down approach has changed thanks to social media optimization which has re-configured communication networks by introducing an element of hitherto unthought-of multidimensionality.

This simply means that messages seep in from everywhere and anywhere at any given time, rendering communication highly interactive. This is great news for small businesses that want to save on time with regard to ad campaigns without straining their budgets. Consumer engagement too, goes up a hundred fold at the same time. So far so good. Yet, do bear in mind that if you are running a small business you would need to make your message pithy, comprehensible, and attractive. Remember, if your content is interesting you would attract a sizeable traffic of interested readers who could ultimately end up as your buyers. To keep your consumer base permanently involved with your product and product lines lively engagement is very important. Try and make your content highly interactive and entertaining to the greatest extent possible.

At De Mellows we can make this possible through our team of SMO wizards. Contact us without delay if you want your business to grow.

Uk Consumer Insights 2009: Superdrug – Personal Care-Aarkstore Enterprise

admin    Web Marketing     2009, CareAarkstore, consumer, Enterprise, insights, personal, Superdrug

Uk Consumer Insights 2009: Superdrug – Personal Care-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Superdrug share of shoppers 7
- Superdrug share of shoppers by demographics 8
- Superdrug share of shoppers by television region 9
- Superdrug share of shoppers by household characteristics 10
- Superdrug share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Superdrug conversion of visitors to main users 13
- Superdrug conversion of visitors to main users by demographics and region 14
- Superdrug conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Superdrug non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Superdrug profile of shoppers by demographics 19
- Superdrug profile of shoppers by television region 20
- Superdrug profile of shoppers by household characteristics 21
- Superdrug profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Superdrug loyalty of main users 24
- Superdrug loyalty of main users by demographics and region 25
- Superdrug loyalty of main users by household characteristics 26
- Superdrug basic drivers of loyalty and disloyalty 27
- Superdrug detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in personal care 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Superdrug-Personal-Care-15609.html

Uk Consumer Insights 2009: Wilkinson – Diy-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, DiyAarkstore, Enterprise, insights, Wilkinson

Uk Consumer Insights 2009: Wilkinson – Diy-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Wilkinson share of shoppers 7
- Wilkinson share of shoppers by demographics 8
- Wilkinson share of shoppers by television region 9
- Wilkinson share of shoppers by household characteristics 10
- Wilkinson share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Wilkinson conversion of visitors to main users 13
- Wilkinson conversion of visitors to main users by demographics and region 14
- Wilkinson conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Wilkinson non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Wilkinson profile of shoppers by demographics 19
- Wilkinson profile of shoppers by television region 20
- Wilkinson profile of shoppers by household characteristics 21
- Wilkinson profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Wilkinson loyalty of main users 24
- Wilkinson loyalty of main users by demographics and region 25
- Wilkinson loyalty of main users by household characteristics 26
- Wilkinson basic drivers of loyalty and disloyalty 27
- Wilkinson detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in DIY 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Wilkinson-DIY-15610.html

Uk Consumer Insights 2009: Argos – Homewares-Aarkstore Enterprise

admin    Web Marketing     2009, Argos, consumer, Enterprise, HomewaresAarkstore, insights

Uk Consumer Insights 2009: Argos – Homewares-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Argos share of shoppers 7
- Argos share of shoppers by demographics 8
- Argos share of shoppers by television region 9
- Argos share of shoppers by household characteristics 10
- Argos share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Argos conversion of visitors to main users 13
- Argos conversion of visitors to main users by demographics and region 14
- Argos conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Argos non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Argos profile of shoppers by demographics 19
- Argos profile of shoppers by television region 20
- Argos profile of shoppers by household characteristics 21
- Argos profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Argos loyalty of main users 24
- Argos loyalty of main users by demographics and region 25
- Argos loyalty of main users by household characteristics 26
- Argos basic drivers of loyalty and disloyalty 27
- Argos detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in homewares 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Argos-Homewares-15629.html

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Uk Consumer Insights 2009: Tesco – Food & Grocery-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Tesco

Uk Consumer Insights 2009: Tesco – Food & Grocery-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Tesco share of shoppers 7
- Tesco share of shoppers by demographics 8
- Tesco share of shoppers by television region 9
- Tesco share of shoppers by household characteristics 10
- Tesco share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Tesco conversion of visitors to main users 13
- Tesco conversion of visitors to main users by demographics and region 14
- Tesco conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Tesco non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Tesco profile of shoppers by demographics 19
- Tesco profile of shoppers by television region 20
- Tesco profile of shoppers by household characteristics 21
- Tesco profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Tesco loyalty of main users 24
- Tesco loyalty of main users by demographics and region 25
- Tesco loyalty of main users by household characteristics 26
- Tesco basic drivers of loyalty and disloyalty 27
- Tesco detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Tesco-Food-Grocery-15630.html

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Uk Consumer Insights 2009: Sainsbury – Food & Grocery-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Sainsbury

Uk Consumer Insights 2009: Sainsbury – Food & Grocery-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Sainsbury share of shoppers 7
- Sainsbury share of shoppers by demographics 8
- Sainsbury share of shoppers by television region 9
- Sainsbury share of shoppers by household characteristics 10
- Sainsbury share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Sainsbury conversion of visitors to main users 13
- Sainsbury conversion of visitors to main users by demographics and region 14
- Sainsbury conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Sainsbury non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Sainsbury profile of shoppers by demographics 19
- Sainsbury profile of shoppers by television region 20
- Sainsbury profile of shoppers by household characteristics 21
- Sainsbury profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Sainsbury loyalty of main users 24
- Sainsbury loyalty of main users by demographics and region 25
- Sainsbury loyalty of main users by household characteristics 26
- Sainsbury basic drivers of loyalty and disloyalty 27
- Sainsbury detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Sainsbury-Food-Grocery-15631.html

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Uk Consumer Insights 2009: Asda – Homewares-Aarkstore Enterprise

admin    Web Marketing     2009, Asda, consumer, Enterprise, HomewaresAarkstore, insights

Uk Consumer Insights 2009: Asda – Homewares-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Asda share of shoppers 7
- Asda share of shoppers by demographics 8
- Asda share of shoppers by television region 9
- Asda share of shoppers by household characteristics 10
- Asda share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Asda conversion of visitors to main users 13
- Asda conversion of visitors to main users by demographics and region 14
- Asda conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Asda non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Asda profile of shoppers by demographics 19
- Asda profile of shoppers by television region 20
- Asda profile of shoppers by household characteristics 21
- Asda profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Asda loyalty of main users 24
- Asda loyalty of main users by demographics and region 25
- Asda loyalty of main users by household characteristics 26
- Asda basic drivers of loyalty and disloyalty 27
- Asda detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in homewares 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Asda-Homewares-15632.html

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Uk Consumer Insights 2009: Marks & Spencer – Footwear-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, Enterprise, FootwearAarkstore, insights, Marks, Spencer

Uk Consumer Insights 2009: Marks & Spencer – Footwear-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Marks & Spencer share of shoppers 7
- Marks & Spencer share of shoppers by demographics 8
- Marks & Spencer share of shoppers by television region 9
- Marks & Spencer share of shoppers by household characteristics 10
- Marks & Spencer share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Marks & Spencer conversion of visitors to main users 13
- Marks & Spencer conversion of visitors to main users by demographics and region 14
- Marks & Spencer conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Marks & Spencer non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Marks & Spencer profile of shoppers by demographics 19
- Marks & Spencer profile of shoppers by television region 20
- Marks & Spencer profile of shoppers by household characteristics 21
- Marks & Spencer profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Marks & Spencer loyalty of main users 24
- Marks & Spencer loyalty of main users by demographics and region 25
- Marks & Spencer loyalty of main users by household characteristics 26
- Marks & Spencer basic drivers of loyalty and disloyalty 27
- Marks & Spencer detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in footwear 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Marks-Spencer-Footwear-15633.html

Uk Consumer Insights 2009: Morrison – Food & Grocery-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Morrison

Uk Consumer Insights 2009: Morrison – Food & Grocery-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Morrisons share of shoppers 7
- Morrisons share of shoppers by demographics 8
- Morrisons share of shoppers by television region 9
- Morrisons share of shoppers by household characteristics 10
- Morrisons share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Morrisons conversion of visitors to main users 13
- Morrisons conversion of visitors to main users by demographics and region 14
- Morrisons conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Morrisons non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Morrisons profile of shoppers by demographics 19
- Morrisons profile of shoppers by television region 20
- Morrisons profile of shoppers by household characteristics 21
- Morrisons profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Morrisons loyalty of main users 24
- Morrisons loyalty of main users by demographics and region 25
- Morrisons loyalty of main users by household characteristics 26
- Morrisons basic drivers of loyalty and disloyalty 27
- Morrisons detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Morrison-Food-Grocery-15634.html

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Uk Consumer Insights 2009: Comet – Electricals -Aarkstore Enterprise

admin    Web Marketing     2009, Aarkstore, Comet, consumer, Electricals, Enterprise, insights

Uk Consumer Insights 2009: Comet – Electricals -Aarkstore Enterprise

UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Comet share of shoppers 7
- Comet share of shoppers by demographics 8
- Comet share of shoppers by television region 9
- Comet share of shoppers by household characteristics 10
- Comet share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Comet conversion of visitors to main users 13
- Comet conversion of visitors to main users by demographics and region 14
- Comet conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Comet non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Comet profile of shoppers by demographics 19
- Comet profile of shoppers by television region 20
- Comet profile of shoppers by household characteristics 21
- Comet profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Comet loyalty of main users 24
- Comet loyalty of main users by demographics and region 25
- Comet loyalty of main users by household characteristics 26
- Comet basic drivers of loyalty and disloyalty 27
- Comet detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in electricals 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Comet-Electricals-15635.html