Uk Consumer Insights 2009: Next – Clothing -Aarkstore Enterprise

admin    Web Marketing     2009, Aarkstore, Clothing, consumer, Enterprise, insights, Next

Uk Consumer Insights 2009: Next – Clothing -Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Next share of shoppers 7
- Next share of shoppers by demographics 8
- Next share of shoppers by television region 9
- Next share of shoppers by household characteristics 10
- Next share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Next conversion of visitors to main users 13
- Next conversion of visitors to main users by demographics and region 14
- Next conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Next non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Next profile of shoppers by demographics 19
- Next profile of shoppers by television region 20
- Next profile of shoppers by household characteristics 21
- Next profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Next loyalty of main users 24
- Next loyalty of main users by demographics and region 25
- Next loyalty of main users by household characteristics 26
- Next basic drivers of loyalty and disloyalty 27
- Next detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in clothing 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

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http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Next-Clothing-15662.html

Aarkstore Enterprise – Britain Shops: Clothing -Aarkstore Enterprise Market Research

admin    Web Marketing     Aarkstore, Britain, Clothing, Enterprise, Market, Research, Shops

Aarkstore Enterprise – Britain Shops: Clothing -Aarkstore Enterprise Market Research

Table of Contents :

Introduction 1
Summary 1
The proportion of consumers regularly shopping for clothing has fallen. 1
Consumers aged 25-44 have cut back the most. 1
Male shoppers have been deterred by the recession more than females. 1
Mid-market players are fighting for main user share. 1
Conversion rates have continued to slide as shopping around increases. 1
Loyalty has risen across all demographics to reach record levels. 1
Quality, convenience and service have become increasingly important loyalty drivers. 1
M&S continues to succeed, despite the recession. 1
TK Maxx is struggling to keep up. 1
The convenience of buying clothing from grocers has reduced the level of shopping around. 1
Executive Summary 2
Key findings 2
The proportion of consumers regularly shopping for clothing has fallen 2
Consumers in the 25-44 age bracket have been feeling the pinch 2
Male shoppers have been deterred by the recession more than females 2
As price becomes more important, mid-market retailers have fought back 2
Conversion rates have continued to slide as shopping around increases 2
Loyalty has risen across all demographics to reach record levels 3
Quality, convenience and service have become increasingly important loyalty drivers 3
Retailer highlights 3
M&S continues to succeed, despite the recession 3
New Look’s main users shop around the most, as price has become increasingly important 3
Grocers’ main users shop around less than their competitors’ 3
TK Maxx is struggling to keep up 3
Debenhams’ ‘Designer’ ranges have helped to boost its visitor and main user shares 4
Primark has made gains in terms of main user share, due to increased concerns over price 4
Table of Contents 5
Table of figures 5
Sector Summary 7
Share of shoppers 7
Consumers have cut back on discretionary items 7
Penetration of clothing shoppers 12
Male shopper numbers have fallen 12
Retailer Usage 14
M&S stays on top 14
Main user share by TV region 19
Conversion Rates 20
Conversion rates have slipped for the third consecutive year 20
Shopping Around 23
New Look’s users shop around most 23
Loyalty 25
Loyalty has improved across all demographics 25
Drivers of loyalty/disloyalty 29
Quality has seen the largest rise in importance 29
Asda 37
The recession has helped to boost the number of Asda’s main users 37
Asda faces a growing threat from other value clothing retailers 37
Asda has benefitted from an increase in recession-hit consumers 37
Asda’s efforts to improve quality have not been recognised by its main users 37
Price continues to be the main driver of loyalty, while range disappoints Asda’s disloyal main users 37
Visitors 38
Asda’s range continues to appeal to young family shoppers 38
Main users 40
Asda’s main user share has grown, as AB and C1 shoppers have been forced to trade down 40
Conversion rates 42
The convenience of one-stop shopping continues to convert male visitors into main users 42
Loyalty 44
Customer loyalty to Asda has increased for the third successive year 44
Competitors 48
Asda remains a favourite in other product sectors 48
Bonmarché 50
Bonmarché must focus on its core target market to avoid spreading itself too thinly 50
Bonmarché’s visitor and main user shares have both declined 50
The 65-plus demographic should be Bonmarché’s primary focus 50
A more youthful range has done little to excite younger customers 50
Initiatives to improve customer loyalty have paid off 50
Visitors 51
Bonmarché’s visitor share across all demographics has declined, bar one 51
Main users 53
Bonmarché’s main user share has declined as competition has intensified 53
Conversion rates 55
Bonmarché continues to improve the conversion rate of DEs 55
Loyalty 57
Range and price have driven an increase in loyalty 57
Competitors 61
Bonmarché’s main users have stuck to what they know 61
Debenhams 63
Debenhams’ broad appeal has helped boost its visitor and main user share 63
Debenhams’ ranges appeal to all socioeconomic groups 63
New designer ranges will help increase the number of Debenhams’ younger main users 63
Male shoppers continue to have a higher conversion rate 63
Customer loyalty has declined, as shoppers look for cheaper alternatives 63
Visitors 64
Debenhams’ visitor share continues to rise, particularly among older shoppers 64
Main users 66
Debenhams’ main user share has risen 1.7 percentage points in two years 66
Conversion rates 68
Conversion rates have improved across most demographics, apart from the 65-plus and DE segments 68
Loyalty 70
Customer loyalty has declined among both male and female main users 70
Competitors 74
Shopping around has risen again after a drop in 2009 74
Marks & Spencer 76
The clothing market leader continues to impress 76
Older visitors boost M&S’ overall visitor share 76
M&S’ main user share remains the highest 76
Customer loyalty has improved across every demographic 76
Visitors 77
Older shoppers boost M&S’ visitor share 77
Main users 79
M&S’ main user share has risen by 0.5 percentage points 79
Conversion rates 81
M&S has the best conversion rate among all profiled retailers 81
Loyalty 83
Customer loyalty has improved across all demographics 83
Competitors 87
Shopping around has remained low 87
Matalan 89
Matalan is struggling to keep up with Primark and Asda/George 89
Matalan’s new sub-brand has done little to attract 16-24 year olds 89
A decline in main user share has knocked Matalan out of the top five 89
An increase in shopping around has pushed Matalan to just below average 89
Visitors 90
Matalan’s visitor share has fallen 0.5 percentage points, as value competitors have expand their presence 90
Main users 92
Matalan’s core C2 and DE target groups have increased in terms of main user share 92
Conversion rates 94
Matalan’ conversion rate has fallen by 0.6 percentage points 94
Loyalty 96
AB and C1 loyalty has improved 96
Competitors 100
Matalan’s main users are searching for value for money across more retailers 100
New Look 102
New Look’s value fashion ranges continue to drive footfall 102
New Look’s visitor share has risen across all socioeconomic segments 102
Despite further developments in its menswear range, New Look’s male main user share remains the same 102
Price has overtaken range to become the main driver of loyalty 102
New Look’s main users continue to shop around 102
Visitors 103
New Look’s visitor share has risen once more after a dip in 2009 103
Main users 105
New Look’s male main user share remains stagnant, while its female share continues to grow 105
Conversion rates 107
New Look has struggled to convert footfall into high-spending customers 107
Loyalty 109
Main user loyalty has risen by 3.1 percentage points 109
Competitors 113
Among all other profiled retailers, New Look’s main users shop around the most 113
Next 115
Next has felt the mid-market squeeze, and has recorded a decline in its main user share 115
Next’s visitor and main user shares have fallen 115
Next’s fashion sub-brand Runway is yet to attract younger shoppers 115
Customer loyalty among all demographics has improved, apart from C1s 115
Store refurbishments have helped to improve drivers of loyalty 115
Visitors 116
Next’s visitor share has dropped across male and female visitors 116
Main users 118
Next’s main user share has dropped after holding steady in 2009 118
Conversion rates 120
Next’s male conversion rate has jumped by 6.5 percentage points, while the female rate has declined 120
Loyalty 122
Customer loyalty has risen across all demographics, bar one 122
Competitors 126
Shopping ar

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How Britain Shops: Clothing 2010—Aarkstore Enterprise

admin    Web Marketing     2010Aarkstore, Britain, Clothing, Enterprise, Shops

How Britain Shops: Clothing 2010—Aarkstore Enterprise

Introduction

How Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

*A thorough analysis of the way customers shop in the clothing sector, complete with profiles of the following 11 retailers:

*Asda, Bonmarché, Debenhams, Marks & Spencer, Matalan, New Look, Next, Primark, River Island, Tesco, TK Maxx.

*How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty.

*Data is segmented regionally and by demographic and socio-economic group. Historic data are provided and can be analysed over a four year period.

Highlights

Consumers in the 2544 age bracket have been feeling the pinch, being some of the worst impacted in the UK by the economic downturn. This is the typical age to be rearing a family, which usually implies significant financial constraints; therefore, shopping for clothing will not be a priority for these consumers.

For the third consecutive year, conversion rates have fallen, with 2010 seeing the steepest drop . It has become much harder for retailers to convert visitors into main users, as competition has intensified.

Range and price continue to be the most important drivers of loyalty for consumers in 2010. However, other factors such as quality, service and convenience are growing in importance to customers. Retailers must ensure they consider these in order to differentiate from competitors and encourage return visits.

Reasons to Purchase

*How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers

*Use this report to understand what drives the loyalty of your customers and find out where else they are shopping – and why

*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
 

 
 
 
 
Table of Contents : 
Introduction 1
Summary 1
The proportion of consumers regularly shopping for clothing has fallen. 1
Consumers aged 25-44 have cut back the most. 1
Male shoppers have been deterred by the recession more than females. 1
Mid-market players are fighting for main user share. 1
Conversion rates have continued to slide as shopping around increases. 1
Loyalty has risen across all demographics to reach record levels. 1
Quality, convenience and service have become increasingly important loyalty drivers. 1
M&S continues to succeed, despite the recession. 1
TK Maxx is struggling to keep up. 1
The convenience of buying clothing from grocers has reduced the level of shopping around. 1
Executive Summary 2
Key findings 2
The proportion of consumers regularly shopping for clothing has fallen 2
Consumers in the 25-44 age bracket have been feeling the pinch 2
Male shoppers have been deterred by the recession more than females 2
As price becomes more important, mid-market retailers have fought back 2
Conversion rates have continued to slide as shopping around increases 2
Loyalty has risen across all demographics to reach record levels 3
Quality, convenience and service have become increasingly important loyalty drivers 3
Retailer highlights 3
M&S continues to succeed, despite the recession 3
New Look’s main users shop around the most, as price has become increasingly important 3
Grocers’ main users shop around less than their competitors’ 3
TK Maxx is struggling to keep up 3
Debenhams’ ‘Designer’ ranges have helped to boost its visitor and main user shares 4
Primark has made gains in terms of main user share, due to increased concerns over price 4
Table of Contents 5
Table of figures 5
Sector Summary 7
Share of shoppers 7
Consumers have cut back on discretionary items 7
Penetration of clothing shoppers 12
Male shopper numbers have fallen 12
Retailer Usage 14
M&S stays on top 14
Main user share by TV region 19
Conversion Rates 20
Conversion rates have slipped for the third consecutive year 20
Shopping Around 23
New Look’s users shop around most 23
Loyalty 25
Loyalty has improved across all demographics 25
Drivers of loyalty/disloyalty 29
Quality has seen the largest rise in importance 29
Asda 37
The recession has helped to boost the number of Asda’s main users 37
Asda faces a growing threat from other value clothing retailers 37
Asda has benefitted from an increase in recession-hit consumers 37
Asda’s efforts to improve quality have not been recognised by its main users 37
Price continues to be the main driver of loyalty, while range disappoints Asda’s disloyal main users 37
Visitors 38
Asda’s range continues to appeal to young family shoppers 38
Main users 40
Asda’s main user share has grown, as AB and C1 shoppers have been forced to trade down 40
Conversion rates 42
The convenience of one-stop shopping continues to convert male visitors into main users 42
Loyalty 44
Customer loyalty to Asda has increased for the third successive year 44
Competitors 48
Asda remains a favourite in other product sectors 48
Bonmarché 50
Bonmarché must focus on its core target market to avoid spreading itself too thinly 50
Bonmarché’s visitor and main user shares have both declined 50
The 65-plus demographic should be Bonmarché’s primary focus 50
A more youthful range has done little to excite younger customers 50
Initiatives to improve customer loyalty have paid off 50
Visitors 51
Bonmarché’s visitor share across all demographics has declined, bar one 51
Main users 53
Bonmarché’s main user share has declined as competition has intensified 53
Conversion rates 55
Bonmarché continues to improve the conversion rate of DEs 55
Loyalty 57
Range and price have driven an increase in loyalty 57
Competitors 61
Bonmarché’s main users have stuck to what they know 61
Debenhams 63
Debenhams’ broad appeal has helped boost its visitor and main user share 63
Debenhams’ ranges appeal to all socioeconomic groups 63
New designer ranges will help increase the number of Debenhams’ younger main users 63
Male shoppers continue to have a higher conversion rate 63
Customer loyalty has declined, as shoppers look for cheaper alternatives 63
Visitors 64
Debenhams’ visitor share continues to rise, particularly among older shoppers 64
Main users 66
Debenhams’ main user share has risen 1.7 percentage points in two years 66
Conversion rates 68
Conversion rates have improved across most demographics, apart from the 65-plus and DE segments 68
Loyalty 70
Customer loyalty has declined among both male and female main users 70
Competitors 74
Shopping around has risen again after a drop in 2009 74
Marks & Spencer 76
The clothing market leader continues to impress 76
Older visitors boost M&S’ overall visitor share 76
M&S’ main user share remains the highest 76
Customer loyalty has improved across every demographic 76
Visitors 77
Older shoppers boost M&S’ visitor share 77
Main users 79
M&S’ main user share has risen by 0.5 percentage points 79
Conversion rates 81
M&S has the best conversion rate among all profiled retailers 81
Loyalty 83
Customer loyalty has improved across all demographics 83
Competitors 87
Shopping around has remained low 87
Matalan 89
Matalan is struggling to keep up with Primark and Asda/George 89
Matalan’s new sub-brand has done little to attract 16-24 year olds 89
A decline in main user share has knocked Matalan out of the top five 89
An increase in shopping around has pushed Matalan to just below average 89
Visitors 90
Matalan’s visitor share has fallen 0.5 percentage points, as value competitors have expand their presence 90
Main users 92
Matalan’s core C2 and DE target groups have increased in terms of main user share 92
Conversion rates 94
Matalan’ conversion rate has fallen by 0.6 percentage points 94
Loyalty 96
AB and C1 loyalty has improved 96
Competitors 100
Matalan’s main users are searching for value for money across more retailers 100
New Look 102
New Look’s value fashion ranges continue to drive footfall 102
New Look’s visitor share has risen across all socioeconomic segments 102
Despite further developments in its menswear range, New Look’s male main user share remains the same 102
Price has overtaken range to become the main driver of loyalty 102
New Look’s main users continue to shop around 102
Visitors 103
New Look’s visitor share has risen once more after a dip in 2009 103
Main users 105
New Look’s male main user share remains stagnant, while its female share continues to grow 105
Conversion rates 107
New Look has struggled to convert footfall into high-spending customers 107
Loyalty 109
Main user loyalty has risen by 3.1 percentage points 109
Competitors 113
Among all other profiled retailers, New Look’s main users shop around the most 113
Next 115
Next has felt the mid-market squeeze, and has recorded a decline in its main user share 115
Next’s visitor and main user shares have fallen 115
Next’s fashion sub-brand Runway is yet to attract younger shoppers 115
Customer loyalty among all demographics has improved, apart from C1s 115
Store refurbishments have helped to improve drivers of loyalty 115
Visitors 116
Next’s visitor share has dropped across male and female visitors 116
Main users 118
Next’s main user share has dropped after holding steady in 2009 118
Conversion rates 120
Next’s male conversion rate has jumped by 6.5 percentage points, while the female rate has declined 120
Loyalty 122
Customer loyalty has risen across all demographics, bar one 122
Competitors 126
Shopping ar
 
 
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What Are Some Good Ways To Market Clothing Online Using Facebook, Myspace, Twitter, And Youtube?

admin    Twitter Marketing     Clothing, Facebook, Good, Market, Myspace, Online, Some, Twitter, Using, Ways, YouTube

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Online Internet Websites Market Plus Size Womens New Fall Fashions and Trendy Clothing

admin    Website Marketing Companies     Clothing, Fall, Fashions, Internet, Market, Online, Plus, Size, Trendy, Websites, Womens

After years of study on the size and structure of American women, plus size women, including plus size teens and junior plus size females, have gotten the attention of the clothing industry and designers.

Plus size beautiful women have moved beyond the expected plus size maternity clothes to be sized and fitted with plus size special occasion dresses that include plus size party dresses, prom dresses and wedding dresses.

More and more fashion shows are including plus size models. More and more designers are creating new and colorful plus size women’s apparel to cater to this large segment of America’s population. Women boutiques are opening up all across America and online offering every thing from plus size lingerie to plus size Wedding dresses and gowns to meet the needs of their clientele.

As the summer enters the second half of August, our attention to fashions begins to change like the color of leaves on the trees that mark fall’s arrival. This Summer into Fall Styles will have a new look for plus size clothing for women this fall. Plus size fashions for women this fall, like with every September, will be putting away the plus size swimwear, tankinis, skirtinis, swimdresses, and cover-ups in favor of warmer outerwear and separates.

Junior plus size urban trendy clothing will include hoodies, sweatshirts, sweatpants, and sweaters. The designers will introduce fall fashion colors into these new fall looks. These plus size clothes will be trendy and sexy when women mix and match these plus size women’s separates.

Plus size pantsuits, blouses, blazers, wrap sweaters, cardigans, kimono sleeve sweaters, pencil skirts, gored skirts, a line skirts, tops, turtlenecks and long sleeve mock turtlenecks will create a bright fresh fall look for women in these fall fashions. Plus size wide leg jeans and 5 pocket jeans will keep the fun alive rolling around in a pile of colorful leaves or a night out clubbing.

Fall wedding planners will have a wide choice of plus size wedding dresses and gowns. Bridesmaid’s fall wedding color dresses in all sizes are available. A plus size Mother of the Bride pant suit will fit quite comfortably for those cool October Weddings.

Plus size career clothing, evening and cocktail dresses will provide women the proper apparel for the work place and those important evening gatherings with the corporation’s bosses, co-workers, and clients.

As back-to-school sales commercials punctuate our television programs and the daily newspapers sell full page ads for all of our children’s school needs with Labor Day approaching, let these signs be a reminder to you to begin shopping now for your new fall plus-size wardrobe. Many of the best bargains you will find are on the internet for all your plus size needs for both work and play.

With present day economics of high gas prices and higher prices in the market place due to these same fuel costs for the manufacturer and retailer, one can find SPECIAL SAVINGS for ONLINE INTERNET SHOPPING ONLY, and many websites provide FREE SHIPPING with an advertised dollar amount of purchases. This saves time and money for you, the customer.

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Designer Studio Store – Fashion Clothing

admin    Web Design     Clothing, Designer, Fashion, Store, Studio

In life a constantly reoccurring theme for most people would be, the search for what makes them happy; in addition a common answer for this question would be: an extension to our wardrobe. Designer Studio’s motto is “Always fighting for better fashion”, so any quest for this year’s new must-have items ends here!

Our new project to take on the big-bad internet is just another of our endeavors to provide you, the costumer, with the latest designer numbers. Whether it be at our stationary store, or at our new location in cyberspace! Designer Studio has all the raw new fashions.  Any of our featured looks can be found in these two locations. The website link is: www.designerstudiostore.com.

 It is the personal styling instincts of the company’s owner, native-born Frenchman, that is responsible for obtaining and making available to you, this harvest of designer dishes.Makinig his way from fashion show to the next; one might define Laurent Baillieux as the most á la mode man here!

 Designer Studio’s team of fashion specialist is sent directly to explore new brands and opportunities to bring in the latest fashions for the season. Our team can be found frequently participating in Fashion Weeks in the major fashion cities across the world: Las Vegas, New York, Paris, Los Angeles, and Miami.

In Las Vegas: Project and Magic

As well as Pool, a fashion show opportunity for young and upcoming designers.

From New York the in vogue fashions of Coterie.

Class- from fashion week in Los Angeles

Traffik- from the sizzling city of Miami

And Agenda, here in Designer Studios home city of San Diego!

 This international traveling has afforded us the opportunity to obtain some worldwide clientele as well. We sale products all the way to the other side of the pacific, as far away as Japan, so you’re never too far away to receive any of these spectacular pieces.

If interested, we are located in America’s finest city, San Diego, and our website is http://www.designerstudiostore.com.

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