How Mobile Marketing Is Changing The Real Estate Business

admin    861     Business, Changing, Estate, marketing, Mobile, Real

How Mobile Marketing Is Changing The Real Estate Business

In case you haven’t heard, mobile media is taking over and iZigg is paving the way!  Everyone’s heard of “90210″, right?  Think of “90210″ as the “dot com” of mobile media.  Real estate and mortgage professionals should be singing the praises of mobile marketing.  There’s no better weapon to add to your marketing arsenal.   Text message marketing gives real estate agents, mortgage brokers and property managers unprecedented and instant access to valuable customers simply because the mobile phone has become the preferred technology of choice.  We already know that people and their mobile phones are attached at the hip (literally).  Traditional marketing practices (email, direct mail, print etc…) are quickly becoming tools of the past.  Today, it’s facebook, Twitter and now mobile media.

With the worst real estate industry we’ve seen in our lifetime, affordable and powerful marketing strategies are the ONLY way to go.  No one has money to gamble on marketing.  In these times, marketing needs to be a proven and confident way to increase your business.  Mobile media is relevant in today’s world!  It is permission base, interactive and consumers engage it.

So what does this mean for you as a real estate agent, property manager or mortgage broker?

Simply put, mobile marketing is the most transformational business strategy we’ve seen in the last decade.  It’s not only the client access that will give you the leg up on the competition – consumers also appreciate the attention and dedication that comes hand-in-hand with text message marketing.  I’ve listed a few more benefits how iZigg can directly impact your real estate marketing success:

Paper business cards are out – and text message business cards are in.  Instead of handing clients a business card, you can text your details to your clients’ mobile phones, so they’ll never be at a loss for your information again.  iZigg offers a service known as “MCard”, which puts your information on a prospect’s phone and gathers their information at the same time.  It is a simple way for Realtors to build a “permission based” database.
Real estate agents and property managers can keep in better touch with their prospects by texting real-time information on newly available properties.  This expedites the sales process – and will make your clients feel like they’re being treated like superstars.
Text message marketing will increase prospect follow-ups and client satisfaction.   We don’t like to wait for information when we need it, so the faster we get it the happier we’ll be.  For example, if you’re a home buyer (or renter) and you’re driving by a home for sale (or rent) and want more details, you want that information real-time.  If you can send a quick text message and get those details immediately, how satisfied would you be?
For mortgage professionals – this give you the ability to send real-time information on loan terms and rate adjustments.  Getting your clients and prospects that instant notification when they want it speaks volumes to your level of customer service.  And if you can get that information to your prospects sooner than your competition, your chances of earning their business go way up.
Real estate investors are always on the lookout for a great opportunity.  For an investment advisor, those opportunities can disappear quickly, so having the ability to send out messages to select investor groups at a moment’s notice is critical.
Text message marketing practices are outpacing traditional marketing practices hands down.  SMS campaigns have better open rates, better response rates, and better ROI.  What else is there?

By using iZigg, the business marketer who utilizes the power of text message marketing is the one that’s providing a far superior service than the competitor who sticks to traditional marketing channels.   And superior service directly translates into happy customers, a stellar reputation and recession-proof profits.

90210…it’s powerful, applicable and the number no one forgets!  iZigg, go where the eyes are and crush the competition today!   visit our web site at Text90210Today.com to more about iZigg and our plans.  It will be a connection you will not regret!

iZigg Corporate Mobile Media Marketing Specialists

The Game Changer!

THE POSSIBILITIES ARE ENDLESS…!

Let your Business and your future Flourish using our World Famous short code 90210

For more information and to start your mobile marketing agency , please visit our website… Text90210Today.com email: info@text90210today.com

From your mobile, text 90210today to 90210. for a chance to win an Ipad.

Is The Changing Education Scene In This 21st Century a Challenge To The Teachers?

admin    Web Marketing     21st, Century, Challenge, Changing, Education, Scene, Teachers, This

Is The Changing Education Scene In This 21st Century a Challenge To The Teachers?

Change is a constant phenomenon and man have always known and experienced it socio-politically, economically and demographically However, the 21st century changes are occurring at a fast speed and is now affecting the way people lead their lives all over the world
If the world has been a global village, if the learner living in the world is adapting to the changes, and if education is taking a new shape, then the teachers are expected to make the necessary changes and be up to date with information.For instance, we have e-mails, e-commerce, e-banking, e-voting, etc and the greatest of them is ICT- Information Communication Technology which has changed businesses for people and have granted people access to do business with other people on-line Education is one of the major tools for strengthening  every nation’s capacity to become a part of the global village, and the facilitator of the teaching and learning activities is the teacher. The major determinant of an educated person is that his or her mind should be refined. An educated person today should be able to stay up to date in a globalize world like ours
Teachers should be professionals of this knowledge so that they can inculcate them into the learners The teacher in the 21st century is expected to make learning a way of life. The teacher should go into research, investigation and should be good with the internet and turn every experience into a learning opportunity. He or she has to be specialized in his or her area of study. The teacher should have learnt the foundational disciplines of education (psychological, philosophical and socio-cultural foundations), Management of Education and Principles Governing effective teaching and Learning
For instance, previously, any graduate could just go and teach but now the person has to be qualified, which means that the person must have a degree in education before he or she can be allowed to teach
Above all, the teacher’s ability is been judged by his or her students’ performance in examinations

Related Demographics Articles

How Social Media Is Changing The Way B2B Companies Communicate

admin    Social Media Marketing     Changing, Communicate, Companies, Media, Social

How Social Media Is Changing The Way B2B Companies Communicate

Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The world seems to be aflutter with the Twitter phenomenon. Even Bill Gates is tweeting.

The proliferation of Twitter and other Web 2.0 technologies such as Facebook, YouTube and blogs have drastically changed the way society socialises and communicates. And businesses are taking note.

Some of the world’s largest corporations are themselves changing the way they communicate and collaborate with their customers, stakeholders and employees. Conventional marketing such as advertisements and sending out mass e-mail are no longer enough. These days, companies are more inclined to engage directly with customers via online discussion forums or through blogs.  Marketing personnel are also equally at home typing out pitches using less than 140 characters on Twitter as they are writing out lengthy advertising copies.

Jumping on the social media bandwagon

According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of companies from various industries said social media now forms part of their businesses. 61% have integrated social applications within their websites or other sites, while 40% have set up standalone online communities. 39% chose to embed third-party widgets into their sites.

Marketing was cited as the top reason for adopting social media tools (57%), followed by internal collaboration (39%).

In another survey done by McKinsey in 2009, 53% of business respondents said they plan to increase their investment in social media tools and technologies in the next three years.

Why the interest in social media amongst companies? It is considered a word-of-mouth marketing phenomenon that commands a higher level of consumer engagement, and in some cases, better return on investment (ROI), than conventional advertisements.

Power of social media

If there are any doubts as to the power of social media as a marketing tool, look no further than Dell. The computer maker made headlines last year when it reported that it had generated USD6.5 million in revenue from sales alerts on its DellOutlet (http://twitter.com/delloutlet) Twitter account. Granted, that is a tiny percentage compared to Dell’s total revenue of USD60 billion in 2008. However, considering that it cost the company next to nothing to set up the Twitter account, the ROI is pretty significant.

Another good example of the power of social media is Intuit’s use of online discussion forums. The financial and accounting software company’s “Live Community” forum allows customers to ask other customers questions, including those that the company isn’t allowed to answer because of regulatory restrictions. Through word-of-mouth and consumer feedback, Intuit has seen sales increase by more than 30% each year.

Technologically-savvy

Dell and Intuit are two examples of technology companies that are socially savvy in an industry that is by far the most comfortable when it comes to embracing Web 2.0

Tech companies already utilise podcasts, webcasts and video to market their products and service offerings, while online discussion forums and the blogosphere are used to solicit free feedback and suggestions for their products.

They have also started to engage bloggers to create awareness of new products by inviting them to do trial runs and pre-launch product reviews. This can work both ways though. A bad review may hurt a brand, but an endorsement from an established blogger can be powerful marketing.

Financial institutions – still on the sidelines

On the other hand, financial institutions in general, are still contented to be wallflowers in the realm of social media. They don’t engage much at all. This is not surprising as strict industry regulations and compliance issues prevent many banks from embracing the ‘open transparency’ that social media requires.

The only platform most of them seem to be in is LinkedIn. Although some banks have a Facebook page, most of the accounts seem to be opened by fans, rather than the lenders themselves.

Still, there are signs that some financial institutions are beginning to experiment with social media. Banks like Citibank and HSBC have discussion forums on their websites to get feedbacks from customers. While Standard Chartered Bank in Hong Kong has its own Standard Chartered TV (http://www.youtube.com/user/scbtv09) on YouTube.

Management consultancies – some are greater converts than others

Management consultants probably have the most to gain from engaging in social media, especially in promoting their thought leaders. Many partners from these firms already have their articles posted on the company’s website. These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit.

Deloitte Consulting and McKinsey are two of the best examples of management consultancies that are fully exploiting social media to promote their thought leaders. They use platforms such as Delicious and Digg to draw more people to their websites. By starting a discussion forum on their articles, they are able to provide links back to their corporate website showcasing more of their services. This, in turn, generates more traffic hits and eyeballs, and potentially, new clients.

Unfortunately, aside from Deloitte, McKinsey and Accenture, most management consultancies have yet to jump on the social media bandwagon.

LinkedIn

The only social media channel that all companies across the three industries seem to be on is LinkedIn. This is to be expected. Unlike other social networking sites, the approximate 50 million registered users on LinkedIn are professionals looking to connect with like-minded peers, or to create their own business connections.

The site’s large treasure trove of professional contacts has become a popular “go-to” place for human resources personnel. Because it also has different groups for any number of organisations or special interest groups, companies also find LinkedIn especially useful when looking for candidates with a specific set of skills.

Bookmark it and share and share alike

While blogs, Twitter and Facebook are the more popular social media channels being utilised by businesses, B2B companies should also look into exploring bookmarking services like Delicious and news sharing sites such as Digg and Reddit to generate greater awareness.

Adobe Systems maintains a list of interesting company related news and conversations on Delicious. For instance, the software company used Delicious to store and share a link that gives a tutorial on how to apply the Bokeh, or hazy effect, in web design. By bookmarking this link, Adobe ensures it gets more eyeballs, and potential customers, than it would have had had it only featured the link on its website. It also uses Delicious to advertise its eSeminars.

Meanwhile, Intel’s blog network allows readers to ‘digg’ or recommend the blogs that they have read on Digg. For example, a blog written by an employee on the power of Intel’s 3D streaming technology was recommended by almost one thousand registered Digg users and generated over 100 comments. As a result of this employee’s blog entry, the company was able to review independent feedback, gauge the popularity of the subject and generate some buzz through a third-party site.

So, what’s next?

While some companies, such as Intuit, Intel, Accenture and Deloitte, are taking full advantage of, and reaping the benefits, from Web 2.0 technologies, most business-to-business companies are not very socially engaged.

It would not be long before social technologies become a norm within the B2B space. After all, it aligns with what B2B marketing is all about – and that is to build ongoing relationships with one’s stakeholder communities.

So go ahead and:

Identify your corporate B2B brand and social personality
Identify key targets that the business can engage in conversations with within the social media world (bloggers, online customers etc.)
Set your objectives and goals, and then find a means to measure it, even if it has to be done by proxy
Appoint someone in your organisation whose full time occupation is to be your social media champion and get him/her to nurture the company’s online brand ambassadors
Begin with the basics and build an online community; don’t be afraid to ask for suggestions
Regularly monitor what is being said about your company or brand online
Develop a response mechanism to address negative online feedback
Review and keep improving your conversations – don’t be afraid to experiment and find the right mix of tools for your company
Lastly, the social media landscape is constantly evolving so keep your eyes and ears open online

Like it or not, social media is here to stay. It is no longer a one-to-many business environment, but rather a many-to-many world. B2B companies can no longer afford to stay on the sidelines if they want to get ahead of the competition.  So, is your company socially engaged?

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The Changing Face of Network Marketing

admin    Web Marketing     Changing, Face, marketing, Network

The Changing Face of Network Marketing

The days of large network marketing companies dictating everything to their distributors are rapidly drawing to a close. Soon network marketing will truly be independent business owners with multiple streams of income flowing into their coffers. The days of making lists of friends and everyone you know are disappearing and have already gone for the serious players.

So what’s happening to cause this?

What’s happening is that marketing is finally being introduced into the network marketing psyche at the ground floor levels. People are realising that by providing quality content on subjects related to their business they are able to attract qualified prospects into their contact list.

The internet is enabling people to combine tools that work to generate traffic and qualified leads to almost any good business opportunity. By building a list of qualified prospects with a pre-built automated marketing process network marketers are able to continue to provide quality information coupled with offers to relevant products and services.

The thirst for information coupled with the ability of the internet to deliver immediately with high profit margins makes information the ideal product to add into the new network marketing offering. The reason many network marketing companies exist is that their products don’t fit into traditional distribution channels.

This is exactly why this industry started back in the 1930’s with the company that became Nutrilite. Like many nutraceutical products today, back then Nutrilite’s product, a food supplement containing all the essential vitamins and minerals, required a great deal of customer education.

This need creates the opportunity for savvy network marketers to create their own information products or use relevant affiliate products and add them into their product mix. Because it takes time to go through the primary product details and explain the benefits of these new products to potential customers an information product that does this automatically and consistently facilitates the process and enables the network marketer to be much more productive.

The benefits to the industry will be enormous. No longer will it be dominated by overzealous or desperate people trying to constantly close the sale. Rather the multi-income-stream generating network marketer will be focused on providing quality information in their chosen field and working with those prospects that show the most promise to build their business.

The control of their list of prospects and members is the key to the new network marketer’s independence. By having their prospect join their own list prior to joining their primary business the new network marketer will be able to promote whatever they like to their prospect. Should the company have problems then this strategy also protects the network marketer from losing everything. They will be able to simply find a better company and swap his whole downline into it.

What we are seeing is a shift in power through the network marketer’s control of the list being enabled by the use of the internet and a widespread understanding of what’s possible for the little guy or gal.

What is the role of offshore outsourcing in changing population demographics?

admin    Web Marketing     Changing, Demographics, Offshore, Outsourcing, population, Role

What is the role of offshore outsourcing in changing population demographics?

Offshore outsourcing is one of the lucrative business options that have changed the way businesses are done all over the world.  Over the last decade, the popularity score of offshore software outsourcing has been increasing and newer businesses processes are being outsourced to offshore destinations.  While several criticisms pointing at rendering indigenous labor force jobless and outsourcing jobs to offshore destinations have been made,  the trend of offshore outsourcing is still doing strong.  Of late, there has been an upsurge in the volume of foreigners taking flight to foreign countries in order to seek jobs, train employees at their branch office or to merely make a visit to the other part of the world while combining it with a businesses motive.  It is now common to spot an Englishman or a citizen of America living and working harmoniously with his Indian and Chinese counterpart in the same city and in the same office.

Cost cutting and profit making has always been the main motive of any business. The trend of offshore outsourcing and the fact that citizens from the Third world are willingly working and staying at the once Third world countries  shows how businesses can bring about a shift in the population demographics across the world.

The relocation of population among citizens of different citizens began a few decades ago when wealthy citizens of the East were lured by the modernized Western societies and chose to stay there.  The second and third generations of such people now make a large portion of the country’s population.  But a few decades ago, no one would have ever dreamt of the Western world willing to settle down in the Eastern part of the world.  But the increase in offshore outsourcing has made this dream a reality.  The trend has brought world class business houses to third world countries which have resulted in the modernization of facilities in theses countries. Spotting a foreign national in an Indian or Chinese city is now a common affair.

Changing Demographics In Entrepreneurship

admin    Web Marketing     Changing, Demographics, Entrepreneurship

Changing Demographics In Entrepreneurship

Over the last 10 years, entrepreneurship has become a growing trend with growing importance within the global marketplace. In fact, according to the Global Entrepreneurship Monitor (GEM), about 330 million people, or 14% of the adults in the 35 countries surveyed, are involved in forming new businesses.

Whether it is the desire to be your own boss, pursue your own ideas, or the hope of financial rewards, people are changing their outlook on how to do business. Within the scope of entrepreneurship there are four demographics that are increasing faster than ever.

Women Entrepreneurs

In 2002, the most recent year the U.S. Census Bureau collected business ownership data, there were 6.5 million women-owned businesses. That number is up 20% from 1997. Traditionally, women-owned businesses were most prevalent in the health care and professional services industries. But surprisingly, the fastest growing areas of women-owned businesses are construction (up 30%), agricultural services (up 24%) and transportation (up 20%).

Minority Entrepreneurs

The number of minority-owned businesses has also risen sharply over this same period. Growth in African-American owned businesses is up 45% from 1997 to 2002. Both Asian-owned businesses and Native American-owned businesses have also increased, at a rate of 24%.

Senior Entrepreneurs

Although the U.S. Census Bureau does not specifically collect data on senior-owned businesses, there is strong evidence to suggest more seniors are getting involved in entrepreneurship. This dramatic increase can be attributed to corporate downsizing, growing worries that seniors are going to need more income to cover future health care expenses, and an increasing desire for older workers to obtain personal fulfillment in their lives after retirement.

Young Entrepreneurs

Perhaps the fastest growing demographic of entrepreneurship is young people. According to a Gallup study, 7 out of 10 high school students want to start their own companies. Interest in entrepreneurship is also growing on college campuses. Presently there are 1992 two and four-year colleges that offer at least one course in entrepreneurship. This number is up from just 300 colleges in 1985.

No matter who is starting all these new businesses, entrepreneurship is undoubtedly a growing trend throughout the world. As the economy is struggling and people are getting laid-off, more and more people are realizing the benefits of entrepreneurship. The desire to become a corporate eight to fiver is losing steam, when are you going to jump on board?

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Google Changing Its Agency Interface

admin    Web Marketing     Agency, Changing, google, Interface

Google is changing the way it will interact with agencies using AdWords. They’re discontinuing the Google Advertising Professionals program in favor of the Google AdWords Certification program, and eliminating fees for some agencies using the API, based on client spend.

Agencies that have at least one certified employee may qualify as Certified Partners now. The certification process will also change, with more training materials, harder tests that include application and best practices, and a new badge that includes a “click to verify” CTA. Individuals certifying will now have to pass two tests instead of one, according to Search Engine Land.

For large enough agencies, Google will be waiving the AdWords API fee. They’ll begin accepting applications for that program one month from today.

Google is also adding a searchable database of Certified Partners now, enabling prospective clients to search for an agency to serve their AdWords needs. For once, the database is totally opt-in (good job, Google!). According to Google:

Searches can be filtered by location, agency experience within a particular budget range, the types of services provided and the industry verticals an agency serves. Advertisers can then evaluate the list of Certified Partners that meet their criteria and contact the partners who seem best suited to their needs.

Clearly, Google is looking at the way they interact with agencies, and trying to make their AdWords offerings more friendly to their biggest clients.

What do you think? Will this change the way agencies and Google interact?

View full post on Andy Beal’s Marketing Pilgrim

Twitter Is Changing Internet Marketing

admin    Social Media Marketing     Changing, Internet, marketing, Twitter

When you are new to the world of internet marketing it can be very frustrating because you spend a lot of money on all types of offers that, if you believe the hype, will make you so much money that you’ll be matching it with Bill gates before long. I’m sure by now most of you have realized that is not the case, in fact it couldn’t be further from reality. If it is so easy to make big dollars online then nobody would drive through all that traffic or stand on overcrowded smelly trains twice each day to work for somebody else would they?

Most marketers that try to convince you that they can change your life almost overnight are what are known as dream sellers. The biggest dream seller in your area is the lottery ticket seller; so ask yourself what are the odds of you winning the lottery? You’re right; the odds are exactly the same as finding a package on the internet that will make your dreams come true. That does not mean that I’m saying that making good income online is not possible; what I am saying is that it is extremely rare to make it online using one simple method. The reality is that making a success online is about doing a lot of small things perfectly and one of those things is finding people that (a) wish to buy what you wish to sell and (b) trust you. Trust is of paramount importance: Would you a buy a used car from somebody you don’t trust?

Understand what makes people buy:

- They must see use for the item they’re buying.

- The price must be right for their budget.

- They feel safe if they know and/or trust the person they are dealing with.

Online Marketing: Changing The Face Of Business Promotions

admin    Web Marketing     Business, Changing, Face, marketing, Online, Promotions

There were old marketing models and there were dinosaurs too! Gone are the days of business cards, yellow pages, catalogues and flyers marketing. The time is to evolve from ages old technique to the new picks of market, to not to cut costs but to use money efficiently and get better revenue streams. Get in action with online market services to dissect and analyze every square and inch of what the market needs and how to leverage your business website in search engines. These services help you maintain your online reputation by using various techniques.

Online Marketing is not only affordable but create an instant visibility among the net surfers. From a small business ventures to Fortune 500 companies are relying on their dynamic, creative and universal web approach. An interested buyer would type the name of the product he would like to buy and a comprehensive market strategy would ensure that he gets the accurate information and proper communication about your product or services right away at first click. The action tools of online market strategy include pay per click, keyword searching, improving search engine ranking, meta tags, email marketing and other services. Online business is booming beyond the expected, thanks to the building awareness and need of keeping pace with increasingly changing market trends. New requirements of customers and market have made the decision makers to think new and big.

Online Marketing Consultant consolidate well rounded digital presence for your business. They airbrush and retouch your static web pages to dynamic web presence with banner ads, snail emails, and social media campaigning, customized email content and search engine friendlier techniques that break the old cycles and rhythm of market monotony and open the doors of success with groundbreaking and novel technical approach.

Online marketing push the boundaries with phenomenal research methodologies to collect various information about your customers, their intended buys, consumer behavior and competitors. With the Online Marketing Services, you can streamline your reach effectively. Exposure with these services is great and affordable too. You get immediate response from your customers and you can track down the differences and success tagging along with these. You just need to be careful about your consultants that they use ethical ways to promote your business.

The Changing Face Of Web Marketing

admin    Website Marketing Companies     Changing, Face, marketing

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization“, although they all may have half baked ideas about what exactly it entails.The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites. But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not. SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.8 Milestones To SuccessWith Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web marketer jump on to the bandwagon, do go over following points to ponder: (a)    These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.(b)    Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.(c)    Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.(d)    Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.(e)    Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.(f)    Don’t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.(g)    Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.(h)    Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things. These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.