Can Google challenge Microsoft’s dominance in 2010?

admin    Google Optimization     2010, Challenge, Dominance, google, Microsoft's

In 2009, Google Inc. and Microsoft Corp. were fighting for each other’s market share and revenue stream by introducing new products and updated versions of existing ones. Various analysts predict that the year 2010 will see more action between the two giants as they compete in the fields of Internet search, operating systems, enterprise applications and web browsers.While, Microsoft leads in operating system, enterprise applications and web browsers market, Google holds the lead in search arena. However, in the field of web based applications, Google is slowly snatching the market share from Microsoft. For Google, it’s all about expanding, but for Microsoft, it’s about sustaining the lead in the world market. Meanwhile, few analysts believe that Google is the only one that could rattle Microsoft.Here, we discuss various territories, where the two giants fighting head on.Internet Search ShareAs per the November market share, Google remained the dominant leader with 65.6% share, whereas Yahoo and Microsoft’s Bing reported 17.5% and 10.3% share. Besides real-time search interface, Google has also introduced new up gradations in its search engine, which include Google Goggles (a photo-based search), Instant Voice Translation, Location based search and Near Me Now service. Further, the company also introduced its faster variant called Google Caffeine.Google earns 90% of its revenue from web-ads, therefore to check the company prospects; Microsoft has to cut their ad revenue. Therefore, against Google’s monopoly, Microsoft and Yahoo had joined hands in the search and Bing will become the default search engine on Yahoo, creating a search player with close to 30% share compared with Google’s 65%. Further, Microsoft has developed the feature-rich updated version of its Bing maps and introduced another application, called Local Lens to figure out exact location as well.Operating systemsMicrosoft is presently enjoying 92% share in the OS market, whereas Google is under the process of developing its Chrome operating system for light PCs like netbooks. Last month, Google had released its source code for developers. It is reported that the search giant will also release its Android OS based netbook and Smartphone in 2010. The new systems based on Chrome OS will support cloud computing and will be web-connected via Wi-Fi and play only web-based applications such as Google Docs. Hence, Microsoft has to formulate suitable technologies and up gradations to counter the Google emergence in the OS arena.Web-based AppsIn last two-three years, Google has twisted the pattern of Microsoft’s Office market share. Consumers are now using web based apps of Google, which is available for as low as @ $50 per user, per year.Microsoft is aware of the growing threat from the search giant, and will counter it in Office 2010. The new productivity suite will include Web-based versions of its most commonly used applications, Word, Excel, PowerPoint and OneNote for the first time. Microsoft holds more than 90% share of office tools.

Web browserAccording to December market share report, with 4.63% share, Google’s Chrome web browser has surpassed Apple’s Safari (4.46%) to become the world’s third-most popular browser in just 16 months after its debut. In comparison, Microsoft’s Internet Explorer (IE) has posted a drop of 0.92% to 62.7% in December. Further, IE reports continuous slip in its share since the second half of 2009.

Google Set to Challenge Apple’s Iphone

admin    Google Optimization     Apple’s, Challenge, google, iPhone

Google is set to develop its own mobile telephone and wireless Internet device to rival that of Apple’s iPhone. The technology community`s nickname for the Google project is called gPhone. However it is not creating the telephone for sale, but they are hoping to persuade wireless communication systems and cellular telephone makers to use their own software in this device.

The plan of action is to have Google offset the advertising costs of manufacturers to make the devices more appealing to companies to climb on board.

According to Byron Acohido of the USA Today, “Google`s widely anticipated — and top secret — GPhone mobile phone project could trump Apple`s glitzy iPhone — by going low cost and low tech.”

Google recently acquired Finnish company Jaiku who held a number of Short Message Service Patents (SMS), which is the technology that enables the exchanging of short messages between cell phones.

Google currently holds a 29% share of the US Market over 16% to Yahoo according to internet marketing research firm eMarketer, and would like nothing more than to control the mobile device market such as cell phones, blackberry’s and more, including their own GPhone.

On this news Google’s stock rose to a whopping $600 per share recently, speculating that Google’s profits may climb to as high as 50% over last year’s numbers.

Acohido reports that, “Richard Doherty, research director at The Envisioneering Group, claims Google is driving toward getting device makers to produce basic handsets equipped with a “Gbutton” that takes users right to a Google texting screen.” According to Doherty, “Their goal is to get GPhone texters in the habit of querying its vast databases for directions, phone numbers, movie times or restaurant tips and woo advertisers to sponsor GPhone-delivered answers.”

Apparently the hush-hush top secret project by Google (said tongue in cheek of course), is already in a phase where a model is being designed with rumors abound that includes a Google browser and access to Gmail and YouTube (both of which are Google operated).

The first question that all consumers will ask is of course, the cost. As we all remember the iPhone was introduced at a whopping price of around $600, only to have weeks later, Apple irritate its customers by dropping the price $200 after the initial buzz of the device wore off.

Google insiders claim that the GPhone will be offered at a fraction of the cost of the iPhone, Blackberry and Palm Trio. The reason why they can offer it low is Google’s ability to offer advertising to companies, but one drawback according to Acohido, “cell phone carriers want a cut of the advertising revenue”. A cut that many say Google isn’t ready to let go, just yet.

Although nothing has been released as far as an agreement between Google and a cellular provider, manufacturers are said to have devices ready to go and according to Acohido, “could be ready to be on the shelves in a matter of weeks.”

The Gphone will be aimed to the younger consumer, so if you are an early 20-something or you have teenagers, chances are this may be the next hot item on it’s way just it time, of course, for Christmas.

By: Bruce A. Tucker

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Optimization of Website for Yahoo and Google is Challenge for SEO

admin    Google Optimization     Challenge, google, optimization, website, Yahoo

Optimization of the website for both major search engines Google and Yahoo is a big challenge of SEOs. Both search engines have different algorithm to show the search result for search term. If a website would have better ranking in Google Search, while not in Yahoo. Its reason that a few of the techniques appreciated by Google, while some other techniques Yahoo like.

I’m doing optimization for the sites and experience that each search engines have different algorithm to provide search results for a search term and different evaluation factors to rank top website for a search term. Now I realize some important factors and want to share with you all. Some of the best techniques for both search engines are described below. What are those let see.

Google weighs the Title tag most, should be meaning full sentence to attract the visitors based on keywords. Put your keywords in description tag but should not be dense more than 2%-3% otherwise pages will remove from the search index or will degrade in rankings. Sometimes keyword tag ignore by Google, it does not much weighs to this tag. Google says “Content is King” therefore web pages which have more content appreciated and gives priority to be top ranked, but you much be sure content should be fresh and new, must not be copied from other cached web pages. Google gives importance to only relevant anchor text inbounds links. It measures the value of inbound link quality after that quantity. Other factor is their Google PR of inbound links. If you have more links from high PR pages, then you will have better search engine ranking for particular keyword or search term.

Yahoo gives importance to that pages which are keyword based URLs and weighs the website address as an important ranking factor if it includes keywords. Yahoo weighs the pages which have Title tag, Description META tag and Keywords META tag with keywords density, Yahoo looks for sites with keyword densities as high as 6%- 8%, put content on pages make keyword dense but sure not should be more than 8%. Try to get a no. of links whatever they have PR or not, more links top ranking is the trend of Yahoo Search. If you have these types of pages you can have better search placement in Yahoo Search Engine.

Using of heading tags like H1, and H2 are important for both search engines. These tags not only help for closeness of keywords but also help to make betters visibility to highlights your words and slogans.

Site Map makes it easy for search engines to spider website and accesses all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date. Google supports and recommend to use xml sitemap (named sitemap.xml) and Yahoo supports and recommend also xml sitemap (but named ror.xml), should be available at root directory of your website.

Try the following SEO techniques to get better rankings in search result pages of yahoo and Google, and check regularly to see the effected results. If you see improvements in result then try to more effective, or if you don’t see any improvement then you have lacking any one the technique mentioned above. I know these techniques may be common for you but many of us may be not aware from all of these factors. And I’m sure you will definitely get improvements.

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Busby Seo Challenge

admin    Website Marketing Resources     Busby, Challenge

Busby seo challenge is a contest of seo, for seo beginners to guru. the aim is to put in the first place of searh engines the famour sentences : “busby seo challenge”. below some rules to be respected if someone wants to participate in busby seo challenge contest :

Technic is the common word to use in seo everyday, busby seo challenge is contageous. Some people uses software to submit to many search engines, others likes manually submission, links exchange or some money to be placed in some directories. Busby seo challenge is not only the presence in many directories, it requires using brain to play google algorithm, the robots or crawlers behaviours.Winning equals hard working, seo equals marketing also the one good way is to try getting many as possible friends in the same skillseat seo, wake up with seo, sleep seo, laught seo!

http://www.agape1.fr/busby-seo-challenge/

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Google Online Marketing Challenge

admin    Web Marketing     Challenge, google, marketing, Online

Learning everything there is to know about online marketing is not easy without practical application of these theoretical concepts. Such is the objective behind The Google Online Marketing Challenge. This competition, which is open to undergraduate and graduate students only, aims to teach participants how to achieve effective online marketing through meticulous marketing analysis.Competition mechanicsThe Google Online Marketing Challenge essentially requires participants to optimize, manage, and update their own Google AdWords campaign. Participants are given $200 to spend on a Google AdWords online advertising campaign for the website of a particular small-to-medium business that they choose to partner with. During the competition’s three-week duration, the teams optimize their campaigns as they see fit. Two reports, one detailing the initial campaign plans and one indicating how the campaign ended, are submitted as output. The Challenge is open to students from any higher education institutions. Student teams can have their professors serve as advisers for the contest. Professors using the competition as a supplementary class activity are expected to use sufficient class time to cover essential online marketing concepts and introduce Google AdWords technology. What is Google AdWords? When Google search results relevant to the user’s query are displayed, relevant AdWords are displayed on the page as well. These ads are separated from the search results and are labeled as “Sponsored Links.” These ads can be seen on the top and the right side of the Google search results page. AdWords is a great online marketing strategy. Advertisers are challenged to design their own ads for their business using keywords that they feel users will commonly search for. AdWords makes online marketing easier for advertisers, as they only have to supply keywords to promote their businesses and product or service offerings. Judging criteria Teams are judged based on five different criteria for their AdWords Campaign. The five criteria are as follows: account structure, optimization techniques, account and activity reporting, performance and budget, and lastly, relevance. Using these criteria, teams are divided into 7 categories based on how they and their ads fared under the deliberation of the panel of judges. AdWords tipsDesigning effective AdWords campaigns may initially seem like an easy task. However, it requires more than just writing a good ad campaign for AdWords to be of any significance. This is because in the world of online marketing, different strategies must be employed to be able design effective ads. One useful technique in designing an AdWords campaign is using keywords that will potentially match users’ phrases exactly. The more an ad’s keywords match the phrase searched by Internet users, the more likely the particular ad will be a top Sponsored Link. A great hands-on experience for studentsThe Google Online Marketing Challenge provides students with a great opportunity to acquire real world online marketing experience. The Challenge is a great venue for students to apply theoretical concepts learned in class. Additionally, it is a great way for students to possibly help local businesses improve their marketing effectiveness.

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