Pay Per Click Advertising is a Search Engine Branding Tool

admin    Web Marketing     Advertising, Branding, Click, Engine, Search, Tool

Pay Per Click Advertising is a Search Engine Branding Tool

A lot has been said about how pay per click advertising can be used to drive targeted traffic to your website, but did you know you can also use pay per click ads to brand your business?

It’s true. One of the most often overlooked aspects of pay per click advertising is the powerful branding force it can be. I’m not just talking about Google AdWords either. I’m talking about the whole shebang.

Whether you write ads for Google, Yahoo!, MSN, one of the smaller pay per click companies, or a specialty or niche website, your company brand can be instrumental in getting you additional business and creating top of mind awareness among your target market. Even if you never get a click from an ad, just the ad’s existence by itself can be a useful branding tool. The next time someone sees your business name, website URL, or branded logo, they’ll realize they’ve seen you before. Get your brand in enough places and eventually those targeted consumers will be at your website seeing what you have to offer.

There are three ways to brand your company online:

• Use your company name

• Displaying your website URL

• Your branded logo

Since we’re talking about pay per click, we won’t discuss the logo. But your company name and website URL are very powerful tools in pay per click advertising.

Yes, you need keywords. Don’t give up on those. Ideally, you would have your primary keyword as a part of your company name and your website URL. That’s the most effective branding strategy. Unfortunately, that’s not always possible.

If you do have a company brand and a website URL that uses your primary keyword then you are in like Flynn. All you have to do is list your company name and website URL once each along with an effective use of your keyword in your pay per click advertising efforts and you have instant branding. But what if your keyword is not a part of your URL or company name?

Well, then you have other options:

• You can run ads based solely on your company brand name

• Your ads can focus on your website URL

• You still write keyword-based ads, but use your URL or company name in those ads

The first pay per click option allows you to write ads based on your company name. If it’s a recognizable name then this is easy, but if your company name isn’t well known then you have to brand it. I wouldn’t recommend this tactic with Google, MSN, or Yahoo!, but if your ads appear on websites within your industry then this is a good tool to use. You run a sponsored ad on a related website using your company brand name three times (once in the ad’s title and a couple of times in the body content of the ad). If your company name is also your website URL then you can run your company name again within your display URL.

The second option is to focus on your URL. Are you promoting a particular product or service at a specific URL? Some pay per click companies will allow you to have a display URL and a destination URL. Use the web page you want to send traffic to as your destination URL and your home page (without the index.html) as the display URL. You can also use that display URL in your ads title and once in the body of your ad’s content.

The best and most effective way to brand your company with pay per click advertising, however, is with keywords in combination with your website URL and/or your company brand name. In this case, you include your keyword as well as your company name or URL in the title and once or twice each in your ad’s content. It should look something like this:

Brick Marketing – Search Engine Optimization Firm
Brick Marketing offers Search Engine Optimization Services to drive customers to your website.
www.BrickMarketing.com

See how “Brick Marketing” AND “Search Engine Optimization” appear in both the title and the body of the ad? This is effective branding because it connects your company name and website URL with the specific keyword phrase you want people to associate you with. In the title, you can put your company first as above or put the keyword first and your company behind it. Either way, you are associating your company brand with the keyword phrase that you want people to remember when they think about you. It also works to get people to think about your company when they see the keyword phrase and the effect is to get them to associate both the company and the keyword any time they see either one somewhere else on the Web.

When it comes to branding your company online, pay per click advertising is one of the most powerful tools you have.

Find More Pay Per Click Articles

Branding With Banner Ads

admin    Web Marketing     Banner, Branding

Branding With Banner Ads

Every marketer likes branding of his business. In case of banner advertising, your business brand should be promoted by the banner advertising. You can even begin branding of your site by banner advertising.

Branding your business is a good idea to make your customer to remember your business type. When you are doing banner advertising, customer should have the idea about the type of business you have.

Know your target audience: While you have put a banner in front of your online visitors, there must be something going on in your mind for designing such a banner. Every banner is designed thinking about the target audience. A game site’s banner ads won’t be placed on a healthcare site. A banner ad for jewellery site must not be placed for the visitors on an NGO site.  First you decide whether visitors of a particular site are suitable business for your business products or service and then place your banner ads there.

Know your brand: Can a person identify your brand? Is there a logo for your brand and can it be shown in the banner? Can there be a punch that can be used in the banner ad? Try to know customer’s feedback how they feel associated with your brand. Accumulate all the points from customer’s feedback that may be helpful to build your brand and apply the newly learned concepts in your business banner ad.

Animation: The content and graphics of your banner can be put more if you use animated banners. If you want to tell more about your business, company or product name, brand or service type, use GIF or Flash banners to make a perfect sales presentation.

Repeated exposure: If your banner ads are shown for a few weeks, then viewers may probably see it more than one time and feel mental association with your brand. Also, repeated views generate more click-through rates to your business website building your brand.

Before launching a banner it is very important to test the banner in front of a group of net users. Even you can act as one of the visitors. See the banner ad on a sample webpage and judge if you can associate yourself with the ad. Can you feel the brand association from the banner advertising? If you and other marketers feel the association with the brand in testing phase, then your banner ad has the possibility for successful brand image building.

Related Banner Ads Articles

5 Tips for Branding Your Business on Twitter

admin    Twitter Marketing     Branding, Business, Tips, Twitter

Twitter can drive leads and sales. However, because of the simplicity of the Twitter platform, some businesses overlook simple ways to improve their business’ branding on Twitter.  Taking the time to optimize your brand on Twitter is important to help capture the ultra-short attention span of users scrolling through their Twitter feeds.

One way to enhance your company’s branding on social platforms like Twitter is by empowering all employees to be part of your company’s brand online. It is not about mandating that employees support the company online; that doesn’t work. Instead, it is about providing tools for employees to easily become a part of your online brand.

Branding Your Business on Twitter

1. Template Background for Employees
– A major branding factor within the Twitter experience is profile backgrounds. Profile backgrounds are the largest piece of visual real estate that you have to share with other users. While many businesses have custom Twitter backgrounds for their business’ profile, take this a step further and offer your employees a custom company template for use on their Twitter backgrounds. By creating a Twitter background template file, you can offer it to all new employees and provide them with simple instructions on customizing the template and uploading it to their Twitter accounts.

2. Consistent Profile Images – In a Twitter stream profile images are a major branding opportunity. At the same time, most people don’t like pictures of themselves. Take this opportunity to have someone in your company or a freelance photographer take new profile pictures for current and new employees. When doing this make sure that the pictures are taken in the same style: lighting, positioning etc. Additionally use a common background for the photos that represents your company in some way. This background could be as simple as a wall in your office that is one of the company colors. The goal here is all about creating consistent profile images across the company.

3. Custom URL Shortener — Twitter is all about sharing great content. Take advantage of this by making your own URL shortener
to help brand your company as people share your links. This can be done pretty simply by selecting a domain name and connecting it to Bitly Pro.

4. Consistent Twitter Account Naming
– Twitter profile names, or “handles” as they are often called, are an important identity for your business and employees. When setting up Twitter profiles, be consistent. Dell has done a good job of this. For employees representing the company on Twitter, each person uses their first name followed by “atDell” to make it clear who represents Dell to customers on Twitter. 

5. File Branding – This tip is dead simple, but a great added touch. When sharing files like eBooks or whitepapers on Twitter, make sure that your company name is in the file name of the document.

Example: “youcompanyname“documentname.pdf. Because these documents get shared through email and will go to others within an organization, make it clear from the moment others open the file that your business is the source of the information.

Have you taken any of these steps? What other recommendations do you have?

On-Demand Webinar: The Science of ReTweets With Dan Zarrella

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View full post on HubSpot’s Inbound Internet Marketing Blog

Social Media Branding – Why For You

admin    Social Media Marketing     Branding, Media, Social

A brand is a center stone for a company. Building a brand required a balance marketing efforts across various channels. As days are passing there are sign of new beginning of an era. In which opportunities are countless for businessman, companies, organization & etc to establish or mark their name & build a reputation of them.

Now a day’s Social Media Branding become a very useful & great tool for the building of brand.Social Media branding help you get high quality traffic from social media websites. It’s provides the opportunity to reach your target audience in a more effective and creative manner than ever before.

Role of Social Media’s in Branding

Right from the early age we humans have an ability or I say (if u agree with me) a quality to get socialized through which we are able to solve our lot of problems. Still now a day if we have any problem we tries to socialized, by meeting with our family member, friends or other people, who in their life once have face or successfully tackle that problem. So the term of socializing is not new for us. So if I say branding through social media it doesn’t seem something out of the world or new to us. To support my words I will take you back to the past.

“Few years back marketers just push their messages, what they want to say, about brand to consumers. (by just showing commercial adds etc) ”

As people are getting more information & knowledge companies are more keen what consumers are discussing & saying about it. Social Media had a strong impact about public opinion & what they are expressing about the brand & products. So if I give thank to social media as they switch the control; as now consumers are driving the opinion about the brands not the marketers. I can support these words by giving you an example which my good friend (I will not tell u his/her name) uses to give me during our schools days;

“if u saw shaving trimmer add & its said that its easy to use, give good shave, having long lasting battery etc., you won’t buy that product at first place just showing that add even its market price is very low. But if any of your family member or friends gives good comments about that product you just purchase it without any problem. That is called Social Branding.”

For companies social media is important b/c it provides a way to get out there and get noticed. It’s an opportunity to go where the consumers are and create a presence and through social branding marketers now engaging with the potential users and involved in the conversations which are taking place about their brand or products. Instead of forcing yourself to your consumer social media gives you opportunity to hang out with them.

Social media however allows you to brand yourself long before anyone becomes your customer. In social media branding you are not the ad on the wall you are the guy telling stories about your brand which your audience finds fascinating and distribute it in its social circle. So don’t be afraid to participate in social media just because you don’t see the result quickly. But as the time passes you build your social reputation which leads you to credibility. And over time that credibility and awareness will very likely lead to an increase in your customer base.

As a dawn of social media is begun and companies have lot of expectation to get good results form social branding! 1 Social Media eagerly expects the challenges of social branding and has a commitment to fulfill your expectation.

Internet Advertising Agency: Learn New Ways of Branding

admin    Web Marketing     Advertising, Agency, Branding, Internet, Learn, Ways

An ordinary term can becomes a brand and it take lots of hard work to make that happen. It is a fact that marketing of any product or services becomes easy if it is associated with any brand but the question is how a brand can be developed. Can we make brands? If yes then how can we do brand promotions and is there any tool which can help in branding. This all can happen by a little endeavour and assistance by an Internet advertising agency.

Internet advertising is producing exciting results in India as it is a country with around 65 million computer literate people among whom about 46 million users are using Internet. An Internet advertising agency works to utilize these Internet users for your brand promotion. There is no doubt in it that your online presence can make you meet uncountable number of customers who are waiting for you because most of the people are utilizing Internet. Whether it is for job search, property search, matrimony search, Internet is being used for myriads of activities.

There are some genuine Internet advertising agency in India that help in search engine marketing, e-mail marketing, display advertising, affiliate marketing, blog marketing and other kinds of Internet marketing. Many companies are using the Internet as a great tool for the advertising and so speculations are that the online advertising would become the biggest advertising medium till 2011 and it may surpass the newspaper advertising also and a major role would be played by the online advertising agencies.

In fact, a considerable number of agencies, advertisers and publishers are using the Internet advertising as a great tool and they are opting for the services of online advertising agencies. These agencies work like a bridge between your company and different websites. Also, speculations are that by the year 2012, nearly 50% of the world’s Internet population would be living in the Asia-Pacific region. So, a whole new world of advertising world is in the making.

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Personal Branding: Your Google Cv, Web Presence And Reputation Management

admin    Google Optimization     Branding, google, Management, personal, Presence, Reputation

Personal Branding: Your Google CV, Web Presence and Reputation Management Improving one’s web presence through online branding is easy enough these days. But sometimes your Google CV doesn’t reflect your true potential – or maybe it is populated with results for someone with a similar name. Bad associated publicity can hamper your online success, but with a decent amount of effort, your self marketing efforts can build your Google CV into masterpiece. Personal Branding TipsA good start to improving your Google CV is to try and penetrate the sites which are already listing results for your name. If possible, create accounts at these sites with information about you and your products or services. And make sure that all these sites are interlinked. Make sure your own website is well optimised for search engines and always be sure to include your brand names and other valuable key phrases in your web content. A great way to increase online visibility is to own your domain and variations, or at least as many domains as you can which include your name, and redirect them to your site or blog. Social NetworkingCreate a profile for yourself or your brand at all the major social networking destinations such as Facebook, MySpace and Twitter. These types of services can be used to gather information about your market, release information about you or your brand, and increase your visibility and transparency while making valuable contacts. Submit your news to social book marking sites when you’ve published a new blog post or article. The most popular international social book marking sites include Digg, Reddit and StumbleUpon. Online Reputation Monitoring By setting up a few simple reputation management tools, you’ll automatically receive notification about any content online which includes your keywords. By knowing what the public are saying about you or your brand, you have a better understanding of your audience, and how to go about creating content to improve your Google CV and overall credibility.Creating ContentCreate a blog and always be sure to generate interesting content using the most relevant keywords. Blogs are free and a great way of creating formal content in an informal environment. Write articles and submit them to external sites (also keeping keywords in mind). Write them or have them written and then distribute to the many free article directories available online, linking back to your website or profile on your desired social networking site.How far you’d like to take self marketing is up to you. There are many things you can do to increase your impact online and start owning your Google CV – consider how you can create a relevant buzz. Create podcasts, viral videos or other interesting rich media and write a blog post to go submit with each one – be sure to notify users on Twitter of your YouTube videos – your YouTube viewers about your Twitter activity, and so on. Honesty is the best policy – as your online visibility improves, so will your online credibility. By being more active online and engaging with users, you have potential to build relationships which are ultimately more important to both your credibility and web visibility than anything else. About the AuthorClaim back your Google CV with Lookup Page. By allowing you to create or improve your online presence, this site will help you to take control of your Google CV and start branding yourself online. Visit the site for more tips on how to build your Google CV and increase your online visibility.

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Google Adwords – Keyword Quality Score and Branding Business

admin    Google Optimization     Adwords, Branding, Business, google, Keyword, Quality, Score

Google Adwords, Google.com the main objective behind Search Engine Querying, Advertising, Marketing and Promotion is to maximize the End User Experience in finding the desired information on the fly. Google has intention to give best satisfied experience to end user, marketer, publisher and itself Google.com.
To implement the above objective in Google Adwords, Google has introduced Keywords Quality Score parameter, Quality Score controls many aspects in Google Adwords Campaigns and influenced by various factors.
Let us discuss in brief about Quality Score here,
Pay Per Click Google Adwords campaign, the most important aspect is to maintain the good Quality Score Key words. Quality Score is the only factor that determines the Cost-per click, ad position and ad display frequency. Google Adwords has divided the Quality Score in dynamically fluctuating 10 points each time the user enters the query in the search box. Quality Score is a dynamic variable and changes frequently as per the performance of the keyword, Google Adwords measures the Quality Score for each keyword in the campaign individually and through how relevant is the keyword with the text ad and the user’s query in the search box every time. Quality Score in a campaign gets updated every time when the keyword has a potential to display the ads. Quality Score ensures that the only the most relevant advertisements will display to the user in Google Search and Google Network.
The Good Quality Score performs very well for increased CTR, the cost you going to bear per click in actual, lower the first page bid and rank the ad on the high position. Click through rate history is the major factor influence the Quality Score. While managing the Google Adwords Campaign it is vital to maintain the Quality Score to a maximum value to reduce the campaign cost and avoid unnecessary burden on the advertising budget.
To maintain a Quality Score for a specific keyword or all keywords in the ad group of a campaign, it is important to design very relevant text ads to the keyword or keywords and the user search query. If the relevancy is poor then the bid amount to display the ad on the first page will be high and the rank of your ad on the page is low, in turn you pay more.
Quality Score ensures that search users will have good search experiences on Google to find the desired products or topics, in turn Quality Score ensures to maximize the users experience, this affects the user behavior to revisit the Google and your site and increase the loyalty.
In the beginning to build the Good Quality Score Keyword or set of keywords, you need to explore the relevancy of keywords to the text ads and then relevancy of text ads with the user search query and at the end optimize the landing page. This is long term investment to acquire and maintain Good Quality Score keyword or set of keywords to maximize the exposure of your brand and business.

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Get the Help of Online Marketing Agency for your Lead Branding

admin    Web Marketing     Agency, Branding, Help, Lead, marketing, Online

You will not be amazed to know the power of marketing, whether you spring up a new business or launch a new product in the market. As the time is relentlessly moving ahead, methods of marketing and processing are also radically changing day by day. No wonder, there is no dearth of innovative ideas and unique concepts. And your company’s identification and product’s recognition will not be considered if it is not introduced online as well. And we can firmly state that there shall be no company, institute or organization who will not avail the mode of internet for advertising and branding. With the notion to provide clients the most creative and different marketing concepts, many online marketing agency is emerging rapidly. Benefits of professional online marketing agencyFor online branding such marketing agencies are indispensable as they are well aware of the market trend. They make sure to provide you their best services by assisting you throughout the process of branding and promoting. Most of the online marketing agencies in Australia are branding Sydney products and companies in a very productive manner. Various services are as follows:They help to create a brand and market them. They try to build the interconnectivity between the company and users. That enables to build strong relations with the audiences.They try to manage the site by providing the relevant information to avoid digression. In this way a user shall get the relevant data and will not get averted by the unwanted and time consuming advertisement that could lower down his internet speed as well.They help to build site in more effective manner which keep pace with the trend and lure the user towards a particular brand.They give you a site free from extraneous and bugging pop- ups which will not annoy the user to get a peep into the information about your product.With latest techniques and designs, they are best known to offer you a site with excellent features that will ensure the great promotion about your company or brand.By offering novelty and authenticity in designs and options, they try best to enhance every minute possibility to keep up your product’s recommendation. By opting for such remarkable online marketing agency, it does not mean that your opinion is not considered in any aspect. They maintain a good communication with you in order to get the better idea of developing a design that would suit your palate as well. Their main focus is to give you the latest designs, logos, brands and promotion techniques with a proper concord of your ideas and notions. Many major and renowned companies help branding Sydney with their resolved and competent team with most influential ideas and techniques.You will not be amazed to know the power of marketing, whether you spring up a new business or launch a new product in the market. As the time is relentlessly moving ahead, methods of marketing and processing are also radically changing day by day. No wonder, there is no dearth of innovative ideas and unique concepts. And your company’s identification and product’s recognition will not be considered if it is not introduced online as well. And we can firmly state that there shall be no company, institute or organization who will not avail the mode of internet for advertising and branding. With the notion to provide clients the most creative and different marketing concepts, many online marketing agency is emerging rapidly. Benefits of professional online marketing agencyFor online branding such marketing agencies are indispensable as they are well aware of the market trend. They make sure to provide you their best services by assisting you throughout the process of branding and promoting. Most of the online marketing agencies in Australia are branding Sydney products and companies in a very productive manner. Various services are as follows:They help to create a brand and market them. They try to build the interconnectivity between the company and users. That enables to build strong relations with the audiences.They try to manage the site by providing the relevant information to avoid digression. In this way a user shall get the relevant data and will not get averted by the unwanted and time consuming advertisement that could lower down his internet speed as well.They help to build site in more effective manner which keep pace with the trend and lure the user towards a particular brand.They give you a site free from extraneous and bugging pop- ups which will not annoy the user to get a peep into the information about your product.With latest techniques and designs, they are best known to offer you a site with excellent features that will ensure the great promotion about your company or brand.By offering novelty and authenticity in designs and options, they try best to enhance every minute possibility to keep up your product’s recommendation. By opting for such remarkable online marketing agency, it does not mean that your opinion is not considered in any aspect. They maintain a good communication with you in order to get the better idea of developing a design that would suit your palate as well. Their main focus is to give you the latest designs, logos, brands and promotion techniques with a proper concord of your ideas and notions. Many major and renowned companies help branding Sydney with their resolved and competent team with most influential ideas and techniques.

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Web Branding Blueprint Experience Economy

admin    Web Marketing     Blueprint, Branding, Economy, Experience

Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences. We are all aware of how modern economies have grown from agricultural, to industrial, and on to the information-based, but where do we stand now? Is the information economy dead and if so what’s replaced it? We need look no further than Maslow’s Hierarchy of Needs to see parallels between personal and economic growth in a sophisticated modern economy. The agrarian economy satisfied the first level of Maslow’s hierarchy by fulfilling basic physical needs like food, while the industrial age provided the goods necessary to satisfy a variety of concerns ranging from safety to social acceptance and status; the information economy provided answers to our cognitive needs, the desire for knowledge, but things have changed. The Web has disrupted business as usual: the effects on the music, film, television, newspaper, book publishing, and software industries, just to mention a few, has been not just dramatic, but traumatic. The adage, ‘adapt or die,’ has never been truer for business. So where are we now on the personal and economic pyramid? Be All You Can Be At the top of this pyramid is ’self-actualization’ the desire to make the most of our existence and as the US Army’s slogan states to ‘Be All You Can Be.’ This is the central defining issue of the new economic reality, the Experience Economy. Authors B. Joseph Pine and James H. Gilmore state the issue of what business needs to focus on in this new economic era: “While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. All other economic offerings have no lasting consequence beyond their consumption.” – ‘The Experience Economy: Work Is Theater & Every Business a Stage.’ Experiences are memorable and transformations effectual, this should be your new marketing mantra, your marching orders to fulfill what the market demands: to be all you can be. Experiences Are Memorable, Transformations Effectual What then does this mean: experiences are memorable and transformations effectual. In order to effect change: to turn website audiences into customers, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. The businesses that will succeed in this new experience economy are the businesses that will provide an experience and not just goods and services. We are surrounded by examples of the experience economy both online and off. The growth of coffee giant, Starbucks, was not a result of great coffee but of the experience it provided to patrons, while online, iTunes satisfied the ignored needs of music buyers and Amazon did the same for book lovers. The Macintosh is finally gaining market share because the experience consumers have had with iPods has been so satisfying that they are now ready to bring that same satisfying experience to their desktops. The key to business survival is not a new feature or even a lower price, but rather an experience that satisfies the soul. Experiences Satisfy The Soul Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world. The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold’em poker, you can play the math or you can play the man, and it’s the latter that generally walks away the winner. The Six-Step Web-Branding Blueprint The Goal: Transformation Through Self-Actualization The end result of our efforts is to transform website visitors into customers but in order to do that we must take a step back. The experience economy demands a new way of thinking about your audience and exactly what it is you’re selling. Every marketing decision you make from now on should relate back to one simple priority: what element of self-actualization do you deliver? Find that element and build your marketing campaign around it. Forget price, quality and service; they are all discounted in the minds of a highly cynical marketplace bugged more than enlightened by heavy-handed old-school marketing presentations and methodologies. Step one: understand your marketing goal is to transform your audience from unsatisfied cynical viewers into satisfied contented clients. The Prerequisite: Expectation Successful marketing is about creating a set of realistic, believable expectations that can be fulfilled by the offering. Almost daily we are bombarded by over-hyped, silly direct marketing Web-advertising that is structured to take advantage of consumers’ weaknesses, their desire to improve, to be the best they can be, and to gain some measure of satisfaction and relevance in their lives. Creating false expectations may lead to a onetime sale but not a long-term client. Step two: create appropriate, believable expectations that you can actually fulfill. The Product: Audience One way of wrapping your head around this new approach is to think of your audience as if they were your product; you are transforming them from unsatisfied browsers to satisfied evangelists – that’s your job. You just don’t want to make a sale you want to make coverts, an army of satisfied consumers telling everyone they know how great you are. Getting people onto your emailing list is not good enough; turn them into believers and proselytizers. Step three: the product of your marketing is your audience, turn your website audience into true believers spreading the gospel of your ability to satisfy. The Methodology: Experience Experiences are passed-on and reinforced by the strength of the story you tell. The Springwise newsletter has a perfect example of the strength of having a unique and interesting story. Emil and Magnus Gerbola of Denmark import Italian wine and sell it to wine bars, restaurants, corporate clients and consumers. But the experience of buying a bottle of Gerbola Vin is different from your usual trip to the liquor store. These two brothers, the sons of an itinerant Italian circus clown have set up shop in an underground candle-lit bunker built in 1942. What could be better than sitting with your friends enjoying a bottle of imported wine and entertaining them with the story of the circus clown’s wine merchant sons operating out of a World War II bunker. Step four: enhance your offering with a differentiating story forming the basis of the unique satisfying experience you offer. The Stage: The Web Believe it or not there are still businesses that can’t quite grasp the necessity of using the Web as their marketing centerpiece. And then there are those that just don’t recognize that the Web is a multimedia platform, and not just a reservoir of digital brochures and catalogs. The Web has multiplied the Paradox of Choice, the principle that the more choices you have, the harder it is to make a decision. As a consequence, websites must deliver well-crafted differentiating marketing messages using experience-generating multimedia Web-techniques. Step five: the Web is no longer just a dumping ground of random information; it is a highly sophisticated stage for creating experiences through the delivery of entertaining, informative, compelling, and memorable stories. The Vehicle: Video There is just no better way to cut through the remoteness and isolation of the Web than video. And when we talk of video we are not talking about slide shows of still photos and bulleted points. Just because it moves doesn’t mean it’s effective. The way to tell your story and deliver your message is with a real person that can express emotion, emphasis, charm, personality and impact. Step six: Deliver your marketing message, your unique differentiating story, your identity and brand through the clever and sophisticated employment of memorable Web-video. A Final Thought If you run a business you’re busy and that leads to a satisficing tendency to over-simplify, to reduce things down to an elevator pitch, to create meaningless mission statements and lists of bulleted points delivered by a boring PowerPoint slide show; unfortunately clients are complicated and business is complex, but Pine and Gilmore say it clearly in the title of their book, ‘The Experience Economy: Work is Theatre & Every Business a Stage’ or if you prefer just remember what old Will Shakespeare had to say, “All the world’s a stage, And all the men and women merely players.” If you want to be a ‘player,’ you have to learn how to effectively communicate with your audience through the power and impact of experience marketing.Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences. We are all aware of how modern economies have grown from agricultural, to industrial, and on to the information-based, but where do we stand now? Is the information economy dead and if so what’s replaced it? We need look no further than Maslow’s Hierarchy of Needs to see parallels between personal and economic growth in a sophisticated modern economy. The agrarian economy satisfied the first level of Maslow’s hierarchy by fulfilling basic physical needs like food, while the industrial age provided the goods necessary to satisfy a variety of concerns ranging from safety to social acceptance and status; the information economy provided answers to our cognitive needs, the desire for knowledge, but things have changed. The Web has disrupted business as usual: the effects on the music, film, television, newspaper, book publishing, and software industries, just to mention a few, has been not just dramatic, but traumatic. The adage, ‘adapt or die,’ has never been truer for business. So where are we now on the personal and economic pyramid? Be All You Can Be At the top of this pyramid is ’self-actualization’ the desire to make the most of our existence and as the US Army’s slogan states to ‘Be All You Can Be.’ This is the central defining issue of the new economic reality, the Experience Economy. Authors B. Joseph Pine and James H. Gilmore state the issue of what business needs to focus on in this new economic era: “While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. All other economic offerings have no lasting consequence beyond their consumption.” – ‘The Experience Economy: Work Is Theater & Every Business a Stage.’ Experiences are memorable and transformations effectual, this should be your new marketing mantra, your marching orders to fulfill what the market demands: to be all you can be. Experiences Are Memorable, Transformations Effectual What then does this mean: experiences are memorable and transformations effectual. In order to effect change: to turn website audiences into customers, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. The businesses that will succeed in this new experience economy are the businesses that will provide an experience and not just goods and services. We are surrounded by examples of the experience economy both online and off. The growth of coffee giant, Starbucks, was not a result of great coffee but of the experience it provided to patrons, while online, iTunes satisfied the ignored needs of music buyers and Amazon did the same for book lovers. The Macintosh is finally gaining market share because the experience consumers have had with iPods has been so satisfying that they are now ready to bring that same satisfying experience to their desktops. The key to business survival is not a new feature or even a lower price, but rather an experience that satisfies the soul. Experiences Satisfy The Soul Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world. The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold’em poker, you can play the math or you can play the man, and it’s the latter that generally walks away the winner. The Six-Step Web-Branding Blueprint The Goal: Transformation Through Self-Actualization The end result of our efforts is to transform website visitors into customers but in order to do that we must take a step back. The experience economy demands a new way of thinking about your audience and exactly what it is you’re selling. Every marketing decision you make from now on should relate back to one simple priority: what element of self-actualization do you deliver? Find that element and build your marketing campaign around it. Forget price, quality and service; they are all discounted in the minds of a highly cynical marketplace bugged more than enlightened by heavy-handed old-school marketing presentations and methodologies. Step one: understand your marketing goal is to transform your audience from unsatisfied cynical viewers into satisfied contented clients. The Prerequisite: Expectation Successful marketing is about creating a set of realistic, believable expectations that can be fulfilled by the offering. Almost daily we are bombarded by over-hyped, silly direct marketing Web-advertising that is structured to take advantage of consumers’ weaknesses, their desire to improve, to be the best they can be, and to gain some measure of satisfaction and relevance in their lives. Creating false expectations may lead to a onetime sale but not a long-term client. Step two: create appropriate, believable expectations that you can actually fulfill. The Product: Audience One way of wrapping your head around this new approach is to think of your audience as if they were your product; you are transforming them from unsatisfied browsers to satisfied evangelists – that’s your job. You just don’t want to make a sale you want to make coverts, an army of satisfied consumers telling everyone they know how great you are. Getting people onto your emailing list is not good enough; turn them into believers and proselytizers. Step three: the product of your marketing is your audience, turn your website audience into true believers spreading the gospel of your ability to satisfy. The Methodology: Experience Experiences are passed-on and reinforced by the strength of the story you tell. The Springwise newsletter has a perfect example of the strength of having a unique and interesting story. Emil and Magnus Gerbola of Denmark import Italian wine and sell it to wine bars, restaurants, corporate clients and consumers. But the experience of buying a bottle of Gerbola Vin is different from your usual trip to the liquor store. These two brothers, the sons of an itinerant Italian circus clown have set up shop in an underground candle-lit bunker built in 1942. What could be better than sitting with your friends enjoying a bottle of imported wine and entertaining them with the story of the circus clown’s wine merchant sons operating out of a World War II bunker. Step four: enhance your offering with a differentiating story forming the basis of the unique satisfying experience you offer. The Stage: The Web Believe it or not there are still businesses that can’t quite grasp the necessity of using the Web as their marketing centerpiece. And then there are those that just don’t recognize that the Web is a multimedia platform, and not just a reservoir of digital brochures and catalogs. The Web has multiplied the Paradox of Choice, the principle that the more choices you have, the harder it is to make a decision. As a consequence, websites must deliver well-crafted differentiating marketing messages using experience-generating multimedia Web-techniques. Step five: the Web is no longer just a dumping ground of random information; it is a highly sophisticated stage for creating experiences through the delivery of entertaining, informative, compelling, and memorable stories. The Vehicle: Video There is just no better way to cut through the remoteness and isolation of the Web than video. And when we talk of video we are not talking about slide shows of still photos and bulleted points. Just because it moves doesn’t mean it’s effective. The way to tell your story and deliver your message is with a real person that can express emotion, emphasis, charm, personality and impact. Step six: Deliver your marketing message, your unique differentiating story, your identity and brand through the clever and sophisticated employment of memorable Web-video. A Final Thought If you run a business you’re busy and that leads to a satisficing tendency to over-simplify, to reduce things down to an elevator pitch, to create meaningless mission statements and lists of bulleted points delivered by a boring PowerPoint slide show; unfortunately clients are complicated and business is complex, but Pine and Gilmore say it clearly in the title of their book, ‘The Experience Economy: Work is Theatre & Every Business a Stage’ or if you prefer just remember what old Will Shakespeare had to say, “All the world’s a stage, And all the men and women merely players.” If you want to be a ‘player,’ you have to learn how to effectively communicate with your audience through the power and impact of experience marketing.

Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences.

We are all aware of how modern economies have grown from agricultural, to industrial, and on to the information-based, but where do we stand now? Is the information economy dead and if so what’s replaced it?

We need look no further than Maslow’s Hierarchy of Needs to see parallels between personal and economic growth in a sophisticated modern economy. The agrarian economy satisfied the first level of Maslow’s hierarchy by fulfilling basic physical needs like food, while the industrial age provided the goods necessary to satisfy a variety of concerns ranging from safety to social acceptance and status; the information economy provided answers to our cognitive needs, the desire for knowledge, but things have changed. The Web has disrupted business as usual: the effects on the music, film, television, newspaper, book publishing, and software industries, just to mention a few, has been not just dramatic, but traumatic. The adage, ‘adapt or die,’ has never been truer for business. So where are we now on the personal and economic pyramid?

Be All You Can Be

At the top of this pyramid is ’self-actualization’ the desire to make the most of our existence and as the US Army’s slogan states to ‘Be All You Can Be.’ This is the central defining issue of the new economic reality, the Experience Economy.

Authors B. Joseph Pine and James H. Gilmore state the issue of what business needs to focus on in this new economic era: “While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. All other economic offerings have no lasting consequence beyond their consumption.” – ‘The Experience Economy: Work Is Theater & Every Business a Stage.’

Experiences are memorable and transformations effectual, this should be your new marketing mantra, your marching orders to fulfill what the market demands: to be all you can be.

Experiences Are Memorable, Transformations Effectual

What then does this mean: experiences are memorable and transformations effectual. In order to effect change: to turn website audiences into customers, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. The businesses that will succeed in this new experience economy are the businesses that will provide an experience and not just goods and services.

We are surrounded by examples of the experience economy both online and off. The growth of coffee giant, Starbucks, was not a result of great coffee but of the experience it provided to patrons, while online, iTunes satisfied the ignored needs of music buyers and Amazon did the same for book lovers. The Macintosh is finally gaining market share because the experience consumers have had with iPods has been so satisfying that they are now ready to bring that same satisfying experience to their desktops. The key to business survival is not a new feature or even a lower price, but rather an experience that satisfies the soul.

Experiences Satisfy The Soul

Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world.

The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold’em poker, you can play the math or you can play the man, and it’s the latter that generally walks away the winner.

The Six-Step Web-Branding Blueprint

The Goal: Transformation Through Self-Actualization

The end result of our efforts is to transform website visitors into customers but in order to do that we must take a step back. The experience economy demands a new way of thinking about your audience and exactly what it is you’re selling. Every marketing decision you make from now on should relate back to one simple priority: what element of self-actualization do you deliver? Find that element and build your marketing campaign around it. Forget price, quality and service; they are all discounted in the minds of a highly cynical marketplace bugged more than enlightened by heavy-handed old-school marketing presentations and methodologies.

Step one: understand your marketing goal is to transform your audience from unsatisfied cynical viewers into satisfied contented clients.

The Prerequisite: Expectation

Successful marketing is about creating a set of realistic, believable expectations that can be fulfilled by the offering. Almost daily we are bombarded by over-hyped, silly direct marketing Web-advertising that is structured to take advantage of consumers’ weaknesses, their desire to improve, to be the best they can be, and to gain some measure of satisfaction and relevance in their lives. Creating false expectations may lead to a onetime sale but not a long-term client.

Step two: create appropriate, believable expectations that you can actually fulfill.

The Product: Audience

One way of wrapping your head around this new approach is to think of your audience as if they were your product; you are transforming them from unsatisfied browsers to satisfied evangelists – that’s your job. You just don’t want to make a sale you want to make coverts, an army of satisfied consumers telling everyone they know how great you are. Getting people onto your emailing list is not good enough; turn them into believers and proselytizers.

Step three: the product of your marketing is your audience, turn your website audience into true believers spreading the gospel of your ability to satisfy.

The Methodology: Experience

Experiences are passed-on and reinforced by the strength of the story you tell. The Springwise newsletter has a perfect example of the strength of having a unique and interesting story. Emil and Magnus Gerbola of Denmark import Italian wine and sell it to wine bars, restaurants, corporate clients and consumers. But the experience of buying a bottle of Gerbola Vin is different from your usual trip to the liquor store. These two brothers, the sons of an itinerant Italian circus clown have set up shop in an underground candle-lit bunker built in 1942. What could be better than sitting with your friends enjoying a bottle of imported wine and entertaining them with the story of the circus clown’s wine merchant sons operating out of a World War II bunker.

Step four: enhance your offering with a differentiating story forming the basis of the unique satisfying experience you offer.

The Stage: The Web

Believe it or not there are still businesses that can’t quite grasp the necessity of using the Web as their marketing centerpiece. And then there are those that just don’t recognize that the Web is a multimedia platform, and not just a reservoir of digital brochures and catalogs.

The Web has multiplied the Paradox of Choice, the principle that the more choices you have, the harder it is to make a decision. As a consequence, websites must deliver well-crafted differentiating marketing messages using experience-generating multimedia Web-techniques.

Step five: the Web is no longer just a dumping ground of random information; it is a highly sophisticated stage for creating experiences through the delivery of entertaining, informative, compelling, and memorable stories.

The Vehicle: Video

There is just no better way to cut through the remoteness and isolation of the Web than video. And when we talk of video we are not talking about slide shows of still photos and bulleted points. Just because it moves doesn’t mean it’s effective. The way to tell your story and deliver your message is with a real person that can express emotion, emphasis, charm, personality and impact.

Step six: Deliver your marketing message, your unique differentiating story, your identity and brand through the clever and sophisticated employment of memorable Web-video.

A Final Thought

If you run a business you’re busy and that leads to a satisficing tendency to over-simplify, to reduce things down to an elevator pitch, to create meaningless mission statements and lists of bulleted points delivered by a boring PowerPoint slide show; unfortunately clients are complicated and business is complex, but Pine and Gilmore say it clearly in the title of their book, ‘The Experience Economy: Work is Theatre & Every Business a Stage’ or if you prefer just remember what old Will Shakespeare had to say, “All the world’s a stage, And all the men and women merely players.” If you want to be a ‘player,’ you have to learn how to effectively communicate with your audience through the power and impact of experience marketing.Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences.

We are all aware of how modern economies have grown from agricultural, to industrial, and on to the information-based, but where do we stand now? Is the information economy dead and if so what’s replaced it?

We need look no further than Maslow’s Hierarchy of Needs to see parallels between personal and economic growth in a sophisticated modern economy. The agrarian economy satisfied the first level of Maslow’s hierarchy by fulfilling basic physical needs like food, while the industrial age provided the goods necessary to satisfy a variety of concerns ranging from safety to social acceptance and status; the information economy provided answers to our cognitive needs, the desire for knowledge, but things have changed. The Web has disrupted business as usual: the effects on the music, film, television, newspaper, book publishing, and software industries, just to mention a few, has been not just dramatic, but traumatic. The adage, ‘adapt or die,’ has never been truer for business. So where are we now on the personal and economic pyramid?

Be All You Can Be

At the top of this pyramid is ’self-actualization’ the desire to make the most of our existence and as the US Army’s slogan states to ‘Be All You Can Be.’ This is the central defining issue of the new economic reality, the Experience Economy.

Authors B. Joseph Pine and James H. Gilmore state the issue of what business needs to focus on in this new economic era: “While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. All other economic offerings have no lasting consequence beyond their consumption.” – ‘The Experience Economy: Work Is Theater & Every Business a Stage.’

Experiences are memorable and transformations effectual, this should be your new marketing mantra, your marching orders to fulfill what the market demands: to be all you can be.

Experiences Are Memorable, Transformations Effectual

What then does this mean: experiences are memorable and transformations effectual. In order to effect change: to turn website audiences into customers, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. The businesses that will succeed in this new experience economy are the businesses that will provide an experience and not just goods and services.

We are surrounded by examples of the experience economy both online and off. The growth of coffee giant, Starbucks, was not a result of great coffee but of the experience it provided to patrons, while online, iTunes satisfied the ignored needs of music buyers and Amazon did the same for book lovers. The Macintosh is finally gaining market share because the experience consumers have had with iPods has been so satisfying that they are now ready to bring that same satisfying experience to their desktops. The key to business survival is not a new feature or even a lower price, but rather an experience that satisfies the soul.

Experiences Satisfy The Soul

Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world.

The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold’em poker, you can play the math or you can play the man, and it’s the latter that generally walks away the winner.

The Six-Step Web-Branding Blueprint

The Goal: Transformation Through Self-Actualization

The end result of our efforts is to transform website visitors into customers but in order to do that we must take a step back. The experience economy demands a new way of thinking about your audience and exactly what it is you’re selling. Every marketing decision you make from now on should relate back to one simple priority: what element of self-actualization do you deliver? Find that element and build your marketing campaign around it. Forget price, quality and service; they are all discounted in the minds of a highly cynical marketplace bugged more than enlightened by heavy-handed old-school marketing presentations and methodologies.

Step one: understand your marketing goal is to transform your audience from unsatisfied cynical viewers into satisfied contented clients.

The Prerequisite: Expectation

Successful marketing is about creating a set of realistic, believable expectations that can be fulfilled by the offering. Almost daily we are bombarded by over-hyped, silly direct marketing Web-advertising that is structured to take advantage of consumers’ weaknesses, their desire to improve, to be the best they can be, and to gain some measure of satisfaction and relevance in their lives. Creating false expectations may lead to a onetime sale but not a long-term client.

Step two: create appropriate, believable expectations that you can actually fulfill.

The Product: Audience

One way of wrapping your head around this new approach is to think of your audience as if they were your product; you are transforming them from unsatisfied browsers to satisfied evangelists – that’s your job. You just don’t want to make a sale you want to make coverts, an army of satisfied consumers telling everyone they know how great you are. Getting people onto your emailing list is not good enough; turn them into believers and proselytizers.

Step three: the product of your marketing is your audience, turn your website audience into true believers spreading the gospel of your ability to satisfy.

The Methodology: Experience

Experiences are passed-on and reinforced by the strength of the story you tell. The Springwise newsletter has a perfect example of the strength of having a unique and interesting story. Emil and Magnus Gerbola of Denmark import Italian wine and sell it to wine bars, restaurants, corporate clients and consumers. But the experience of buying a bottle of Gerbola Vin is different from your usual trip to the liquor store. These two brothers, the sons of an itinerant Italian circus clown have set up shop in an underground candle-lit bunker built in 1942. What could be better than sitting with your friends enjoying a bottle of imported wine and entertaining them with the story of the circus clown’s wine merchant sons operating out of a World War II bunker.

Step four: enhance your offering with a differentiating story forming the basis of the unique satisfying experience you offer.

The Stage: The Web

Believe it or not there are still businesses that can’t quite grasp the necessity of using the Web as their marketing centerpiece. And then there are those that just don’t recognize that the Web is a multimedia platform, and not just a reservoir of digital brochures and catalogs.

The Web has multiplied the Paradox of Choice, the principle that the more choices you have, the harder it is to make a decision. As a consequence, websites must deliver well-crafted differentiating marketing messages using experience-generating multimedia Web-techniques.

Step five: the Web is no longer just a dumping ground of random information; it is a highly sophisticated stage for creating experiences through the delivery of entertaining, informative, compelling, and memorable stories.

The Vehicle: Video

There is just no better way to cut through the remoteness and isolation of the Web than video. And when we talk of video we are not talking about slide shows of still photos and bulleted points. Just because it moves doesn’t mean it’s effective. The way to tell your story and deliver your message is with a real person that can express emotion, emphasis, charm, personality and impact.

Step six: Deliver your marketing message, your unique differentiating story, your identity and brand through the clever and sophisticated employment of memorable Web-video.

A Final Thought

If you run a business you’re busy and that leads to a satisficing tendency to over-simplify, to reduce things down to an elevator pitch, to create meaningless mission statements and lists of bulleted points delivered by a boring PowerPoint slide show; unfortunately clients are complicated and business is complex, but Pine and Gilmore say it clearly in the title of their book, ‘The Experience Economy: Work is Theatre & Every Business a Stage’ or if you prefer just remember what old Will Shakespeare had to say, “All the world’s a stage, And all the men and women merely players.” If you want to be a ‘player,’ you have to learn how to effectively communicate with your audience through the power and impact of experience marketing.

need a website? want to be #1 on Google? visit our florida web design company homepage

ImageWorks Studio Releases New Small Business Branding and Web Design Package

admin    Custom Web Design     Branding, Business, design, ImageWorks, Package, Releases, Small, Studio

This new package is aimed directly at small businesses and start-ups that are looking for high quality marketing and branding, but only have a limited budget to work with. Enabling payment via interest-free monthly payment plans makes it affordable for small businesses to create impressive brands and drive up sales using leading ROI and best practice strategies and take advantage of cost-effective online marketing services. Chantilly, VA (PRWEB) October 15, 2009 — ImageWorks Studio, a custom web design and branding firm, announces their new Small Business Branding and Web Design Package, designed to provide small businesses with the high quality marketing and branding tools they need, paid for with an affordable interest-free monthly payment plan. Enabling small businesses to build a solid marketing foundation and increase brand equity, this new service allows owners and operators to create impressive brands and drive up sales using leading ROI and best practice strategies. ImageWorks has packaged over $20,000 worth of services, such as Custom web design, logo design, an email marketing template, blog design, sales kit design, and more. Togther, these services have been generously discounted and can be paid for with an affordable interest-free monthly payment plan. “Our goal is to help small businesses succeed in today’s economy. We feel so strongly that a powerful, professionally-produced brand can lead to measurable increase in sales and brand equity, that we are willing to finance our clients’ brand building efforts for 12 months, completely interest-free,” explains Scott C. Margenau, President and Founder of ImageWorks.. Marketing in a Recession: To spend or not to spend? New Small Business Marketing Package from ImageWorks Start at just $895/month. It’s no secret that marketing budgets are shrinking up in this economy. The problems is, cutting back on marketing results in further diminishing sales at a time when sales are most needed. Marketing experts preach that a slow economy is the exact right time for companies to spend on marketing in order to gain market share from their competitors who are pulling back their own spending. For a company to halt their marketing program in a slow economy is like deciding to stop putting gas in your car,” says ImageWorks Founder Scott C. Margenau, “it just doesn’t make any sense. We know that money is tight, but the same as your car needs gas to run, your company needs marketing to succeed. Now is the time to reach your market through new media, which is affordable and it works. We are making it possible for companies to follow this advice.” About ImageWorks’ Small Business Marketing and Web Design Package: Web design company of ImageWorks has selected some of their most popular branding and marketing services and combined them into one unique package. The total cost represents a saving of over 30% and the package can be purchase through an interest-free 12-month monthly payment option. The company hopes to help its customers by allowing them to have a first class brand image reinforced with marketing strategies that work in today’s fast paced online environment — without having to spend a significant amount of money upfront. By taking advantage of the services offer in our Small Business Package, customers will show up on line, in social media, in searches, via email, and through advertisements with a value-oriented customer-centric messaging. Here is a brief overview of some of the services included in the Small Business Marketing & Branding Package: Depending on the package a customer selects, monthly payments start at just $895 per month for 12 months. There are no renewals and no hidden costs.

need a website? want to be #1 on Google? visit our website design company homepage