Automotive SEO tips part five – Keywords density

admin    Web Marketing     Automotive, Density, Five, Keywords, Part, Tips

Automotive SEO tips part five – Keywords density

Welcome back to the fifth article of our automotive SEO series, in this article we will explore the topic of keywords density. “Keywords Density” means the number of times or percentage the keywords appear in your page content. Usually higher percentage means a better ranking, but this is a doubled edge sword where if you abuse this technique you can be banned from Google for good. The recommended percentage is 6-10%, that means if you are trying to rank for the keyword “used cars” then you should double check for how many times that keyword appears.

The concept of keywords density has been known to the SEO specialists for years, and due to this factor the technique has been wildly abused by the developers for years. There was the same font color on the same colored background, there was JavaScript generated keywords hidden to the viewer. Google now is paying close attention to the keywords appear in your content to make sure the sentence makes sense, and keywords are not been “stuffed” on to the page. The penalty for such practice is been black listed by Google, and you will be thrown out the search engine all together.

The experienced developer will tell you the ideal percentage of keywords density is less than 10%. This is not a simply made up concept but a real time tested and true rule Google uses to judge your web content. So be sure the next time you are using the keywords density technique make sure not to over do it. Been banned from Google can do some real damage to your online business or reputation.

Thank you for reading this article, it is brought to you by Dealer Template Canada, your ultimate web solution provider for Canadian dealers. Find us online at http://www.dealertemplate.ca

Automotive Human Machine Interfaces (HMI) Redefined

admin    8615     Automotive, Human, Interfaces, Machine, redefined

Automotive Human Machine Interfaces (HMI) Redefined

Human Machine Interfaces, or HMIs, traditionally consist of multiple systems which allow drivers to interact with their vehicle. In today’s automotive designs, the HMI also displays any feedback from the vehicle to the driver. This interaction begins the instant one unlocks the car door, continues while driving, and ends the moment the driver gets out and locks the car. It involves the optimal balance of the driver’s sensory inputs to make the driving experience both safe and enjoyable. Some of the more commonly recognized HMI system modules for enhancing the driver’s experience are keyless entry, power seats control, side mirror control, occupant detection, and most importantly, the vehicle’s center stack where the majority of human-machine interactions take place.

Today, more and more companies are venturing to introduce technologies one would expect to be consumer electronics features into vehicles. In addition, the HMI is being extended to allow drivers to control and access personal electronics devices, from cell phones to mp3 players, through the car’s infotainment system.

How drivers interact with these systems is also changing as mechanical buttons give way to capacitive touch inputs, resistive touch screens to capacitive touch screens, standard bulbs to high brightness LEDs, and standard color to color mixing solutions.

The automotive industry is going through a Human Machine Interface revolution that continues to change the way drivers and passengers interact with their cars. Looking back at some of the new products introduced during the past few years, and knowing what exists in the development pipeline, one can, with some confidence, project what features drivers might be able to select from when buying a new car.

One challenge the automotive market faces is how quickly it can adopt and adapt to these new technologies. Today, semiconductor companies offer a wide range of automotive qualified products with integrated development tools to empower automotive system designers to design-in, test, optimize, and launch designs one might otherwise only see in the consumer electronics arena. Capacitive touch technology, for example, offers flexibility and a high level of customization, enabling automotive designers to merge new features with already existing mechanical designs for functionality enhancement, button replacement, touchpad input device, capacitive touch screens, proximity sensing, or a combination thereof.

****Based on Cypress’ PSoC family of mixed signal array products, CapSense expands the standard analog programmability of PSoC by providing a flexible and cost effective means for implementing capacitive sensing, proximity detection, and capacitive touch screens on a single chip. Scope of integration depends on product used and internal chip resources available. http://www.cypress.com/psoc

Button Enhancement

Button enhancement refers to the use of capacitive sense technology to complement or expand the functionality of traditional mechanical buttons. With the functional integration in infotainment modules, buttons can be programmed to match driver preferences. Capacitive sensing provides important value by adding another functional layer as simple as button function preview or proximity detection as described in the proximity sensing section below.

Button functions can range from radio station presets, saved playlists, and phone number speed dials, to favorite destinations in navigation systems. Capacitive touch can also be used as a redundancy safety feature to detect a stuck-switch failure mode for function-critical mechanical switches such as an ESC (Electronic Stability Control) Off switch.

Button Replacement

Button replacement is the full implementation of capacitive touch buttons with the removal of all mechanical components from the module switch panel as shown in Figure 2. Capacitive sensing, in this case, provides freedom of design by removing restrictions imposed by mechanical designs such as curvatures, overlay material, and most importantly, manufacturability of complex designs.

Proximity sensing can also be integrated to provide a higher level of integration by disabling controls or turning off panel backlighting until proximity is detected, at which point the system wakes up and returns to full operation. Another value is the added system reliability provided by the elimination of mechanical components which can fail over time and the ability to use a single-piece panel design that provides a sealed design against elements found in the passenger cabin (i.e., all liquids and particles such as dust). Button replacement does pose new design challenges, however, as it can be overcome. Mechanical buttons provide tactile feedback while capacitive touch-based designs rely on feedback from other human sensory inputs such as vision (LED button status) and hearing (buzzer).

Touchscreen and Touchpads

Although visually similar to capacitive touchscreens, resistive touchscreens still have mechanical properties – resistive touchscreens are based on pressure detection rather than touch sensing – which affect their durability and performance in automotive environments and over the life of the vehicle. Capacitive touchscreens will gain traction in new infotainment systems due to their durability over time and across the automotive temperature range as well as their resistance to scratches and higher transparency versus resistive touchscreens. As higher transparency is directly correlated to system power consumption since it requires lower backlighting intensity, this in turn reduces overall power consumption in systems where power management is highly complex due to the tight packaging and location of the electronic modules. Figure 3 shows an example implementation of a navigation unit with capacitive touch pads embedded in the bezel.

For center stack designs utilizing a mechanical input controller (joystick-like controller) rather than a touchscreen, touchpads offer, in addition to conventional menu control (similar to a laptop touchpad), extended features such as handwriting recognition and all the advantages a touch sense device offers compared to a mechanical design.

Proximity Sensing

Proximity sensing goes beyond button enhancement and button replacement. With proximity sensing, buttons can be completely removed, giving way to full design flexibility and module packaging as well as increased reliability. Proximity sensing applications are mainly tied to illumination control and can be implemented in dome light assemblies (see Figure 4), door pocket lighting applications, and storage compartments. User detection is another proximity sensing application when implemented in the door handle (passive keyless entry) and in the vehicle center stack (to detect whether the driver or passenger is reaching for the controls and to customize button functions accordingly.)

Conclusion

With the single concept of capacitive sensing, HMI designs will be re-invented without being limited by the constraints previously set by mechanical components. Time will tell how quickly and widely Tier 1 and OEM will adopt this technology, but seeing the traction capacitive sensing made in the consumer market, many car enthusiasts hope the process will be quick and across all major automotive platforms.

Contextured Uncovers how Leading Automotive Firms are Turning to Online Marketing to Beat the Recession

admin    Website Marketing Companies     Automotive, Beat, Contextured, Firms, Leading, marketing, Online, Recession, Turning, Uncovers

London, Farringdon,  2009 — Major car retailers no longer see a policy of injecting huge amounts of capital into traditional forms of offline advertising as the best means of promotion. Many are are now focused on an interactive web marketing strategy. This year Fords main marketing aim has been to bolstered their online presence, which has seen websites, online ads and social media meshing with their product line and positioning. Other leading automobile companies are following this trend as CMR (competitive media reporting) interactive has noted, listed Toyota, Honda and Ford amongst the top ten spenders in online marketing.

Car companies can use social media applications and blogs to move closer to customers, gain more attention and interest in their services and brand, as well as gaining a better understanding of their customers needs. Car retailers have also seen and noted the importance of an interactive engaging website. In bids to gain and retain customer attention online, motoring companies have become more creative, for example Ford have created and posted on their website a video version of the Ford story. As a result of their online marketing efforts, Ad Age ( adage) reports that the number of qualified buyers who planned to buy a Ford jumped 16% from 2008.

“Over 75% of consumers when searching for the nearest local car retailer start their research online’”– (Jim Rucker- TK productions-chief marketing executive. July 2009)

Car retailers who are market leaders in sales generated via the Internet, share an approach that has revealed some common practices that are critical to a successful Internet strategy. Number one amongst these best practices is taking the time to develop and manage an organic strategy, information regarding how to drive organic traffic can be accessed at: http://www.contextured.com/search-engine-optimization/

Number is to invest in a paid search strategy, you can access more info on paid search marketing at: http://www.contextured.com/search-engine-marketing/. A comprehensive online marketing plan plan will be geared towards driving traffic to your website in the most cost effective manner.

Thankfully there are technologies readily available that can help smaller car retailers run profitable web marketing campaigns.

Website Grader is one of these technologies now readily available for free. By simply inserting your website URL and some competing websites into the text fields provided on their website the software will generate a report that measures the marketing effectiveness of your website and SEM (search engine marketing). It provides a score that incorporates factors such as website traffic, SEO (search engine optimization), social popularity. Website Grader will also provide some basic advice on how the website can be improved from a marketing perspective. For more information on tools and techniques available to monitor your websites performance visit: http://www.contextured.com/2009/08/how-do-i-monitor-traffic-to-my-website/

Google Analytics is another online marketing technology which is totally free offering businesses the opportunity to gain invaluable rich insight into its website traffic and online marketing effectiveness. Google has made the features of this product flexible and simple to use. This tool clearly presents the effectiveness of your PPC (pay-per-click) ads, search ranking, website content, click through rates in the form of reports, mapping and charts. Google analytics allows you to understand your website visitors, what and where they’re clicking and therefore identifying any leaks on your website resulting in a lost opportunities.

Contextured offers a full search engine marketing and optimization package for a low monthly fee. Their technology helps ensure your car retailer is ranking highly in organic search results on Google, Yahoo, and Bing for searches on words like “local garages” “Car dealers” “Motors Dealerships”. As experts in keyword optimization process they can help your website up the rankings in search engine results. For a one week free trial use the promotional code “7days” during signup. See more information at: http://www.contextured.com/?ref=4

There are no quick solutions, but by employing the best possible online marketing tools and technologies readily available on the market, motoring companies can drive increased traffic to their site resulting in more sales, quires, and leads, enjoying increasing success like many leading automotive companies are amongst the doom and gloom.

For additional information on the news that is the subject of this release contact Michael Benjamin or Visit: http://www.contextured.com/solutions/

need a website? want to be #1 on Google? visit our florida web design company homepage

How Can Automotive Marketers Utilize Social Media To Enhance Their Brand(s)?

admin    Social Media Marketing     Automotive, Brands, Enhance, Marketers, Media, Social, Their, Utilize

need a website? want to be #1 on Google? visit our florida web design company homepage