Browsing all articles tagged with Aurora
Mar
11
1

Healthcare Marketing Company Aurora IT Describes The Benefits of “Patient Centered” Communications

Author admin    Category Website Marketing Companies     Tags , , , , , , , ,

The patient will see you now. Yes, doctors and healthcare providers, the tides are shifting. Patients who want information and want it fast are turning more and more to the Internet. They are talking to people on blogs, forums and message boards before they even call your office. Because doctors can’t be everywhere at once, they should be harnessing the power of the World Wide Web to work for them. Aurora Information Technology, a medical website design and medical marketing company advises that doctors and healthcare providers need to ride the wave of this trend and start spearheading these searches and conversations.

A customized website that is both interactive and educational is a valuable marketing tool. Yet some practitioners might be too “old school” to adapt to this new way of treating patients. The advertising of yesteryear has changed. According to a PRWeek article, (“Healthcare communications needs to get more personal,” Bob Pearson, October 1, 2009), “how people consume content is trending toward video, yet we still place most of our focus on creating new written copy.” Effective outreach efforts now encompass both offline and online media.

Aurora IT, based in Garrison, NY, creates highly interactive websites that feature blogs, message boards and contact forms. They believe that an informed patient is a doctor’s best patient. The most effective websites also contain comprehensive medical information and multimedia such as photos and videos. Doctors need to realize if they are not disseminating this information, the patients will find it for themselves. While knowledge is power, sometimes the Internet has too much information, which can create panic, anxiety and lead to an irrational self-diagnosis.

Patients prefer the “word of mouth” method in choosing a doctor or making a healthcare decision. But this peer- or self-diagnosis could be dangerous, not only for the patient but also for the practice’s marketing efforts. This is why Aurora IT believes that doctors need to be in constant communication with patients even when face-to-face communication is not possible. With an effective search engine optimization (SEO) plan, a doctor’s strategically key-worded websites will rank high in organic search results, and can do most of the talking for them. As SEO experts, Aurora IT knows that these searches can draw in the modern, tech-savvy customers that they otherwise would not have gotten through more traditional advertising methods.

With these websites, doctors should not only be talking and informing, they should also be listening. With regards to patient communications, it’s important to communicate in their language. The PRWeek article stated “ten languages reach 90% of the online world, not one or two.” Aurora IT advises that healthcare providers should redefine their methods of communications with their patients by providing interactive and informative websites that are translated into different languages, providing a wider reach of audience.

Medical website marketing is effective in emphasizing prevention and education. According a recent New York Times article, “If All Doctors Had Time To Listen,” there is a trend from physicians to educate patients on prevention so that there are less referrals and visits to specialists. This outreach effort is invaluable and this type of healthcare is not only patient-focused but also cost-effective. Doctors can use technology to “streamline processes and reduce administrative costs” with regards to appointment scheduling, medical records and prescriptions, all through their websites.

So if you think you can do without an Internet presence, Aurora IT cautions you to think again – because your competitor is coming up in the searches where your practice should be found.

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Jan
31
0

Medical Website Marketing Company Aurora Information Technology Advises: Autumn Means Recharging Your Web Marketing Presence

Author admin    Category Website Marketing Companies     Tags , , , , , , , , , , ,

We are in the thick of autumn. It’s almost time to “fall back” and change our clocks for Daylight Savings Time. It’s also the time of year when many public safety and fire departments advise people to replace the batteries in their smoke and carbon monoxide detectors. Aurora Information Technology, a medical marketing company based in Garrison, New York, also asks doctors and healthcare providers take a look at their websites as well to see if their message and marketing may need a recharge, or even a replacement.

Aurora IT believes that a marketing update is important for doctors to consider whether they already have a website, or are considering creating one. For doctors with existing websites, six months in the market is a long time, and much can change. With emerging scientific discoveries and technology, the medical information on their sites may already be out of date, or at least in desperate need of a revision. The same holds true for their photos and videos. Even their search engine optimization (SEO) keywords may need a second look. Life and business move that fast.

For those healthcare providers that do not have a website and are wondering if they even need one, Aurora IT asks, “what are you waiting for?” Online business marketing practices are moving at such a warp speed that it is incomprehensible not to be a part of the movement. Miss a little and miss a lot. A website gives doctors an opportunity to manage their brand presence and offer services quickly and distinctively. The lack of a presence may not only hurt their bottom line but also their reputation. Doctors need to manage their marketing message and character with an interactive website and a constant Internet presence.

Word–of–mouth advertising is huge and is growing exponentially with the burgeoning trend of videos in search engine results. Aurora IT suggests that, especially in healthcare marketing, online video tutorials and testimonials can be a very effective way of reaching a target audience on a large scale. These very same websites should also feature peer-to-peer functional features, such as “bookmark this site”, “share this site” (with social media networks like Facebook or MySpace) and the all-important “refer to a friend”. A practice’s website and its visitors are driving their brands, not just their paid advertising and marketing efforts.

And if a healthcare website is not involved in some sort of social media, it should be. Social media works by patients communicating with other patients, rather than doctors talking “at” their patients; again, word-of-mouth advertising. Prospective patients tend to trust other’s experiences before they trust a marketing message, and they are talking everywhere. More and more hospitals are using social media tools to market to their patients. According to a recent study, social media influenced more than half of 25-to-34 year old Internet visitors. So a healthcare provider’s brand and website must be everywhere to manage these visitors.

New technologies, practices and marketing ideas are emerging weekly. Online search is a big part of health-information research. If a doctor wants to drive traffic to his information site, it must rank very high in organic search results, which is why SEO is so vital. Aurora IT advises that healthcare providers update their websites before the landscape changes again. The season and the market will always change, so the method and the message must change right along with these forces. Otherwise your practice will soon be buried in an outdated snowdrift.

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