Keyword Advice for Google Adwords PPC Marketing

admin    Web Marketing     Advice, Adwords, google, Keyword, marketing

Keyword Advice for Google Adwords PPC Marketing

There are billions of keywords to choose from, some are expensive, some are cheap, some get millions of searches per day, some get only a couple of searches per month. So which ones should you pick?

Relevant Keywords

You want to pick a collection of highly relevant keywords on what you are trying to sell or promote. I will go more into keyword research at a later time, but as a primer to keywords you should be looking for keywords that are directly related to your product or service. Google prides themselves on providing their visitors with the best user experience possible. When someone does a search, google wants them to find exactly what they are looking for.

What Not To Do

Not all traffic is the same. 100 highly targeted visitors is a thousand times better than 1 million untargeted visitors. The purpose of keyword selection is to try and match what the searcher is looking for, with what you have to offer. You do not want to bid on random keywords just to try and capture traffic.

What google wants you to do

Google wants you to pick a portfolio of keywords that will provide their visitors a great user experience. If you have a selection of poorly selected keywords google will penalize you by making you pay more per click, or they may even turn your ads off.

So what is relevance?

Relevant keywords should be common sense. If your selling dog supplies then you should be bidding on dog supply related terms. If you bid on the keyword “dog training” but your site does not contain any training materials or supplies, then your keyword is no longer relevant. Your portfolio should only contain keywords like dog leash, dog collar, dog biscuits, and dog outfits. Assuming you actually carry these items of course.

What can be mistaken for relevant?

I was reading a forum the other day of someone who was promoting weight loss supplements and guides. This person wanted to know if the keyword “beating hunger” was related to weight loss. In this case the keyword can be mistaken for a relevant keyword as those who are dieting may be hungry because they are eating less to lose the weight. However, if your in the weight loss industry, this would not be considered a relevant keyword as it can apply to many other niches such as world hunger.

I will go more into keyword research on a later article, but when you are looking into keywords try and select those that are the most directly related to what you are selling or promoting. Keywords such as”buy [product name]” are great buying cycle keywords. Dont waste you money on cross related keywords until your campaign is at the point where you need to expand to increase profits and sales.

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Adwords Keyword Research Tools Can Dig Gold From Dirt

admin    Web Marketing     Adwords, Dirt, From, Gold, Keyword, Research, Tools

Adwords Keyword Research Tools Can Dig Gold From Dirt

Adwords keyword research tools are indispensable to many internet marketers and webmasters alike. These keyword research tools have played key roles in helping many optimize their websites, and driving traffic and making sales. Internet marketing gurus would agree that these tools are instrumental in helping them build their income empire. The same is true for affiliates, whether you are a super affiliate or a struggling affiliate/webmaster. Let’s see what these tools do and whether they deserve the status as killer internet marketing tools of this decade.

Keyword research has never been more important today than it was in the past. Why should anyone perform keyword research? Experienced webmasters in the early nineties would share with you how simple it was then to optimize their webpages for top search engine ranking as compared to today. Pull up a web page, litter a few keywords here and there, and bring in some backlinks – that’s it! You have a winning web page ready to attract traffic. Today, with the increasing competition and the advancement in search engine technology, it becomes tougher to stand out for competitive keyword terms. Webmasters constantly face the challenge and need to dig out more profitable keywords – decent traffic, low competition keywords that have not been discovered by others for search engine optimization.

Pay-per-click advertising is an avenue for many companies or affiliates who either have long given up on the ever-evolving SEO race, or simply don’t have the time to devote to search engine optimization efforts. Keyword research is crucial for the success of PPC advertising campaigns, especially if you are advertising with Google Adwords. Anyone who has been marketing for a while with Adwords would tell you that keyword research is the foremost and most critical element in any campaign. One wrong move and you would be pouring money into the drain. Advertisers with PPC networks need to constantly find out the keyword trends and specifically profitable keywords.

Webmasters or PPC advertisers can either conduct their keyword research manually, or with Adwords keyword research tools. If you are a hobbyist and are building a web page for fun, then manual keyword research is fine. But when you are running a business, you simply don’t have the time to head to free Adwords keyword research tools like Overture Keyword Suggestion, or Google Suggest or Good Keywords to perform your keyword research.

Adwords keyword research tools like Keyword Elite, Keyword Analyzer, etc automate these tedious keyword research tasks, and make life really easy for business owners and webmasters. Many of these Adwords keyword research tools simply take the manual tasks a webmaster would normally have to do, organize them into simpler processes and replace them with automation. This gives you more free time to focus on building your business. Learn more about powerful keyword research techniques and grab a free keyword research book worth more than from my blog.

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The Google Adwords Keyword Tool

admin    Web Marketing     Adwords, google, Keyword, Tool

The Google Adwords Keyword Tool

If you want to run an effective Google Adwords campaign, you’ll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.

Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.

When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use “auto parts” as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, “classic car parts”, for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.

The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren’t tied to using keywords that aren’t working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.

The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.

A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

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Google adwords- the most effective way to reach the targeted audience

admin    Web Marketing     Adwords, Audience, Effective, google, Most, Reach, Targeted

Google adwords- the most effective way to reach the targeted audience

It is basically the pay-per click advertising which can help to increase the capability of major most popular search engines. It gives an opportunity for internet marketers to advertise goods and services through affiliate programs depended upon the amount they bid for certain searched keywords or phrases. google adwords is a great tool which can offer great opportunities for people throughout the world. It provides flexibility and it can provide great opportunities for the companies and business minded-people. Google adwords quite in a simple way. What you need to do is create your ads and then you have to choose proper keywords which are of course related to the products and services which you offer or the nature of your business. This is basically called as direct advertising because here the people who are interested about your products, services or businesses are targeted. It provides a support service and above all it is user friendly. Today businesses all over the world are getting benefit for growing of the customer base, increase in sales and it even helps to increase the overall exposure in the desired market. A campaign having solid Google adwords management can give you more return on investment. Today pay-per-click has become a leader of Google adwords. Basically Google pay per click is an answer to the present generation who always opted for a hassle free method of advertising. And it is the knowledge and practice which are key to success in PPC. So Google pay per click is one of the dominating search advertising mediums on the internet. Google controls the maximum number of searches on the web and generating over 70% of clicks to websites on the internet. Today Google adwords is increasing by leaps and bounds. And local, regional or any global business are really benefiting from is gaining more popularity and at the same time helps to increase sales and get the maximum exposure for your business. For more details contact at : http://www.googleadword.co.uk/

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Adwords Keywords Research – Finding Profitable Keywords

admin    Web Marketing     Adwords, Finding, Keywords, Profitable, Research

Adwords Keywords Research – Finding Profitable Keywords

Adwords Keywords Research – Finding Profitable Keywords

Adwords keyword research tools are valuable and crucial to anyone using Google Adwords to plug their websites. The general public think that such keyword research tools are only capable of pulling out huge keyword lists to be employed in their Adwords PPC ( PPC ) campaign. Little did they know that these tools are also useful in digging out useful information about keywords that could be used for other PPC campaigns and even for SEO. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping catalogues of moneymaking keywords.

One fast keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is obligatory. Brainstorm and start off with some keywords, perhaps five main keywords related to the product. You may need to use several free online Adwords keyword research tools such as :

One. Overture Keyword suggestion Tool

Search for the main keywords and copy down the tallies of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find adaptations / extensions of the root keywords. These keywords are what we call long-tails. Example, “best online Adwords keyword research tools” is a long tail from the root keyword phrase “Adwords keyword research tools”.

two. Google Search Engine

Find and visit every one of the top 10 search engine results for your focused main keywords. Go to your net browser under ‘View’, click on ‘Page Source’ To show the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly analyzed. They are yours free.

three. Google Adwords Keyword Research Tool

This free Adwords keyword research tool is a handy tool. Use the “Site-Related” tab to make engaging discovery of keywords focused by top ranking sites. You would be nicely surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a foxy. It is like an espionage mission. I will teach you the easy way to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and pay attention to the web sites that show up in the Adwords text ad on the right in Google. Repeat this for all the five main keywords and see whether there is a common internet site that shows up all of the time.

Target this web site to spy on. Open a Microsoft Excel document and list down all of the keywords in your list that this competing internet site shows up for. Observe the list of keywords over a period of 1 – Four weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and keep those that it remains targeting. There’s strong reason to do so as there is a possibility that these are moneymaking keywords or phrases that continue to earn income for the website. This explains why it is paying giant bucks to remain within top five in the Adwords for these keywords.

are you aware that some expert marketers are employing these secret Adwords keyword research tricks and tips to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and boring tasks. Think how distressing and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free e-book which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings just about instantly.

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Adwords Keyword Research Tools & Tips to Find Profitable Keywords

admin    Web Marketing     Adwords, Find, Keyword, Keywords, Profitable, Research, Tips, Tools

Adwords Keyword Research Tools & Tips to Find Profitable Keywords

Adwords keyword research tools are valuable and essential to anyone using Google Adwords to promote their websites. Most people think that such keyword research tools are only capable of pulling out huge keyword lists to be used in their Adwords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in digging out useful information about keywords that could be used for other PPC campaigns and even for search engine optimization. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping lists of profitable keywords.

One quick keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is necessary. Brainstorm and start off with a few keywords, perhaps 5 main keywords associated with the product. You may wish to use several free online Adwords keyword research tools such as:

1. Overture Keyword Suggestion Tool

Search for the main keywords and copy down the lists of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find variations/extensions of the root keywords. These keywords are what we call long-tails. Example, “best online Adwords keyword research tools” is a long tail from the root keyword phrase “Adwords keyword research tools”.

2. Google Search Engine

Find and visit each of the top 10 search engine results for your targeted main keywords. Go to your internet browser under “View”, click on “Page Source” to display the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly researched. They are yours free.

3. Google Adwords Keyword Research Tool

This is the web address https://adwords.google.com/select/KeywordToolExternal. This free Adwords keyword research tool is a handy tool. Make use of the “Site-Related” tab to make interesting discovery of keywords targeted by top ranking websites. You would be pleasantly surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a sneaky. It is like an espionage mission – I will teach you how to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and take note of the websites that show up in the Adwords text ad on the right in Google. Repeat this for all the 5 main keywords and see if there is a common website that shows up all the time.

Target this website to spy on. Open a Microsoft Excel document and list down all the keywords in your list that this competing website shows up for. Observe the list of keywords over a period of 1 – 4 weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and retain those that it is still targeting. There is good reason to do so as there is a likelihood that these are profitable keywords/phrases that continue to make money for the website. This explains why it is paying big bucks to stay within top 5 in the Adwords for these keywords.

Did you know that some expert marketers are employing these secret Adwords keyword research tips and tricks to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and tedious tasks. Imagine how painful and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free ebook which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings almost instantly.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

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Pay Per Click Success Secrets – 5 Techniques to Fix Inactive for Search Keywords Problem in Adwords

admin    Web Marketing     Adwords, Click, Inactive, Keywords, Problem, Search, Secrets, Success, Techniques

Pay Per Click Success Secrets – 5 Techniques to Fix Inactive for Search Keywords Problem in Adwords

Most affiliate marketing entrepreneurs are using Google Adwords to advertise and promote their affiliate products to boost affiliate commission. Google Adwords is one of the best pay per click (PPC) advertising search engines on the internet right now. However, most affiliate marketing entrepreneurs are affected by Google’s quality score algorithm. One of the major significant impacts is to disable the active search keywords, which have low minimum bids price. With this problem, most of affiliate marketing entrepreneurs have to increase the bid price or remove those inactive keywords.

In this article, you will discover and learn the right techniques to fix the “inactive for search keywords” problem in Google Adwords, even you have to increase the price or remove the keywords. Those ways have been proven that they can help you fix the inactive search keywords problem whereas your account and PPC campaigns are still high performance and optimized.

Technique #1: Make Keywords, Ad-Group and Landing Page Relevancy.

Most of the “inactive for search keywords” problem has occurred because of an irrelevancy of keywords, ad-copy and landing page. The first technique is to ensure that you must relate them with the search keywords. It means that you have to include all possible search keywords in each ad-group into the ad-copy and landing page, particularly the display URL, destination URL and landing page. Within the landing page, it requires your search keywords to be inserted into the title, META tags, headlines and content. Without the keywords insertion, the relevancy is pretty low.

For example, if you are advertising an affiliate marketing e-book on the internet and your search keyword is “learn affiliate marketing”. Thus, you have to include “learn affiliate marketing” into ad-copy, particularly in the first line, (including display URL and destination URL), and landing page (including title, META tags, headlines and content). Also, you should include “learn affiliate marketing” or “affiliate marketing” in the ad-copy (second and third line) as much as possible.

Once you make sure that you have high relevancy among your keywords, ad-copy and landing page, then you have to increase the keyword minimum bid price for a while to ensure that Google Adwords system will give you high quality score. With the high quality score, you can decrease the bid price later.

Technique #2: Increase Keyword Minimum Bids Price.

The easiest technique to fix the “inactive for search keywords” is to increase the keyword minimum bids as requested. However, you have to be aware of your return on investment (ROI) when you increase the keyword bid price. You have to realise your conversion rate, click through rate (CTR), paid affiliate commission, and impression. It is obvious that you have to re-calculate those stuffs to find out the ROI value in order to ensure that you are maximize the profits online through PPC advertising, particularly Adwords.

Technique #3: Remove Inactive Keywords from PPC Campaign.

Another technique is to remove permanently those inactive keywords from your PPC campaigns. However, many studies reveal that your account performance and optimization are affected directly to the quality score in Adwords system. With this sense, you should increase the minimum bid price of those inactive keywords before removing. With this action, Google Adwords system will believe that you are optimizing your account and campaigns. It will also believe that you have high performance in your account, because you have no any inactive keywords.

Technique #4: Re-Create New Ad-Group with Those Inactive Keywords.

Another technique is to re-create a new ad-group with those inactive keywords. The key concept of this technique is to remove the existing ad-group in where the inactive keywords are and re-create a new ad-group with those keywords. You have to ensure that you remove those inactive keywords by increasing the bid price and removing keywords respectively. Once you remove those keywords, then you should remove the existing ad-group where those inactive keywords are. After that, you have to refine a new ad-group with high relevancy keywords, ad-copy and landing page in the same campaign.

Technique #5: Re-Create New Campaign, Ad-Group and Keywords.

The last technique to fix the “inactive for search keywords” problem in Adwords is to re-create a new campaign along with ad-group. This technique is similar to the previous one, but you have to re-create the PPC campaign along with only inactive keywords, not only ad-group. You have to ensure that you remove smoothly the existing campaign and ad-group. Then, you should create a new campaign and ad-group. The highest recommendation is to ensure that you create high relevancy campaign, ad-group, keywords, ad-copy and landing page. You have to include your search keywords into those areas.

Final thoughts, most affiliate marketing entrepreneurs are using Google Adwords to drive quality traffic and boost affiliate commission. However, those affiliate entrepreneurs maybe face the “inactive for search keywords” problem in Adwords. In this article, you have learnt techniques of how to fix “inactive for search keywords” problem, which are: (1) make keywords, ad-copy and landing page relevancy (2) increase minimum bid price immediately (3) remove permanently inactive keywords (4) re-create a new ad-group and (5) re-create a new campaign.

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Google Adwords Min CPC Has Gone Underground. Inactive Keywords Alive and Well

admin    Web Marketing     Adwords, Alive, Gone, google, Inactive, Keywords, Underground, Well

Google Adwords Min CPC Has Gone Underground. Inactive Keywords Alive and Well

First page have replaced min cpc, for all intents and purposes.

Read and cry…

Visit the the original ppc blog article on this topic in order to see the screenshots.

Google Adwords has announced that all keywords are now perpetually active, and they do indeed show as active in our reports and in status column in the keywords tab page, even with ridiculously low max cpc bids.

This was our dream, wasn’t it? Never agian to have to worry about keywords “going inactive”?

Well, folks, this is just theory. The recent quality score updates do not tell the whole story. Follow me now, and learn the complete truth…

The status column indeed always says keywords are active, but its not true. We see our first clue with this message: “bid is below first page bid estimate of…”

Now, hover over the “ad diagnostic tool” icon, the magnifying glass, and we see this screen, on the “keyword analysis page”:

1. Keyword is NOT triggering Ad, despite the fact that is is “active”.
2. Reason: “current bid is too low to be competitive”, even though QS is Great (4)
3. Details & Recommendations, next. Can you guess what the recommendations will be?

your bid is “not competitive”, and therefore may “rarely” trigger ads.

I translate this to really mean:

“not competitive” = inactive for search
“rarely” = almost never

Now, lets look at the last component on the Keyword Analysis Page, the Details & Recommendations (#3)…

What can you do? Raise your bid? Why do I need to raise my bid? In order to “competitive” enough to trigger my ad? If you’ll remember, I manually double checked and saw that my ad in this case studay indeed was NOT showing at all, with only 5 advertisers, eg. only 1/2 page of ads.

Weren’t we told that there is no such thing as inactive keywords?

Did we celebrate too soon?

Was this just a smoke and mirrors maneuver? Why were we told that keywords would always remain active?

To make matters even worse: there is no way to see these stats in reports, or in Editor, only on the web interface at the kw level on this keyword analysis tool, keyword by keyword. This is impossibly impractical, to say the least.

This is a major setback for advertisers, who thought that min cpc was abolished, only now to discover that it is alive and well, and cloaked, for all intents and purposes.

Currently, the best method to avoid your keywords from “going inactive” is to bid at the “first page bid” recommendation or above. I wonder who this benefits, advertisers or Adwords?

This is not so fair, as in this specific case study, there were only 5 advertisers, 3 of which are not even relevant to sushi, where our ppc advertising client’s keyword was deemed “uncompetitive”, despite a great quality score.

So, you tell me… are keywords always active?

I do not think the Adwords team intended “First Page Bids” to replace the min cpc field, in practice?

Perhaps the min cpc bid should be reinstated, in addition to first page bids, or keywords that are listed as active in the kw status column, should really be active, and not cloaked behind multiple keyword analysis screens!

Following is a real chat which i just concluded, which I removed the name of the adwords chat specialist. ..

Support: What can I help you with today?
dan: i have question re: Ads Diagnostic Tool
dan: on the keyword analysis page…
dan: where the message says: Ad Not appearing…
dan: does this generally mean appearing at all, or not appearing on page one?
dan: i was told page one, but this is not stated in the message.
Support: If the Keyword Analysis page is telling you that the ad is not showing, is it giving you any other messaging below that to tell you why the ad is not showing?
dan: yes
dan: quality score great
dan: bid too low to be competitive
dan: first page or not showing at all?
Support: Without actually looking at the Keyword Analysis Tool right now and judging on what you are saying, if the tool says that the ad is not showing, then the ad is not showing.
dan: yes, i also manually double checked that. it was not showing at all.
dan: even though there were only 5 ads on the page serps i checked
dan: i thought keywords would never become inactive since the new update?
dan: the keyword initially shows as active in the keyword tab…
dan: only when i click on the tool, and dig to the details screen, do i see that the keyword is not triggering ad…
dan: how is this compatible with kw being “active”?
dan: in the past, if kw bid was under min cpc bid threshold… kw showed as “inactive”…
Support: The keyword is active, but is the quality score and CPC must still surpass a threshold for the keyword to enter an ad auction.
dan: what you just said, sounds like double talk. either the kw is active or its inactive.
Support: Yes, you should use the Keyword Analysis page to determine the reasoning if your ad is not accruing any impressions in your account.
dan: that is not a practical solution, esp if an account has tens of thousand of keywords…
Support: Here is an article from our Help Center that goes into more detail about this subject:
Support: Removing Inactive For Search
dan: i have read that page…
dan: but the paradox still holds…
dan: it is now impossible to adjust bids en masse.
dan: it was much more logical in the past, when we could know which kws were inactive, via Editor or kw reports.
dan: this new situation creates a huge obstacle for advertisers to accurately adjust bidding.
Support: With the old system, if the keyword was inactive for search, the keyword would never be entered into the auction. With the new system for keywords, a keyword may be eligible for the auction for one search query and not for another.
dan: i understand that, it is a more dynamic system… however…
dan: the problem still exists.
dan: if i adjust a bid to 1 cent, and the kw is listed as “active”, but in reality it will “rarely” accrue impressions…
dan: of what value is the “active” status to advertisers?
Support: It would depend on if it met the threshold for each auction.
dan: exactly
dan: at 1 cent, most likely it would “rarely” if ever meet the threshold. so of what value is the “active” kw status?
dan: making it impossible to effectively manage low bids
Support: The value of this status is that if the keyword meets the above threshold, then it would go in the ad auction to appear for this keyword.
dan: it was suggested to me to delete active keywords which had not accrued any impressions in the past 2 weeks…
dan: if i followed that advice now…
dan: i would probably be deleting keywords that were really “inactive” even though they were listed as “active”
dan: that would not be very wise, would it?
dan: another reason to reinstate the “inactive” status.
dan: why not utilize both fields… first page bids, as well as min cpc field?
Support: I would say that with the new system, if you see that your keywords have not accrued any impressions, it might be wise to look at this keyword to determine if you need to change the keyword or delete it from your list.
dan: totally impractical. i manage accounts with 100,000 keywords, which is not uncommon for professional client managers.
dan: the new system is “broken”
Support: Dan, I would be happy to pass this feedback along to the team.
dan: thanks so much
dan: i am happy to assist in improving the system
Support: Since this system is newly introduced, the team is concerned about feedback from our advertisers concerning these issues.

Conclusion: Inactive for Search is Alive and well.

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