How to Increase Your Conversion Rates By Up to 500% Using the Free Google Website Optimizer
Google recently released a new tool called the “Google Website Optimizer”. Those familiar with testing conversion rates know that the best way to do this is to “split test”. Google Website Optimizer makes split testing multiple variations of a page surprisingly easy and efficient.
For those of you who don’t know what split testing is, let me explain..
Say you have a page setup for gathering leads, it consists of a header, a few short bullet points, your lead capture form and your footer. Let’s say this original page has a conversion rate of 6% – for every 100 visitors the page receives, 6 of them fill out the form and submit it.
When you split test, you create numerous variations of this original page, each variation being slightly different (usually only 1 change per variation). So, in one variation you might change the header, in another you might change the bullet points and so on. You then use a split testing script that rotates your traffic to one of these various pages you’ve setup. You continue this process until you find the best converting combination possible. For a normal lead capture, most people aim for 30-45% before retiring their efforts.
With Google Website Optimizer, you can test all combinations of your page at once.
Here’s how it works…
First, you supply the original page you’d like to create variations of; this can be a lead capture, a sales page, whatever page leads to a conversion of some sort. Next, you supply the successful conversion page. For a lead capture, your conversion page would be your thank you page, for a sales process, it may be the “thanks for your order” page and so on.
Now you’re able to break the page you want to test into as many different sections as you’d like by inserting simple javascript into the page. For a common lead capture page, you might break it into a header, bullet points, lead capture form, and footer, but it’s entirely up to you how many sections you want to use.
After you’ve broken down your page into sections, it’s now time to create variations of each of the different sections.
The first site I tried with Google Website Optimizer was an old lead capture page that I hadn’t got around to optimizing. I broke the page into 4 sections (header,bullet points, form, and footer).
I then created 1 variation for each section. For the header, I tried a shorter version of the header with slightly different wording. For the bullet points, I tried shortening them and getting rid of one of the bullet points. For the form, I created a version with a custom question field (the original is just name/email). And for the footer variation, I added a post script that said, “P.S – You will only see this page once, so don’t miss out on this one time offer!”.
The results are in!
After letting it run for roughly 3 days and a few hundred visitors, I successfully took the original conversion rate of 6% and increased it by over 500%! That means I’m now seeing a conversion rate of 30% – all it took was 15 minutes of my time to setup the Google Website Optimizer.
So what was the best combination?
The winning combination was the original header, the shorter bullets with one removed, the original form, and the footer that had the added post script.
I’m going to continue testing this page with a few different variations and see if I can’t get it closer to a 50% conversion rate.
So what does this mean to my bottom line?
Well, if this were a PPC campaign I would have just cut my cost per conversion by 500%. If that was a large budget campaign, that could mean saving thousands of dollars per month.
Overall, I have to say, the Google Website Optimizer is a great product, and the fact that it’s free for Adwords advertisers is even better. Now if only they could clean up their search results..but that’s a whole other topic.
You can sign up for Google Website Optimizer at http://services.google.com/websiteoptimizer/
Read more information on how to increase your conversion rates at Vince Cordic’s internet marketing blog
Blog URL: http://www.vincecordic.com
Author: Vince Cordic
Article Source: EzineArticles.com
Provided by: Cellphone news
Optimizing for Google, Yahoo! and MSN
Google Search – Links, Relevancy, Content
A lot of people have been saying getting ranked high on Google for particular search terms can be the hardest comparing to the other two engines. It isn’t true if you actually know the game rules. The fact is that, Google puts a greater weight on the linking structure of a web page and rates pages on a logarithmic scale based on the inbound links. It normally takes from days to a month for Google to index a site.
During the first month or two, you will see your site ranked up and down on the result page, until you have built up sufficient link popularity (sites linking to you). On-page optimization seems to be weighted lower here for Google but it doesn’t mean you don’t need to do it. Having great structures can boost your result. In addition, Google takes relevancy as a huge factor. Many people try to leave links around other sites with low relevancy to build up their link popularity. This is treated as spam by search engines, and Google knows it too well. Only exchange links with websites that related to your content. Comprehensive directory registration and a variety of forum signature links can help keeping you in the search index. Always try to structure your link campaign so that it looks balancing. It is always better to have 1 links from 10 different domains, than 10 links from two domains.
It is not easy to see a webpage with hardly any content ranked on top on Google. This is because Google takes unique content very seriously. Fresh content is another way to get ranked high on Google, which is why you can see many Wikipedia pages getting top ranking on various keywords in recent years. These wiki pages are written with resourceful content, enough relevant outbound links, images and properly optimized structures. Google has the strictest requirements, regarding keyword density. No more than 2% of a web page’s words should be the targeted keywords. Any more will be considered spamming.
Yahoo! – Links, Keyword Density, On-page Structure
Again, to do well in Yahoo!, great link popularity is a must. The best way to get your site indexed is by building a strong linking campaign, or you can use its Paid Inclusion program, which was charged per annum. There is a myth in seo field that Yahoo! tends to link sitewide links but that’s not officially confirmed. Unlike Google, Yahoo! puts more weight on keyword density and on-page structure of a web page. Serving over 100 million searches per day, Yahoo! believes that a hybrid of human review and mathematics works better than simply just maths.
When optimizing for Yahoo! search, always keep in mind that it places top priority on high keyword density for meta tags, alt tags, header tags, outbound anchor link text and content keywords. Try emphasizing your keywords by highlighting, making bold text, and widespread your keywords with around 3% keyword density, which is double Google’s. The title tag is one of the more important on page elements for the new Yahoo algorithm. Make sure your keywords are listed in your title tag as well as in your description and keywords tags. It’s funny but with Google, it hardly bothers them. Read about what Jill Whalen from HighRankings had said about meta tags. Suggested keyword density for Yahoo! is as follow:
MSN: Young Age, On-page Structure, Links
What makes MSN cute is that, it loves new website. With filled meta tags and keywords over your page plus a couple of low quality links, you can get your site ranked pretty high for the targeted keywords you set. MSN regards static pages being more important than dynamic pages, even though they do rank dynamic pages. It was reported that however MSN has lowered the weight of meta keyword tag and no longer index data from the it after a long history of being spammed. However, you should always include title and description tag. Another important thing for MSN optimization is that, keywords within url is extremely important. 85% of top ranked pages have keywords within their urls.
You can visit the site owner suggestion guidelines page setup by MSN officially for webmasters to follow for successful indexing on their search engine.
In conclusion, understanding how each engines work and what criterias they are looking for could make sure if you are doing the right thing. A list of combined factors for the three are as follows with the estimated weight:
The following are the top 10 ranked factors across the 5 categories:
CY Tang is a search engine profession, helping websites to get ranked higher with better search engine visibility. Visit his seo blog for any seo tips and advice.
Article source: http://www.seo-study.com/?p=56
Author: CY Tang
Article Source: EzineArticles.com
Provided by: Latest trends in mobile phone
Comparison of Google Vs. Yahoo SEO (Search Engine Optimization)
Comparison of Google SEO vs. Yahoo SEO I’m certain webmasters have been debating Google vs. Yahoo SEO for some time now. It seems – at least to me anyways – that good positions on Yahoo usually net good positions on MSN as well. So one would think their ranking algorithms are somewhat similar.
I’m not sure that keeping good Google positions will benefit you on other engines. I’ve found – I can optimize for Yahoo & MSN – and they will not turn the tables on me at any given point. It may become so that in the future they are as dynamic as Google – but I have found Yahoo & MSN to contain more “static” results. By static, I mean that once you manage to get top positions on Yahoo & MSN (and especially for popular keywords) you usually are able to hold this rank for a while.
Other webmasters will agree, you either know the Google formula or you don’t. I have still not discovered the formula. I have had pages (and ones with good content too) rank well on Google for a short period of time, then disappear completely from those query results. Google is a strange creature indeed, and although I have been into Internet Marketing for over two years now (and it is my only income) I have a very hard time keeping up with Google and trying to optimize for it.
Quite frankly, I gave up after all that jibber-jabber about Update Florida and the “Sandbox Effect.” I figured such rapid changes, and such severe penalties for any given site – were uncharacteristic of Google. Google has a tendency to change their algorithms, and consequently their SERPS, almost overnight. If you’re able to hold a top position on Google for certain keywords, all the power to you. I wish I could myself – as I believe Google would supply more traffic to my site then Yahoo can.
But in the long run, optimizing for MSN & Yahoo is likely in your best interest. Unless you yourself can crack the Google code, or know someone who can/has, I would suggest sticking to optimizing for Inktomi. These old optimization methods posted for optimizing for Inktomi (a simple Google search will find them for you, I know, how ironic) actually still work very well for both Yahoo and MSN engines. I have been using them for a while now and am having no problems getting SERP listings for these keywords.
It does take a little bit of time what with link campaigns and all, but no empire was built overnight. For more information on link building, and other subjects, please read my other articles.
I am a young, aspiring computer engineer into Internet Marketing, hardware, software, web design, SEO and just about anything related to computers. Please come check out my growing PC forum at [http://www.markspcforum.com]
Author: Mark Berger
Article Source: EzineArticles.com
Provided by: Digital Camera News
How to Use Google Webmaster Tools, Google Website Optimizer & Google Maps to Help With Your SEO
Google has an enormous range of handy tools for you to use as a way of helping with your SEO and Traffic generation. All of these tools will help you with your SEO.
Google Webmaster Tools – search Google for Webmaster Tools
Google Webmaster Tools can give you some very technical information and provides you with detailed reports about your web pages’ visibility on Google. You can see what Google thinks about your pages, you can find out the Top Search Terms being used by your visitors and you can check the amount of inbound links/outbound links etc. You can also submit your site map to Google via Webmaster Tools which will ensure that Google knows about all of your pages. To get Webmaster Tools to work you need to install a small code into your site.
There are also a few other technical bits which you may find interesting.
Google Website Optimizer – search Google for Website Optimizer
Website Optimizer is a tool that can help you improve the effectiveness of your website or web pages. By allowing you to Split Test different versions of your website content, you can determine what content best attracts users to lead them to convert on your site.
Example: You have a Name Squeeze Page where you are offering a Free Report in exchange for your visitors Name and Email Address. Using website optimizer you would test two slightly different versions of that Name Squeeze Page to see which one converts best.
First you need to increase your Traffic, then you need to split test to increase your conversion rate.
If you put all your efforts into SEO and none of your efforts into Split Testing some of your SEO efforts will be wasted.
Again you will need to get your website designer to insert a code into your web pages in order to get website optimizer to work. The key to all successful marketing and online marketing is testing and measuring. It is essential to get the most from your marketing campaigns, and without the numbers how are you going to know what’s working and what’s not.
Google Maps- search Google for Google Maps
By getting your website listed for free in the Local Business Results it can really help you to get traffic to your site.
The Google Map Listings often appear above the rest of the free listings on the left of the Google Page.
You can add all your business details to Google Maps via your Google Account including opening times, photos, videos etc. To activate your Google Maps listing you will need to provide a telephone number or postal address and wait for a verification call or postcard.
Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets.
Leonardo Wood specialises in teaching website owners how to do their own SEO.
For Instant SEO Tips to Help You Get Your Website on the 1st Page of Google click: SEO Tips
Author: Leonardo Wood
Article Source: EzineArticles.com
Provided by: Humorous photo captions
Google Search Engine Optimization Principles
Google has come to be seen as the most complicated and innovative search engine as it really armed with an array of anti-spam technology. Google’s expanding use of anti-spam features has meant that optimizing websites for Google has become significantly harder and it’s now not merely a case of opening your internet sites source files in notepad, including a few key terms into your several HTML tags, uploading your files and looking forward to the results. In reality, this sort of optimization, commonly referred to as onpage optimization, will only ever is 20% efficient at attaining rankings for any keywords and phrases happen to be even slightly competitive. People who aced maths in school know this leaves us with 80% unaccounted for.
This 80% refers to offpage optimization. Offpage optimization is all to do with the amount of links pointing to your internet site and its pages, the exact linking text (anchor text) of these links plus the top quality of the pages which the links are on. Offpage optimization is now for sure the extremely dominating factor which determines where a web page will rank in Google. So Google search engine optimization is now mainly offpage optimization.
Why does Google give so considerably ‘weight’ to offpage optimization efforts and so tiny to onpage optimization? Well it can be all about the top quality of their results. Whilst onpage optimization is completely managed by the webmaster and can thus be abused by an unethical one, offpage optimization is something that isn’t managed by anyone as such but rather by other sites owners, internet sites and indeed the Internet in general. This means that it really is significantly harder to do any deceptive or spammy offpage optimization techniques inside in hope of gaining an unfair advantage for a site inside Google SERPS (Search Engine Result Pages).
The conclusion of the story from an SEO viewpoint is to spend less time on those tiny web site tweaks which you imagine might make a large difference (but won’t) and work hard on what really counts. What definitely counts is how the web ’sees’ your website, the far more excellent (keyword rich) incoming links your internet site has the better the webs ‘view’ are going to be and consequently the far better Google’s view of your web page will likely be. What Google considers of your site is incredibly significant, as they ‘look after’ internet websites they like.
Get one of the best no-nonsense guides for the search engine optimization of your website for free. Read it and see that SEO isn’t a rocket science. You can apply it and obtain results just in a few days. http://cyberinf.com/
Author: Al Yurgelenas
Article Source: EzineArticles.com
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Google Optimization – Your Key For Online Success
The online market is a highly attractive and lucrative one, in case you need to succeed on the internet there are a lot of different avenues however the one that stands way above all other options is Google. Website business owners can make the most of their online ventures with Google Optimization. A form of SEO or search engine optimization that primarily concentrates on the world’s most popular search engine, Google optimization can offer a lot of benefits to your business.
As the most used website, Google offers you the largest possible audience available online, in case you rank high for particular keywords you have a great chance of attracting a chunk of the traffic. To begin with you need to create a website with the necessary and important aspects that Google considers important. The next thing is to create quality internal links as well as links from other web pages. In this way you’ll be able to get your website in the Google library, then you have to start the optimization process.
Since Google is the most popular in almost all countries you can also use Google optimization for local marketing as well. You can also specify your website as per the niche you are working in and optimize your website for a particular niche related keyword. In this way you can get meaningful traffic coming to your site which means that you’ll receive only qualified leads that can be useful prospects.
There are a lot of search engines these days however the reason that Google is given a lot of importance is just the kind of traffic it has every day. The name has become synonymous to search online and therefore if you have Google optimization done you can possibly reach out a lot of prospective customers who are searching for a business like yours online.
In order to ensure that you can get all benefits of Google Optimization you need to have a professional and experienced company to help you out. You can look for a company that has decent amount of rave reviews and at least a couple of years of existence. There are a lot of big companies but most of them charge a big amount as well. You can rather look at a medium sized company that can offer an affordable Google optimization package and also deliver the required results to help you enhance your business through the internet.
Pardhi Media Marketing provides Google Optimization services for companies across the globe. One of the most professional and reliable SEO company.
Author: Jai Bhujwala
Article Source: EzineArticles.com
Provided by: Advice on AdSense
Google Optimization – Your Key For Online Success
The online market is a highly attractive and lucrative one, in case you need to succeed on the internet there are a lot of different avenues however the one that stands way above all other options is Google. Website business owners can make the most of their online ventures with Google Optimization. A form of SEO or search engine optimization that primarily concentrates on the world’s most popular search engine, Google optimization can offer a lot of benefits to your business.
As the most used website, Google offers you the largest possible audience available online, in case you rank high for particular keywords you have a great chance of attracting a chunk of the traffic. To begin with you need to create a website with the necessary and important aspects that Google considers important. The next thing is to create quality internal links as well as links from other web pages. In this way you’ll be able to get your website in the Google library, then you have to start the optimization process.
Since Google is the most popular in almost all countries you can also use Google optimization for local marketing as well. You can also specify your website as per the niche you are working in and optimize your website for a particular niche related keyword. In this way you can get meaningful traffic coming to your site which means that you’ll receive only qualified leads that can be useful prospects.
There are a lot of search engines these days however the reason that Google is given a lot of importance is just the kind of traffic it has every day. The name has become synonymous to search online and therefore if you have Google optimization done you can possibly reach out a lot of prospective customers who are searching for a business like yours online.
In order to ensure that you can get all benefits of Google Optimization you need to have a professional and experienced company to help you out. You can look for a company that has decent amount of rave reviews and at least a couple of years of existence. There are a lot of big companies but most of them charge a big amount as well. You can rather look at a medium sized company that can offer an affordable Google optimization package and also deliver the required results to help you enhance your business through the internet.
Pardhi Media Marketing provides Google Optimization services for companies across the globe. One of the most professional and reliable SEO company.
Author: Jai Bhujwala
Article Source: EzineArticles.com
Provided by: Electrical Pressure Cooker Online
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