For example, do a search for the term “sports” and you’ll find that ESPN holds the top spot in Google, while Yahoo! Sports holds the top spot in Yahoo and Fox Sports holds the top spot in MSN.

Of course, then again, if you do a search for “hotels”, you’ll find that hotels.com has the top spot in all three search engines.

So what’s a person to do when optimizing their websites?

My advice is to focus your attention on optimizing your website to rank well in Google. Yahoo and MSN combined don’t send as much traffic as Google will if you hold the top spot. Since Google gets nearly half (about 49%) of ALL search engine traffic, it’s makes sense that you’d want to focus your efforts on Google.

Also, since Google has the reputation for providing the most relevant results, Yahoo and MSN tend to always be playing catch up. So what’s working well in Google will likely work for both Yahoo and MSN.

However, if you optimize for just Yahoo or MSN, you’re not likely to rank as well in Google.

One thing I also like about Google is how fast they’re currently updating their index. You can get a website up, get a few links, and be indexed in less than a week. Yahoo and MSN tend to be a lot slower in getting your website indexed. Also, the rankings change less often in Yahoo and MSN, which is great if you hold the top ranking, but not so great when you’re trying to climb up in the rankings. With Google’s frequently updating index, you get more feedback on how well your search engine optimization efforts are paying off.

Gary Ruplinger is a search engine optimization expert who shares his expertise at UltimateTrafficBlueprint.com. Get his free SEO videos and if your website needs more traffic, hire Gary for a link building campaign.

Author: Gary Ruplinger
Article Source: EzineArticles.com
Gadget reviews

PageRank

Upon installation of the full Google toolbar you will notice a small bar near the center of it that may or may not be partially filled with a green color as displayed in the diagram below.

This is the Google PageRank indicator. PageRank is one of Google’s ways of rating your website and plays a role in the position of your site in their search results. This value is calculated based on several variables including the PageRank value and the number of sites that link to that page. Sites with a higher page rank tend to have better rankings than other sites if all other things are kept equal. I have personally noticed a significant increase in the search engine placement of our Search Engine Optimization (http://www.lilengine.com) site whenever our Google page rank is increased.

The Google toolbar enable you to, at a glance, view the PageRank of your website as well as your competitors’ sites. This helps when looking for sites to engage in with link building as more links coming from sites with a higher PageRank than yours help to increase your site’s PageRank. It is also said that when looking for site to link to yours that you should aim for sites with a PR 4 or higher. LilEngine personally accepts links from any useful and related resources, links from sites with a PageRank of 4 and above are an added bonus. Contact us for an exchange at info@lilengine.com.

A side note

There are times when the Google Toolbar will display your website as having a PageRank of 0 or even no rank at all. If your site previously had a PR greater than 0 and you notice this, watch it for a while or close your browser and reopen it to check as there are times that this feature seems to be a bit buggy possibly due to updates etc at Google.

Cached Version

When Google spiders your site it records the latest version of your site that it has spidered and this can be viewed using the Google Toolbar by going to the Page Info button and selecting cached version. Your browser must be on the page you would like to see the cached version of at the time you choose to do this.

How can this help you with your SEO campaign?

If you have optimized your website in hopes of increasing your search engine results in Google, this will indicate whether or not Google has updated their database with the new version of your page. If the Googlebot visits your site regularly the cached version of your site will be updated more frequently than otherwise.

Backward Links

The Google Toolbar also has a pretty useful feature that displays all the web pages that link to your web page, which Google counts towards your PageRank. This information isn’t regularly updated and can’t be expected to take between 1 – 3 months before changes can be seen. Backlinks deal with quality and not quantity. A site with 1000 mediocre backlinks may not have as high a Page Rank as a site with 800 high PR backlinks.

Highlighting

You have the option of adding a highlight feature to your Google Toolbar that highlights all instances of your search term on the web page reached from your search. This can help you see how many times your competitors use specific keywords on their pages and you may modify your SEO campaign accordingly. You may also use this to check your own pages and see if you are or are not using enough of your target keywords on your page for optimum search engine placement. Besides those features listed above there are also some other cool tools on the Google Toolbar such as:

Popup Blocker: This only works in IE 5.5 or later but is a great addition as we all know that there are many sites on the web that bombard you with popups. Some of these even go as far as almost preventing you from going anywhere else as more and more windows keep popping up. Annoyance factor 10/10.

Google Web Search: You can easily search the web using the Google Search Engine via the Google Toolbar by typing in your search terms in the search box area and then clicking enter or clicking the ‘Search Web’ button on the toolbar.

Translate: Easily translate sites into English that you may be interested in for one reason or another.

Unfortunately there is no version of the Google Toolbar for browsers other than Internet Explorer 5.0 and greater but hopefully they will be adding this in the near future.

Find more articles at http://www.4cornersflorida.com

Author: Shawn Hickman
Article Source: EzineArticles.com
Cool mobile gadgets

Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for important keywords.

Don’t you know what SERP means? It is one of those nice acronyms that are used by computer geeks that are lazy at typing (LOL) and stands for “Search Engine Results Page”, as SEO is the popular acronym of “Search Engine Optimisation”, and SEM stands for “Search Engine Marketing“.

So you want to get those top rankings in Google SERP right?
Sure you want. I want it, and I am ready to work for it.
And so should you be too.

Of course you need to know what to do to have your site top ranked by Google. You must know what this search engine likes and what it dislikes, in order to know what to add or remove from the web pages of your site.

Years ago it was simpler to be liked by search engines, more or less you had to understand how a web page had to be built, and how to optimize it for your keywords, placing the keywords in the title of the page, in the meta tags and in the body of the page, paying attention to the density of the keywords in the whole document.
Then you put some links with nice words to Yahoo and some of the other big sites and you were done. A link exchange page was an optional.

I made tens of top rankings in all the worldwide main search engines including Google of course working like this back in 1999, 2000, 2001 for many different keywords and keyphrases of different topics.
That was the time that the following things did not exist yet: page rank, AdWords and AdSense.
I was a great SEO guy even if my focus was on the domain names goldrush mainly.

This was the old way to make search engine optimization, when it wasn’t yet popular as SEO and the search engines had not yet moved most of the importance to the offpage factors.

This last sentence is an important one. And the end of it is extremely important. It was about 2000 or 2001 I think when the search engines tried to give an end to search engine spam introducing strict offpage factors. A site wouldn’t have been indexed IF it had not already links pointing to it from at least 3 or 4 websites that were already indexed.

That was the start of the OFFPAGE optimization revolution.
Offpage factors rule in the Google algorithm today, and you simply cannot achieve top rankings in Google for competitive keywords if you don’t work a lot on the offpage optimization of your site.

Offpage optimization means you have to work on building links pointing to your website.

Google now takes in consideration factors like these ones:

- how many web sites are linking to you
- which sites are doing so
- which is their page title
- which anchor text is used to link to your site
- the Google page rank of these sites
- and more.

And these factors are extremely relevant in determining the ranking of your website.

So to keep it as simple as possible you need to get many links to your site trying to have them from sites with a high page rank. The more you get the better will be.

You must pay a lot of attention on using the right anchor text, with the most important keywords for your site there.

You mainly have to find sites that are related to the topic of your own websites, and that are considered authority web sites by Google.

This is just an introduction to SEO offpage factors, but can already put you on the right path.

The search engine optimization for Google really requires a lot of efforts and is extremely time consuming.
You have to make a lot of researches to find the right sites that can provide good and useful links, you have to contact them and convince them to link to your site (usually offering a link back), you have to monitor that these sites continue to link to your site.

Yes, it definitely is harder than it can seem from these short description, and you already know it if you already tried to get links to your website.

Luckily I found a great software that can make a lot of work for me, and could do the same for you.
I call it my SEO Secret Weapon and can be yours too.

Please see my signature to find a link to the SEO section of my site with a link to it, it is the sofware named SEO Elite.

I strongly recommend you this software if you are serious about search engine optimization for your online business.
This software can automate or semi automate very important and time consuming tasks.
It can even find and email high page rank link partners for you with a touch of a button.

Think about it.
You can try to learn for free all the stuff you need to become enough experienced in SEO for Google and spend countless hours reading articles like this one and forum posts and working on building links back to your sites or you can follow my advice and have a professional SEO secret weapon that makes most of the hard work for you and brings better results in less time.
It is your choice.

Gian L. Ruggeri teamed up with Michael Crownley to run a site dedicated to Earn With Google. You will find useful info and resources related to AdSense, AdWords and SEO. http://EarnWithGoogle.com To find the SEO Secret Weapon presented in this article go to http://EarnWithGoogle.com/seo

Author: Gian Luigi Ruggeri
Article Source: EzineArticles.com
eCommerce solution, service provider

The problem is these sites aren’t optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn’t matter, the fact is it works and I’m going to tell you what’s involved.

Before we continue let me familiarize you with some relevant terminology in my own words.

**Search Engine Optimization**

Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.

Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.

**What is a Search Engine Optimization Company? **

A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.

**Search Engine Optimization Hurdles**

Back to the question of why these sites rich with content aren’t bringing in the numbers. There are several reasons why sites small and large aren’t optimized for the search engines, fortunately these can be remedied.

1. Many webmasters/site owners believe in “If You Build It They Will Come”. This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashing the real potential of your web site.

2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms all the time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think of the story of the Little Engine and don’t think you can, KNOW YOU CAN.

3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.

This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just can’t devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company. You can choose one here http://www.lilengine.com/seo-companies.php

4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.

5. Another problem is many people think “Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines”. If you think like this I’d like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did. Always shoot for the stars so if you fall short you will at least hit the sky.

Now for those of you who plan to better your websites via Search Engine Optimization here are the stages you need to follow in order to have an efficient and effective SEO campaign.

**Planning Your Search Engine Optimization Campaign**

Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.

**Researching the Most Effective SEO Strategies**

What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with the search engines. This will be one of the most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of the more popular ones.

**Search Engine Optimize Your Site**

This should be done in stages so you can see the effectiveness of the applied strategies you are using. Don’t change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.

Search engine optimization does not only deal with your site it also deals with the relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.

**Monitor Your SEO Progress**

There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend SEOCount.com for monitoring your progress on the Google search engine as it is very easy to use and you can monitor several domains and keywords all from within the same account. It also gives you the option of viewing the number of backlinks.

These steps follow the Plan Do Review methodology which is a proven strategy for engaging in any task. It is again unfortunate that there are so many webmasters who overlook this entire process; hopefully this article will stop you from making this same mistake. For more information on search engine optimization visit http://www.lilengine.com

Copyright © LilEngine.com 2003

About The Author

Alec Duncan is the founder of Li’l Engine a search engine optimization site. Get more great SEO tips at http://www.lilengine.com and visit their new Web Hosting Resource at [http://webhosting.lilengine.com] as well as http://www.grindinggears.com for Open Source Development information.

ald@lilengine.com

Author: Alec Duncan
Article Source: EzineArticles.com
Low-volume PCB Assembly

But it is not at all difficult if you know the right strategies. With the help of these strategies in Google you will be able to attract a lot of traffic for your website.

The traffic will grow as the number of people who is online increases. There are certain things that you need to keep in your mind. If you want to know how to optimize my site for Google the first thing you need to decide about is the search engine.

You must decide whether you want your search engine to be Google or something else. The second factor which is very important in case you want to know how to optimize my site for Google is how frequently the website is updated.

If you do not update your website then it will automatically be removed from the first position in Google. You need to update your website more than once every year. The more you update the website the more Google will respond to the offer you give them.

Other than this you must also make sure that the content which is posted in your website is of top quality. If the content is not up to the mark then Google might reject your offer.

So always try to pay special attention to the content. The content must be attractive and it must be of great interest to the users. Other than this web search engine optimization also has some more requirements. The other essential things are the internal as well as the external links.

The link must have the keywords that the text in the page has. These will act as the links and will help in search engine improve. After this you must be careful about the keywords that you use in the articles.

The keywords must always be popular so that it matches the requirement of the search engine. This will also help in website optimize. Now you might have found certain answers to how to optimize my site for Google. The next essential thing is the back link.

Make sure the link is clickable and when the user clicks it he will be directed to your website. So follow these tips and strategies to make sure that win the number one position in the search engine organic. Content marketing is also a great way to increase traffic for the site.

What you just learned about optimize my site for Google is just the beginning. To get the full story and all the details, check us out at our www.seo-ninja.com website.

Author: Gabriella Montfort
Article Source: EzineArticles.com
Provided by: eCommerce solution, service provider

There are many steps that you will need to take in order to make sure that you properly get your business up and running on the Google Map pages. When someone searches for a business or a product, your small business can easily come up on the search pages. This type of optimization is going to be a lot like the Search Engine Optimization that you are used to dealing with.

The great aspect about getting onto Google Maps is the fact that you have another outlet that can be seen by the entire world. Most of the time; you should stick to the local searches within your city or state. This will allow you to get a better response from those who do seek out your business online. This is a lot like setting up an ad within the local phone book.

If you are not familiar with how to successfully go about this process then you may seek the help of a Google Maps Optimization service. This type of service will create a needed business listing within Google Maps. From there you should start to be able to see the results. The great aspect about a service is the fact that you have professionals working on your side!

Make sure that you are choosing relevant factors to your listing online. If you do not know how to increase relevancy, then you may have some trouble being viewed within the top location results. Your keywords and your content will all play a very large role within this process. Test a few sets of keywords out for a few weeks at a time and compare your results.

Doing the proper research is also going to help you with your optimization goal. Take a look out there at the current listings within Google Maps and use this as a template. Once you get started and you get the hang of the process, you will then be able to start tweaking your system a little bit.

Google Maps Optimization is quite simple when you take the time to learn and grow from it. If you cannot find exactly what you need then try outsourcing this task to an optimization specialist. This way you can get the best services that will put you within the first Maps searches.

Tobias Pimentel an expert in Google Maps Optimization, we have been helping clients by optimizing their Google Local Listing, we can place your listing in the first page, visit our site for more information PPCWIZARDonline.com.

Author: Tobias Pimentel
Article Source: EzineArticles.com
Provided by: portmeirion porcelain dinnerware, bakeware & accessories

In order to help you make a decision and address some of your concerns lets answer some of the most common questions that business owners have when learning about Google Local Map Listings and Optimization.

How much does Google Local Map Listings Cost? Google provides this service at no cost. A business owner can sign up with Google Local Business Center for free and enter all the information pertinent to the business. However there might be small fees depending on the industry a company is in, and the citations it is trying to build to its listing. When interested in building citations and trying to create relevancy to existing listings, it is recommended to ask a Google Map Specialist for guidance, this will help lower the cost and focus the efforts of exposure.

Who controls Google Map Optimization and how does it benefit a company? It is the business itself that created the Google Map Listing that controls it. This is beneficial to the company because it controls the information posted and it has access to the marketing tools provided by Google. This feature is very useful because it can help your company identify its strengths and weaknesses and improve itself based on the results. What is the 10 Pack and how can it impact ones business? In order to understand how the 10 Pack can impact your business it is important to understand what it is and how it works. Specialists, when speaking of the 10 Pack, refer to the top 10 most relevant local companies that show on the first page listed on Google Maps. These companies are ranked as the top ten because they are the most relevant to the local search that has been made.

Google research has proven that 96% of people looking for local information are not going past this first page (10 pack), this is great news for those companies that are included in this category and not so great for the remaining of the companies. However there is hope for those companies that are not showing on the first page, in fact, by using the tools provided by Google Map Optimization and by building citations, companies can increase their relevancy and work their way up to the 10 Pack in a three to six months period.

What type of information can people find when looking at your company listing? When someone is looking at a company listing they can see the store contact information, business hours, products and/or services provided, printable coupons, and even other clients reviews on the business as well as their personal experience.

Reviews can be both good and bad for a company; good reviews can increase traffic to ones business, bad reviews on the other hand can damage a business reputation. Although reviews are overall mostly positive, some unhappy competitors might try to harm a business by posting nasty reviews, and the only way to make up for bad reviews is to offset them with positive ones.

Now that you have been educated on pros and cons of Google Map Listings and Optimization you should be able to appreciate Google Maps and the value it can bring to your company.

Tobias Pimentel an expert in Google Maps Optimization, we have been helping clients by optimizing their Google Local Listing, we can place your listing in the fisrt page, visit our site for more information PPCWIZARDonline.com.

Author: Tobias Pimentel
Article Source: EzineArticles.com
Get my ex back

Search Engine Optimization Takes Time, Effort, & Dedication

It takes an extreme amount of time, effort, and dedication to successfully complete a search engine optimization campaign. Search engine optimization consultants and companies usually have dedicated time to work on your search engine optimization project, thus giving you a controlled and managed search engine optimization campaign. Large companies as well as many small companies can provide your search engine optimization campaign the SEO effort and architecture it needs. Attempting to dedicate your own time can sometimes be overwhelming and without strict self-discipline you can easily get sidetracked. Additionally, progress for your search engine optimization campaign can take time to see any results, this fact can lessen your motivation to complete your own do-it-yourself search engine optimization campaign.

SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way

The available SEO tools are ever-changing, but most skilled SEO’s have a suite of SEO tools which they keep up with and use to execute reports and other processes, such as keyword research, keyword density reports, keyword competition reports, traffic reports, etc. Like any profession you need the necessary tools and essentials to get the job done, the experienced use of SEO tools will aid in any SEO campaign. Professional SEO consultants and companies create SEO strategies and roadmaps to successfully market client websites, this strategic roadmap outlines in detail the planned effort to market clients’ websites. SEO strategy is essential for any SEO campaign. Having an experienced SEO professional on your side is always ideal. Experienced SEO’s stay up to date with the latest SEO trends and news. By having an experienced SEO your website can impressively gain ranking within a short time and much more effectively, providing greater Return on Investment (ROI).

Search Engine Optimization Is Not Easy

Search engine optimization is not simple, it’s not just starting a website and throwing around hundreds or thousands of links. Those days of search engine optimization are gone. It is now more about strategy, method, and architecture. Search engine optimization is a form of engineering these days. True search engine optimization engineers stay up to date with search engine algorithm and search marketing. Knowing the trends is important, but that doesn’t necessarily mean following trends, true search engine optimization engineers use experience, skill, historical methods, and best practices to successfully market websites. Researching trends and not just following trends is very important, a good search engine optimization engineer uses good judgment, to know what methods work and what is borderline unethical or useless methods.

SEO Services Do Not Have to be Very Expensive

Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc. Shop around for SEO Services which match your marketing budget and needs. Do not settle for the first bidder, compare the first bidders’ rate against other SEO companies and consultants rates. Contact various SEO consultants and SEO companies to receive a free custom quote. Negotiate the SEO rate and services until it fits your budget and needs. Get yourself a fair and honest deal that you are satisfied with.

Search Engine Optimization Can Take Your Website to New Heights

It’s no secret that having your site rank in the top 10 results on search engines is very rewarding and can provide you with herds of traffic, if you rank for the right keywords. Search engine optimization can excel your website through the ranks and land your website in the top search results for virtually any keyword of your choosing. It is important that the search engine optimization company or consultant you choose targets top search results for all 3 major search engines (Google, Yahoo, & MSN). By having top search results in all 3 major search engines for a popular search term you are surely going to increase website sales and exposure.

Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors

Most online businesses and services invest in professional and experienced SEO services. The top search results for popular keyword terms usually have professional and experienced SEO companies and consultants in their corner, leading their online marketing campaign. By having professional and experienced SEO’s working for you, your website will naturally outrank your competitors who use the do-it-yourself method of SEO services. It is always imperative to stay one step ahead of your competition and it’s more likely you will do so with the aid of professional and experienced SEO services.

Search Engine Optimization Gets You the Best Bang for Your Buck

When you compare search engine optimization with other media advertising efforts such as print advertising, television commercial advertising, and radio broadcast advertising then search engine optimization gives the best bang for your buck. While other advertising methods can cost hundreds of thousands for advertising, search engine optimization cost peanuts compared to these other advertising methods. Let’s say you spend $25,000 for a full search engine optimization campaign and you spend (let’s say) $100,000 for a television commercial ad which runs for 1 full week at prime time (I know that ad is a whole lot more than that, but this is just an example). The search engine optimization campaign is much cheaper and the return on investment is much greater for the search engine optimization campaign. Why? Because the search engine optimization campaign has a broader reach, it can reach anyone across the globe, while the TV commercial ad is specific for local or nation broadcasting within their network. Secondly, the search engine optimization campaign is much more targeted and relevant to the customer needs, because the customer actually initiated the search and was looking for you, while the TV commercial ad is an interruption to the customers viewing program and the customer is more likely to ignore the commercial ad, especially if it does not entice them.

SEO Services Can Help Increase Business Sales Drastically

Increasing business sales have never been easier. If you have a brick & mortar which sales goods, then it is advised that you also have an online store to sale your goods as well. Having an online business while investing in professional and experienced SEO services will help your business expand and grow drastically. Like any sound business decision, as a business owner you are always looking for new ways to monetize, expand, and stay ahead of competition, SEO services for your online business is the perfect solution for getting this done.

Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period

Professional search engine optimization services can get your website ranked in a shorter time than trying to do it yourself. With the aid of professional and experienced search engine optimization your website can rank within the search engines within weeks, maybe even days. Finding the right professional with the skill level you need can be quite rewarding.

Treat Your Website Like a Business

If your website is going to be a part of your financial lifeblood then it is sensible to treat your website as a business and recruit professional search engine optimization services. Good business sense is to outsource or employ others to complete day to day task and projects such as search engine optimization and search engine marketing, so you can have more time to concentrate on running a successful business. Many businesses fail due to the do-it-yourself model. Doing things yourself is ‘okay’ if the task you are performing is your profession or relates directly to your business service, but trying to do things yourself because its your hobby, interest, or saves you money can be damaging to your business, as you need to treat your website like a business and only seek professional and experienced assistance for your business needs.

I highly encourage that any true website owner who is interested in reaching top search results seriously consider professional and experienced SEO services for a full search engine optimization campaign. SEO services may be an expensive advertising avenue, but as we discussed above it is much cheaper than its other advertising counterparts and the reward is much greater. Search engine optimization has long been a mystery to many people and is foreign to some, but with the help and aid of professional and experienced SEO services you will easily increase website sales, traffic, and exposure. If you employ the right search engine optimization company or consultant I can almost guarantee you will have a rewarding experience and will not regret it.

Ant Onaf is the owner & founder of AntOnaf.com (http://www.antonaf.com), a provider of professional and quality SEO services. AntOnaf.com offers affordable search engine optimization services as well as custom SEO packages to fit your marketing needs. Ant Onaf ingenuity, dedication, and passion for internet marketing & technology has made him an monumental icon across the World Wide Web.

Author: Ant Onaf
Article Source: EzineArticles.com
Unix inter-process communication (IPC)

The first thing that needs to be understood is what a search on Google entails. By no means does Google run a general query on every website that is on the internet rather when you run a search it tries to match your search against the information it has listed in its database. This database is ever growing, not by individuals suggesting that Google search their site but by the incredible technology that Google implements, Spiders.

Spiders are programs or scripts that are continually browsing web pages already in Google’s database for new information added to the site. This is how Google keeps you up to date with relevant content. While they are searching these sites the spiders follow every link on that website. Be it to another page on the website or to an entirely new website. What needs to be considered is this “Google adds new sites by following links from sites already listed.” This is the key to both getting listed and to your websites optimization.

Right now you are probably asking yourself “How am I supposed to get sites to link to me?” While this may seem like a difficult task in reality it is not. Google not only does the work of finding and indexing your website but indirectly helps you accomplish this.

Here is where Google’s Keyword Analysis tool comes into play. This tool gives you statistics about whatever keywords you enter. For example if you run a search for “shoes” the first three keywords that result from this are:

oDC Shoes
oRunning Shoes
oVans Shoes

Basically the keyword analysis tells you, based off whatever root word you type in, what other key phrases come up based off that keyword along with a host of other data. While the data it provides is quite valuable to your SEO strategy it is outside the scope of this article and will be addressed later on. The best way to explain this is by an example which should help to solidify the information. I own a company that sells clothing for dogs and I have just created a website. The website is not indexed by Google and I know no one else in my industry with a webpage. I also do not have the money to hire a company that does SEO but I am just a bit savvy when it comes to these things. I have decided the keywords I want to begin controlling are “Dog Clothes” however I cannot do this overnight as there are many companies that come up when I do a search on Google for “Dog Clothes.” Here is where I turn to my trusty keyword analysis tool.

When I run a search with this tool I come across these results:

oDog Clothes
oDesigner Dog Clothes
oSmall Dog Clothes
oCheap Dog Clothes

When we do the search ourselves we notice that the keyword “Dog Clothes” has 23,000 monthly searches (this was at the time of this article) and the next keyword in line “Designer Dog Clothes” has 1,800 monthly searches. Our next step is as follows. We open our browser and head over to Google and run a search for our new keywords. With the results that we get from this search we are now ready to take our second step in both optimizing our site and getting it indexed.

We begin by choosing the first 10 to 15 sites that come up, preferably sites that are not web forums, blogs, or social network groups (we will deal with those in another article). We find the contact information for the company and send off our offer to create an affiliation. This offer should include a brief introduction, the link URL(web address),the display text of the link i.e. “Custom Leather Clothing for Dogs”, a brief description of your site, and a direct link to your affiliates page. If you spend only an hour or two a day for a week straight you will accumulate an immense number of people interested in creating an affiliation. Shortly after your link appears on their site, especially if they have a high Google Page Rank, you will be indexed by Google and will have established your base for your SEO campaign.

The Google keyword analysis tool is very powerful and as you have noticed in playing with it that it provides far more data than what is covered so far. Play around with the data and use Google’s help section as it is loaded with helpful information related to Google’s tools and there functions. In our next article we will go over some more features of Google’s keyword analysis tool and how they can be harnessed to supercharge your SEO results

Harold Pettegrove

NorthRockSEO

http://www.northrockseo.com

[http://blog.northrockseo.com]

Author: Harold Pettegrove
Article Source: EzineArticles.com
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Recently while Google’s spiders started parsing flash it’s was a relief for optimizers that they do not have to find way out to optimize a page with flash for search engines. At times people started the practice of creating a textual page for search engines and flash page for visitors, though it is a bad idea as Google can track this but people did that. But this advancement in the abilities of spiders has solved the problem of not using Flash in web pages because it’s not good for search engine to parse.

As we know that flash file embedded in web pages are of .swf extension which in a complied form of .fla (the source), the question comes how Google is able to do this? I do not have an exact answer for this, rather I tried searching Google ….. but didn’t found any thing concrete. From my experience of programming I believe that Google might have developed some component of its own, which extracts the text from a Flash File. If you are familiar with Macromedia products, they have a tool called Flash Search Engine SDK, which takes a Flash file as an input and returns HTML outputting the textual content of the flash animation. So it’s not a big deal for Google if it has developed some component of its own which extracts text from the flash, once the text is extracted then it can be processed for indexing the page or giving a page rank.

To confirm that Google has started parsing Flash files, perform a search on Google with specifying .swf as the value of filetype operator. Say for example you want to search “Web services in India” and want to see only the flash result, you can type “web services in india filetype:swf” in the Google search bar and you will notice with all the results fetched will be have indication [FLASH] with every link. Isn’t this interesting!

You might want to see what Google will parse while parsing your Flash File, you can do this by using the Macromedia’s Flash Search Engine SDK. You will get more details about this SDK, a link to download the same and how to use it on Macromedia’s website http://www.macromedia.com/software/flash/download/search_engine/

So when now Google’s spiders are able to parse Flash files, and rank them too then no need of “Do Flash” mantra. With this advancement of Google everyone is happy, someone might not be if they have made there site non-flash just because of the reason Google can not parse it!

Maneet Puri – 10 years of industry experience has made him expert in all aspects of deploying a web based application. It could be web design, web development SEO or SEM,. This not just enables him to develop & promote any website rather also enables him to act as a consultant for his clients to convert their requirement into a workable solution. Now he is heading a Web Design & Development company, based in India with roots from the UK.

Author: Maneet Puri
Article Source: EzineArticles.com
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