Web marketing Community

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Web marketing Community

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Internet website marketing Master

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Interview with Leading Online Advertising Expert Pace Lattin

admin    Web Marketing     Advertising, Expert, Interview, Lattin, Leading, Online, Pace

Interview with Leading Online Advertising Expert Pace Lattin

Pace Lattin is one of the leading experts in interactive advertising and marketing. As the founder of one of the first Affiliate Marketing publications, ADBUMb in 2000, he had over 100,000 readers at its hight and was named as one of the most influential people in the industry by MarketingSherpa. In 2005 he started ADOTAS.com, which became one of the top interactive publications in the industry overnight. He was involved with the creation of SPRINKS which was bought by Google, and has run ran several companies in the industry including Affiliate.com.

1. Could you start by telling us a bit about yourself? Where are you from? How old are you?

I’m 35 years old, which is very hard for me, because I used to be one of the younger “experts” in the industry. Now I go on Facebook and see all these teen age looking kids, some of them who I honestly think know 100 times more than I do. Where am I from? All over, born outside of Chicago, but spent over half of my life in New York City (Brooklyn Baby!). I consider myself still a New Yorker, although I’ve calmed down quite a bit.

2. How long have you been in affiliate marketing and how did you get involved?

I’ve been in online marketing since 1997. I got involved in affiliate marketing after my first company was sold to a public company, and started doing consulting. I started writing scripts to help my client ABOUT.com pop it’s website above content sites in 2000 or so, and discovered that this new idea I had (the pop-up) was really good for direct response also. I’m often credited as the founder of the Pop-Up, and been on the radio and TV for that years ago, but I’m not sure that’s really true. I’m pretty damn sure that porn was doing it before me.

3. How long was it before you realized you could live off your affiliate marketing income?

I made several million dollars in 2000 or so from the company NextCard doing pops, but unfortunately they went out of business owing me about .5M. I made quite a bit covering the industry, with ADBUMb, selling sponsorships to parties (We did the first official ADTECH party, the First Official OMMA Party, and I think the first Affiliate Summit party, but I might be wrong with that one?). In 2004-2005 I made several million dollars on email submits running on FastClick.

4. What has been your biggest success to date?

My beautiful children. Seriously, that is my focus in my life right now. Have an 8-month baby that takes up much of my time, and I wouldn’t change anything. My biggest business success, I’m not sure – I’ve had numerous companies that made it, but I still think the best is in the future.

5. I’ve heard you are against all the get rich “super-affiliates.” What is that about?

I’m not against super-affiliates, but I hate how the industry has become dominated by guys who claim to be experts selling programs that claim they have the secret to affiliate marketing. There is no secret to this industry, except working really hard and trying one thing after another until it sticks. Any secret that people claim works to make them shitloads of money is preying on desperate folks who need money more than them.

6. What was the biggest mistake you made when you first started doing Affiliate Marketing?

Not believing Missy Ward that Affiliate Summit would be HUGE eventually. Seriously, should have listened to her, she’s the smartest Gal that I know in the industry and she told me that the little group of folks at Baruch College would take over ADTECH eventually. The biggest mistake is not investing in affiliate technology 10 years ago.

7. Tell us a little bit about IndustryPace.com & Affpace.com, why did you decide to set up them and what you do over there?

IndustryPace originally was my personal blog, but it took off once I started talking more about my interactive advertising fraud investigations. So many people in the industry asked me to restart ADBUMb, but since I don’t have the domain or trademark anymore, I decided to restart it kinda as Affpace.

8. Could you tell us a little bit about fraud in the affiliate marketing industry? Will fraud kill affiliate marketing?

It wont kill affiliate marketing, but it’s going to have significant impact in the industry. Expect to see there being two camps of affiliate networks, one will be the scummy, get-rich, do anything crowd and the other will be the brand-centric group of performance advertising networks who refuse to work with FLOGS, Craiglist and Twitter Spammers.

9. What suggestions you would give to affiliate networks to prevent and handle fraud?

Hire a full-time compliance and fraud detection person, and add one for each M of revenue you do. You must be proactive with fraud prevention, too many of the networks have the “if no one complains it’s not called fraud.” We all know the stories of the networks that look the other way, they get slapped by Attorney Generals or worst most recently, the FBI goes after them and their friends.

10. In your opinion, what are the best places for a newbie affiliate to learn affiliate marketing? What advice would you give for them?

Honestly, start with Shawn Collins AffiliateTip. While I don’t agree with everything Shawn says, he always has great links and you can move from there. AffiliatePaying is great obviously, as is OfferVault to see comparisons, which is a great tool. The best advice is to find something that you are passionate about. If you can write about something and make money from it, such as doing reviews of strip-club sites, you’ll be quite happy.

11. What’s the difference between a Super Affiliate and an Average Affiliate?

Five Letters. I owned a direct response display, almost 90% of our advertisers were CPA/Performance Based advertising, and I did as much as M/year doing that. I tried everything on a day-to-day basis on what would work, what wouldn’t and then tried variants of everything. A super affiliate is someone who focuses his time on those little changes and goes with what works full-out .

12. If you could change one thing about the affiliate marketing industry, what would it be?

The name. Affiliate makes no more sense anymore.

13. What are your hobbies/interests/passions? What’s your favorite movie and why?

Right now I am focused on my Buddhist Studies, my wife and kids. I love Blade Runner, you figure out why.

14. Give us a little glimpse into what a typical day in your life looks like.

Geesh, I am not sure I have a typical day. I wake up at 5, meditate, sometimes help with the baby (Sorry, I should do more!), then get on the computer, make sure I don’t have phone call with clients, write something for a blog, a newspaper, a magazine, or whatever website wants an interview, post, etc. One thing I try to do is make sure that after 6 or so, I am spending time with the family. Leave the stuff behind, make room for yourself and yours. No matter how much money you make, its worthless if you can’t enjoy life.

Originally published at affiliatepaying.com

Gateway Mx6650 Laptop Review

admin    Technology     gateway, Laptop, Mx6650, Review

Gateway Mx6650 Laptop Review

At first when you see the Gateway MX6650 laptop, it looks quite attractive, with this distinct look, but you might experience some disappointment that will make you never buy any Gateway laptops computer.

Although for an average laptops computer lover, there are virtually some features that will strike you, and definitely make you get you own piece of this Gateway MX6650 laptop. It is enriched with a an Intel Pentium M 750 1.86 GHz processor. I really think for a student this quite enough except for those who are involved in gaming activities, or those who needs to use some programming functions. But this Gateway MX6650 is actually a very nice and useful laptop notebook. It use a 512 MB DDR II SDRAM, with a Hard disk drive of 100GB. This is actually enough space for you to keep all your numerous program files, digital media files, and all documental properties. Anyway, there are however some laptop notebooks with a higher space, like 200GB. This types should be used by Bill Gates himself, don’t you think so?

It also possesses a light weight of 6.4 lbs. Gateway laptops have usually considered the fact that laptops computer should be portable enough for you to carry around, which they have achieved. It also has a 15.4 TFT active matrix display screen, This display is actually bright for your views, and this particularly makes working interesting. The most fascinating feature to me, it operates using a Microsoft Windows XP Media Center Edition operating system. This is valued by Windows XP users because it has a distinctness around its propeties.

Nevertheless, there are some disappointing features that will annoy you to the brim. It doesn’t have an inbuilt webcam, no Bluetooth feature, no security features like fingerprint reader, and it has an average screen resolution.

So this makes this laptop notebook to be a student laptops computer, and home users machine. For businessmen who require a high security laptop, this Gateway MX6650 laptop didn’t meet its requirement.

However, this laptop comes as a simple laptop for those who needs it for simple work like accounting, secretariat, and studying functions.

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iPad’s Impact on B2B

admin    Technology     Impact, Ipads

iPad’s Impact on B2B

There has been lots of discussion about the new device – from how it’s cool and new to when it was finally out and where you can buy an iPad cover for it. The point of this discussion is what impact it has on.

The iPad became the latest entry in Apple’s range of digital gadgets. After all the announcements made and first purchases done, the main question for business is how will the on-the-go device impact marketers?

Although it might be too early to make conclusions, B2B marketers still feel the need to start identifying what number of people is using iPad, so that they could foresee the changes to their marketing and business models. So far, the real working iPad apps for B2B marketers are unknown, but even without them the new gadget is supposed to positively impact marketers in three ways:

1. CRM data capture

B2B sales people at international tradeshows are more often seen toting around their Apple devices. The reason is that iPad allows sales teams to capture prospect contact data to be added into their CRM systems. Participants of the market explain that the iPad can also extend the usability of existing CRM applications that have already been used on earlier Apple devices like iPhone thanks to a larger display and easier data capture. While the tradeshows are one of the perfect use cases, iPad also enables much richer e-mail marketing. Although it would take some time for work, the iPad owner expecting a much richer experience on a device will get far more than fairly static content delivery in e-mail.

Some of the market players are waiting impatiently for being able to enhance their tradeshow experiences by giving everyone an iPad zipped in an iPad case with a company logo and placing them in the booth ready for lead capture. The game changer is that the company representatives will be taking surveys with all the information loaded immediately to their CRM platform. iPads are already being ordered for the corporations.

In addition, integration of both online and offline experiences that the device offers are also highly valuable for B2B marketers, especially at such offline events as seminars. First of all, a salesperson that is carrying an Apple device will be able to easily move to a live demonstration, if there’s any possibility that the conversation goes that way. Besides, a prospect having an iPad can be instantly guided to resources in the Internet during the ongoing conversation if necessary. If the experience is integrated, that would be much more effective than either alone.

2. Customer experiences & rich content

Since the iPad has been developed, Apple continues expanding their customers’ user experience. Together with the new bells, users are expecting both publishers and companies to up the ante for richer content, as the release of this unique device was supposed to increase the demand for more multimedia content. This means that B2B marketers have to bring their attention to the quality of their content in the Internet, along with how targeted public is going to interact with the content. Since now, product data, official documents, and presentations must all be designed considering specific digital devices like iPad, as the content would likely to be consumed on them.

3. Real-time portfolio

The Apple’s device has already proved to serve as a very useful tool in terms of a real-time portfolio of product demos or any other marketing materials. Thanks to the tablet’s size and its impressive screen features, B2B marketers will be able to nicely show off their works or products wrapped in a neat iPad cover, as well as walk prospects through presentations. The gadget may also be useful for sales teams, allowing to demonstrate financials in real-time.

The representatives of the business agree with this and also note that it would be just amazing to have all the marketing stuff like presentations and collateral ready on-the-go at any given moment. It would also feel nice as opposed to many times they had to just sit around while waiting for the laptop of the marketer to boot up. Hopefully, it won’t be so much frustrating.

The others remember flip charts as a convenient way to connect one-on-one with a prospect, waiting for the iPad to be an incredible tool to rapidly present a high-level value proposition.

Besides, the businesses expect the positive impact from the iPad’s 3G networking capabilities. The marketers will be able to present their company’s marketing material from any place where a cell phone would work. Although this could be done on MacBooks or on other laptops, it changes considering the interface driving software development. New apps and other innovations are on their way to support the iPad, and it would be the main point for marketing companies to get the most out of the device – only if B2B will be keep it in mind of the developers.

However, there are some exceptions among the marketers, who are not totally convinced that the iPad will change B2B community considerably. Some of the global corporations, including Caterpillar, believe that the new digital tool needs to be put in perspective. They argue that everyone just needs to calm down with this gadget, pointing at the absence of any incredible applications for B2B marketing so far. They argue that new device is way too bulky for using CRM, and a marketer can use a PDA or Smartphone for the same purposes to present works during a conversation and it’ll be efficient enough. As for the tradeshows, iPad’s display is, on the contrary, too small for the good show. All the other functions that iPad claims to be able to perform, may be done by any Netbook as well. In other words, the companies don’t see the point of spending huge money on the device just because it’s new. Seems like their position will change when the device prove to be a real revenue-generating tool for the investment.

At the same time the opponents of iPad suggest that the latest Apple’s development is nothing more than another tool to deliver content, while the content itself is device-neutral, though it has a persuasive call to action. In fact, it doesn’t matter how the content is delivered – through newspaper, television, mobile phone or Apple device. The only relevant thing is the message of the content, but not the medium.

Savvy Competitor Analysis and Keyword Research Your Competitors Aren’t Doing

admin    Web Marketing     Analysis, Aren’t, Competitor, Competitors, Doing, Keyword, Research, Savvy

Savvy Competitor Analysis and Keyword Research Your Competitors Aren’t Doing

First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.

Beyond this broad and relatively intuitive theorizing about competitor analysis, however, you may not be that up-to-speed on the latest tactics.

First of all, purchase stock in rival companies. This may seem counterintuitive – why support a rival firm at all? – but great benefits await. Stockholders get regular reports on firms’ finances and long-term strategies. You can glean a lot about your rivals’ positioning — and see what other stockholders are saying — all without wasting dozens of hours on frustrating Internet research.

Second, learn from your competitors’ competitors. You may have heard the expression “my enemy’s enemy is my friend.” This tactic makes use of a similar concept. You don’t have to do all the “oppo” research yourself — you can trade ideas, data, and strategies with mutual competitors. Learn your rivals’ weaknesses as well their strengths. The devil you know is almost always easier to handle than the devil you don’t.

Stay up-to-date on what’s happening in your industry. Go to conferences. Don’t delegate the responsibility of watching your rivals to a third party. Attend trade shows. Use Google, the Internet, and public archives to investigate competitors. Don’t let your guard down — even if you are an established “big dog” in your field. Be knowledgeable and networked, and you will be less likely to be surprised.

Finally, remember that the competitive landscape is always fluid. Your biggest competitor next quarter may be an unknown today. Given the advent of global business markets and the mixing of industries that globalization has created, there is almost no way to anticipate what “the next big thing” will be in your industry. But simply by maintaining a flexible posture, you will be more agile when responding to new challenges.

In terms of keyword research strategies that defy the conventional wisdom, your best bet in general is to try out a variety of tactics in a microcosm and then apply the ones that work in larger “marketing laboratories.”

Employ abbreviations, acronyms, and shortcuts — real shortcuts that people searching on Google would actually use. Keep things simple: “personal computer” might be abbreviated as “PC”; the month of “January” may be abbreviated as “Jan”; and so on.

Zero in on better keywords. For instance, if you are marketing a Phoenix real estate site, you might want to have a keyword for “Phoenix AZ real estate,” since many people who search Google will abbreviate Arizona as “AZ.”

Anticipate typos, malapropisms, and misspellings when coming up with your keywords. People may type too many or too few letters in a word, omit key vowels, or switch letter orders around by accident. There is a great site — searchspell.com — that can help you guess the most popular misspellings and typos for particular words and phrases.

Throw geographical references into your keywords. The more specific your geo targeting, the easier time you will have not only at attracting local business but also at ranking high in the general “lottery” for Google rankings. For instance, if you are advertising a Connecticut law firm, don’t just create keywords based on permutations of “Connecticut,” “CT,” “law,” “lawyer,” etc. Throw in names of nearby towns that your office would service, such as “Simsbury,” “Avon,” “Farmington,” “Bloomfield,” and “Hartford.” You will have an easier time ranking, and your resultant visitors will feel you are speaking and relating more specifically to them.

To increase the effectiveness and conversion of your keywords, think about the action your demographic needs to take and titrate your keywords down to specific action-oriented phrases. “Los Angeles mortgages” has some measure of geographic filtering; “Los Angeles mortgage brokers” is better and more specific. But “Los Angeles home mortgage application” is better by leaps and bounds because the phrase carries a significant amount of implied intent. Of course fewer people will search using that term, but the ones that do are further along in the cycle, closer to closing a deal, and ready to take action.

We at Beanstalk use AdGooroo’s keyword tool and competitor analysis services to get an even more in-depth look at what our competitors are doing online to make sure we’re not missing anything. In this whole article – it’s probably the more recommended of the tools.

Finally, consider these all-purpose tips when piecing together your keywords and key phrases: liberally employ descriptive adjectives ( “top” and “free”); vary up your verbs; use both singular and plural permutations of critical words; rank for domain names if and when appropriate; and research what your closest industry rivals do and plot out your marketing strategy at cross purposes, as well as on a parallel track, and see what true independent, even contrarian thinking can do for an enterprise. The bottom line, of course, is persistence and determination. You can get help, like this article, to work smarter. Working harder, of course, is up to you.

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Starcraft 2 Diamond Blueprint – Red Hot Video Guide!

admin    Twitter Marketing     Blueprint, Diamond, Guide, StarCraft, Video

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Gateway Mx6128 Laptop Review

admin    Technology     gateway, Laptop, Mx6128, Review

Gateway Mx6128 Laptop Review

This portable Gateway MX6128 laptop notebook is the taste of so many people, when it comes to Gateway laptops.

Actually, this laptop has some fascinating features, although people who have used Gateway, complains of too bad customer service when your laptop develops a fault. They may sound nice when you want to purchase, but as soon as it gets bad, trust me, they change, and become negligent, and aggresive with customers. I have had quite a number of friends who have been in a similar situation, whereby they need Gateway to help them replace a particular hardware, or accessories, but they don’t respond to such requests. Anyway, after buying your Gateway MX6128 laptop, just pray that no fault develops, but can that really happen?

Some of its wonderful features includes is Intel Celeron M (1.5 GHz) processor, which is a fast speed processor, and its RAM of 256 MB DDR II SDRAM. It is quite low, but good enough for students who just needs it to communicate with friends, and do school home work. It also possesses a 60 GB hard disk drive, which is good enough for students to keep their multimedia files, home work, and also use it for watching DVD movies.

The Gateway MX6128 laptop comes as a light weight laptop notebook of about 6.2 lbs. This is way too ok for you to transport by just putting it into your school bag. Amazinly, you will also enjoy its 15.4 TFT active matrix display screen. It really looks nice when it is viewed from a distance.

However, those disappointing effects are not so much. When the laptop is viewed from a close range, it usually affects the sight. It happened to me for some time, until i realized it was the screen display, but don’t worry, you will get used to it.

So many multimedia, and entertainment features are not included, so you might want to take a look at another laptop notebook around the store. Features that are not good enough includes its low RAM size, and its low hard disk drive space. It make this laptop useless for an average worker who wants to do a lot of programming, coupled with wanting some security features.

But apart from all these, i think i can purchase this laptop for my 8 years old sister, so she can play a few hands on it, as she grows up.

Tonsil Stones Secret Home Remedies

admin    Twitter Marketing     Home, Remedies, Secret, Stones, Tonsil

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How I Made £1 Million Pounds in 7 Years Without A Job!

admin    Twitter Marketing     Made, Million, Pounds, Without, Years

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