Leveraging payment gateway relationships to be a core part of business development strategies

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Leveraging payment gateway relationships to be a core part of business development strategies

Does a provider think outside-of-the-box?

A good payment gateway is able, from the outset, to illustrate how they can seamlessly fit into existing operator systems, structures and business processes, thereby enabling operators to focus on their core business and particularly their valuable players, while the gateway focuses on the business of payments.
If an operator is looking for additional payment processing capacity, or have been tasked for the first-time to find a reliable provider, consider the following points, many of which may seem obvious, but are not always on offer.

Payment Card Industry (PCI) Certified Payment Gateways

Ensure the payment gateway is PCI Certified. The PCI DSS is a multifaceted security standard that includes requirements for security management, policies, procedures, network architecture, software design and other critical protective measures. It requires merchants and service providers that store, process or transmit customer payment card data to adhere to information security controls and processes that ensure data integrity.
In particular, all data should be encrypted, and intrusion detection, responses, and systems monitoring should go hand-in-hand with formalized security policies.

Pricing and Settlement

Most payment providers offer pricing and settlement in all the major currencies, but confirm settlement currencies as some do not offer like-for-like processing; instead they facilitate settlement to say, three main base currencies, normally USD, Euros and GBP. Be sure to confirm the exact currencies available and make sure these coincide with the business objectives for geographic expansion so players are offered with the ability to pay in the currency of their own country. Also, consider long-term goals and adaptability – how easy will it be to add new currencies as these can be needed with this provider?
A big issue for consideration is processing settlement times, which are dependent on the acquirer bank relationships forge via payment providers. Some payment providers only have the ability to settle weekly, which may create cash-flow issues. Again, ensure the services on offer support the business objectives.  If not, look elsewhere.  There are payment providers that can arrange to settle funds daily (usually 3 days in arrears).

Fraud Management Solutions

A payment gateway provider should help protect operators from fraudulent transactions, chargebacks and unauthorized payments via a host of available fraud management solutions.  At minimum, Address Verification Services (AVS) and Card Verification match checks (CVV2/CVC2), Amex CID match checks, 3-D Secure solutions (Verified by Visa and MasterCard SecureCode), and IP Geolocation services should be on offer from payment providers.

Merchants should automatically be able to screen and process transactions through their payment gateway platform in real-time. This allows them to react immediately, if need be, against potential card-not-present fraud.
AVS helps to screen fraudulent transactions by comparing the billing address provided by the purchaser to the billing address on the cardholder’s credit card statement. Card Verification validates the security code found on the back of the credit card, which can be used as a confirmation that the purchaser has the physical plastic in hand.
3-D Secure provides verification to the merchant that the buyer is the authorized owner of a card account, thereby reducing the number of unauthorized payments, resulting in fewer chargebacks. Also, both Visa and MasterCard offer chargeback liability shift for certain fraud related chargebacks, when transactions are authenticated through Verified by Visa or MasterCard SecureCode.
IP Geolocation is another screening layer of fraud control that allows merchants to evaluate the risk of an online transaction based on the geography of the customer (country, state or province, and city), and it can be used to automatically block customers from certain restricted countries, based on a merchant’s risk profile, with screening carried out before a deposit is taken.

Alternative Payment Options

Consistent research has shown that consumers want choice, and particularly in the gaming space, they want a range of options they can use to pay and play. Apart from multi-currency credit and debit card payment processing, operators need to ensure that their provider can offer alternative payment options as part of a single integration.
This might seem obvious in as much as it takes away the time and hassle of having to integrate directly with a variety of payment options. But the fact remains, time-to-market is critical and a single integration is less costly across a range of business considerations. In essence, a single integration, and one reporting interface, can (and should) mean several payment choices for customers.
Alternative payment solutions are not only convenient for consumers but can be far more flexible and inexpensive for operators. PayPal is a popular choice of payment for players and provides online merchants secure access to over 350 million worldwide PayPal consumer accounts – in local currencies.
This is an important consideration when targeting South American markets, for example. Implementing PayPal to be able to receive Reals transactions is far simpler than trying to set up an acquiring solution in Brazil.
Ukash is another alternative payment type that offers a unique combination of benefits to consumers. Players can get Ukash free from over 275,000 physical locations and it is easy to use at any site that accepts Ukash.

Customer Service

Customer Service is defined by Business Dictionary.com as “All interactions between a customer and a product provider at the time of sale, and thereafter. Customer service adds value to a product and builds enduring relationships.”
However, it is crucial to find a payment provider that truly believes in excellent customer service. Establish core requirements, and create a ‘desirable’ list outlining where a payment provider could make a real difference to the business.
It has been found that a lot of online merchants are not getting the “aftersale” care they require from their current gateway. Once they are signed up, they are often just pushed through an established and rigid system. But this is arguably the most important time in the provider/merchant relationship. This is the moment when those who truly believe in the value of strong business relationships will reach out, anticipate, provide direction, solve processing challenges – in essence, prove they have what it takes to be intrinsically involved in the success of the businesses.
Customization is often a mission critical requirement for operators, and over time, their reporting needs change.  All companies are different, and one size does not fit all.  A payment gateway should be able to easily and quickly customize reconciliation reports, for example, or provide detailed reports and data mining to operators. Timely reports are key as the operator is relying on their payment provider to provide them with the data they need to solve their customer’s problems.

There are lots of payment gateways around the world collectively spending millions of dollars on advertising, marketing and conference attendance to win new businesses. As an operator the challenge is to find a provider (or providers) who can work in tandem with business teams towards a shared vision.  Reliable, scalable, secure multi-currency processing solutions are needed, and what else? The answer, put simply, is a blend of all of the above with a large dose of trust, integrity and innovation.

Keyword Research and Its Importance

admin    Web Marketing     Importance, Keyword, Research

Keyword Research and Its Importance

Search engine optimization is one of the most effective techniques in the direction to achieve topmost rankings for your website in the search engines.  An effective SEO strategy can help one take his or her business to the next level. Out of a number of techniques involved in this process, keyword phrase research is the most important one.

As far as the keyword phrase research is concerned, it is defined as the process of finding out the optimum performance keyword phrases to help visitors find your site with ease. No matter how much time you have spent in designing and improvement of your web pages for topmost rankings, if right keyword phrases are not targeted, all your effort will go waste. In some cases, you even achieve high search engine rankings but do not get the relevant traffic just because you have targeted wrong keywords. Thus, it can be said that the primary step in any SEO campaign is to identify your target audience and finding out what kind of keyword phrases they might use in the search engines to locate a site like yours.

Major benefits of keyword research have been given below:

Discovering keywords

This is one of the important steps. Identifying right keywords as per your business requirements will definitely help you in getting good traffic to your website. You need to discover the most relevant phrases for the product or service you are offering. It is good to use one or two keywords rather than using bigger phrases for wider coverage.  

Analyzing

Analyzing your keyword phrases is the second important step. In this process, you analyze the competition for the search terms. The process provides you an idea of how many pages are contending for the top position.

Selection

Selection of right keywords increases your chances of ranking well on the topmost websites. Targeting wrong keywords can waste all your effort. There are many tools that assist in keyword research.

Thus, it becomes clear from the above discussion that researching proper phrases is very important in the direction to achieve better results for your website. If you find it a difficult task, you can take help from a professional company in this regard. There are many professional companies that have been providing customers with excellent services in this regard. You need to choose a reliable company that can make your website rank better in the topmost search engines.

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Apple Ipad 2 – The Sensation Is About To Come

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Apple Ipad 2 – The Sensation Is About To Come

Continuing its accepted trend, Apple Inc. is abiding to absolution the next bearing iPad anytime now, and the Internet and technology admiring apple is aphone with rumors about this device, and what we can apprehend to acquisition in it.

With added than 80 ‘iPad killers’ from Android attempting to accretion a cogent allocation of the bazaar allotment for book PC’s this year, Apple is absolutely acting like itself and befitting itself a footfall ahead. While tablets like the Samsung Galaxy Tab and the accessible Motorola XOOM are absolutely impressive, the iPad is a altered beastly altogether. And a majority of the bazaar would acquiescently delay for the next bearing iPad, rather than buy a bluff book from Android appropriate now.

iPad Rumors

As of now, there is no official chat from Apple about the iPad 2. But there are hundreds of iPad 2 rumors accomplishing the circuit from which we can access at assertive conclusions. For instance, we apperceive for a actuality that there will be two cameras present on the iPad 2. All aggressive Android tablets accept this affection now, and it would be clashing Apple to not embrace antagonism and afresh abort it. We can aswell accept that the awning of the iPad 2 would be sharper, and the array of the accessory will be pulled down.

The aboriginal Apple iPad was met with a lot of skepticism initially, and cipher accepted it to accomplish as able-bodied as it did. In a sense, it was just Apple testing the amnion of the book bazaar and seeing what they can appear up with. Now that they accept helped the apple apprehend the inherent charge for a tablet, can you brainstorm how able the iPad 2 will absolutely be? All this just makes me wish to apperceive the acknowledgment to if is iPad 2 advancing out.

iPad Features

It has been appropriate that Apple will absorb a dual-core processor with the iPad 2, and this makes absolute sense. The SGX543MP2 dual-core processor from Imagination Technologies is what is accounted to ability the iPad 2, and even the new iPhone 5, and this processor will accomplish the accessories four times added able than what they already are. That is a alarming proposition. It will aswell advance up the awning and resolution and the accurateness of the screen, giving us a abstract and aperture wateringly absorbing 2048×1536 resolution on the Apple iPad 2 deals. We will aswell a lot of absolutely be seeing a foreground and aback adverse camera on the new iPad, and this is absolutely traveling to be account cat-and-mouse for.

Another rumor that accept to be taken with a compression of alkali is that the new iPad will accept a microSD agenda aperture to aggrandize memory. This will be clashing any added Apple accessory that we accept apparent so far, but it will absolutely be a acceptable move. One affection that we would absolutely like to see is a USB port, so that abstracts administration and alteration can be fabricated simpler and added acceptable rather than depending on Apple iTunes and billow accumulator apps. Added aspects like bigger ant-reflective features, bass down thickness, new adaptation of iOS, a Qualcomm dual-mode dent for GSM and CDMA networks and 4G connectivity can aswell be expected.

iPad Absolution Date

It is speculated that the assembly for the iPad 2 will alpha in February 2011, and the administration will alpha about April. This is a acting time slot, but back the aboriginal iPad was appear at the aforementioned time endure year, we could be appropriate about the Apple mobile phones on absolution date. Apple does like to chase a circadian absolution of new articles on a annual basis.

All this advice has got the apple cat-and-mouse for the next bearing iPad actual eagerly. It is abiding to change the bazaar dynamics yet again, and reinforce Apple’s position as the bazaar baton in the branch of tablets. Android will run Apple abutting yet again, but as far as tablets are concerned, there can Only be one winner.

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Keyword Research – Planned promotion, effective results 

admin    Web Marketing     Effective, Keyword, Planned, Promotion, Research, results 

Keyword Research – Planned promotion, effective results 

Keyword research is the most crucial aspect of promotion in the hands of any SEO agency. Wrong keywords, can push one into the backseat, however, optimized and strategically planned keyword research can help one come on the top of the search engine ranking list. For best results, keyword are often repeated/ included in SEO USA across elements like URL, Title Tag, Meta Description Tags, Meta Keywords Tag, Headings, Alt text, Anchor Text, Headers, Web Content, Interlinks, Image Names and Navigational links.

Keyword Selection

It is important to analyze and research on what keyword does your product or site demands. Always keep in mind; the target user could be of any age, profession, or location. Picking up commonly entered keywords for the similar products or services online should be your keywords as well. Keeping it simple and common, as most of the users do not use marketing terminology but simple words used everyday.

Make a list of every phrase you can think of that people might enter to find what your site is going to offer. Go ask some of your site’s target audience what their pick will be or how will they search for the same online. Now go through the list and utilize search engine database to further refine your keywords or phrases. Find out what people have actually searched for while looking for similar products.

Some simple things always remembered by any search engine marketing consultant to achieve keyword research optimization include

Never getting glued to certain keyword(s) and always find its variants, combinations, which people can enter according to their feasibilities;

Enlarging the toolkit for keyword research and adding variety designed and developed by renowned IT outsourcing consultants and SEO experts and other pertinent professionals from the World Wide Web.

At last but never the least, get into your customers’ shoes to understand their needs and plan keywords accordingly. After all, keyword research is seriously taken by each SEO agency for attaining better search engine rankings.

SMS MMS Gateway: an easy solution for your advertising problems

admin    Technology     Advertising, Easy, gateway, Problems, Solution

SMS MMS Gateway: an easy solution for your advertising problems

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Have you tried different ways of advertising, but none of them satisfied your needs? You maintain an expensive 24/7 customer service to make sure your clients get all the information about your products? Why do you spend money on risky commercials when you have an easier choice?

You use your cell phone on a daily basis, don’t you? So do your clients.

What is an SMS MMS Gateway?

It is a software which makes marketing easier. With SMS MMS Gateway, you can send text and multimedia messages from a computer to cellphones.

How can an SMS MMS Gateway simplify advertising?

You can send hundreds of messages with the latest information about your company with just a click. It saves you time and energy.

You can attract your customers with audio and visual contents. You can even send them personalized messages, such as greeting messages or thank you messages after a purchase, which improves your relations with your clients.

You can save money with sending low-priced bulk messages.

You can use it to survey the needs of your clientele and you can get feedback from your latest products. This way you can be sure that your clients are satisfied with your services.

You can manage all your contacts easily.

It is a one-off investment, you don’t have to worry about bills and additional prices after the purchase.

It only requires a computer and an internet connection or a GSM Modem.

SMS MMS Gateway is a simple, yet impressive tool for advertsing. You can reach your clients without disturbing them with phone calls or emails. You can be one step ahead of your comptetitors, who are still using the usual advertising ways. SMS MMS Gateway makes communication with clients faster.

As you can see, SMS MMS Gateway can make your business more successful. There are some gateways, like Ozeki NG SMS Gateway, which offer free trials. With trial versions you can test how the software works and try all of its functions to see if it lives up to your expectations. Ozeki NG SMS Gateway satisfies all the abovementioned criteria, it is a well-functioning, stable system with 24/7 availability. Don’t hesitate, try a trial version today. Make the most of your company with simple and time-saving advertising solutions.

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How to choose the best SMS gateway service

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How to choose the best SMS gateway service

Are you planning to adopt SMS marketing strategy this season to boost your sales? If so, then huge benefits are coming your way. With cut throat competition in the business world, it has become essential to gain yourself an extra edge over others and for this 2 way SMS is the trend of the day. Another important aspect of the SMS marketing campaign is the SMS gateway service which is not a very familiar concept with the marketers as of now. Getting more customers is the main aim of any business and if it succeeds then it helps the company target bigger objectives like higher sales and profit. SMS gateway software eases the sending of business messages to the customers and the clients, however the business needs to be extra careful while choosing such service. Most of the marketers are yet to realize the potential of SMS gateway service and this is the reason people do not know how to choose the best service provider. In India bulk SMS reseller is another option for those who want to reach out to large number of people in minimum possible time.

You have to make sure that the SMS gateway software used by you should come from the best service provider in the town as it will help you strengthen your SMS marketing campaign. First make a list of your requirement and then proceed further with choosing the best SMS gateway service. Many services are available, but make sure they also offer 2 way SMS so that you can also get feedback from the customers in the form of queries or any other information. Chalk out the things you want to send to your customers’ base and then look out for service that can offer that facility to them. While choosing the SMS gateway service, keep in mind that it should allow you to send variety of multimedia messages with different devices so that you can stay ahead of the competition in the SMS marketing business. The service chosen by you should support every application so that you can make most of it and in India one of the most widely used services is the bulk SMS reseller.

Apart from the features, the marketer should also look into the security aspect because this is one of the most vital yet ignored parts of SMS marketing. The security of the data needs to be ensured while using the SMS gateway software. Get to know the network being used by the provider to offer services like 2 way SMS or bulk SMS because this decides the quality of service at the end of the day. The end customer should not face any trouble and accurate message should reach out to them. There are some gateways which allow you to send SMS through wireless connection or a broadband connection and if you are planning to use this to streamline your interaction with the client, then you can connect with a lot of people. The most important thing, you need to consider while selecting the Gateway service provider is the rate and the price of the service offered. Beware of fake rates quoted by them and instead concentrate on completing your homework to find a reliable provider who takes care of the consumers’ needs.

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A new and exclusive online advertising approach

admin    Web Marketing     Advertising, Approach, Exclusive, Online

A new and exclusive online advertising approach

Was browsing the web looking for some decent PPC websites out there and came across this, bointer.net.
The site’s interesting design “hooked” me immediately after which I started reading what it’s about.

Apparently it is an advertising system that allows everyone that has an internet connection to create and receive ads. Nothing new so far, except for the fact that ads are displayed only if you download and use their client, which will make ads pop under your mouse cursor and attached to it.

I downloaded and scanned that client with every antivirus I could and after it came out clean, I installed it.
From what I’ve seen, the ad box has around 200ish resolution and it looks “OK” (in the sense that it is eye catching but not annoying) and the ad format resembles traditional advertising (google adsense text ads) but also has support for image based ads (animated Gif’s aswell).

You can interact with the ad box by pressing and holding down the Ctrl Key, to click on the ad link or to stop the ad in place since it’s on a limited duration.

Apparently you get payed for for every ad you see using their client and you get a little extra if you access the link from the ad (if it has any). The advantage to this type of advertising is that you don’t need to be online, you just have to have a connection to the web ( or so the developers say), but personally what I found more interesting is it’s other 2 traits that they underline, exclusiveness (which is always good in advertising) and the fact that it is attached to your mouse pointer which increased the user’s focus area by a lot.

I have to admit that I’ve had a couple of ads pop up and I couldn’t miss them.
I dug into it’s ad creation menu a bit aswell and it has some advanced features for targeted ads, like countries, regions number of views per user and time of start/end for the ad along with an advanced log history menu, that gives you detailed data about when you ads were clicked, viewed, when and by which IP address.

They seem to have a small and steady community going on, the admins and moderators are very responsive and the website and forums are also updated once every few days. Also, don’t be fooled by their front page banner, they have over 2300 members at the time of writing this article, while their banner indicates only 1558. That is only because it doesn’t count the registered users, but their “valid” users, that is… the persons that registered, downloaded and used their bointer client at least once (taken from their blog entry here http://bointer.net/blog/en/archives/58 ).

They have been up on the web for only a couple of months it seems and the only things I can say I don’t like about it is that the website, even though it has english support and it is updated regularly, hasn’t seen that much advertising, internationally.

Well best of luck to them, I personally like the idea and I hope they pull it through.

http://bointer.net

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Secure your Facebook profile from Hackers

admin    Twitter Marketing     Facebook, From, hackers, Profile, Secure

Secure your Facebook profile from Hackers
Everyday hackers are getting new methods to access your data. Make sure your profile is safe and out of the hands of people that will pay for it like your ex and your stalker.
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