Strategically Inserting Keywords In Your Site & Page Titles For SEO

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Strategically Inserting Keywords In Your Site & Page Titles For SEO

When building each page of your website, it’s important that you do proper keyword research before doing so. It’s important to do so because without it, it will be hard for your website to rank high for key terms that are relevant to your site.

What you want to do is insert relevant keywords into the body of each webpage, and also the title of each page. Your title is important because this is what internet users see at the top of their browsers title bar. So if you place the proper keyword at the beginning of your title, then the chances of your visitors staying to read your content will greatly increase – because they instantly see something that is relevant to them.

You also want to include your keyword (preferably at the beginning) in the title of your webpages because this is what the search engines use as a description of your site in their search results. This makes it incredibly easier for the search engine robots to know what you’re site is about, and makes it easier for users too because your description informs them that you may have exactly what they’re looking for.

When doing your keyword research, it’s important not to structure your site around just one keyword. And this is especially important if this one keyword is a highly competitive keyword. You will want to do proper keyword research before even completing each page of your website. If this sounds like hard work, then it’s not. Because this task can be done in as little as 10 minutes.

With a variety of non-competitive keywords that you can rank high for, you will be able to attract visitors who use a variety of different phrases and terms that relate to your website. This is just an awesome way to get free traffic to your website.

When designing your website, you will want to avoid placing your business name in the title of each page. Your prospective customer doesn’t care about you at this point. They only care about their goals or problems right now, and you become relevant later only after you’ve proven to be the overall solution for all of their issues.

So instead, keep your visitors interested with something that they immediately recognize as something relevant to them – like a keyword that they entered to find your website.

And by the way, you will want to use Google’s free keyword suggestion tool to get ideas on non-competitive keywords that you want to rank high for. This tool can be found here:

https://adwords.google.com/select/KeywordToolExternal

The same keyword strategy that you used for the title of your site, you will also want to do in the body or content of your site. In short, you will want to strategically insert relevant keywords throughout each page of your site – thereby keeping your user focused on why their at your website in the first place, and also informing the search engines of what your website is about.

This is called “keyword density” and it refers to how many times your targeted keyword appears on each page of your website. When implementing keyword density, you never want to over do it. You won’t ever trick the search engines, so don’t try to do it by spamming your webpages with a collection of keywords that doesn’t make sense.

Remember, you are creating your website for your visitors, not the search engines – so keep that in mind.

A good rule of thumb for keyword strategy is about 3% to 5% in relation to how many words appear on your webpage. So if you complete a webpage and find that your page has 100 words on it, then you will want to have about 3 to 5 relevant keywords inserted on that page.

And this goes for every page on your website. It’s not hard work, but it takes about 5 minutes longer to do as opposed to if you weren’t to do it at all. But the result is free targeted traffic for a long time – and you should keep this in mind when building your website.

Here’s a quick and easy way to figure out how many words you have on your webpage, and how often you should insert a keyword:

1st) Open up Microsoft Word to a blank page
2nd) Insert the contents of your webpage into the blank page
3rd) Click on “Tools” on the toolbar, and select “Word Count”
4th) The number of words is the number you’re looking for
5th) Now take a look at your article and strategically insert your keywords in the first paragraph, in the last paragraph, and sparingly throughout the middle of your article
6th) That’s it! You’re all done!

It’s just that easy. And after you’ve done that, paste this article back into your webpage, and insert these keywords into the proper places of the meta tags of your website.

And there you have it, a quick and easy tour of how to use keywords to your advantage to start getting targeted traffic immediately. I hope you start using these tips right now. Good luck.

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