SEO and Social Media Joining Forces

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SEO and Social Media Joining Forces

What Have You Heard?

Lately I have been hearing a lot of debate over what is exactly considered Search Engine Optimization and what is considered Social Media. Honestly, recently I have been feeling like the two have really started to come together and become the ultimate online marketing machine. To have an effective and successful internet marketing strategy you really have to use both in order to do so. Content Development, Link Building, Traffic Growth, User Engagement, the list could really go on about how SEO and SM can work together to boost up your ending results.

Below I will give quite a few strategies on how both SEO and SM cannot work without each other:

Content Development & Content Promotion

When you create unique content that has correct Title Tags, H Tags, Keywords, Keyword-Rich URLS, it will only take you so far. Of course your content can get you some good organic traffic and readers, but when you want traffic to be more exponential you need to promote it more and this is where Social Content Promotion comes in. Amplifying a Twitter account, gaining Facebook fans, interacting with Bloggers by commenting on blogs, answering questions in Forums and promoting other peoples content will help take your content visibility to the next level.

Link Building & Social Sharing

Link building comes in a number of different types of strategies. You could be building localized links, relevant links, high Page Rank (PR) links, traffic links, etc. But, from the social side of things you could be bookmarking all your content, submitting content to Web 2.0 sites that link back to you and even though Twitter and Facebook does not follow on their links, it can still have an effect because of the traffic that it brings to your website. Since Google and other Search Engines are indexing updates that are real time, status updates is actually considered a form of link building. Take for example; If you are a guest speaker for a web design Toronto company, it is one thing to get a link from their website, but to bring in live tweets, videos and living blogging can bring more viral links, than just one from the website.

Conversion Rate Optimization & On-Site Social Engagements

I personally feel that when you improve your websites usability and conversion rates it usually falls under the SEO strategy. How does Social Media help? Facebook and Twitter allows users to sign up on a website or blog by using their social media account. When you pull Twitter, Facebook and LinkedIn updates it can keep users on your site a lot longer and read your updates and check your links.

SEO Strategy & Social Media Strategy

When you start to create your overall Internet Marketing strategy you need to have some continuity across all your tactics. If you are formulating your site and layout, you may want to find out ways how to bring social elements throughout the site. For example it is good to have a blog RSS feed, Twitter Feed, Facebook Fan Page Widget, Social Bookmarking Buttons, those all should be apart of your overall strategy of building good content while promoting it.

So, what do all of you think about the relationship with SEO and Social Media? Do you agree that they should blend together and work as a team? Have you noticed any other way that SEO and Social Media are interacting to form a marketing strategy?

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