Is Twitter The Best Social Media Marketing Platform?

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Is Twitter The Best Social Media Marketing Platform?

It seems that every time I open my email there is an invitation for at least one new social media network that has some revolutionary way to redefine my universe.

Some new networks are clones or adaptations of previous sites and target very specific segments. Twitter has taken the concept to the level of bumper stickers – short, simple and to the point. Just like a newspaper headline, you are able to get your message directly into the minds of your followers and provide them with links to more information.

As a professional Internet Marketing Specialist I know the power of the headline. Headlines need to encapsulate the entire story in the briefest possible way so that if the reader continues no further, they still have an understanding of the entire story, and have the option if continuing to find more information. With Twitter the information is provided with links, so that you can focus on creating attention getting “headlines” to drive traffic to your site or give a short synopsis of the story or product. With the number of media sources available it is the best that we can hope for with the apparent shrinking attention span of the human species.

Most of the social media sites have this short headline ability that can be used in the same way, but Twitter is the first site to slap the market “upside the back of the head” with the obvious power of the 140 characters available in each “tweet”. And if you can’t get it out in 140 strokes, is your message really going to be worth saying?

Twitter has also taking texting up a notch with the shortening of words, so you may have to spend some time “dcifrn” (deciphering) tweets. The downside to twitter is that for many users it is a novelty that is quickly set aside as not everybody wants to update the universe with a step by step breakdown of their life. What you notice pretty quickly is that the users who update the most frequently are businesses (especially media agencies such as news sites), marketing and public relations professionals, entertainers and politicians who may or may not even be doing their own tweeting. It is therefore essential that you target your tweets to followers who will be interested in what you have to say. Or, for that matter, what you have to sell.

So, yes…If you have to limit your marketing resources to one social media marketing platform Twitter is the one, but relax, most of the other sites are integrating direct connections with Twitter updates and can be cross posted.

No matter what form of marketing you engage in, you need the best education possible. An online university for internet marketers and community of entrepreneurs that will educate and guide you on your path to success is the best way to ensure that you reach your goals.

Wishing you every success,

Mike.

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