The Best Network Marketing Strategy- Target Your Market by Leading With Your Hot Button

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The Best Network Marketing Strategy- Target Your Market by Leading With Your Hot Button

Most newbies to network marketing have not given one minute of thought to who their target market is. Most of us coming into this industry are told that EVERYONE needs what we have to offer. So we go out and talk to everyone we can think of about our new business opportunity. But is this really the best way to go about building a business? I have to say NO it is not.

Why Do We Target Our Market?

The easiest answer is so that we are communicating ONLY with people who are most likely to buy what we have to offer.

If we are selling cosmetics, then we want to speak with people (mostly women) who like to wear make up. We certainly would not waste our time communicating or MLM message with teenaged boys.

The best way that I’ve found to target my market in building my network marketing business is to lead with my own HOT button. This simply means that I market to an audience who have the same passion and problem that I do.

For instance, I have had acne ever since I was a teenager. I wanted a solution to this problem, and when my network marketing company began offering an acne solution that worked wonders for my skin, I decided to market that product to other people who had problems with acne, just like me.

Make sense?

Why Lead With Your Hot Button?

I’ll use my acne example to illustrate.

This network marketing strategy makes the most sense to me, because I already have a great understanding of my target market. (Other acne sufferers)

Why?

Because I am a member of that market group. I can relate on a very personal level with people who struggle with acne. Therefore it is much easier for me to understand what acne sufferers really want and communicate that message to them.

The Key Is To Understand Why Your Prospect Wants What They Seek

Yes, on the surface people in my target market want clear acne free skin.

That is obvious.

But getting in the head of your prospects is critical to your network marketing strategy, so delve much deeper than the surface.

I had to ask myself the hard questions to understand what acne sufferers really wanted. I had to find out what I really wanted from clearing my skin.

Would clear skin mean I didn’t have to cake on make up anymore?
Would it mean I didn’t have to be embarrassed when I had a breakout?
Would it mean I’d fit in and feel more comfortable in social situations?

Understand the EMOTIONS behind why your prospect is looking for the solution they seek. Successful marketers understand that we all buy for emotional reasons, so tap into your prospect’s emotions.

By leading with YOUR own hot button, you have a much deeper “emotional” understanding of your potential customers.

What does that mean for you and your business.

That means you automatically have an upper hand to your competition who has not personal experience with the product you are marketing.

Taking the time to target your market is the first step to building a successful network marketing business. With a little research and a lot of passion, you will be well on your way to receiving the rewards of giving others what they want.

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