Browsing all articles from February, 2011
Feb
20

The Importance of Search Engine Optimization Research

The Importance of Search Engine Optimization Research

 

 

What Is Natural Search Engine Optimization?

 

Put in the easiest mode workable, natural SEO is SEO completed manually using no black hat techniques, no underhand techniques and no automated software’s. It is the best method of optimizing your website for the benefit of search engines ranking, while still keeping appeal for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with good listing and improved positions within the search engine results pages. In the Entire Course of this guide it will be referred to as simply SEO.

 

Guide To the Search Engines

 

Guide to Search Engines and their common theory is essential to the use of successful SEO techniques. Search engines let their visitors to enter a particular keyword or term, known as keywords. When submitted, all pages with those words that can be found in the search engine’s directory are listed on the search engine result pages. Every page is “listed” as per the relevancy, popularity and a some other factors. Therefore, in theory, the more relevant a page is to a given keyword the more chances it will be at the top of the listings.

 

Behavior of the Search Engine Crawlers

 

One more main aspect to remember about search engines is that they don’t use real people to crawl the billions of websites and judge how related they are. Instead they use automated software called a “crawlers” or a both that does this work much faster. The calculations that the search engine uses to decide the position of a website are known as algorithms and in the case of the No 1 search engines like Google, Yahoo and MSN these algorithms are altered on a regular intervals. The changes and the specifics of the algorithms are not released to the public in order to stop black hat SEOs from manipulating their sites to arrive at the top of the pile despite containing to information relevant to the search query or keyword.

 

Optimizing For Search Engines Optimizing For Visitors

 

Definatly to some extent, all of us evaluation this guide are probably guilty of changing our web pages to meet the whims of search engines but it should be completed in a right and natural way. We understand that optimizing a page purely for the benefit of search engines crawlers may perhaps massively detract from the real value of the site to your visitors. Search engines know this too, therefore the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their importance to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

 

Primary Components of Search Engine Optimization

 

The real techniques of optimizing your website are saved for a different article, but the main components of a Search Engine Optimization campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization and page formation etch while the core contributing cause of off page optimization is inbound links. There are many various factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in belief occur as nobody is certain of the algorithm criteria.

 

The Benefits of Search Engine Optimization

 

Search Engine Optimization is probably the generally beneficial way to conduct Internet promotion. It is highly cost efficient, can yield long term results and the leads it generates produce opt in and targeted. This doesn’t mean you shouldn’t consider trying out other techniques of advertising your site. For many, banner advertisements, press releases (can really be used as part of a Search Engine Optimization campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and plus these will help your sites popularity.

 

To Cost Savings and To Life

 

The cost savings is certainly determined when you look at the potential of an Search Engine Optimization campaign compared to the method that many consider to be the next greatest thing PPC. A PPC campaign will regularly cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid . Some literally principal Search Engine Optimization work on a web site containing ten pages will produce this kind of traffic on a monthly basis relatively quickly.

 

doesn’t sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid 0, and so on. Now assume that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to produce merely the one thousand clicks in a month. All of a sudden you’re paying 00 per year and you are still only getting one thousand clicks every month. 00 will buy you an awful lot of Search Engine Optimization work and you should find that within a few months you are generating a lot more visitors using Search Engine Optimization.

 

Targeted Leads

 

Targeted leads are the best type of leads you can produce. It means that the visitors to your site are already predisposed to the prime area of your site and are interested in what you have to say. It means that they will be more chances to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. As SEO leads are physically searching for the theme that your site relates to you are guaranteed that they are interested in whatever you’re offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.

 

So Remembers

 

Search Engine Optimization is a webmaster’s utmost tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.

Feb
19

Samsung Mobile Phones – Beauty With Brain

Samsung Mobile Phones – Beauty With Brain

Presently, Samsung Galaxy S, Samsung Tocco Lite and Samsung Galaxy 5 are the top selling Samsung mobiles. But nowadays, Samsung Galaxy Tab has become the hottest topic of the year which has entered into the market recently. The speciality of this amazing hi-tech gadget is that it is a tab cum smart phone. Thus, there is a great threat for both mobile brands and tablet manufacturers but a great news for the people who are big fans of Samsung phones.

Samsung Mobile Phones is giving toughest competition to Apple’s iPad, and it seems Samsung’s Tab will replace iPad from the market with little efforts. You must be thinking what’s so special in Samsung Galaxy Tab which can become a reason for replacement of awesome iPad.

There are several features of Samsung Galaxy Tab that are much better than Apple iPad. Like, Tab works as portable computer as well as smart phone. On the hand, Apple iPad is not featured with any Mobile Phone Deals specification. Another difference is that in Apple iPad you wont find any camera feature but Samsung Galaxy Tab is integrated with dual cameras.

The display screen of iPad is 9 inches wide but to make it more compact Samsung has kept the display of Tab till 7 inches. Last but not the least, Samsung Galaxy Tab has got Adobe Flash player 10.1 support which is not provided in Apple iPad. So, there are many features that are more than enough to prove Samsung’s Tab better over Apple’s iPad.

According to latest news, Samsung is focusing on Window 7 phones. So it’s quite possible that soon it will ship some Samsung mobile phones based on Window 7 by the beginning of 2011. So, wait a little longer to find out some more mesmerizing hi-tech mobile phones from Samsung in near future.

Tomy Nastey shares his knowledge on technical gizmos that makes you able to find the plans that best fits your needs. He has won appreciation from people for write about Samsung Mobile Phone Deals, Samsung Contract Deals, Samsung Phones, samsung mobiles.


Article from articlesbase.com

Feb
19

Does Google Hate SEO’s?

Does Google Hate SEO’s?

Seems like a constant backfiring is going on between Google and SEO’s, with both ends unhappy with each other. Where Google has streamlined its “rules”, the SEO marketers are just not willing to swallow them in. The matter remains intense and raises an important question, does Google hates SEO’s? As far as my opinion is concerned, I would like to go with a well-thought “NO”, Google does not hate SEO’s, but it surely does hate over smart SEO’s on the block!

There is no use of going over and over the debate by cursing Google or Matt Cutts like the others do, as for me, I’d like to rely more on my common sense. And using that common sense, here are a few things that pop into my mind:

Google likes competition, and it keeps testing the SEO’s by constantly tweaking the search algorithms and causing more and more difficulties for them. We don’t know how in such a short time SEO got sentenced and penalized with the terms like keyword stuffing, hidden text—in short, “black hat SEO practices”…maybe this is just another way to test the extent to which the SEO’s will thrive for getting websites appear in the top search rankings. So for all the Internet marketers out there—don’t panic and keep your fists tight, you have got some pretty hard challenges coming your way. Another thing that’s quite obvious is that every firm, company, and organization has a set of rules and principles that it follows and does not let anyone operate outside that defined policy. In a similar manner, Google has its rules—you don’t follow and you’re out of the game! Anyone who exploits or misuses the SEO platform by deceiving and manipulating the search engines gets his piece of fine by being considered as spam or being banned for life. Google hates deception, true! But SEO’s love deceiving—that’s for sure! So unless and until one of these doesn’t bend, things aren’t going to settle down. Now here, I must side with Google and admit it’s the SEO’s doing wrong. Google in fact, has gone above board in not only supporting but practically devising tools for a smooth SEO process including guidelines, webmaster tools, API access and blogs etc. If Google hated SEO’s, would it be foolish enough to go to such an extent and help them out? Don’t know about you, but I don’t think so! Commonly we have always witnessed one side of the story. We have always seen internet marketers killing themselves to get their identity flash on Google pages. Yes we all know SEO’s need Google as the hype prevalent among the SEO community is “get higher search engine ranking”. This phrase has made Google the king, while SEO’s the poor public running after the king and obeying every order that trickles down from it. What we fail to see is the other side of grass which is much greener than the one we typically see. Google is a search engine and it can’t operate itself unless some efforts are made to optimize it. In order to serve people and operate well, it has to be used, and the only way it can be used is through Search Engine Optimization. The most logical and realistic explanation validating my answer of how Google “not” hates SEO’s comes now. Can you hate someone earning money for you? Ok, most of you can even answer a “yes” to this one so here’s another; would you stop someone from earning money for you and create trouble for them while they work? Obviously no! So how can you expect Google to demolish the SEO practices when SEO actually makes a bulk of money for it? These bucks are made through organic campaigns and paid search campaigns (PPC) that make use of programs like AdWords, Yahoo! Search Marketing, adCenter and much more.

In conclusion I would say: a cold war is in progress between the two entities. This is the war between two rivals whose goals are the same (giving users a good search experience) but the approach is totally different. There is a need for them to acknowledge issues simultaneously and lay down principles that both can happily follow without blaming the other, because whether Google or SEO’s admit it or not, they both are interdependent on one another.

I am SEO Experts working in a SEO firm. SEOGP is a internet marketing company which provides SEO Services including link building, PPC management and social media marketing.


Article from articlesbase.com

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Feb
19

How to Leverage Video Commercials For Online Advertising

How to Leverage Video Commercials For Online Advertising

The goal of commercials is to inform the public about particular products and persuade them to buy these products. Advertising on traditional media is prohibitively expensive, and only large businesses can afford it. TV commercials are still pricey, depending on the time slot (prime time vs. others) and network. Radio commercials are less expensive, but still unaffordable for most businesses. Print ads are cheap if you advertise in local newspapers and niche magazines. However, the downside to print ads is that they do not reach a wide audience.

One of the cheapest ways to spread the word is using the Internet. Besides being cheap, ads on the Internet can reach a wider audience than many newspaper or magazine ads. The biggest advantage of online advertising is that it reaches a highly targeted audience with higher conversion rates than print, television, or radio advertisements.

Until recently, most businesses that advertised online used click ads and inserted banners in relevant web pages but in the last two years, the trend of video ads online has grown many times over. Posting videos online is easy, and in many cases, you are not charged anything for uploading your video. Even posting a video CV online is a method of advertising yourself for the benefit of potential employers.

To be able to leverage the many advantages of online commercials in your favor, you need to understand a few basics.

*Cost – It is a myth that all video ads are expensive to create. Professionals can produce a creative, effective video for as little as . Simple ads, with few graphics and a voiceover, can cost as less as . For an extra charge, you can script the voiceover yourself and have a logo added to the video. This will make the ad look as if it “belongs” rather than appear like some online commercial.

*Similarity To TV Commercials – These ads are created by people who understand online market dynamics. They are different from TV commercials because they are meant for a highly targeted and impatient audience. If the ad cannot deliver the message in 15 seconds, people will move to another website or webpage.

*Bandwidth Requirements – The commercials will be hosted on an independent site if your website does not have the required bandwidth capacity. If the file is large, or you need more bandwidth, you will be charged extra.

*Production Time – Good internet commercials can be created in 24-48 hours. You can also order a ready ad from websites that sell online advertising capsules. If you want a customized ad, you can place an order for it at the same website.

*Onsite Ad Production – A customer might want the video shot on their premises to showcase their products and services. This might be more expensive. However, it might be a good idea as an informative and will attract a high number of visitors.

Internet videos are the

Now Pay Close Attention –

Using Video Testimonials to increase your websites sales and revenue is simpler than you’ve been told. Everyone with a website faces the same two problems:

[Problem #1] How To Build Credibility With Potential Customers

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Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.

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With an instant increase in sales by up to 30% Video Testimonials are the most effective way to improve your business. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and buy Video Testimonials. Visit http://www.FastVideoTestimonials.com Today!


Article from articlesbase.com

Feb
19

It is the best website graphic design software ever, we make it simple!

It is the best website graphic design software ever, we make it simple!

Life is wonderful, no life is better than that; it is amazing!  After spending money hand over fist getting business started, things have finally settled down.  Now that business has stabilized and the initial impact of doing business has cleared, there was time to find the things needed to market our business even better. We needed a better website!  Deciding on whether or not to use someone to do the website graphic design was a no brainier.  Who can afford to pay the prices that graphic designers want these days?  Not taking away from their talent, but money is tight and it has to be spent as wisely as possible.

Which is why, after what feels like months of searching, we nearly gave in, however, much to our delight, we discovered Laughingbird software and our lives brightened up.  Immediately turned on to the idea of being able to design our website at such a low price, out came the charge card and soon the downloading began.  Besides being an awesome tool, the pricing seems too good to be true.  But it isn’t.  No hidden or secret charges to be found, the download was fast, and the software user friendly.

Besides amazing pricing for website graphic design software, there are other great products that helped to further market our business and streamline our look.  Because most of our business is generated on the web, we need be on top of our game.  Attracting new customers is the goal of any business owner, doing it without spending a ton of money is also what matters to a business owner.  Being able to control what goes on without having to fight someone else’s creative genius is amazing.  Not having to convey your ideas to someone else’s design is liberating.

I am Marley Masters. I’m a software fanatic and I found Laughingbird Software doing a search for graphic design software. I knew immediately that I was going to use this easy to use website graphic design softwarewebsite graphic design software and hope I can get people to save money and use this great product!


Article from articlesbase.com

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Feb
19

5 Highly Effective Website SEO Techniques

5 Highly Effective Website SEO Techniques

When implementing various website SEO techniques, most people focus more on the technical aspects of their sites to gain a higher search engine ranking. Getting hung up on meta tags and whether or not your site has too many or not enough keywords in it is old school.

Search engines are more concerned with how user friendly and ‘content relevant’ your sites are for visitors. The horns and whistles such as flashing signs and dancing figures are nice but if the site isn’t easy to navigate or the content is inconsistent your rankings will suffer. Let’s look at 5 easy steps to building a more ‘humanized’ website that will increase your search engine ranking.

1. Simplify the site structure

Insure the website format is easy to understand and use for visitors. Making the search for information on the site as simple and direct as possible will not only enhance user friendliness but also win more favorable search engine rankings as a result.

2. Maintain Quality Content

Keep your content relevant to your sites theme. Inconsistency will only confuse visitors and they will leave. If this cardinal rule is not followed you’ll not only lose your visitors but you’ll also fall out of favor with the search engines resulting in a poor ranking.

Your content should be useful and interesting to the reader but don’t overlook the value of entertaining them as well using humor or even sarcasm, when appropriate.
It’s important to remember we built these sites for humans and NOT search engines.

3. Rank for keyword phrases

When choosing the keywords that will help identify what your site is about try to incorporate these words into phrases. For example if your site deals with real estate instead of using the word ‘houses’ as a keyword, instead try using it in a phrase such as ‘houses for sale’ or ‘houses for sale in Boston’. These are ‘long tail keywords’ and you’ll find not only that there’s less competition for them but that the traffic you receive from folks searching these keyword phrases are more highly targeted.

4. Write articles

Publishing articles you’ve written related to the topic of your website is not only a fabulous way of advertising but you’ll also gain links from the major article directories to your site. Since many article directories have high rankings to begin with, links from their site to yours will help boost your websites rank with the search engines.

5. Blog

Start a blog that links to your website. Search engines favor blogs in their rankings due primarily to the fact that a blogs content is usually updated more frequently than a websites.

In summation website SEO techniques should focus more on simply creating a user friendly site that’s easy to navigate and contains useful and maybe even entertaining content for the readers. Do this and high rankings will follow.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:http://affiliatequickstart.com/


Article from articlesbase.com

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Feb
19

The Samsung Galaxy Tablet – What Exactly Is It?

The Samsung Galaxy Tablet – What Exactly Is It?

When Samsung began to release the idea that a tablet would be released by the company, it sent the tablet marketplace into a frenzy.  Until that time, it was thought that Apple rule the marketplace for a long time to come.  But, the Samsung Galaxy Tablet seems like it will be a real competitor.

So what are the details of this new tablet?

Before we get into the software involved, the hardware needs to be seen.  Unlike Apple’s 9.7 inch screen, the Galaxy Tablet sports 7 inches.  Like Apple’s tablet, the Galaxy is multi-touch capable.

It also features a 1.2 GHz Cortex A8 processor and 16 GB of RAM standard, upgradable to 32 GB.  It also has an expansion slot for an extra 32 GB.

Unlike the iPad, the Galaxy comes standard with a forward facing and rear facing camera.  The lack of a camera on the iPad has disappointed fans, so Samsung has an advantage here.  It also comes standard with WiFi.

As far as operating system is concerned, the Samsung Galaxy Tablet uses the Android 2.2 OS.  An advantage to this is the Android is a very open ended, application-based operating system.  Many developers are getting on board to bring applications to the consumers at a rapid pace.

With Google getting even more involved in this operating system, you can be assured that development on the android platform will continue for a long time to come.

Whether or not, the Samsung Galaxy Tablet will be at your competitor in the tablet market remains to be seen.  However, Samsung is a very dedicated manufacturer that has always been known for its quality products.

This will be a good weapon in the battle between the Samsung Galaxy Tablet and the Apple iPad.

Ira Robinson has been a freelance writer and internet marketer for over a decade.  He is dedicated to bringing honesty to marketing in all of its forms.  You can find more information about him at his sites, The Blind Marketer and Tablets and Laptops Under Review.


Article from articlesbase.com

Feb
18

How to Know if your Website is Killing your Business

How to Know if your Website is Killing your Business

Just because you build it, and they come… doesn’t mean they’ll stay.

So you’ve got Google adwords, banner ads, co-registration and joint venture deals, postcards, print ads, radio commercials, your mother-in-law and everyone else you can bribe, cajole and threaten, driving traffic to your website.

Yes! You’re an absolute genius at driving traffic to your website. You’re getting a gazillion hits and unique page impressions—every minute!

You’ve got so much traffic, tying up so much bandwidth, that Al Gore is thinking of producing a new movie about you: An Inconvenient Internet Presence: How one marketer destroyed what I invented.

And yet, despite all your fame and glory… no one’s buying what you’re selling!

In other words…

Your Website Sucks!

Way back in the stone age of internet history… roughly five or so years ago… a website was a website was a website.

They all looked alike, they all worked alike (which basically meant they really didn’t do anything) and they all accomplished the same thing—pretty much nothing.

A website was a virtual business card. And since every business ordered business cards, every business ordered a website.

And then vanity and misguided creativity took hold of the entrepreneurial imagination.

The business card website quickly evolved into a multi-varied, multi-page behemoth. And as technology grew faster than our ability to master its consequences, the art of website design became an addiction—consuming the health, time, patience and money of the website owner—and the unwary visitor.

Pop-ups, hover-overs and other hovercraft, web 2.0, RSS, flash media, video, audio, 4-wheel drive, GPS, this and that, inspired and invigorated web developers and designers to continually raise the bar. Their ultimate end game: keeping visitors hostage to a website—tossing them into the black hole of web pyrotechnics, where nothing, not even light can escape.

And it didn’t bother them in the least that their Frankenstein website creations required an eternity to load on the average computer screen—eating RAM, disturbing REM, crashing hard drives, destroying transmissions, shackling legs in irons—lions and tigers and bears, oh my!

Okay, let’s get back on track here…

Today, there are basically two and a half types of websites… those that inform and educate, those that inform educate and sell… and those that only sell.

Do You Know to Which Group Your Website Belongs?

Are you sure?

As a marketing and sales copywriter—I can tell you in a heartbeat.

I get phone calls and emails—almost daily—from individuals and company representatives lamenting the fact that their website doesn’t convert, and they want to know if I can help.

My first question, of course, is… how much money you got, pal?

Just kidding… but it is in the back of my mind.

Anyway… here are those two and a half website styles in a nutshell… and in their absolute worst incarnations…

The “I’ve really got nothing to say” Website

Typically, this website belongs to a small business owner. They’ve got a single product or a single service that they’re offering—yet, they have 20 or more pages on their website.

They’ve got a home page, a contact page, an about us page, a mission page, a subscribe-to-our-newsletter page, a link page, a testimonial page, a preferred vendor page, a site page, a leave-a-comment page and a product page for each person, animal, business or situation for which this one product can be of use.

But… there’s only two or three sentences on each page—if that much! So by default or design, graphical wizardry fills the remaining and yawning void.

Now, is there anything wrong with having a “brochure” style website?

Of course not—if you’re GE, Amazon, Dell Computer or any other business that has a diverse and extensive product and service mix.

For quicker and easier surfing (read: optimized usability) such a company needs a website that will logically and intuitively segment their wares and information on to different web pages.

But, if your company is a one-trick pony… a microsite will do you just fine.

Why waste your visitor’s time, forcing them to click here and there (and out of boredom flee to your competitor’s website), when everything they need to know and find about you, your product or service can comfortably and ergonomically fit on one page?

“…But I don’t want my website to look like one of those long-scrolling websites, you know, the type that sells information products!”

You’re laughing. Trust me… I hear that all the time, and it kills me.

My preferred retort to that bit of ignorance should be: “Well, those sites, the better conceived ones, typically rack up millions of dollars in sales—usually in a very short time. And so how much did you make last week?”

But instead, I politely suggest that they be sure to tell their web designer that he or she should stay away from that sort of, uh, look—but still put it on one page (two at the most).

Which now brings us to “that” sort of look, or site, the long scrolling, one-page kind.

The Kick-butt, Killer Commando Website

Because I don’t want to get into the debate, again, over whether long copy outsells short copy (it absolutely does!)… let me just state that a long scrolling, one-page, “information product kind” of website has but one purpose in its virtual life. To sell one thing—and to sell that one thing right off the page—right then and there!

And because “properly executed” websites of this kind can sell, and sell very well… uninitiated and salivating entrepreneurs who won’t take the time—or spend the money—to achieve a similar level of selling sophistication… will blindly, poorly and sacrilegiously copy that type of website’s form and style—while ignoring its compelling substance.

They’ll slap up a website, using a website design program they downloaded off the internet the night before.

And then they’ll fill it up with pages and pages (the amount of which seemingly corresponds, oddly enough, to the entrepreneur’s age) of overblown, hype-filled, irrelevant, stream of conscious verbal diarrhea.

And Holy Baloney! the impossible promises they make—with no credible proof provided—and the multitude of “freebies” offered (valued at thousands of dollars more than the .95 or 5 program, system or product being hawked)—is an absolute marvel to behold.

And then, of course, there’s the false deadline and limited supply (without a reasonable explanation as to why).

The list of unadulterated snake oil BS, sales gaffs and obvious chicanery on these sites is endless—indeed, the list is as long as the website.

Fortunately though, few are swindled, and these sites disappear relatively quickly, simply because…they don’t sell well.

And yet… the online, long-copy, scrolling sales letter, when conceived with good and honest intentions and executed with consummate sales skill, can quickly create a fortune, and a loyal and well-deserved following for a gifted entrepreneur where neither existed before.

That cheap imitations have muddied the worth and image of one of the mightiest and most sublime manifestations of salesmanship in print… is unfortunate. But they will endure… to the benefit of seller… and customer.

Which now brings us, finally, to the website by half…

The Landing, Splash, Squeeze Page

This rose by any other name—should be short, sweet and to the point.

What a surgical military strike is to the field of combat, the landing page is to the theater of marketing. Its sole purpose is conversion—to get the reader to buy, subscribe or inquire—fast. All the “selling and persuasion” typically comes before the visitor lands on this short-copy, quick-strike page.

Interestingly, one mistake many marketers make in regard to the landing page is not in the design of one—but in the lack of one.

They’ll do all the right things (hopefully) to generate traffic—but rather than drive the visitor to a page that is a dedicated follow-up to the ad the visitor just read—they drive them to their company’s home page, instead.

Then the visitor has to hunt and click for their particular item of interest.

If you give a visitor/potential buyer the slightest opportunity to get sidetracked and not complete the desired action—they will!

Another mistake is not designing the landing page to look and read the same way as the ad that attracted them in the first place. In short, there’s no continuity—no sense that they’re in the right place—primarily because there’s no repetition of the offer made in the ad.

Even though the potential customer has already been seduced, persuaded and sold on purchasing your product or service—or just providing their email address—you still must continue to seduce, persuade and sell them on your landing page.

You just don’t have to take as much time doing it. Just repeat the salient selling points already made in the ad—including the guarantee or risk reversal element.

But don’t be too quick and smart about it, either.

Don’t request your customer’s credit card number in a cold, calculating and peremptory manner. Continue to entice and excite your customers on your landing page—so that they can’t bear to wait a moment longer to give you their name and email address… or their money.

Barry A. Densa is one of America’s top freelance direct response copywriters. Visit www.WritingWithPersonality.com and see how Barry easily and quickly converts prospects into buyers using “salesmanship in print”. And while there, sign up for his highly regarded FREE ezine: Marketing Wit & Wisdom!


Article from articlesbase.com

Feb
18

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Feb
18

How to Advertise Your Small Business With Article Marketing

How to Advertise Your Small Business With Article Marketing

Online marketing is not much different from traditional advertising. Publishing articles through a distribution company is one of the most misunderstood types of online marketing. The process includes three basic steps: write original content, submit articles, and distribute them.

It’s dog eat dog in today’s business world. One day you’re in, the next day you’re out. However, there’s currently a growing means of taking your business to the top and staying there. If your starting your business online, you need to know how important it is to get linked into today’s current marketing techniques.

Current Marketing Techniques

Y ou must do two things in order to do business online. The first is obviously to get a website up and running. The second is to figure out how to drive traffic steadily to your website. Traffic is the term used to indicate a website’s visitors.

Article Marketing coupled with online distribution utilizing article marketing automation is a leading way to earn business and keep it. The article marketing process includes writing quality content that your potential customers need to read. Publishing articles is a snap when you employ the services of a distribution company.

How To Drive Business to Your Website

Through your own personal business knowledge you provide first hand wisdom to readers who are already looking for what you have to offer. This wisdom, when distributed correctly, leads people to your business by providing your content in online ezines they’re already reading.

You write about your business and submit articles to a distribution company that sends the articles to various publishers. Publishers are already publishing articles written by your competition. Put your business website on the virtual map by kick starting your article marketing strategy.

Social networking sites are a Web 2.0 technology that people use to connect to one another and learn about each other on a more personal level. If you write about your business and submit articles you provide potential customers something more than a traditional advertisement provides. You give them someone they can trust and the confidence to make a purchase.

The Not So Traditional Way to Advertise

Every social networking website you visit whether it be a forum, a social site or information site like wiki, has ads. Why not use what these sites are about to advertise your business? A traditional ad may be seen once then rotated to another ad upon reloading the page.

Banner advertising usually gives readers one opportunity to click your link. Refreshing the page or visiting again later often shows readers a different ad. Make your content the main attraction of the page with a well written article.

Online communities are all about sharing. Article distribution allows you to gain the faith of consumers when they see various writings about your site. Publishing articles is what publishers do best. After your content is published, share those links with everyone on your friends and followers lists on each social networking website you choose to use.

Web 2.0 Technology, What is it and How Can You Use it?

Two of the most popular web 2.0 sites are MySpace and Facebook. Odds are you’re already connected through one or both and most of the people you know are on there too. You can leverage the power of sites like this to improve the conversion rate of your online business website.

Create information about your online business on these sites in the form of a fan page or advertisement and build your reputation further. Once you create a fan page on Facebook for example and customers become “fans” of your product you can write all about your business and publish it to these sites.

The potential to drive traffic to your business is endless; you simply write informed articles about your product or service and share them with others. Write and submit articles to your choice of distribution companies. Sit back and watch as publishers begin publishing articles to thei

 

Now Pay Close Attention –

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