Build Your Business with AUTHENTIC PERSONAL BRANDING & SOCIAL MEDIA MARKETING
Build Your Business with AUTHENTIC PERSONAL BRANDING & SOCIAL MEDIA MARKETING
In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media.
Authentic Personal Branding is about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. A brand identity that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you.
Nobody can ignore Social Media. Whether you are a student, accountant, car dealer or machining manufacturer, Social Media is having an impact on your personal life and business. Clients want individuals and companies they do business with to be engaged with them. If you are an individual or business that has not started to use Social Media, you will not be successful. Social media marketing involves the distribution of content you have created through all kinds of online channels. This content must be in harmony with your personal brand in order to generate interest in your business and service. You will get more business and attract clients by providing valuable content that links to your site and is easily distributed by readers. It’s a way to build links to your site and create a strong personal and corporate brand identity. The key to effective social media marketing is creating the right kind of content that is strongly related to your personal and corporate brand and making it easy to find. It’s an effective strategy to get your content out there, working for you, and attracting the right people and clients. ..read further…….http://bit.ly/jt14N
Hubert K. Rampersad, B.S., M.Sc., Ph.D. is a Leading Expert on Personal Branding, Bestselling Author, and Keynote Speaker. He is president at TPS International Inc. and Personal Branding University in the US and author of the bestselling books “Total Performance Scorecard” , “Personal Balanced Scorecard”, “TPS-Lean Six Sigma”, and “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand\’ (http://www.infoagepub.com/index.php?id=9&p=p49bebb1cdd589), which have been published in many languages. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), journal Measuring Business Excellence (UK), TQM Magazine (UK), and Singapore Management Review. He is also a member of Marshall Goldsmith\’s prestigious Thought Leader Advisory Board (San Diego), and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on happiness in life and work were published in BusinessWeek. Hubert Rampersad President, TPS International Inc. & Personal Branding University P.O. Box 601564 North Miami Beach Florida 33160, USA Phone: +1-786-537-7580 Fax: +1-714-464-4498 h.rampersad@tps-international.com www.personalbranding-university.com www.Total-Performance-Scorecard.com www.linkedin.com/in/hubertrampersad Twitter: http://twitter.com/PBUniversity Skype: h.rampersad
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