Google Buzz: How It Will Change Your Social Media Marketing Strategies

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Google Buzz: How It Will Change Your Social Media Marketing Strategies

Only minutes after Google released its answer to Twitter and Facebook, Google Buzz, there has been lots of talk about how Buzz will change social media marketing strategies. Has it? So far, even social media marketers and interactive marketing professionals including Mashable and Forrester’s Augie Ray has published their take on Google’s potential Twitter or Facebook rival.

While it’s too early to predict how Google Buzz will fare in the social media sphere, it’s easy to tell the difference between Buzz and its competing social sites. Whether you like it or not, Google is abuzz with something fresh and new when it released Buzz. How will this affect your social media marketing strategies? Here’s how.

Aggregate email and status feed into one. Not everyone who send emails use Twitter or Facebook. Some Gmail users don’t easily buy into social media sites. Admit it, they’re the types who would rather send and receive thousands of emails everyday than post updates or send tweets. By integrating Gmail and Buzz, Google makes it easier for you to reach those who had reservations about using other social networking sites.

Google Buzz “filters” relevant updates. I don’t know about you but half of the tweets and Facebook updates I receive are irrelevant. You can’t get rid of the noise and it’s hard to filter messages unless you “unfriend” someone, which is highly unlikely So here comes Buzz with its relevance filtering feature. It’s a quite smarter way of decluttering your space without the need of “unfriending” your friend.

A potential ad strategy. Yes, Google is still Google. On Google Buzz’s main page, there’s a feature that reads: “Just the good stuff: Buzz recommends interesting posts and weeds out ones you’re likely to skip.” Let’s not speculate too much about Buzz but to recommend what’s interesting may mean another potential ad strategy for Google. Whiles this feature seems to be a part of decluttering your space, users will likely receive data Google wants them to read.

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