Sep

A Brief Overview Of What I Have Learned About Social Media Marketing In My New Media Drivers License Course At Michigan State University

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A Brief Overview Of What I Have Learned About Social Media Marketing In My New Media Drivers License Course At Michigan State University

This article is for my class that has introduced me to many new facets of online social media; from Digg to StumbleUpon, LinkedIn, Reddit and of course, Facebook and Twitter. A great guide for finding out more about social media or reading the social media policies of companies can be found at http://123socialmedia.com/2009/01/23/social-media-policy-examples/ Another thorough introductory overview of media policy can be found at http://mashable.com/2009/06/02/social-media-policy-musts/

A real life example of how social media can be utilized is when a few weeks ago I was looking for a curling iron online and doing a lot of research i.e. reading a ton of user reviews. Before learning about social media marketing I never would have thought twice about my purchasing and research process but now that I have learned about the marketing opportunities presented by social media, it was all to clear that the brand I wound up purchasing, Hot Tools Professional, is ignoring a lot of possibilities and missing a lot of sales opportunities by not being more involved.

All of the reviews for Hot Tool Professional on Amazon and Folica are great, which is the main reason I wound up buying from their company, but in all the searches I performed, there wasn’t a single video result from the actual company which is a major lost opportunity. They could be utilizing websites like YouTube to promote their brand by having professional stylists demonstrate how to use their products or recommend certain products for specific hair types but in the hour or two that I spent on YouTube, although their products were used, I saw no videos put up by the company.

Considering that Hot Tools is widely considered to be one of the best brand of curling irons, not just by reviewers but by professional hair stylists as well, it is such a shame and a major lost opportunity that their website doesn’t even show up in the first 5 pages of Google results! Although they do have a twitter account, even that does not show up on the first 5 search result pages. I feel like the Hot Tools company could be doing a much better job of getting brand exposure and interacting with consumers and potential customers. Another example is their facebook page, they have 142 followers and just one post and nothing under their information section.

This experience is just one small example of how everyday purchases can be influenced by social media and the major opportunities they can present to a company who knows how to utilize them well. For more information on social media, visit http://newmediadl.com and start doing your own research today!