The Truth About Pay-Per-Click Advertisements

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The Truth About Pay-Per-Click Advertisements

Are pay-per-click ads the best method of getting customers
to your website?

Essentially there are two ways your website can get to the top
of a search engine’s results:

* Pay-per-click ads, where you pay for your site to appear in
the “Sponsored Links” area on the right side of the results page

* Search engine optimization, where your site is optimized to
be at the top of the natural/organic results on the left side of
the results page (link to our SEO page)

JupiterResearch analyst Niki Scevak stated that one in seven
searchers click on a paid/sponsored link. If you do the math,
that’s only 14% of searchers who are choosing the pay-per-click
ads to get to the information they are searching for. It also
means, if you concentrate all your search efforts on
pay-per-click you will only be reaching 14% of your potential
customers.

So while pay-per-click methods might get your listed quickly
they may not be driving as much traffic as you want. That is why
investing time towards a solid search engine optimization and
link management campaign is needed to get your site listed
highly in the natural results is a step that cannot be ignored.
It helps you reach more searchers

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