The ins and outs of banner networking

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The ins and outs of banner networking

Banner networking is merely an exchange of links on
participating sites. You post a banner on your site whilst
others post yours on theirs. The agency will provide you with a
banner ad together with the accompanying html for display on
your site in exchange for reciprocal treatment or commission.

Banner networking is of interest to websites, especially in
their website promotion efforts as it helps to expose their
products and services to a varied audience with minimal effort.

As a website there are two ways to get involved in a banner
network – by exchanging with other partners or by submitting
your banners to a network by display by affiliates on their
sites.

You can join a banner network with great ease. You only have to
go to network and then apply to be a member. You supply the
banners and then the accompanying text together with a fee and
then you are through. From this point, affiliates who have
subscription to that program will go for your banners and then
display them on their sites where visitors will click on them to
reach your site.

Banner exchanges worth looking into include:

123Banners – http://www.123banners.com 1800Banners -
http://www.1800banners.com BannerSwap.com -
http://www.bannerswap.com Bpath – http://www.bpath.com
Click4Click – http://www.click4click.com Free-Banners.com -
http://www.free-banners.com/ Link Buddies -
http://www.linkbuddies.com NEObanners -
http://www.neobanners.com/ Relmax Flash Banner Exchange -
http://www.rfbe.com/ That’sMySite.com -
http://www.thatsmysite.com/ etc.

The biggest advantage of this kind of network is the high
exposure your site gains. Since most of these affiliates are
small websites without heavy budgets in search engine placement,
they tend to invest their promotion in other non traditional
ways that big websites don’t. As such you are able to reach
areas where you would not normally go as a big site with
considerable budget.

There is however a down side. You lose control over who should
place your banner and where it will de displayed. If your banner
is placed at objectionable sites with bad content, your website
reputation suffers and thus, you can lose credibility. This
situation can come about if either the exchange programs places
the banner arbitrarily on the members sites or the members
themselves chose where to place them.

Another disadvantage is the annoyance that can result from the
display of your banner. If the website displaying your ad is not
complementing your website theme, then the banner will not be
wanted on the page and thus pose some nuisance which can affect
the popularity of your site.

For the above reasons, it is a good thing to carefully assess a
network before you join. You can look for one that allows you to
approve your network partners manually so that you can be able
to asses the quality and relevance of their websites before you
allow them to place your banners on their websites.

Banner networking boosts traffic by exposing your site to a wide
range of website’s audience. It must however be tackled with
great care so that your banner does not end up at a site with a
bad reputation.

Good luck with your website, Reginal

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