Social Media For Graphic Communications -Aarkstore Enterprise

Social Media For Graphic Communications -Aarkstore Enterprise

Strategy Summary Report—The Hows and Whys of Social Media. This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.

Table of Contents :  

Introduction: Why Should You Care?
Jumping On

What Are Social Media?

Just a Fad?

Inbound vs. Outbound Marketing

About the Present Report

How This Report Is Organized

For More Information

Section 1: Yelling in All Directions at Once
Social Network Advertising Spending

Social Media Usage Among Marketers

Reasons for Social Media Usage

Challenges to Social Media

Return on Investment

Print Providers and Social Media Activity

Onward

Section 2: Web Sites and E-Mail
Web Sites

What It Is

What Is Required to Get Started

What it Costs

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

E-Mail

What It Is

What Is Required to Get Started

What it Costs

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Section 3: Blogs and Podcasts
Blog

What It Is

What Is Required to Get Started

What Does It Cost

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Podcast

What it Is

What Is Required to Get Started

What Does It Cost

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Section 4: Twitter and Other Microblogging Sites
Twitter

What it Is

What Is Required to Get Started

What Does It Cost

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Other Microblogging Sites

Section 5: Facebook, LinkedIn, and Other Social Networking Sites
Facebook

What it Is

What Is Required to Get Started

What Does It Cost

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

LinkedIn

What it Is

What Is Required to Get Started

What Does It Cost

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Section 6: Social Bookmarking and Folksonomy
Digg

What It Is

What Is Required to Get Started

What Does It Cost

Best Practices for Inbound Marketing

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Other Social Bookmarking Sites

Wikis

What It Is

What Is Required to Get Started

What Does It Cost

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Section 7: YouTube and Other Online Video Applications
YouTube

What it Is

What Is Required to Get Started

What Does It Cost

How Printers Can Use It for Their Own Purposes

How Printers Can Offer It to Their Clients

Section 8: Conclusions and Recommendations
Six Social Media Questions

Question 1: What Do You Want to Accomplish?

Question 2: What is the Best Social Media Channel?

Question 3: What’s the Competition Doing?

Question 4: What’s the ROI?

Question 5: Who in the Organization Should Be Responsible?

Question 6: Where Do We Go From Here?

Stop the World, I Want to Get Off!

The Last Word

Appendix: Resources for Further Information
Books

Magazines and Web Sites

Interesting Web Links

About the Analyst

Table of Figures
Figure 1: Outbound Marketing

Figure 2: Inbound Marketing

Figure 3: Online Social Network Advertising Spending Worldwide, 2008-2011 ($ millions and % change)

Figure 4: Reasons That U.S. Executives Use Social Media, July 2009

Figure 5: Biggest Obstacles to Making Social Networks Work

Figure 6: Professionals Worldwide Who Measure the ROI of their Social Media Programs, August 2009

Figure 7: Is Your Company Active in any Social Media? —All Print Providers, September 2009 (Multiple Responses Permitted)

Figure 8: Will Your Business Be Offering Social Media Management

Capabilities as a Billable Service for Your Clients in 2010? —All Print Providers, September 2009

Figure 9: Will Your Business Be Offering Social Media Management

Capabilities as a Billable Service for Your Clients in 2010? —All Creatives,December 2009

Figure 10: Is Your Company Active in any Social Media? —”Marketing

Services Providers,” September 2009 (Multiple Responses Permitted)

Figure 11: Will Your Business Be Offering Social Media Management

Capabilities as a Billable Service for Your Clients in 2010? —”Marketing Services Providers,” September 2009

Figure 12: The WhatTheyThink Web Site; Note the Keywords in the Title Bar.

Figure 13: Note That WhatTheyThink Turns Up as the Top Google Hit for

“Printing Industry News”

Figure 14: Daily E-Mail from WhatTheyThink Provides News, Information, and Commentary

Figure 15: WhatTheyThink’s PrintCEO Blog

Figure 16: Podcasts are Audio Programs that Can Be Subscribed to and Downloaded Directly to iTunes

Figure 17: Podcasts Can Also Be Streamed Directly on a Web Site

Figure 18: Two Twitter Feeds

Figure 19: The American Printer Facebook Page Provides News and Headlines

Figure 20: The Saratoga Film Forum Facebook Page Provides News and Updates on Movies Being Screened

Figure 21: One Useful Feature of LinkedIn Is the Ability to Ask and Answer

Questions of One’s Network

Figure 22: Digg is a Popular Social Bookmarking Site

Figure 23: Adding Automatic “Digg” Buttons to Content Makes It Easy for Readers to Share It

Figure 24: Social Bookmarking “Share” Buttons

Figure 25: Wikipedia Is the World’s Most Famous Wiki

Figure 26: Genesis Press Video on YouTube

Figure 27: Top Business Objectives for Social Media

Table of Tables
Table 1: Comparative Estimates: U.S.

Marketers Using Social Media, 2008 % 2009

Table 2: Top Priorities in 2010 According to Senior Marketers Worldwide

Table 3: Comparative Estimates: Leading Metric Used by Marketers to Measure Social Media Marketing Success, 2009

Table 4: Is Your Company Active in any Social Media? —By Employee Size, September 2009 (Multiple Responses Permitted)

Table 5: Will Your Business Be Offering Social Media Management

Capabilities as a Billable Service for Your Clients in 2010?

—By Employee Size, September 2009

For More information please contact :

http://www.aarkstore.com/reports/Social-Media-for-Graphic-Communications-39351.html

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