Keyword Research – How Important is it – Is it Expensive?

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Keyword Research – How Important is it – Is it Expensive?

Firstly, lets talk about why keywords are important, and why keyword research is critical to your website. or blog, or page being found on the vastness of the Internet.

The best way to “visualize” this concept is to take an analogy from the non cyberspace world. Let’s suppose you had the most wonderful blue widgets on the whole planet and you decided for economic reasons to set up your store smack bang in the middle of the Sahara Desert!

OK…You realize that after things have been slow for some time, that you really do need to do some radio advertising. That happens, but still your sales are zero, apart from the widget collector who could afford the air fare and the RV rental, and the three days away from their job. The radio ads were fine, but the people looking for blue widgets just couldn’t receive the radio signal from the Sahara.

Setting up a website without doing your keyword research is just the same as having a store in the middle of the Sahara.

No one will see you, no one will find you and more importantly, no one will buy your blue widgets. They will buy their blue widgets from the website which appeared on the first page of the search engine. Not because they were better widgets, not because they were better value, but because they never got to see your widgets.

Then you decide to target your audience, and broadcast on  Widgets FM..a station dedicated to the survival and design of Blue Widgets. You have made a crucial step…you have not only found the people who are looking for your product, you can supply their wants and needs.

Get the drift?

Having good keywords linked to your website is like a multi million dollar advertising campaign to let people know you have the best blue widgets, and you are located in the Sahara! If your product is good, then they will come.

Now we have people looking at your site and your widgets. To get them to drop by your store is all about your website content! ..but we digress, that is another subject!

The point is, with good keyword use and research you will be found. even in the Sahara Desert.! Much like good , target radio advertising.

So just how do we find the keywords to use?

I will shortly post a follow up article about that very subject…

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