Blunders In Keyword Research And Selection

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Blunders In Keyword Research And Selection

Keyword research is one the most important aspects of the SEO campaign. If overlooked or done thoughtlessly, the success of the campaign is jeopardized. We can then never achieve what we want to get out of our website and either we will get the wrong people on our website or no traffic at all. Few things which must be kept in mind while deciding upon the keywords are:

The first, most committed and the deadliest mistake is to get ranked for the name of the business. Let me clear the misconception. There is nothing wrong for having a desire to rank for the business name but it is not that important. The reason is simple – only those people can search your business who knows your business’s name and the number of these people is quite limited unless you are a world leader in your domain which is rare thing to happen. After all why a world leader needs SEO? You are doing online business which means you want to reach out to people irrespective of their geographic location and if they can’t search you by your offerings then you aren’t utilizing the power of search engine optimally.

Many business houses due to their ignorance make the mistake of wanting to rank well for some very business specific or rather intricate words. They think that they are offering a particular thing or are doing something very specific then they must rank for keywords related to their product or service. But on the other hand the reality is quite different. Only few people out of massive online population include those keywords in their queries. Use of generic and related words is very important.

While developing the SEO campaign it is advised to study the competitors’ website. It is very much true, but, sometimes it is overdone i.e. webmasters not only study those websites but copy them as well. This step is quite wrong. Though the other person is our competitor but his usage of keywords are relevant to his website only and not ours. Therefore, when studying the competitors’ website we must carefully select only those keywords which are relevant to our website and its theme. Moreover, it is not necessary that our competitors are always right.

Aspiring to rank for a single keyword is yet another silly mistake done by some webmasters. The reason behind avoiding this mistake lies in the following question. How many times have you searched for stand alone term on your favorite search engine? Moreover, even if you search something using single keywords you will not get the desired result. Additionally, you will have to face stiff competition. Therefore, always go for combination of two or more words but limited to four words including the location.

To avoid these kind of mistakes follow the following points:

Don’t think as a webmaster or online marketer but think like a visitor, customer or a searcher.
Take feedback from the people around you.
Put aside the subjectivity and focus on the facts.
Study the keyword popularity and competitiveness.
Find out and use the synonyms.

Hence, keyword research and selection is neither as simple as it looks nor it is too difficult. Follow the points above and try to balance the usage of keywords with visitors on one side and competitors’ on the other side.

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