Your Focus: Choosing a Target Market

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Your Focus: Choosing a Target Market

These days, people are connected by many common interests and beliefs. From basketball to blogging and everything in between, the correlation can be just about anything. But, what does the interest of people have to do with a business? Well, once a company decides to promote a product or service they need to choose a target market.

Deciding on your target market lays a significant foundation for your business. When it is clear who your target audience is, getting a clear understanding of them will make it a lot easier for you to market. You will be able to know where to focus your selling and marketing efforts and also your research efforts.

It is best to understand your market, the problems they have and the language they speak. The more you know and understand about your target audience, the more compelling you will become.

Once you have determined your targeted audience, the next step is to enhance it even further. What sort of people are they? Collect their demographics and psychographics. Demographics deal with basic facts such as age, gender, income, location, etc. Psychographics deals more with characteristics, values, beliefs, etc.

For example, if you are a web site company which allows its visitors to post photos, videos, and comments, more than likely you will target individuals who enjoying taking pictures (photographers; young or old), record their day-to-day life (aspiring videographers; teens; adventurous), and those who take pleasure in writing (bloggers; novelist).

Examples of Different Target Markets:

Teens (Ages 12-16) Bloggers Native Americans Eli Manning Supporters Photographers Christians between the ages of 30-45 Small Business Owners Scoot Coupe Lovers Low-Income Families Female Boxers

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