What Other Ads Do You Remember Seeing Recently?

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What Other Ads Do You Remember Seeing Recently?

Aerial advertising works because it works. That is, it works because the allure of the banner ad plays on our psyche and it stays there. We remember aerial advertising and, better yet, can recall what we saw on banner ads long after they have left our sight.

Many aerial advertising company executives will ask people to think about banner ads they have seen. They ask people to think about questions like this:

Do you remember the ad you saw?

What do you remember about the ad?

Do you remember aerial ads you saw as a child? Do you still remember the product or service being advertised?

What other ads do you remember seeing recently? Do you remember more or less of the banner ad than other forms of advertising?

Those asking the questions often find that people remember flying banners with more detail and for a longer period of time than they remember other forms of advertising.

This begs the discussion of what about aerial advertising is memorable to people. Of course, nobody can answer this question with absolute certainty, but some studies have been done about the issue of aerial advertising effectiveness.

First, in 2004, a study was conducted on Miami Beach about 30 minutes after a plane banner had passed. The study made several interesting conclusions, including the fact that a full 88 percent of the people who were questioned remembered that a banner had passed over. Seventy nine percent reported remembering what was advertised on the plane banner.

Some have theorized that banner advertising has a lasting impact because its delivery is unique. While lying on a beach, or enjoying a sporting event, the spectator suddenly hears the distinctive sound of the plane on its way. Everyone looks skyward to see why the plane is flying low. They will continue watching the sky as the aerial banner is pulled across the sky and for the few minutes that the plane stays overhead, the spectators will continue to look at the banner. Already these spectators have viewed the banner ad longer than they might look at another form of advertising.

Banner advertising is also effective because it plays into our desire to be part of a group experience. When thousands of people are looking toward the sky, they are sharing that experience. It’s a little like going to see 4th of July fireworks in a group setting rather than in your front yard. Part of the enjoyment comes from sharing the experience with other people.

Finally, aerial advertising is effective with consumers because it’s often used in conjunction with other forms of advertising. In fact, when combined with other forms of advertising, it’s much more effective than when it stands on its own. When the consumer sees a newspaper ad or hears a radio ad that advertises the same product or service that they saw on an airplane sign, they are more likely to have a positive impression of it and might be more likely to act on the advertising.

It’s not smoke and mirrors, this aerial advertising thing. But it works because it’s unique and interesting to people. It works with the psychology of how we remember and respond to things.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

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