Website marketing including search engine optimisation and pay per click advertising

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Website marketing including search engine optimisation and pay per click advertising

Boosting your website business: FREE guide to SEO
Posted on July 22, 2010 by Bill Duff

If you manage a website, you already know that it is a full time job, and if you’re not doing it full time, then you need someone else too. Would you open a shop and leave it to run itself? Of course not.

How much business do you win through your website each week?
Perhaps your web sales are rocketing and you’re ready to retire! If not, you need assistance and our forthcoming series of blog posts will certainly help. One of the key topics we’ll be covering each week is Search Engine Marketing (SEM), which is sometimes confused with Search Engine Optimisation (SEO). SEO is an important part of the SEM mix but it isn’t the only aspect. We’ll cover most aspect over the coming weeks.

Here are a few questions to get you thinking:

• Do you know how much potential website business you are failing to win?
• Do you know how many online competitors you have?
• Do you know how many potential customers search for your product each week – and how many of these end up buying from your competitors?

If you can’t answer these questions, why not? You need to know these answers in order to improve your website and make your business more successful.

Free guide to SEO
If you answered ‘No’ to any of these questions, and you’re interested in increasing the quantity and (more importantly) the quality of visitors to your website, we will help. You could start by downloading our FREE Ten-Step Guide to SEO. This explains some of the main aspects of search optimisation (as well as many other important aspects of Search Engine Marketing), including:

• What is SEO?
• Do you need it?
• Who provides it?

Search engine optimisation is a complex subject. Unfortunately, there’s too much information to cram into a single blog, which is why we’ve produced the FREE guide, and created a series of blog posts to enlighten you.

PS: Get in touch and tell us about the problems that you are having with your own website or website marketing, we will either cover the answer in one of our forthcoming posts, if not, we will reply to you directly.

Tip: If you are interested in website marketing, click here and download our Ten-Step Guide, its Free, you can also access our previous tips.

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