Jul

Targeted Lead Generation

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Targeted Lead Generation

By targeting a specific audience for your website, you’ll create a tool that captivates viewers and generates solid leads. You are marketing your website to a particular type of prospects, focusing on demographics, customer issues, and additional techniques for directing your product or service to an exact group.

Let’s look at how this actually works: You’re advertising sports T-shirts on a men’s bodybuilding website, and you’re probably going to get a lot of business. But if you place an ad there for aromatherapy candles, don’t expect much interest. You might garner some sales around Mother’s Day when the guys need to buy something for wife and mom, but that’s about it!

It’s the same as placing an expensive, flashy ad on a website that draws millions of random visitors. Your ad will be an annoyance to most of the people who visit that site because their interest in your product will be strictly coincidental. You can place the ads anywhere on the pages, and pay top dollar to do it, but anyone who lands on your site will immediately click away to a site that interests them.

Maybe you’re getting the idea that it’s best to concentrate your efforts on those people who are most likely to take a second look at what you’re selling. Your objective is to fine-tune your work. Your goal is to reach a level of content quality that will attract your targeted audience and make them come back again.

The best way to do this is to base each page of your website on one subject area. A viewer landing on your site will click through each page and see that each one provides additional bits of information adding up to the whole. Every page on your website will be relevant to men who are into fitness.

You must utilize individual keywords or specific keyword phrases on your web pages so that you gain high rankings with the popular search engines such as Bing, Yahoo!, and Google. Viewers choose specific words to search for something on the internet; and those words must be your preferred keywords. Use of those words and phrases is what brings up your website in the list of results that the viewer gets.

Avoid going over the top with keywords. Search engine technology has learned to ignore web pages that are stuffed with keywords or key phrases. Ultimately, your website will be penalized through omission from search results. We are able to show you the correct way to place these important words and phrases-how often as well as where in the copy.

Suppose that your website is ranked highly by a given search engine. A visitor decides to click through and finds it to be rich in facts and data. That’s the kind of place he’ll bookmark and return to at a later time. This is how you pre-sell your prospective client and convince him that you are knowledgeable about a subject he is interested in. You establish an internet connection with him, and he begins to respect your advice. It’s pretty likely that you are going to sell to someone like this.

And you have done more than sell something to this one visitor: You are reaching a targeted audience. When he’s at a management meeting the next day and his boss brings up an employee wellness program, he will talk about fitness issues he’s learned from your website. It boosts people’s self esteem to pass on valuable information, so he’s certain to talk about what you’ve taught him. And then your pages begin to pull in genuine, purposeful traffic, rather than the occasional accidental visitor.

What else should you learn from this lesson? You won’t land a sale with a first-time visitor. But when you convince him to return, he will feel more confident about his purchase. He’ll feel better if he mulls things over and then spends his money at a place where trust has been established. This is your goal for all your visitors.

Your initial sales are the result of all these steps: You work on subject material that hooks people’s interest. Then you place keywords to capture the attention of the search engines. Once you’ve attract a viewer, he returns because you have created a place for him to trust. He passes on your website URL to people he knows. Now you have achieved a targeted audience, and those people will also spread word about your website.

As they feel that they are establishing a rapport with you, they will trust your recommendations to visit your actual sales page or your affiliate partner site. They will pay attention to your AdSense ads and explore your online store.

That’s why you need to market your website so that it fits just those people who are likely to buy what you’re selling. You don’t need to display garish banner ads that don’t mesh well with your website. What you have done is assembled an efficient means for marketing your products or services. And it works because your customers go from an information stage, to a level of learning, to pre-selling, to targeted traffic, to generated sales. All in a day’s work!