Jul

Social Media Marketing: A New World Order Or Just A Flash In The Pan?

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Social Media Marketing: A New World Order Or Just A Flash In The Pan?

Originally, social media were designed to facilitate the dissemination of information or media via social interaction. Social media is characterized by highly accessible and often user-friendly methods of publishing such as via the internet or other web-based technology that is capable of reaching an enormous audience and allows the contribution of differing views or additional information almost instantaneously. This phenomenon has effectively superseded traditional industrial media (newspapers, film and television), by transforming news or social developments into social dialogues. Social media allows numerous sources of information on the same topic to be created and accessed, the content of which is referred to as user-generated content or consumer-generated media. With such a wide reach, it is no surprise that the marketing sphere has embraced it wholeheartedly. Given the vastness of the online world and potentially limitless number of audience members, the idea of social media marketing is an appealing one. Marketing through social media should be thought of as a viable option when you consider the fact that the most affluent consumers are the most likely to be influenced by social media when it comes to the selection of home repair services. In general, online reviews and opinions have begun to play a large part in swaying the decisions of many consumers on a myriad of services and goods. Traditionalists may be leery of social media marketing because it does not afford them control they are used to when compared to more traditional forms of marketing. However, by relinquishing this control and moving away from highly-directed ad campaigns, marketing through social media allows the development of two-way communication (between you and consumers), build an influential community and subsequently generate buzz around your product or service. At the very least, the very presence of social media and its potential for widespread global influence is reason enough for traditional marketing to change its approach, e.g. listening more to what people want instead of merely pushing something on them. Many companies or businesses may find it a great wrench to move away from more traditional marketing and into social media marketing. It’s true that time is needed to fully come to grips with a different approach to information, but when used correctly, social media can eventually prove to be a great return on their investment.