Jul

Secrets to Successful Email Marketing

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Secrets to Successful Email Marketing

If you have decided to use email marketing to further the prospects of your online business, you have to tread very carefully. One little mistake, one little misdemeanor and your email marketing will be labeled as spamming. But if you do not use email marketing at all, you are losing out on the vast potentials that it has in bringing meaningful traffic to your business website. So, the crux of it all is that you have to use email marketing, but use it with the right balance. This is the main mantra of successful email marketing.

There are certainly several strategies that you can use to make your email marketing campaign a roaring hit. The following are some of these strategies.

1. The first thing you will need is to build an opt-in list. What is an opt-in list? Simply put, these are people who have agreed to accept emails from you. When you get this list of people, you are going absolutely legal in sending them emails. Also, since these people have already opted to be in your list, they are probably already interested in what you are selling. That means, there is a strong chance they will be your customers soon. So, how you do you get this opt-in list? One very simple way is to put in checkboxes on your webpage itself asking whether people would like more information from your website to be directly emailed to them. If they are interested in what you are showing them on your webpage, and if they are sure that they have nothing to lose, they will opt in by giving their email ids.

2. Another way to get a list of email leads is offering your visitors something free, to access which they will have to give their email ids. You can use a squeeze page (also known as a lead capture page) for this purpose. It’s simple to do – just put a link for downloading that free gift you are giving, which is probably an eBook. But do not allow people to go directly to the downloading link. Make them go first through a small page known as a squeeze page. Tell them that they will have to give their email ids on this page for verifying that they are real persons. This is truthfully important for you, because there are bots that can be rigged to take the free gifts from you too. Also assure them that their email ids will never be sold for someone else, and that you will only use these email ids to send them informative emails from time to time.

3. Once you get the list of emails, the marketing process itself is simple. Make sure that you send these people emails that are really informative. Give them some information. But to make them open the email you have to use a very compelling subject line. Something like ‘Here are three simple ways that you can beat the heat’. Keep the subject line intriguing so that people go ahead and open the email. In the email, you have to give them the information that you promised in the subject line, or they will feel cheated. Then ask them to visit your website for more such information. Give them the URL of your business website in each email that you write.

4. From time to time, keep testing your email marketing process. You can do this by A/B split testing or multivariate testing. This is where you send different emails to different sets of people and see which email is eliciting the best kind of response. This helps you greatly in improving your email marketing campaign.